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    Case Study101

    Uploaded by

    King Abner Gubatan
    The document discusses JCPenney being the first major retailer to use Facebook for marketing purposes in 2009. It analyzes whether social media marketing is inevitable for retailers, if manufacturers will use social media as a direct sales channel, and if shopping directly on a company's social media site differs from their regular website. It recommends that companies engage customers on social media 24/7 with live video demonstrations to disseminate information and address questions in order to succeed with social media marketing.

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    © All Rights Reserved
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    Case Study101

    Uploaded by

    King Abner Gubatan
    30 views3 pages
    The document discusses JCPenney being the first major retailer to use Facebook for marketing purposes in 2009. It analyzes whether social media marketing is inevitable for retailers, if manufacturers will use social media as a direct sales channel, and if shopping directly on a company's social media site differs from their regular website. It recommends that companies engage customers on social media 24/7 with live video demonstrations to disseminate information and address questions in order to succeed with social media marketing.

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    Case Study for BA

    Original Title

    CASE STUDY101

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    The document discusses JCPenney being the first major retailer to use Facebook for marketing purposes in 2009. It analyzes whether social media marketing is inevitable for retailers, if manufacturers will use social media as a direct sales channel, and if shopping directly on a company's social media site differs from their regular website. It recommends that companies engage customers on social media 24/7 with live video demonstrations to disseminate information and address questions in order to succeed with social media marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    30 views3 pages

    Case Study101

    Uploaded by

    King Abner Gubatan
    The document discusses JCPenney being the first major retailer to use Facebook for marketing purposes in 2009. It analyzes whether social media marketing is inevitable for retailers, if manufacturers will use social media as a direct sales channel, and if shopping directly on a company's social media site differs from their regular website. It recommends that companies engage customers on social media 24/7 with live video demonstrations to disseminate information and address questions in order to succeed with social media marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    King Abner C.

    Gubatan
    Keneth Bagol
    Jay Mark Garcia

    Case Study

    Introduction:

    2009 was the year Facebook emerges as one of the biggest social media site,

    internationally or locally. As we all know Facebook was also help all the aspiring

    company to grow not just locally but internationally. And as Facebook give the chance

    to market your item, that’s also the time JCPenny grab the chance to make Facebook as

    their marketing channel for their business, and also happens to be the first to do such

    thing in a social media platform.

    Problem Analysis :

    1.) Is the emergence of the full-fledged marketing on social network sites by most

    major retailers inevitable? Why or why not?

    Answer:

    Yes it is inevitable, because as we all know the social media continue to emerge every

    now and then. Technology as well as gadgets and electronics are upgrading into much

    better forms each day. So when that happens marketing on social media are one or two

    clicks away making all possible consumers or customers aware of your product. That

    will help business entities to grow fast locally and internationally.


    2.) Will social media sites be viewed by the many manufacturers as their channel to

    sell their products directly to the consumers?

    Answer:

    Yes, imagine a marketing channel that doesn’t cost a lot to put almost every product

    your company has and has the power to reach every kind of people that can be your

    possible consumer or customer.

    3.) Do you think shopping from a firm’s online channel embedded in a social

    networking site is somehow different from shopping on the firms regular

    website? Why?

    Answer:

    Yes it is, because social media networking sites only shows what your product is and

    the basic purpose of its product. While in the firms regular website shows all context

    and information that is related to their products which most of the customers are

    looking for.

    Recommendations:

    Engaging on social marketing requires manpower that can work 24/7 because of the

    different timeline of every country. Having a support system for customers that will ask

    for more info’s of the product will make it paved the way to success more faster. But

    most of the times people still choose firms they can easily go to because of the cons of

    social media sites including scam, fake informations, etc.


    Solutions:

    Since social media sites are widely known for interactions, and also a information

    dissemination platform. Why not create a video live covering all your products showing

    them what it looks like as well as accepting questions that you will answer.

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