SALMAN AHMAD

Table of Contents
NESTLE COMPANY...............................................................................................................................2
Introduction...............................................................................................................................................2
Mission statement:....................................................................................................................................2
Core values:...............................................................................................................................................2
Goals/strategy:...........................................................................................................................................3
Nestle company values:.............................................................................................................................3
SWOT Analysis:........................................................................................................................................4
Strength:..................................................................................................................................................4
Weakness:...............................................................................................................................................4
Opportunities:..........................................................................................................................................4
Threats:...................................................................................................................................................4
PEST Analysis...........................................................................................................................................4
Political...................................................................................................................................................5
Economic................................................................................................................................................5
Social......................................................................................................................................................5
Technological..........................................................................................................................................5
Nestle organizational structure................................................................................................................5
Nestle Horizontal...................................................................................................................................6
Nestle organizational culture....................................................................................................................6
Key performance indicators:....................................................................................................................7
Economic................................................................................................................................................7
Nutrition..................................................................................................................................................7
Rural development..................................................................................................................................8
Environmental sustainability...................................................................................................................8
Nestle Quality policies...............................................................................................................................8
Estimation of Nestle for 2028 and 2048...................................................................................................9

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NESTLE COMPANY

Introduction
Nestlé is a multinational packaged nourishment organization established and headquartered in Vevey,
Switzerland. It appeared from a merger in 1905 between the Anglo-Swiss Milk Company for milk
products built up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Lactée Henri Nestlé
Company set up in 1867 by Henri Nestlé to give a newborn child nourishment item. Trademark of Nestlé
is winged animals in a home, got from Henri Nestlé's own ensign, recommends the qualities whereupon
he started his Company. A few of Nestlé's brands are all inclusive eminent, which has made the
organization a worldwide market pioneer in numerous product offerings, including milk, chocolate,
dessert shop, filtered water and pet sustenance. Nestlé's Brands are:

a) Milk and Nutrition

b) Food and drink
c) Prepared dishes & cooking aids.
d) Chocolates and candy stores.

Mission statement:
In Pakistan our Nestle is the best nutrition and Health Company. We provide better food,
beverages in a wide range of categories to the end user with best tasting. Our mission is to deliver best
valuable products to the clients.

Core values:
As a CEO our vision is to get competitive advantage in the market and gain maximum market
shares. We hired well experience employees in our company and always get favorable opinions.

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Goals/strategy:
Our plans and objectives are to achieve maximum response from the clients. Our strategy focuses
on delivering benefits to people through food and beverages. In our company we provide better products
and services in 150 years we built successful business by understanding and anticipating of society, and
continuously adapting ourselves to seize the opportunities presented to us. In Pakistan nestle is on 2 nd

ranked and our focused on to get 1st ranked in Pakistan because of that we are providing latest technology
To the farmers to get maximum raw milk at time and provide them better food and facilities and in the
end we get better quality raw material. Our focused is on to make nestle brands best in overall Pakistan.
Through our brands, our products, and the services we offer, we are helping and inspiring people to live
healthier lives. We are constructing, distribution and apply diet information and empower people to make
informed decisions about what they eat and what they feed their families. We want our product to be
healthier and tastiest choices in each and every category we compete in. we always focused on our quality
ingredients people know and trust, adding nutrients where appropriate.
Overall focused on to make low fat products and use less quantity sugar and salt. By communicating
clearly about the contribution each product makes to healthy diet. We are helping people make informed
decisions about what to eat and what to drink. By custody ourselves pertinent in the fast changeable
world, we can deliver industry most important growth. We work with agility, creativity and discipline,
constantly innovating and renovating our portfolio. Digital innovation is a strong competitive advantage
of the company’s future development. For some time now we have been creating a digital first culture
that enables us to manage and to benefit from the disruption.

Nestle company values:

We are delivering a set of non negotiable standards of behavior for everyone who works for nestle,
Our corporate business principles and leadership and management principles set out, our overall beliefs
and commitments. As the world's top food, wellbeing and Wellness Company, our main goal of "Good
Food, Good Life" is to provide buyers with the best tasting, most nutritious decisions in an extensive
variety of sustenance and refreshment products. "Good Life" additionally alludes to the way we live and
cooperate. We trust that when we share basic esteems, it improves our work that much. These include:
1. Integrity combined with a solid hard working attitude
2. The want to do quality work
3. Friendly, transparent correspondence
4. A soul of participation and receptiveness to different thoughts and sentiments
5. A reasonable way to deal with business
6. An receptiveness to future patterns and new business openings

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7. Pride in improving our organization's notoriety and execution

From Food Technologists who breathe life into product thoughts to Sales Representatives who convey
our products to our clients, everybody at Nestlé shares our center esteems and assumes a key part in
advancing the organization.

SWOT Analysis:
Strength:
1. In nestle our focused is on to generate maximum markets shares through leadership strategy.
2. We have diversified portfolio of brands.
3. We always commitment in research and development.
4. We provide high quality products to the end user.

Weakness:
1. Unfortunately, we have no prior experience in chicken products.
2. The target market of nestle is higher, middle class so lower class cannot afford it.

Opportunities:
1. We have high brand awareness among all Pakistani consumers.
2. Increasing number of working youth.
3. We shift our some outlets in rural markets.
4. Increasing demand for healthier food products.
5. We can easily establish new joint venture.

Threats:
1. Nestle is facing the threats by Pakistani community due to some regular flavor.
2. Some of our products are not liked by people because our competitors introduced new flavor
products.
3. Some sort of growth private labels.
4. Trend towards healthy eating.

PEST Analysis
The PEST analysis underneath recognizes various powers, which have an effect on industry
progression. Of these powers, maybe the most conspicuous are social powers, which identify with
contrasts in buyer conduct. As a global firm, Nestlé must have the capacity to guarantee a level of
adjustment, which is proper to various markets driven by various societies and shopper inclinations.

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Political
1. Changing way surrounding nourishment models and showcasing activities.
2. Government security in new rising economies – question of hazard as a component of the
internationalization procedure.
3. Changing worldwide directions – institutionalized practice yet adjustment to various political
powers.

Economic
1. Responsiveness and information of changing expenditure rise, economic growth rates and
revenue level.
2. Changing shopper spending plans, ascent of the cost aware purchaser.
3. Rising cost of crude material products in connection to the need to source from economical
provider.

Social
1. Changing customer states of mind – move towards more advantageous items in accordance with
government activities supporting adjusted weight control plans and the threats of sugar.
2. Changing way of life – return back to home cooking and the advancement of family time in a
universe of accommodation.
3. The need to adjust to various social settings i.e. dialect, religious convictions and family settings.
4. Comprehension of buyer conduct is critical to guaranteeing an individual way to deal with
showcasing.
5. Buyers seeing the firm as an office for control in the more extensive outer condition.

Technological
1. Rise of online network, buyers cooperating with firms and having the capacity to do as such over
a scope of stages.
2. Advancement fuelled by mechanical improvements.
3. Online business as a stage for advancement.

Nestle organizational structure

A company's organizational chart commonly exhibits relations between individuals inside an association.
Such relations may incorporate administrators to sub-laborers, chiefs to overseeing chiefs, CEO to
different divisions, et cetera. At the point when an association outline develops too substantial it can be
part into littler graphs for partitioned divisions inside the association.

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National sales
manager

Zonal sales manager

Regional sales manager

Customer service Area manager System support Event Management

manager executive
Territory in change Event management

Customer System support

officer
service officer officer
Sales Associates

Nestle Horizontal
Nestle Company is a decentralized involvement that is sorted out as indicate by the complex structure.
Nestle as a decentralized organization grant to subordinate branches to appreciate a proportionately high
level of self-determination. In spite of the fact that despite everything it settles on significant technique
choices at the headquarter level, day by day operations are surrendered over to subordinate branches to
determine and perform.

Nestle organizational culture

Our Nestle organizational culture has well-constructed business culture which is reflected by the business
logo itself. The logo, "Good Food Good Life" which is all the time fastened to its stock is the real course
for each movement inside the business. Nestle considers that great sustenance is the central premise of
good wellbeing all through life hence it generally sets nourishment, wellbeing and health as the focal
point of its business. The partnership tries to moreover grow and weight on these perspectives. These
three things Nutrition, Health and Wellness can be found in all Nestle products and in the business
statement of purpose additionally. Talking with respect to the company culture which is related its family
arrangement; Nestle has the way of life of gathering decided and open door approach which end up being

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one of its corporate solid focuses. The organization underscores on cooperation and introduction bearing
way to deal with help workforce to work harder.

Key performance indicators:

Nestlé's key performance indicators (KPIs) give a concentration to measuring and announcing Creating
Shared Value, maintainability and consistence. Unless generally expressed, execution markers are for the
year finishing 31 December 2017. To give straightforwardness to our partners, we have demonstrated the
relationship between's our KPIs, our duties and Global Reporting Initiative (GRI) pointers in the table
beneath. The references in the GRI section identify with the appropriate marker from the Global
Reporting Initiative G4 rules. We report against GRI G4 rules and markers, in accordance with the
material issues. These issues are distinguished through our partner engagement process and shape our
open responsibilities.

Economic

Nestle in society and creating shared value key GRI 2016 2017
performance indicators

Top group sales (CHF million)(a) G4-EC1 88785 89469

Net profit (CHF million)(b) G4-EC1 9066 8531

(a) Does not include joint ventures.

(b) Includes Nestlé’s share in net result of joint ventures.

Nutrition

Nestle in society and creating shared value key GRI 2016 2017
performance indicators

Products meeting or exceeding Nestlé’s nutritional G4-EC1 81.6 83.7

foundation profiling criteria (as % of total sales )

Products with increase in nutrition ingredients or essential G4-FP7 4643 4034

nutrients

Products featuring Nestlé’s nutritional compass labeling (% G4-PR3 92.8 96.4

of sales worldwide)

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Rural development

Nestle in society and creating shared value key GRI 2016 2017
performance indicators

Farmers trained through capacity-building programs 400,000 3,63,000

Market covered by sustainable agriculture initiative Nestle 52 53
programs

Direct procurement markets covered SAIN programs 97 97

2016 scope of tier 1 audit was direct resources only. In 2017, scope extended to include repair and
indirect resources with goal of 50%.

Environmental sustainability
Production volume GRI 2016 2017
Total production volume 54.8 55.7

Materials GRI 2016 2017

Materials for packaging purpose 5.3 5.0

Packaging source optimization 58.2 22.5

Energy GRI 2016 2017

Total on-site energy consumption 93.9 91.0

Nestle Quality policies

Quality is the establishment of nestle organization and is completely installed in motivation and qualities.
Nestlé products and brands are trusted and picked by a large number of individuals everywhere
throughout the world to satisfy our nutrition, wellbeing and health needs, at each progress of the day and
over their lifetime. This trust depends on quality picture and their disrepute on behalf of reliably
conveying top notch products. Each item on the frame, each management and each contact has molded
this trust. A Nestlé mark name on a product or a management is a guarantee that it is sheltered, that it
follows every single significant law and controls and that it continually meets their vital expectations of
Quality. At Nestlé, we are engaged with and devoted to accomplishing top notch measures for our items
and administrations through the use of the Nestlé Management System (NMS) for Quality and SHE
(Safety, Health and Environment). Completely adjusted to ISO models, NMS for Quality and SHE is
executed over our association.

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To economically make esteem and too viably and productively manufacture put stock in, Nestlé:
I. Ensures product wellbeing and full consistence by regarding our approaches, standards and
guidelines with full straightforwardness,
II. Guarantees and upgrades preference and consistency to please people and families by esteeming
what they esteem and by offering products and management that constantly meet or surpass their
desires,
III. No loss by always searching for chances to apply our consistent change way to deal with convey
upper hand,
IV. Draws in everyone's dedication over our total esteem chain and at all levels of our association to
manufacture the Nestlé Quality outlook.

Preference &

Consistency

Product safety & Enhancing quality of

Zero defects & no
Full compliance life and contributing
waste
to a healthier future

Everybody’s
commitment

Estimation of Nestle for 2028 and 2048

As in previous topic I describe that nestle is the top leading brand and our products are distributing in
almost 191 countries. Nowadays nestle is making market share rapidly because of unique strategies and
quality products that we are providing to the end users, as of my estimation we have to improve more our
products because customers always searching for good quality products so in future we will change our
strategies because with the passage of time everyone wants change in everything to attract the customers
is very difficult task for company, selling the product is not a big deal but maintaining the position in the
future is very huge task for the company. In future we will try to work on meat or chicken products
because now we still not providing this kind of facility to the customers. And moreover we will provide

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location to the customers for instance we will create a nestle retail store in this store only nestle products
will be sale there but in huge quantity or in wide category and best quality products in all over the country
(Pakistan). And we will provide franchise to the other countries for nestle retail store.

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