Your Logo and Business Name Here 👆 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contact Details 

Contact name:  
Address: 
City: 
Zip: 
Email: 
Phone Number: 
Website URL :    
Outline  

1. Executive summary  
2. Mission  
3. Team  
4. Market Analysis 
a. Product and Services 
b. Target Groups 
c. Engagement 
d. Sales Channels  
5. Operations 
a. Key Resources  
b. Key Activities 
c. Running Costs 
d. Collaborators 
6. Impact Measures 
a. Community 
b. Planet 
c. Income Streams 
7. Financials  
8. Legal Structure 
9. Appendix  
 

 
 

1. Executive Summary 
 
This is your chance to quickly make your argument of what the problem is and how your 
business is going to solve it. This section shouldn’t be more than a couple paragraphs. 
Quickly cover the problem, your unique solution, who you’re targeting, and what your 
impact will be. It’s best to write this section after you’ve completed the whole business 
plan.  
 

2. Mission 
What’s the problem?  
It’s best to start off describing what problem you’re solving. If your audience might need 
some education about the plastic waste problem - here’s your chance. What part or 
aspect of the plastic waste problem are you focusing on? You can set some context about 
the global plastic waste issue, but make sure to drill down to your national and local level 
as well. Try to be specific and stress why this is such a big problem facing the planet and 
your local community. Show your passion for solving this problem. This section will set the 
stage for the whole story told throughout the plan. 
 
What’s your solution? 
Next briefly cover how your solution addresses this problem. For example, if you write 
about how the plastic waste problem is due to a lifestyle issue, maybe you’re solution is 
focused on educating people because it addresses the root cause of the problem.  
 
What’s your mission statement?  
Look back on your mission that you filled out in the action plan. How can you elaborate to 
explain it to your reader?  
 
What’s your vision?  
Once you have explained your mission - write just a few sentences about your vision. 
What kind of world do you envision, and what do you envision for your organization?   
 

3. Team 

Fill in some basic information about your team to show who’s involved and what relevant 
skills and experience they have to the busines​s.

Name:   Name:   Name:  

Role:   Role:   Role:  
Experience:   Experience:   Experience:  

   

   
4. Market Analysis 

The market analysis section (broken down by the right side of the action plan), is where 
you will describe how the market is currently performing in your area of interest, how you 
plan to enter the market, what makes you different, who you are targeting, and how you 
will deliver your products and services to the customer.  

A. Products & Services 

Product explanation  
Explain that there is something missing from the market currently and what 
unique products or services you will offer to meet that unmet need. Write down a 
brief description of the products and services you are planning to make and 
include some pictures if possible. Include the price range they will be in and how 
this compares to similar products/services. If you have any sketches or pictures of 
your products, you can also include them here.  
 
Product Photos or Sketches:   

 
 
Competitive advantage  
It’s unlikely that your product or service is completely unique - there are 
businesses or organizations that are probably doing something similar. What are 
those businesses, what are they offering, and how are you differentiating yourself? 
Another way to ask this what is your competitive advantage? What are you doing 
that sets you apart? Describe it here.  
 
Total Available Market  
What would you estimate to be the total available market for your product or 
service? For example, I’m targeting the plastic waste generated in my town, and I 
know from my city waste department that we generate about 100 tons per month 
of waste plastic. That means if we were to capture 100 % of the market, we would 
be processing all 100 tons. If we value each ton at $10, that a $12,000 total 
available market per year. You should include the total available market that you’re 
targeting to show how big your business could potentially grow.  
 

B. Target Groups  
 
Identify the groups  
In this section, explain who your target customer groups are, and how many 
potential customers are in this group. What do you know about these groups? This 
is your chance to communicate your research about your customers.  
 
Research  
What research have you done to show that your target groups will be interested in 
your products and services? Discuss any field research that you’ve done or online 
research about these groups. For example, if you’re producing craft furniture from 
plastic waste, do some research online to see if you can find numbers on the total 
craft furniture market value in your country. You could also run a small survey in 
your area to gauge interest in your products.  
 
If you’re targeting businesses, do you have any letters of intent or proof that they 
are willing to buy your product or service when you’re able to get up and running? 
This can be a very powerful tool for showing your business case - you already have 
customers lining up to buy.  
 
 C. Engagement   
Engagement is how you will engage with your target customer groups and how 
many people you can potentially reach with this engagement strategy. What 
marketing channels are you using? If you’re using social media - which platforms? 
What’s your engagement rollout plan? Do you intend to start with one marketing 
channel and then gradually expand? Communicate your marketing plan here.  
 

D. Sales Channels  
Finally, explain what your sales channels are. Explain where and how people can 
buy your products/services. Explain why you chose these sales channels, and 
relate that back to your target groups.  
 
Business to Business (B to B) versus Business to Consumer (B to C)  
Are you focusing on business to consumer or business to business? This is an 
important distinction, because it will help the reader understand your business 
model. Business to consumer (B to C) means that you are targeting consumers 
directly - you will be the one selling the product or service to the end user. If you 
are instead focusing on business to business (B to B), that means that you’ll be 
selling to other businesses. For example - if you’re a machine builder that will be 
selling machines to new workspaces - this is a business to business model. If you 
are a product producer selling products directly to people through the Precious 
Plastic Bazar, this is an example of business to consumer.   

5. Operations  

A. Key Resources 
First explain what key resources, or the key tools, machines, people, and any other 
resources that are crucial for you to deliver on your mission.   
 
Another good thing to include here is any permits or licenses that you might need 
from the government in order to be able to operate. Are there any safety 
 requirements that you need to follow? What resources do you need to have 
available in order to do so? What about people - are there any key skill sets that 
you need?  
 
Include any pictures of your workspace if it’s relevant as well.  
 

B. Key Tasks 
Explain your key tasks - What actions and activities will you need to focus on? 
Show that you have a clear sense of what needs to be done. How will produce your 
product or service and what are the key tasks that you must do to support this 
core delivery. Describe your production or service delivery process in detail and 
how you will maintain quality. How do you and your team’s skills and experience 
match up with these activities?   
 

C. Running Costs  
In this section you will describe in more detail the key running costs that you 
identified in the Action Plan. Doesn’t need to be very long - this is just to show that 
you’ve thought about the costs that are a risk to the business month after month. 
If you have a way to control these costs, discuss that here as well.  
 

D. Collaborators 
Finally, write about who your key collaborators are. What people, groups and 
organizations will be key in helping you fulfill your mission? Say what they will add 
to your business, and what your current relationship is with them. Are these people 
you would like to collaborate with, or you’ve already started? What’s the current 
status? How will they help you deliver on your mission? Be specific here - show 
what strategic relationships that you have which will be a strategic asset to your 
business.  
 
6. Impacts  

A. Community 
Here’s your chance to write about the positive impact you will have on your 
community. What’s the direct impact you will have on improving the lives of real 
people? Link this back to your mission and vision if possible.  
 
You can also discuss your involvement with the Precious Plastic community. 
Perhaps discuss how you will contribute back to the Precious Plastic open source 
community and share your knowledge with other Precious Plastic workspaces.  

B. Planet 
The planet section is for you to discuss the positive impact you will have on the 
environment. Show your vision and dream about a cleaner, greener future. It’s 
important to think about how you will measure this as well. For many Precious 
Plastic businesses this will be the amount of material recycled.  

C. Income Streams 
Next describe your revenue model, or how you intend to bring in money month 
after month. Refer back to what you wrote in the action plan - is it product sales, 
workshop ticket sales, machine maintenance fees, or some other revenue model? 
How do you intend to price your products and services? Do you have different 
models for different products and services? Describe each one in detail.  
 

7. Financials 

The financials section is where you will build holistic financial picture to argue that you 
can turn your idea into a financially successful business.  
 
First, write about the investment costs that you will have to pay in order to get started. 
You can pull this information from the workspace calculator and paste into a table. Copy 
in the investment costs table from the workspace calculator and add a total value.  
 
 

Investment Costs 
Initial Investments Cost

Total:    

 
 
Next describe how you intend to raise the initial money you need to get started. Is this a 
bank loan, grants, your private money, or assistance from the local government? Describe 
the different forms of financial assistance that you are pursuing.  
 
Next you should copy in the Profit & Loss statement from the workspace calculator 
generated on the “extras” page. The profit and loss statement shows your estimated 
financial outlook for the first three years of operation.  
 
 
 Profit and Loss Statement 

Year 1 Year 2 Year 3

Revenue

Cost of Sales

Net Revenue

Fixed Costs

Gross Income from Operations

Business Taxes

Net Income

 
 
The cash flow statement shows that you will have enough money on hand to meet your 
financial obligations throughout the first year. Grants or bank loan applications often ask 
for these statements.  
 
 

Cash Flow Statement 

Month

Money In Bank 
(Beginning of 
Month)

Initial Investment
Revenue

Total Cash In

Investment Costs

Variable Costs

Fixed Costs

Total Cash Out

Net Cash Flow

Money In Bank 
(End of Month)

  
 

8. Legal Structure  
 
The legal structure section is where to describe how you’ll be organized as a legal entity, 
or how you’re registered with the government. Your project doesn’t need to be structured 
as a commercial business - could be a non-profit, association, cooperative, project within 
an existing business, B - corp, social business. “Business plan” is the terminology that’s 
often used for a plan such as this, but doesn’t mean you need to run it necessarily as a 
“for-profit” business. This is going to depend on your situation, and could also depend on 
your country - sometimes it’s easier to structure a project a certain way depending on the 
legal entity regulations. One or the other maybe more tax friendly - more often a non-for 
profit or association is the more favorable tax structure for receiving grants. Describe 
here which legal structure you intend to use and why.     
 

9. Appendix 
The appendix is the place at the end of your business plan for any other supporting 
documents, pictures, graphs, or anything else you can think of that will help build your 
case. You can refer to items in the appendix throughout your document. Some items that 
could be found here are signed letters of intent from businesses wanting to buy your 
product, extra pictures of your products or services, additional financial graphs, and 
letters of understanding between you and collaborators.