London School

of Marketing

Master of Business Administration

Inclusive of the Extended Postgraduate Diploma in
Business Management

COURSE PROSPECTUS

Global Business Partner Local Access Point Recognised Business Partner

of London School of Marketing of London School of Marketing of London School of Marketing
 About the Programme

This Master of Business Administration programme, inclusive of the Extended Postgraduate Diploma
in Business Management (awarded by EduQual) is designed to equip you with essential modern
management skills and knowledge, and prepare you with an enterprising spirit grounded on solid
business practices. The programme also aims to provide you with analytical and decision-making
capabilities in order to face from the rapid changes seen in today’s growing business environment. You
will study tools and techniques that will help you develop and manage products and services that will
be competitive internationally.

STUDY RESOURCES

Blended learning is ideal for students who are unable to get access
to a physical classroom but are still seeking structure, support and
quality learning materials. To help you gain the most from your
studies, we have created a range of valuable resources.
We offer:

J Dedicated one-to-one online tutor support

J Live webinars per module from subject experts
J Access to the state-of-the-art Learning Platform (LP)
J A comprehensive e-library with digital publications
J Access to Mintel’s marketing intelligence reports

ENTRY REQUIREMENTS

1. UK Bachelor’s degree or equivalent and two years managerial experience OR at least five
years managerial experience (evaluated on an individual basis)

2. Level 7 postgraduate diploma OR applicants without a Level 7 diploma but holding

significant managerial experience may receive partial or full exemption from the EduQual
programme and be considered for direct entry to the MBA Top-Up programme

3. A good command of English (equivalent to IELTS Level 6.0 for non-native English speakers)

02
About London School of Marketing

London School of Marketing offers academic and professional courses in the business and
marketing field, validated and approved by industry leading professional bodies including
EduQual and CIM (The Chartered Institute of Marketing).

We are trusted by the world’s leading brands to educate their employees. Over 3,500 corporate
companies have chosen us to provide the necessary skills their employees need to succeed
including Barclays, Adidas, BBC and Apple, to name just a few. London School of Marketing
courses are typically studied online over one to three years of full-time study.

OUR MISSION

Product mission - To develop, design, publish and offer both academic and professional
courses in partnership with well established institutions using technology as the forefront of
delivery.

Social mission - to operate the company in a way that recognises the central role that business
plays in society by initiating innovative ways to improve the quality of life locally, nationally and
internationally.

Economic mission - To operate the company on a sustainable financial basis of profitable

growth, increasing value of our shareholders and expanding opportunities for development
and career growth of our employees and associates.

Those studying for a qualification

using LSM’s award winning learning
platform, are offered a structured
process to learn. Students come
away from our courses with an
understanding of both the practical
and theoretical aspects of their
qualification.

03
 Student Reviews

At LSM, we guarantee a satisfying study experience. Over the years, we have helped over 10,000
students to achieve their dreams. Our competent staff and our experienced faculty will make
sure that you leave LSM with a smile. Find out what our past students say about us:

The London School of Marketing’s Learning Platform provided me a unique experience of

studying on a purely virtual mode, while allowing me to carry on with my job. Yet, I had the
worry to get the right text books to study and for reference purposes, but I was once more
pleased with the plethora of virtual offers in the e-Library, that offered a multitude of reading
materials to understand the modules better and to help in the preparation of the assignments.

DEBESH BEEDASY

LSM is very supportive and all the staff are extremely helpful. The support of the mock exams
and assignments are excellent as not every school provides these.

EILEEN DONAGHEY

I really enjoyed my study experience with LSM so far. The tutors were exceptionally helpful
and were always there for a reply or clarification whenever i needed it. They were quite
knowledgeable and pleasant to work with. The resources, especially the EPK and workshop
manuals were really great in helping understand assessment requirements. Not to mention the
course material were comprehensive and easy to understand. I look forward to a new term with
London School of Marketing.

SANDUNI BHAGYA WICKREMASINGHE

04
Course Information

To succeed in business, you need more than just industry-related skills. The Master of Business
Administration is a globally recognised postgraduate qualification - specifically designed for
ambitious, motivated graduates. You will learn to think laterally, challenge convention, and offer
knowledge-based solutions to business issues.

More importantly, you will be able to distinguish yourself by thinking and operating in a
different way to your colleagues; which is essential in today’s global business arena. This unique
MBA suits aspiring business professionals who have clear dedication and determination to
succeed in the fields of Business, Enterprise and Entrepreneurship. In addition, our online
learning programmes are flexible, and are designed to help you balance both work and home
commitments.

Extended Postgraduate Diploma in Business Master of Business Administration

Management Top-Up

Awarded by EduQual
(8 Months Duration) (9-12 Months Duration)

1. Strategic Management 1. Critical Issues in Business

2. Change Management and Strategic Leadership 2. Business Research Project
3. Strategic Resource Management in
Organisations Students who have successfully completed the
Extended Postgraduate Diploma in Business
4. Marketing Management in Practice
Management will be able to gain entry to MBA
5. Strategic Financial Management
Top-Up stage, which forms the second part of this
qualification. The MBA top up stage is delivered in

Upon successful completion of this stage, students partnership with the University of Northampton,

will receive the Extended Postgraduate Diploma in and students will be following this stage via LSM’s

Business Management, awarded by EduQual, UK. award winning Learning Platform.

05
 Extended Postgraduate Diploma in
Business Management
MODULE DETAILS
eduQual
01. Strategic Management
UNIT DESCRIPTION

Students will examine the role and importance of strategic business planning in organisations. Businesses
need to identify their core purposes so that all other activities can be synchronised and structured in order
to support the achievement of these objectives. The business environment is, however, fluid and businesses
need to respond to both internal and external factors when reviewing their strategies. Strategies need
to be designed in such a way as to achieve competitive advantage. Both the strategies and the nature of
competitive advantage are dependent on, and need to be aligned to, what the business is and what the
business does.

There are a number of operational and emerging issues that impact upon business strategy, and students will
learn how sustainable and ethical considerations have an increasing impact on strategy.

LEARNING OUTCOMES

1. Understand the impact of internal and

external factors on organisations
2. Understand the role of strategic business
planning in organisations
3. Understand the strategies that organisations
use to achieve competitive advantage
4. Understand the environmental factors that
affect strategic business management and
planning

06
Extended Postgraduate Diploma in
Business Management
MODULE DETAILS
eduQual
02. Change Management and Strategic Leadership
UNIT DESCRIPTION

The unit considers leadership in organisations and how leadership is instrumental in promoting successful
change. Leadership theories provide an understanding of and insight into how leaders function. The unit
considers how managerial effectiveness can be developed to ensure that organisations are led in ways that
allow them to develop and achieve organisational objectives.

Organisations need to change in order to survive and students will develop an understanding of the nature of
the change process and how managers can accommodate the need for change through action.

LEARNING OUTCOMES

1. Understand how leadership theories explain

leadership styles in organisations
2. Know how to develop managerial
effectiveness within organisational settings
3. Understand the organisational change
process
4. Understand how to integrate the
management of change across a range of
business activities

07
 Extended Postgraduate Diploma in
Business Management
MODULE DETAILS
eduQual
03. Strategic Resource Management In Organisations
UNIT DESCRIPTION

Students will examine the role and importance of human resource management in supporting business
strategy. Human resource management strategy is subsidiary to, but supportive of, organisational purposes,
so has to be enmeshed with them. The business environment changes and strategic human resource
management must accommodate these changes but at the same time it must ensure that employee
engagement is maintained through a process of workforce development.

Marketing strategy also supports organisational purposes and is central to the achievement of many
organisational goals related to profitability, growth and revenue generation. Marketing activities need to be
focused to allow these dimensions of business behaviour to be developed. Information systems have become
increasingly significant in ensuring more efficient business operations, and information systems management
has a role to play in the success of business strategies in a range of areas.

LEARNING OUTCOMES

1. Understand the role of human resource

management in supporting business strategy
2. Know how to develop human resources in
organisations
3. Understand the role of marketing in
supporting business strategy
4. Understand the role of information systems
management in supporting business strategy

08
Extended Postgraduate Diploma in
Business Management
MODULE DETAILS
eduQual
04. Marketing Management In Practice
UNIT DESCRIPTION

The unit considers the requirements of corporate management by looking at how business strategy and
operations are shaped by looking at both global considerations and a range of system factors. The unit
then examines corporate governance and the factors that need to be taken into account when ensuring
best practice corporate governance is in place. In addition there is pressure on corporations to demonstrate
that management behaves in ethically and socially responsible ways that go beyond legal and regulatory
requirements.

The interrelationship of business strategy and corporate management is of increasing importance to a wide
range of stakeholders who have diverse interests but ultimately want to see organisations develop in the
global economy.

LEARNING OUTCOMES

1. Understand the impact of the international

business environment on global
organisations
2. Understand the business system factors that
impinge upon business operations
3. Understand how corporate governance is
shaped
4. Understand the impact of ethical
management requirements on organisations

“ This course is designed to be not only

relevant to the needs of industry and
the professions, but also engaging and
stimulating with the emphasis on the
acquisition of practical skills.

”
09
 Extended Postgraduate Diploma in
Business Management
MODULE DETAILS
eduQual
05. Strategic Financial Management
UNIT DESCRIPTION

Given that liquidity and stability are central to the survival of organisations, this unit examines the importance
of financial resourcing on an organisation’s performance. The business environment and business activities
are subject to risk and uncertainty and students will examine how risk and uncertainty can be factored into
financial management to ensure problems are accounted for and minimised.

The unit teaches students how to assess the financial state of a business using the requisite tools and how to
interpret the results to gain a better understanding of the business’ financial performance in order to decide
how its financial resources could be managed better.

LEARNING OUTCOMES

1. Understand the impact of financial resourcing

on an organisation’s performance
2. Understand how to use appraisal methods to
manage financial resources
3. Know how to assess the performance of
organisations
4. Understand how to use management
accounting methodology to manage
resources effectively

10
Master of Business Administration
Top-Up
MODULE DETAILS

01. Critical Issues In Business

UNIT DESCRIPTION

This module is designed to provide participants with an introduction to study on the MBA programme by
making explicit the pervasive issues in business to which they will return throughout their MBA and will
examine in detail in the Business Research Project. The module takes a critical perspective throughout, and
sets the standards expected and required for students as they progress.

The aims of the module is to develop a critical understanding of thematic nature of the study of organisations
and the business environment; and to enable participants to critically evaluate the tasks and responsibilities
of business leaders from an integration perspective through the introduction of contemporary and pervasive
issues.

LEARNING OUTCOMES

1. Critically explain the value and importance of

an integrated perspective to organisational
leadership
2. Demonstrate knowledge applied to practical
situations of business management
3. Engage in critical, developmental reflection
about professional knowledge
4. Demonstrate an ability to work effectively as
an individual and group member in order to
carry out tasks linking theory to practice
5. Make discriminating use of a range of
learning resources in order to solve business
related problems
6. Communicate the solutions arrived at, and
the thinking underlying them, in verbal and
written form

11
 Master of Business Administration
Top-Up
MODULE DETAILS

02. Business Research Project

UNIT DESCRIPTION

In the current international economic environment managers are frequently required to undertake project
work in addition to their core responsibilities. Frequently these projects are focused upon investigating new
opportunities or potential strategic changes in order to retain and extend competitive position within a
turbulent business environment.
This module aims to equip managers with the necessary skills to undertake independent project work within
a business environment. It will achieve this via asking participants to conduct an independent piece of
research based upon an actual business case situation. Specifically, participants are invited to pursue one of
two possible approaches:
1. An inductive study whereby participants are required to carry out a research project.
2. A deductive approach whereby participants are to examine the validity of an existing theory.

LEARNING OUTCOMES

1. Identify and deploy various research

methodologies, both quantitative and
qualitative, in order to conduct research into a
range of management problems
2. Critically examine the importance of the
varying philosophical positions that influence
management research
3. Demonstrate the ability to work
independently and manage the research
process from question formulation through to
analysis and interpretation of results
4. Develop a report writing style that balances
the demands of brevity, comprehension and
criticality
5. Use appropriate software such as SPSS to
analyse quantitative and qualitative data

12
Course Delivery

The course would be delivered on a blended learning format encompassing highly interactive
sessions, workshops, seminars, project work and case studies. The first part of the program
would be internally assessed and externally verified by EduQual, a UK awarding body. The
second part will be delivered in association with London School of Marketing (LSM), UK.

Assessment of the first part’s modules would be a mix of assignments and case studies.
During the second part of the qualification, students will have full access to LSM’s Learning
Platform, where they can access all course materials, lecture notes, case studies and practical
applications as well as access to regular online webinars, delivered directly from London.

In addition, staff at your support centre are also available to provide local support and
assistance to students.

13
 London School of Marketing Head Office,
10 Greycoat Place,
London,
SW1P 1SB
United Kingdom

14