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Submitted by - Madhav Khaneja (9130) Section-C Subject - Strategy Submitted To-Mrs. Garima Wadhwa

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SUBMITTED BY -MADHAV KHANEJA(9130)

SECTION-C
SUBJECT - STRATEGY
SUBMITTED TO- MRS. GARIMA WADHWA

PSDA 2
BRIEF HISTORY OF THE ORGANISATION ALONG WITH
BASIC PESTLE AND INTERNAL ANALYSIS

ACKNOWLEDGEMENT
Working on the dissertation has been an
experience forms . for this , we would like to thank a lot of
people without whose cooperation and support this research
would not have been possible .  We would like to thank
our mentor , mrs. Garima Wadhwa ma’am  for her continuous
support an guidance . she has been of remarkable helps us to
us in assisting throughout our dissertation and would like to
appreciate her continuous support . her valuable feedback and
continuous comments have greatly helped greatly helped
us structure , our dissertation and also to compete our
dissertation on time.  Also, we would like to sincere thank all
the respondents for their precious time and useful insights on
the research time , topic and who have patiently expressed
their views to help us carry on without dissertation . in
the end , we are thankful our friends directly and indirectly for
their constant source of encouragement and being there with
us always . 
INDEX

INTRODUCTION

SWOT ANALYSIS
-WHAT IS SWOT ANALYSIS ?
-WHEN AND WHY YOU SHOULD DO SWOT ANALYSIS ?
-ELEMENTS OF SWOT ANALYSIS
-EXAMPLES OF SWOT ANALYSIS
-USING A SWOT ANALYSIS
-SWOT ANALYSIS PROS AND CONS

SWOT ANALYSIS OF AMUL

MEANING OF PESTLE ANALYSIS

PESTLE ANALYSIS OF AMUL

BIBLIOGRAPHY
INTRODUCTION
The Taste of India, a brand so distinctively Indian has been a
part of our lives for nearly five decades now and still is able to
touch a chord in our hearts. As a brand AMUL has grown from
being merely a differentiating factor to protect the interests of
producers and consumers. AMUL inspired ‘Operation Flood’
and heralded the ‘White Revolution’ in India. It began with two
village cooperatives and 250 litres of milk per day, nothing but
ooze compared to the flood it has become today. AMUL
distributes over a million litres of milk per day, it also collects
and processes various milk products, during the peak, on
behalf of more than a thousand village individually owned
by half a million farmer members. AMUL too has become a
symbol of the aspirations of millions of farmers.
AMUL sprung from the seeds sown in the black soil of
CHAROTAR, an area in the KAIRA district of Gujarat, as a
cooperative movement to empower the milk producers. At
that time POLSON Dairy was the biggest buyer of the milk
being produced in KAIRA. Polson was built on the basis of
providing superior quality products to up-market consumers.
However Polson’s products were not the reason that led to the
rise of AMUL, it was its exploitative practices that started the
cooperative revolution. For several years the KAIRA
cooperative supplied milk and allied products without a formal
distribution network leave alone a brand name. The name
Amul was most probably suggested by a quality control expert
in Anand. It was derived from ”Amulya”, which in Sanskrit,
Gujarati and many other Indian languages, means priceless,
and implies matchless excellence. The name was short,
memorable and easily pronounced. It could also serve as an
acronym for the organization – the unusable KDCMPUL (Kaira
District Cooperative Milk Producer’s Union Limited) taken from
Kaira Cooperative’s full name, could be substituted by AMUL,
standing for Anand Milk Union Limited. Even though AMUL
products have been in use in millions of homes since 1946, the
brand AMUL was registered only in 1957.
SUCCESS
As AMUL is recognised as the country’s largest milk producing
cooperative it has tied up with global supermarket chain
WALMART to sell its range of dairy products and have also
tied up with Glaxo over the production of baby food in India.
Amul added sweet buttermilk powder, a second brand of baby
food and a high protein weaning food. It also sells its products
to Nepal. Now India is looking to capture neighbourhood
markets like Pakistan, Bangladesh etc. These countries
import over 50,000 tonnes of milk each annually & Sri Lanka is
flooded with an Indonesian brand, which is said to be of an
inferior quality and also costs less. These countries import
tonnes of milk every year. AMUL’S Indian desserts are very
well liked in countries like Singapore and Malaysia. Amul has
list of products marketed to various countries few of its
products are Amul butter, Amul cooking butter, Amul cheese
spread, Amul pizza cheese, Amul shrikhand, Amul fresh cream,
Amul fat milk, Amul pure ghee, Amulya dairy whitener, Sagar
Tea and Coffee whitener, Amul butter milk, Amul ice creams
like cassata , cool candy and frostik, Amul milk chocolate and
Amul Eclairs. Amul has started preparing and selling pizza
slices that prominently feature generous portions of Amul
cheese. Amul’s pizza slices are being sold through super
markets and large departmental stores that have snack
counters
AMUL is considered as India’s best known local Brand across
all categories. Indians prefer Dairy Ice cream rather than
frozen desserts and Amul has a wide range in the dairy ice
cream segment, 35% market share in the national Ice Cream
market. Amul is biggest sourcing base for milk products in
India, people are more comfortable buying products in the
Value for Money segment and Amul is well present in this
division. Amul has built up a terrifying image as a brand in
which generations of customers have placed their trust,
coming to pricing strategy Amul is the price warrior and
currently has a very wide range of products to offer for all
price points. Amul is recognised for well established
distribution and delivery network for dairy products. AMUL’S
success led to the creation of similar structures of milk
producers in other districts of Gujarat. They drew on AMUL’S
experience in project planning and finishing. This patter was
not only followed in KAIRA district but also in Baroda and
Surat district.
In these districts, they experienced and found easy and
effortless ways to adapt Amul’s game plan to their respective
areas. This led to the Creation of the National Dairy
Development Board with the clear mandate of replicating the
‘Anand pattern’ in other parts of the country. Initially the
pattern was followed for the dairy sector but at a later stage
oilseeds, fruit and vegetables, salt, and tree sectors also
benefited from its success. Gujarat Cooperative Milk
Marketing Federation (GCMMF) is India’s largest food products
marketing organisation. Amul is state level apex body of milk
cooperatives in
Gujarat which aims to provide remunerative returns to the
farmers and serves the interest of consumers by providing
quality products. It has been awarded a “Trading House”
status & has received the APEDA Award from Government of
India for Excellence in Dairy Product Exports for the last 8
years. Amul is in a position to manage these assets to
effectively command the market leader’s position in the
emerging fresh dairy products market because of its milk
processing capacity. Amul has always been a model to which
other cooperatives have looked up as an example and
inspiration as well as one from which many have benefited.
Success in Distribution: The major development on the
distribution front was the development and alignment of four
distribution highways-those of Fresh Products, Chilled
Products, Frozen Products and Ambient Products. This is a
significant achievement because it allows them to develop
synergies among all product lines and to leverage these
highways to introduce and distribute new products as per
market demand. No other organisation in India has been able
to develop this kind of channel synergy so far
FAILURE
Advertising is an important role for the product to be sold in
the market, as Amul advertising has low profile so by this
other competitors were benefited. The competitor products
have been very well received by consumers due to their
advertising pitch Example: Kwality, Vijaya, Nestle. Retailers
list a credible Replacement policy as a factor very high on
their wish list. They would be willing to make further
investments only for that brand which offers replacement
facilities. Amul has no replacement policy. Quality control was
the major problem that confronted the cooperatives. Farmers
were paid every 10 days due to this though he delivered milk
the farmer was not sure about the quality of milk. The milk
which has to be tested was stored in plastic bottles and was
tested after milk collection process was completely done this
leaded to contamination and handling of corrosive chemicals
and also by using various types of glassware added to the
cost and time taken to test the quality of milk.
AMUL has risen from Indian soil and it remains Indian in every
sense. With roots well established in the domestic market
Amul is all set to fight in the global arena. With the
commitment it has shown in the past it will not be too long
when Amul emerges a winner on all fronts.There is ample
scope in the low priced segment as also in other categories
where consumers presently are dissatisfied with the quantity
being provided vis a vis the price being charged. Delhi market
is not restricted to monopoly outlets. There are a significant
number of retailers who are currently stocking more than two
brands. So Amul can overcome it as earlier it had to overcome
this problem in the Mumbai market. Kwality Walls is right now
in an investment mode and is concentrating on expanding the
market as also its reach. Amul should direct its resources
towards cashing in on Walls market development.
Amul has the opportunity to capture the more evolved young
adults and children who are open to new products provided
they meet their expectations.

 
WHAT IS SWOT ANALYSIS

SWOT analysis (strengths, weaknesses, opportunities and


threats analysis) is a framework for identifying and analysing
the internal and external factors that can have an impact on
the viability of a project, product, place or person.
SWOT analysis is most commonly used by business entities,
but it is also used by non profit organisations and, to a lesser
degree, individuals for personal assessment. Additionally, it
can be used to assess initiatives, products or projects.

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resource to learn how to dodge those potential traps and how
to apply deal sizing best practices to optimise your IT spend.
This framework is credited to Albert Humphrey, who tested
the approach in the 1960s and 1970s at the Stanford Research
Institute. Developed for business and based on data from
Fortune 500 companies, the SWOT analysis has been adopted
by organisations of all types as an aid to making decisions.
When and why you should do a SWOT analysis
A SWOT analysis is often used at the start of or as part of a
strategic planning exercise. The framework is considered a
powerful support for decision-making because it enables an
entity to uncover opportunities for success that were
previously unarticulated or to highlight threats before they
become overly burdensome. For example, this exercise can
identify a market niche in which a business has a competitive
advantage or help individuals plot career success by
pinpointing a path that maximises their strengths while
alerting them to threats that can thwart achievement.

Elements of a SWOT analysis


As its name states, a SWOT analysis examines four elements:
• Strengths: Internal attributes and resources that support
a successful outcome.
• Weaknesses: Internal attributes and resources that work
against a successful outcome.
• Opportunities: External factors that the entity can
capitalise on or use to its advantage.
• Threats: External factors that could jeopardise the
entity's success.
A SWOT matrix is often used to organise items identified
under each of these four elements. A SWOT matrix is usually a
square divided into four quadrants, with each quadrant
representing one of the specific elements. Decision-makers
identify and list specific strengths in the first quadrant,
weaknesses in the next, then opportunities and, lastly,
threats.
Entities undertaking a SWOT analysis can opt to use any one
of the various SWOT analysis templates in existence; these
templates are generally variations of the standard four-
quadrant SWOT matrix.

How to do a SWOT analysis


A SWOT analysis generally requires decision-makers to first
specify the objective they hope to achieve for the business,
organisation, initiative or individual.
From there, the decision-makers list the strengths and
weaknesses as well as opportunities and threats.
Various tools exist to guide decision-makers through the
process, often using a series of questions under each of the
four elements. For example, decision-makers may be guided
through questions such as "What do you do better than anyone
else?" and "What advantages do you have?" to identify
strengths; they may be asked "Where do you need
improvement?” to identify weaknesses. Similarly, they'd run
through questions such as "What market trends could
increase sales?" and "Where do your competitors have market
advantages?" to identify opportunities and threats.
Example of a SWOT analysis
The end the result of a SWOT analysis should be a chart or list
of a subject’s characteristics. The following is an example of
an analysis of an imaginary retail employee:
Strengths: good communication skills, on time for shifts,
handles customers well, gets along well with all departments,
physical strength, good availability.
Weaknesses: takes lengthy smoke breaks, low technical skill,
very prone to spending time chatting.
Opportunities: store front worker, greeting customers and
assisting them find product, helping keep customers satisfied,
assisting customers post purchase with items and ensuring
buying confidence, stocking shelves.
Threats: occasionally missing time during peak business due
to breaks, sometimes too much time spent per customer post
sale, too much time in interdepartmental chat.
Using a SWOT analysis
A SWOT analysis should be used to help an entity, whether it
is an organisation or an individual, to gain insight into its
current and future position in the marketplace or against a
stated goal.
The idea is that because entities can see competitive
advantages and positive prospects, as well as existing and
potential problems, they can develop plans to capitalise on
positives, address deficits or do both.
In other words, once the SWOT factors are identified,
decision-makers should be better able to ascertain if an
initiative, project or product is worth pursuing and what is
required to make it successful. As such, the analysis aims to
help an organisation match its resources to the competitive
environment in which it operates.
SWOT analysis pros and cons
SWOT analysis can help the decision-making process by
creating a visual representation of the various factors that are
most likely to impact whether the business, project, initiative
or individual can successfully achieve an objective.Although
that snapshot is important for understanding the multiple
dynamics that impact success, a SWOT analysis does have its
limits. The analysis may not include all relevant factors for all
four elements, thereby giving a skewed perspective.
Moreover, because it only captures factors at a particular
point in time and doesn't allow for how those factors could
change over time, the insight it offers could have a limited
shelf life.

SWOT ANALYSIS OF AMUL

Amul’s Strengths – Internal Strategic Factors


1. Exceptional Growth – Amul has seen exceptional growth
in the past seven years. The company continues its
adaptive and evolutionary mechanism as it has done for
decades. India has placed many investments in its dairy
industry, and the company has justified its position.
Currently, the company is setting its sight to achieve
record growth with its INR 50,000 crores target in 2020.
2. Large Production Capacity – Amul is a brand managed by
the GCMMF (Gujarat Co-operative Milk Marketing
Federation Ltd), a cooperative body that provides about
17.7 million litres of milk per day. Its production capacity
led the GCMMF to join the ranks of the top dairy
organisations in the world. In Sept of 2018, Amul was
ranked at the 9th position according to the survey of the
IFCN (International Farm Comparison Network).
3. Market Leader – Amul has positioned itself as the market
leader in India because of the organised ice cream sector
which has a 1/3rd market share in the country. The ice
cream sector is expected to grow by 30% in the coming
years, whereas its flavoured milk and cheese products
have been forecasted to grow above 20%.
4. Brand Recall and Equity – Amul has become the favourite
for many Indians because of its genius Amul baby
campaign that evokes beauty and emotion on every
occasion. It has cemented Amul’s brand recognition
especially when it comes to brand recall and equity.
There are only a handful of milk-based brands available
that have the same public image like Amul in India.
5. Best Quality – Amul has been entrusted with a strong and
loyal customer base owing to its standard persistent
quality production. Amul has maintained its operation
with adequate transparency for decades forming a good
relationship with the government and the health
department. The appraisal from such entities over its
products has only added to its credibility and customer
retention.
6. Huge Customer Base – Amul has the amazing quality of
transcending the urban demographic and reaching the
rural areas. This allows it to have distinctive leverage
over its competition as it expands its consumer base and
maintains a presence in every corner of the country.

Amul’s Weaknesses – Internal Strategic Factors


1. Lawsuits – The brand faced an internal crisis after it
chose to advertise its products by disparaging its rival
competitors. This promotion did not go unnoticed by one
of its competitors HUL (Hindustan Unilever Limited)
which filed a lawsuit against the dairy company and took
it to court. HUL won its lawsuit at the Bombay High Court
in 2017 and demanded that Amul should stop its
condescending advertising immediately. It has tarnished
Amul’s image as an elitist, utilising arrogant and unfair
methods to beat its competition.
7. Operational Cost – The operational cost for Amul is
enormous thanks to its massive structure. This becomes
a liability for the company as Amul experiences multiple
pricing changes and is dependent on its farming unions
and community whose needs are growing every day. Amul
does not have an effective mechanism in place to face
these challenges which is risky given the unpredictability
of supply.
8. Portfolio Expansion – Amul has diversified its dairy
products variety, but it has not experienced similar
success in its other productions. The best example is its
chocolate products that have not reached the same level
of success as its ice creams. Amul’s portfolio expansion
is crucial for its brand image.
Amul’s Opportunities – External Strategic Factors
1. Per Capital Milk Consumption – Amul can increase its per
capita milk consumption which is generally 97 litres per
year, much lower than that of countries like the USA or
the EU. The demand for milk products continues to grow,
and Amul has enough resources to capitalise on this
demand.
9. International Markets – Amul has the capacity to explore
its reach in the international markets. It can access more
Asian markets from neighboring countries to other
regions and operate accordingly. Its international exports
will increase their margins and turnovers rapidly.
10. Chocolate Production – Amul can invest generously in its
chocolate production and thrive in the chocolate selling
business. With adequate advertising, it can become its
greatest

Amul’s Threats– External Strategic Factors


1. Increasing Competition – Amul increasingly faces fierce
competition in the Ice Cream sector. More and more
companies and brands both local and foreign are invading
its markets and overtaking its sales. Competitors like
Kwality Walls, Mother Dairy, Baskin Robbins, London
dairy, and Havmor are a few names that directly threaten
its business.
11. Negative Media Coverage – Negative media coverage has
not been beneficial for Amul’s operations. It has affected
its sales and forced them to issue statements garnering
unwanted media attention.
Conclusion
The SWOT analysis of Amul makes it clear that it stands
victorious and emerges as a winner at all fronts. A national
pride for its citizens, Amul has to take the plunge and retain
confidence in expanding in the global markets. With sufficient
advertising and promotions, Amul can achieve worldwide
success.

WHAT IS PESTLE ANALYSIS

A PESTEL analysis or more recently named PESTELE is a


framework or tool used by marketers to analyse and monitor
the macro-environmental (external marketing environment)
factors that have an impact on an organisation. The result of
which is used to identify threats and weaknesses which
are used in a SWOT analysis.

PESTEL stands for:

• P – Political
• E – Economic
• S – Social
• T – Technological
• E – Environmental
• L – Legal
• E - Ethical (NEW)

Let's look at each of these macro-environmental factors in


turn.
All the external environmental factors (PESTEL factors)
Political Factors
These are all about how and to what degree a government
intervenes in the economy. This can include – government
policy, political stability or instability in overseas markets,
foreign trade policy, tax policy, labour law, environmental law,
trade restrictions and so on.
It is clear from the list above that political factors often have
an impact on organisations and how they do business.
Organisations need to be able to respond to the current and
anticipated future legislation, and adjust their marketing
policy accordingly.
Economic Factors
Economic factors have a significant impact on how an
organisation does business and also how profitable they are.
Factors include – economic growth, interest rates, exchange
rates, inflation, disposable income of consumers and
businesses and so on.
These factors can be further broken down into macro-
economical and micro-economical factors. Macro-economical 
factors deal with the management of demand in any given
economy. Governments use interest rate control, taxation
policy and government expenditure as their main mechanisms
they use for this.
Micro-economic factors are all about the way people spend
their incomes. This has a large impact on B2C organisations in
particular.
Social Factors
Also known as socio-cultural factors, are the areas that
involve the shared belief and attitudes of the population.
These factors include – population growth, age distribution,
health consciousness, career attitudes and so on. These
factors are of particular interest as they have a direct effect
on how marketers understand customers and what drives
them.
Technological Factors
We all know how fast the technological landscape changes
and how this impacts the way we market our products.
Technological factors affect marketing and the management
thereof in three distinct ways:
• New ways of producing goods and services
• New ways of distributing goods and services
• New ways of communicating with target markets
Environmental Factors
These factors have only really come to the forefront in the last
fifteen years or so. They have become important due to the
increasing scarcity of raw materials, pollution targets, doing
business as an ethical and sustainable company, carbon
footprint targets set by governments (this is a good example
where one factor could be classed as political and
environmental at the same time). These are just some of the
issues marketers are facing within this factor. More and more
consumers are demanding that the products they buy are
sourced ethically, and if possible from a sustainable source.
Legal Factors
Legal factors include - health and safety, equal opportunities,
advertising standards, consumer rights and laws, product
labelling and product safety. It is clear that companies need
to know what is and what is not legal in order to trade
successfully. If an organisation trades globally this becomes a
very tricky area to get right as each country has its own set of
rules and regulations.
Ethical Factors
The most recent addition to PESTEL is the extra E - making it
PESTELE or STEEPLE. This stands for ethical, and includes
ethical principles and moral or ethical problems that can arise
in a business. It considers things such as fair trade, slavery
acts and child labour, as well as corporate social
responsibility (CSR), where a business contributes to local or
societal goals such as volunteering or taking part in
philanthropic, activist, or charitable activities.

AMUL PESTLE ANALYSIS

PESTLE Analysis of Amul analyses the brand on its business


tactics. Amul PESTLE Analysis examines the various external
factors like political, economic, social, technological (PEST)
which impacts its business along with legal & environmental
factors. The PESTLE Analysis highlights the different extrinsic
scenarios which impact the business of the brand.
PESTLE analysis is a framework which is imperative for
companies such as Amul, as it helps to understand market
dynamics & improve its business continuously. PESTLE
analysis is also referred to as PESTEL analysis.
Let us start the Amul PESTLE Analysis:
Political Factors:
The political factors in the Amul PESTLE Analysis can be
explained as follows:
Due to favourable political factors, the Amul company
achieved a growth of 11.35% across their operations units in
Kolkata, Pune and Mumbai. The company focuses on
developing long lasting relationships with their milk producers
by ensuring that they pay them higher prices. The company
has set its milk procurement operation in West Bengal under
“Amul Pattern”. This has resulted in significant progress to the
socio-economic conditions of the members of the producer’s
community. In Maharashtra, Punjab and Gujarat the company
has established and maintained new milk societies. The union
has established milk societies outside Gujarat under “Anand
Pattern”. They provide high quality feed, veterinary services
and artificial insemination services to the cattle owned by the
milk producers of such societies. For the international dairy
industry, the latest years have been quite difficult due to
import and export hurdles faced in Russia. Lower demand for
dairy products in Chinese market, other upheavals in
European countries and product regulations leading to lower
level of demand in Germany has proved to be a barrier in
company’s growth. If the Amul company receives adequate
support from the State as well as the Union level then by
adopting latest technologies, they would be able to achieve
one of the highest rate of procurement and progress the
company name to a successful level.
Image: pixabay

Economic Factors:
Below are the economic factors in the PESTLE Analysis of
Amul:
In many countries Amul has received significant benefits in
terms of lower milk procurement rates by almost 30 to 60 %.
This further benefits the company in terms of reduction in the
price of its products such as milk powder and butter by 30%.
The price of the milk powder in India improved substantially
from Rs.130 to Rs.150 which affected the milk procurement
prices by Rs.4 to Rs.5 per litre. The national as well as the
international markets are facing recessionary conditions.
Increase in transportation costs can significantly affect the
ability of the company to deliver its products to the end
consumer. In the year 2019 an increase of 11.24%, in milk
procurement costs and an increase of 14% in Diesel costs
lead to an increase in milk transportation costs for Amul.
During the same year there was an increase in Interest and
Bank Commission by approximately 10%.

Social Factors:
Following are the social factors impacting Amul PESTLE
Analysis:
The individual buying decision is mainly the output of social
factors like culture and society. Friends, peer groups, families,
reference groups can have a major influence on the
consumption pattern and buying behaviour of the consumer.
Amul has taken advantage of these factors and has
successfully targeted women and children. It has created a
strong and vital presence in the dairy segment. Vegan lifestyle
is being increasingly adopted by a large number of consumers.
Increase in the number of vegans would negatively influence
the dairy industry as the lifestyle itself doesn’t permit
consumption of dairy products obtained from animals. The
overall picture for the company looks in a beneficial position
as the Indian households are more accustomed to morning tea
and the people are in general more accustomed to milk and
milk products. The culture of fast food also promotes a certain
type of lifestyle that increases the consumption of ice creams.

Technological Factors:
The technological factors in the PESTLE Analysis of Amul are
mentioned below:
Amul as global brand, understands the need to invest in
different technologies and updating the current technology as
well in order to capture as well as retain the current
customers. The brand has invested 600-800 crore, in the
current fiscal year for setting up new milk processing plants.
The company has also invested in order to expand the
capacity of the existing units as well. The entire industry in
general in adapting to a variety of latest technology that helps
in supervising the productivity of milking animals and dairy
farmers. The idea is to identify any faulty practices and take
corrective steps in order to meet the market demand. The
latest technologies are equipped with smart chips of unique
identities that are tagged, which help such companies in
registering the productivity and health records of individual
animals.

Legal Factors:
Following are the legal factors in the Amul PESTLE Analysis:
The company has faced a lot of problems with regard to
infringement malpractices adopted by the local players in the
market. In 1998, Amul noticed that Naroda based Shri Shakti
Dairy, was involved in manufacturing milk pouches under the
name of “Anul Shakti” and “Anul Taaza”. This was a
distressing situation for the company as the names were quite
similar with its own brand names “Amul Shakti” and “Amul
Taaza”. The illegal brands were being advertised by a firm
which was known as Kuldeep Enterprises. The private dairy
was making use of similar packaging as well as brand name of
Amul and selling them to the rural markets thus creating a
confusion in the minds of the customers. The company fought
a 20-year, long battle against the defaulters, finally winning
the case from the Ahmedabad based private dairy. Such
factors can disrupt the market of the products of the company
by capturing the untapped potential and selling fraudulent
products to such customers.

Environmental Factors:
In the Amul PESTLE Analysis, the environmental elements
affecting its business are as below:
Due to the effects of global warming that have been
experienced by everyone, the company understands that it is
their moral responsibility to protect the environment. The
adoption of atomisation and the increasing use of modern
technologies in its everyday processing activities like water,
fuel, gas and electricity has resulted in substantial reduction
in conservation of national resources. This has further led to
savings in electricity and fuel. On 14th December, 2018 the
company, by the government of India was awarded National
Energy Saving Award for coveting the first position in Food
Processing Sector for energy conservation. The award has
received 300 entries across India out of which Amul Dairy was
declared as the winner of the award. Amul took an oath in
2007 to plant a sampling and ensure that the sampling grew
into a tree. It encouraged farmers to create nurseries where
samplings would be grown and the company has been able to
create 45 such nurseries as of now.
To conclude, the above Amul PESTLE Analysis highlights the
various elements which impact its business performance. This
understanding helps to evaluate the criticality of external
business factors for any brand.

BIBLIOGRAPHY:-
1. bstrategyhub.com
2. ukessays.com
3. searchcio.techtarget.com
4. professionalacademy.com
5. www.mbaskool.com

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