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Project Analysis: FMCD Industry

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PROJECT ANALYSIS

FMCD INDUSTRY
Indian appliance and consumer electronics (ACE) market reached Rs 2.05 lakh crore (US$ 31.48 billion)
in 2017. It is expected to increase at a 9 percent CAGR to reach Rs 3.15 lakh crore (US$ 48.37 billion) in
2022. Electronics hardware production in the country reached Rs 38,800 crore (US$ 5.55 billion) in
FY18, growing at a CAGR of 26.7 percent between FY14-18. Demand for electronics hardware in India
is expected to reach US$ 400 billion by FY24 also the Draft National Policy (DNP) targets production of
one billion mobile handsets by 2025. Production of consumer durables under the Index of Industrial
Production has grown 6.4 percent year-on-year during April 2018-February 2019.

MARKET VALUE PRICE COMPARISON

Company Market value of the share Overvalued/ undervalued

Whirlpool MP-RS. 2195.40 MP-RS.673.97

(OVERVALUED)

EXPECTED MP -RS.3,335.27

(OVERVALUED)

Voltas Ltd. MP-RS. 709.85 MP-RS.986.77

(UNDERVALUED)

EXPECTED MP-RS.605.05

(UNDERVALUED)

Hawkins MP-RS. 3603 MP-RS.1470.44

(OVERVALUED)

EXPECTED MP-RS.4564.99

(OVERVALUED)

Symphony MP-RS. 1127.25 MP-RS.1032.06

(OVERVALUED)
EXPECTED MP-RS 1222.22

(OVERVALUED)

TTK Prestige MP-RS. 5757 MP-RS.1003.19

(OVERVALUED)

EXPECTED MP-RS.7699.07

(OVERVALUED)

IFB MP-RS. 871.62 MP-RS.2330.85

(UNDERVALUED)

EXPECTED MP-RS.670.40

(UNDERVALUED)

Sharp India MP-RS. 16.7 MP-RS. -19.69

(UNDERVALUED)

EXPECTED MP-RS. 13.29

(UNDERVALUED)

Now, if the price calculated is more than Market Value as given on the internet, then the share is
UNDERVALUED and if the Market Value is more than the calculated price then the share is
OVERVALUED.

GROWTH RATE ANALYSIS

Company Growth Rate

Whirlpool 31%

Voltas 28%
Hawkins 23%

TTK Prestige 20%

Symphony 33%

IFB 16%

Sharp India Ltd 44%

In comparison to all the companies, the growth rate of the low cap company Sharp India Ltd is the highest
i.e., 44%.

CAPITAL STRUCTURE AND BETA ANALYSIS

Company Beta Analysis (Aggressive/ Weightage of equity


Defensive) and debt

Whirlpool 0.2765715282 DEFENSIVE 100% EQUITY

NO DEBT

Voltas 0.2648678274 DEFENSIVE 99.46% EQUITY

0.54% DEBT

Hawkins 0.7901578777 DEFENSIVE 84.74% EQUITY

15.26% DEBT

TTK Prestige 0.7657531908 DEFENSIVE 100% EQUITY

NO DEBT

Symphony 1.236464146 AGGRESSIVE 84.35% EQUITY

15.65% DEBT
IFB 1.065266652 AGGRESSIVE 97.69% EQUITY

2.31% DEBT

Sharp India Ltd 1.17 AGGRESSIVE 48% EQUITY

52% DEBT

● A beta that is greater than 1.0 indicates that the security's price is theoretically more volatile than
the market.
● As in the case of Sharp India, IFB and Symphony the stock's beta is more than 1, hence they are
considered to be more volatile than the market. We can classify the securities as aggressive as
compared to the market.
● We can see that firms like Voltas, Prestige, and Hawkins are all defensive in nature as there
average beta is less than 1.
● Whirpool is a debt-free company and hence utilizes only equity capital. Therefore, they have a
leveraging power in the market. But there is also a disadvantage that they are not taking the tax
benefit on the interest paid and other benefits of raising debt.

WACC ANALYSIS

Company WACC K(e) Decision

Voltas 9.96% 10% FAVORABLE

Hawkins 14.98% 15.27% FAVORABLE

Symphony 16.80% 19.73% FAVORABLE

IFB 18.46% 18.50% FAVORABLE

Sharp India Ltd 6% 10.57% FAVORABLE

● WACC if less than K(e) means that the firm is not favorable to invest in. The WACC represents
the minimum rate of return at which a company produces value for its investors. If the company's
return is less than its WACC, the company is shedding value, indicating that it's an unfavorable
investment.
● Whirlpool and TTK Prestige are both debt-free companies, so their K(e) is equal to WACC.
● According to our study and calculation, Sharp India ltd and Symphony are more favorable for
investors in comparison to others since the rest have approximately equal WACC and K(e).

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