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Hello 
About Me
Who are behind the scenes
Our Philosophy 3

Curriculum Vitae
Nama : Haidhar Hibatullah Wurjanto
Jenis Kelamin : Laki-laki
Umur : 26 Tahun
Tempat/Tanggal lahir : Christchurch, New Zealand 12 January 1990
Email : haidhar@windowslive.com
Pendidikan
1995-1999 Burnside Primary School (New Zealand)
1999-2002 Cobham Intermediate School (New Zealand)
2002-2005 Madania International School
2004-2008 SMA Negeri 1 Bogor
2008-2009 Prasetiya Mulya S-1 Business School
2009-2014 Institut Pertanian Bogor, Manajemen
Organisasi
Organisasi (present)
• Himpunan Pengusaha Muda Indonesia (HIPMI) Bogor- Ketua VII
• Himpunan Pengusaha Muda Indonesia Perguruan Tinggi – Ketua Umum
• Kamar Dagang dan Industri Kota Bogor - Pengurus
Portofolio 4
PT Simha Group
• PT Simha Food Supply
• PT Momomilk Pajajaran
• PT Forest Three Jaya
• PT Mozza Lestari Indonesia
• CV Syare Design
Our Philosophy 5

Write your great subtitle here.

Key Achievements
Key Achievements

• Top 3 Most reviewed restaurants in Indonesia – Zomato (2016)


• Number 1 Top Trending Restaurant Outside Jakarta - Path (2015)
• Juara 1 Wirausaha Muda Mandiri 2013
• Young On Top- Kadin Kota Bogor 2013
• 50th Dies Natalis best entrepreneuer award IPB- 2013
• Mahasiswa Berprestasi Departmen Manajemen bidang Wirausaha, FEM- IPB,
Bogor 2011
• Guest Speaker for the Jakarta Model United Nations in Studentpreneurship-
HighScope, Jakarta-2011
• Inohong Kota Bogor – jurnal bogor (salah satu pencetus sekolah SBY)
• Juara harapan 2 Mojang Jajaka Jawa Barat, Tahun 2010
• Juara 1 Jajaka Kota Bogor, - 2010
• Juara 1 English Speech on Agriculture 1st place (IPB)
• Juara 1 English Speech on Lifestyle in teenagers (Universitas Jakarta)
• Juara 3 English Debating Competition (Binus International)
Achievements in Entrepreneurship 6

Kadin Awards Mahasiswa IPB 50th Dies Juara 1


prestasi dalam Natalis Award Wirausaha Muda
bidang Mandiri
entrepreneurship
Achievements in Entrepreneurship 7

1st Place Hotspot outside of Jakarta 2015


About Momomilk 8

We are the Next Generation of Creative


Business in the World!

Started On: January 11th 2011

Product: Pasteurized Milk

Milk: 18,000 L / Bulan

Branches: 1. Taman Kencana


2. Yogya Bogor Junction
3. IPB
4. Pajajaran
5. Yasmin

Employees: 170 Employees


Philoshopy
We exist to create happiness in people, because we believe that happiness is the most fundamental fuel for life. 9
How we create that happiness is by fulfilling the 3 fundamental elements of body, mind, and soul in people through
dining. Body is met through great food, mind is met through great environment, and soul is through the very best of
service.

Vision
To become a recognized hospitality company by making our
customer’s experience memorable
Mission
By serving great and consistent quality food, bringing excellent service, and establishing a fun environment.

Core Values
Team player
Proactive in becoming greater individuals to become part of the greatest team. We must put trust in one another to
achieve results beyond limits.

Proaktif dalam menjadi individu yang lebih baik dalam bagian dari tim terhebat!. Kita harus menaruh kepercayaan pada
satu sama lain untuk mencapai hasil yang mampu melampaui batas.

Respect
Treating each other and our work environment with sincere respect and care, working in a healthy and safe environment is
nessesary for becoming a longevity organization. Always deliver “win-win” relationships with our STAKEHOLDERS

Memperlakukan lingkungan pekerjaan dan sesama rekan dengan keperdulian serta


kehormatan, dengan lingkungan kerjayang nyaman dan aman maka organisasi akan berumur panjang . Selalu
memberikan " win-win “ dengan STAKEHOLDERS kami.
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Learn
For us to grow, we constantly never stop learning. We are open to new ideas as our
environment is
constantly changing.
Agar kita berkembang, kita tanpa henti selalu belajar. Kita terbuka terhadap ide-ide
baru karena hal-hal disekitar kita secara terus menerus berubah
Giving
We constantly GIVE to help mankind and bring positive impact to the society.
Kita berbagi untuk membantu sesame umat dan memberikan dampak positif
terhadap lingkungan
Fun
Every work we put in, we do it with fun :)
Setiap pekerjaan yang kita lakukan, kita melakukannya dengan fun/kesenangan
Every long journey begins with a small step 11
Success is going by failure to failure without the loss of enthusiasm

Tahun 2007 Tahun 2008 Tahun 2009 Tahun 2010


Pre-pay Cellphone Credit Japanese Food (franchisee) Crepes (franchisee) & Reseller Pan Blackberry Assesories Reseller

Tahun 2010 Tahun 2011


Nasi Goreng Mang asap Momomilk Cafe
First Time 13

Opportunity

Preparation

Luck

• Proposal Business
Yogya Bogor • Rp. 800.000
Junction • Blender Ibu
Tahun 2012
IPB-Kantin Sapta
Knowing who your

Customers
are is Great,
But knowing how they behave is better”
My first Big Project 17

• Bergabung di Himpunan Pengusaha Muda


Indonesia
• Benchmarking
• Bigger Capital

Momomilk Taman Kencana

What are people looking for?!


What were consumers doing?

Social Media Word of Mouth


People were sharing in social They were saying the nicest
media things! : (some were bad though

They were looking


They were using SEO
They were using GPS!
People queued to get a taste of
Momomilk

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Our Products
Our innovations never cease
Motive 26

Something that drives a person to perform action.

Biological Personal Social


Water, food, shelter Curiosity ,exploration Power, recognition, achievement,
lifestyle
The nature of motivation

Motive?
• A motive is a construct representing an unobservable inner force that stimulates and
compels a behavioral response and provides specific direction to that response.
• The energizing force that activates or triggers behavior
• Provides purpose, direction and drive to that behavior
Trio Of Needs 28

Power Affiliation Achievement


Trio Of Needs 29

Man Vs Momo Romomomance


Personality 30

Personality makes you Every


who you are person/consumer is
unique, having
particular
characteristics

Human personality is WE TRY TO BRING


a blend of behavior THE FUN OUT OF
and characteristics PEOPLE
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Brand Personification

Is your brand tough or Use key research data and insights to


gentle, male or female? determine the personality of the brand’s
If your brand were a target audience.
Determine multiple levels of
celebrity or well-known compatibility and incompatibility.
figure, who would it be? Make any necessary adjustments to the
If your brand could speak, brand personality.
Build a targeted strategy, which first
what would it say and how identifies the brand’s compatible
would it say it? counterparts and makes a match.

Brands should also make the audience feel something beyond what it
communicates in literal form
Word of Mouth…
Thanks for listening!
I hope you guys enjoyed it!

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