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    CW2 Week5

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    ABBY LIEW MAY XING
    The document outlines plans for the GoodVibes Festival, including a three-phase timeline from April to July. Phase 1 focuses on launching promotional videos and creating early awareness on social media. Phase 2 involves posting advertisements, collaborating with Spotify, and releasing mobile apps. Phase 3 consists of merchandise sales, promotions for a festival mascot, and newsletter campaigns. The festival will use various marketing strategies like YouTube ads, website banners, and partnerships to build awareness, interest, and drive consumers to purchase tickets through early bird promotions and tent package deals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    CW2 Week5

    Uploaded by

    ABBY LIEW MAY XING
    40 views31 pages
    The document outlines plans for the GoodVibes Festival, including a three-phase timeline from April to July. Phase 1 focuses on launching promotional videos and creating early awareness on social media. Phase 2 involves posting advertisements, collaborating with Spotify, and releasing mobile apps. Phase 3 consists of merchandise sales, promotions for a festival mascot, and newsletter campaigns. The festival will use various marketing strategies like YouTube ads, website banners, and partnerships to build awareness, interest, and drive consumers to purchase tickets through early bird promotions and tent package deals.

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    CW2-Week5

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    The document outlines plans for the GoodVibes Festival, including a three-phase timeline from April to July. Phase 1 focuses on launching promotional videos and creating early awareness on social media. Phase 2 involves posting advertisements, collaborating with Spotify, and releasing mobile apps. Phase 3 consists of merchandise sales, promotions for a festival mascot, and newsletter campaigns. The festival will use various marketing strategies like YouTube ads, website banners, and partnerships to build awareness, interest, and drive consumers to purchase tickets through early bird promotions and tent package deals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views31 pages

    CW2 Week5

    Uploaded by

    ABBY LIEW MAY XING
    The document outlines plans for the GoodVibes Festival, including a three-phase timeline from April to July. Phase 1 focuses on launching promotional videos and creating early awareness on social media. Phase 2 involves posting advertisements, collaborating with Spotify, and releasing mobile apps. Phase 3 consists of merchandise sales, promotions for a festival mascot, and newsletter campaigns. The festival will use various marketing strategies like YouTube ads, website banners, and partnerships to build awareness, interest, and drive consumers to purchase tickets through early bird promotions and tent package deals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 31

    GOODVIBES FESTIVAL

    Masthead
    Agenda

    BEGINNING MIDDLE ENDING

    - The concept & ideas - Timeline - Medias for promoting


    - Tagline - Launching time - Conclusion
    - Mood board - Market Strategy
    (ATL,TTL)
    Marketing Consumer

    - Brand marketing
    - Outdoor advertising - Rating
    ATL - Website - Frequency
    ( Above The Line ) - Mobile Apps - Brand awareness
    - Reach

    TTL - Social media


    (YouTube,Instagram,Facebook)
    ( Through The Line )

    - New customers
    BTL - Contextual text ads - Quantifiable leads
    ( Below The Line )
    - Cost per conversion
    TimeLine

    Phase 1 Phase 2 Phase 3

    Apr May Jun Jul


    Phase 1 (Launching) Phase 2 (activation) Phase 3 (promotion)
    - Launch teaser on Youtube - Posting advertisement - Start selling merchandise

    - Create some awareness of - Collaboration with spotify - Create some promotions for the
    goodvibes by launching a short mascot
    video in social media. - Mobile Apps
    - Newslettering

    Duration: Duration:
    Duration:
    12 Apr 2021 to 16 May 2021 22 Jun 2021 to 3 Jul 2021
    17 May 2020 to 21 Jun 2021
    Awareness

    Good Vibes uses everyday ads with similar platforms as their competitors that can been
    seen throughout Malaysia.

    Ads used such as:


    - YouTube video ads
    - Websites ads
    - Partnership with mobile company
    Interest

    The main way goodvibes creates interest among the people in Malaysia is by inviting famous and latest
    international and local artist as the lineup to perform for the music festival.

    - It is essential to keep the potential customers interested in the advertisement


    Decision

    - Goodvibes uses early bird promotions to attract the consumers to buy the tickets.

    - Tent package promo is also available as a good deal.

    - Early subscribe (limited quantity) will be given limited edition pins.


    Action

    - When consumer hooked to the offering, Consumer will be offered a few different packages plans at a
    reasonable price.
    Masthead
    CI
    Merchandise
    Website
    THANK YOU

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