BY:

1. UMANG SUTHAR (16MMCC26)

2. VIGNESH TAMAKUVALA (16MMCC27)
3. PARTH THAKKAR (16MMCC28)
Introduction
• Amazon, Inc. is an American based multinational electronic
commerce company.
• Headquartered ---Seattle, Washington.
• Jeff Bezos founded Amazon.com, Inc. in July 5, 1994 as Cadabra and
launched it online as amazon.com In 1995. It started as an online
bookstore.
• Amazon (Amazon) is one of the first online shopping sites launched
in 1995
• Since its inception, it has been consistently ranked as one of the best
retail sites on the Internet and is regarded as the universal model for
successful Internet retailing.
2
2
Introduction…

• In March 1998, Amazon was ranked among the top 20 internet sites
in almost all the major market surveys.
• According to an analyst, "When you think of web shopping, you
think of Amazon first.
• The Forrester Power Rankings in 2000, ranked Amazon as the best
online shopping site.
• With 2.5 million titles, it became the “Earth’s Biggest Bookstore”.
Websites
Statics
Amazon reported net income of $857 million in its most recent quarter, the third quarter in a row in which it
has shown a record profit.
Timeline
Amazon.com launch 1995
Music & video store launch 1998 Planetall, jungle.com,
bookpages.co.in
1999 IMDB
3rd party selling 2003 CDnow
Partner toysRU 2004 Joyo.com
Amazon publisher 2005 Booksurge
Borders bookstore 2007 Shopmob
Amazon auction 2008 DPreview
Kindle lunch 2009 Abebooks,
audible.com,bookfinder.com
Homegrocer-amazon fresh 2010 Zappos, drugstore.com
Carsdirect.com 2011 Bookfinder.com, woot, quidsi
2012 Kiva systems
These companies are belongs to amazon
Strategic Partners of Amazon

Amazon will use P&G’s warehouses for faster and economical product
distribution.

Amazon will use Future Group’s strong product knowledge, extensive

brand portfolio and sourcing base.

Amazon will use SBI’s smooth & trusted payment solutions for small
businesses and end customers
Vision of comapany
Key Success strategies
• Knowing the market and industry

• Focus on value-adding for customers

• Logistics

• Use of acquisitions, alliances and strategic partenrship

Products
• Books
• Movie, Music and Games
• Digital Download
• Kindle
• Computer And Office
• Electronics
• Home and garden
• Grocery, Health and beauty
• Toys, kids and baby
• Clothing, Shoes and jewelry
• Sports and outdoors
• Tools, Auto and industrial

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Business Model
• Amazon-to-Buyer Sale Approach
• Multi level E-Commerce
• Customer Tracking
• It operates 7 websites that support their business operation
globally and offers 20 million items for sale.

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How deals the supply chains with fluctuating
demand?
Amazon.com carries high-demand title in inventory, whereas it
purchases low-demand titles from distributor in response to a
customer orders .

Reduction in various costs like ;-

- Inventory cost
- Facility cost
- Transportation costs
- Information costs
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Supply chain diagram
Supply chain drivers
• Facilities:
• warehousing and order-fulfillment for third-party sellers
• 49 fulfillment centers across globe
• United States – 14 spread across 14 states
• Canada – 2
• France – 3
• Germany – 7
• Italy – 1
• United Kingdom – 8
• China – 8
• Japan – 6
• India -- 7
World-Wide warehouses and Fulfillment Centers
Transportation
rely primarily on national parcel couriers
• UPS, FedEx, Indian post, DTDC, Blue Dart etc..
• Own logistics network
Inventory
• High inventory
• Multi-tire inventory network.
Cyclic view
Replenishment
Customer order
 0
Fulfillment By Amazon (FBA)
1. Sellers send products
to an Amazon 2. Amazon stores
fulfillment center or Sellers’ products –
schedule a pickup from a single unit to
your entire inventory

3. Customers order
Sellers’ products from
Amazon, often with
fast, free delivery

4. Amazon packs and 5. Amazon’s customer

ships Seller’s products service and delivery
from fulfillment center to creates loyal, happy
the customer customers

@Data Source: Amazon India Corporate Website

Aim of FBA
Fulfillment By Amazon (FBA)

Seller

INFORMATION PRODUCT

FC
INFORMATION PRODUCT

Customer
Advantages of FBA- “You sell it, we ship it.”

Customers keep
Focus on your coming back for
business more

Build Trust Cash on delivery

payments

Pay as you go Amazon Prime

 Amazon Easy Ship

1. Customer orders 2. Sellers schedule the 3. Amazon Easy Ship 4. Amazon Easy Ship
from Sellers using Pay pickup and keep the delivery associate delivers the package to
with Amazon. Sellers product packaged and picks up the package the customer and picks
get a notification of the ready. from Sellers’doorstep. up Cash on Delivery
order via email, Seller (COD) payments.
Central.

@Data Source: Amazon India Corporate Website

 Amazon Global Selling

Selling on Amazon & Fulfillment by Amazon

Expand business to Customers order Seller’s products on Amazon.com

the US and other
International Market
Sellers can either choose to fulfil those orders on their
own or use Fulfilment by Amazon (FBA).

Showcase products to Fulfil orders on their own: sellers will fulfil orders
millions of customers from India when a customer buys sellers’ products on
Amazon.com

Increase sales by tapping into FBA: sellers store their products in Amazon's
the US & International holiday fulfilment centres, and Amazon will pick, pack, ship,
season and provide customer service for these products.

@Data Source: Amazon India Corporate Website

FC, New FC and Delivery Station of Amazon

@Data Source: MWPVL International

India: The Big Opportunity forAmazon

Total E-Commerce Size ($ Billion)

Online Shoppers of Total
Internet Users (as a %)

Average Spending per Online Shopper in India

Investment Over $5 Billion

@Data Source: “e-Commerce in India: A Game Changer for the Economy”, CII, April 2016
Evaluation of Amazon India’s Supply Chain

Hybrid Logistics Model

• Delivers some of the products itself, while delivering some products sold by suppliers
on its marketplace using other logistics firms.

Amazon SCOT (Supply Chain Optimization Technology)

• “Innovating to get customers what they want, when they want it.”
• Using machine learning, data analytics, and complex simulations.

Managed Marketplace Model

• Seller is free to choose self-fulfilment or marketplace-fulfilment.

• Infused inventory-led in a marketplace by having operational control over seller
entities like Cloudtail (Amazon).
The Game Plan of Amazon India: Wining India
• 65 % Orders (2015) are from Tier II & III
cities

• Engaged in Pilot Project of Rural Delivery

Network in Tier III & IV cities with Connect
India E-Commerce Pvt. Ltd. (of Basix
Group)
 Amazon India: Wining India

Amazon Chai Cart

• Three-wheeled mobile carts to navigate in a city’s business districts, serve tea, water,
and lemon juice to small business owners and teach them about selling online.
• Team travelled 15,280 km across 31 cities, served 37,200 cups of tea, engaged with
over 10,000 sellers (in 4 Months)

Amazon Tatkal
• A studio-on-wheels offering a suite of launch services.
• Enables small businesses to get online in less than 60 minutes.

Easy Ship
• Deliver products in over 19,000 pin codes using Amazon Transportation Services,
Blue Dart, and India Post.
• Most penetrated e-commerce platform in the country.
Conclusion
• A large part of Amazon’s success is its ability to integrate the flow of
information with the quality and speed of physical delivery
• Amazon’s management is committed to decreasing cost and
increasing profitability
• Bargaining with suppliers
• Investing in technology to build capacity and capability
• Continuous process improvements
“Be afraid of Our Customers, because those are the folks who have the money. Our Competitors
are never going to send us money” …… Jeff Bezos

Supply Chain of Amazon

Ready with

EVERYTHING
EVERYWHERE
EVERYTIME