Republic of the Philippines

Department of Education
REGION VIII
SCHOOLS DIVISION OF LEYTE
MAHAPLAG NATIONAL HIGH SCHOOL-UPPER

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Worksheets – Week 2

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 Subject Teacher: GIETRIN T. CALALIN / 0955-136-7607 / FB: gietrin tinambacan-dagaas calalin

WHAT I NEED TO KNOW

This module was designed and written with you in mind. It is here to help you master the Various Models
of Communication. The scope of this module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to correspond with the textbook
you are now using.

In this module, you will be able to:

 differentiate the various models of communication (EN11/12OC-Ia-3)

Specifically, you are expected to:

 identify the three models of communication in context;
 differentiate the models of communication by its use through various activities;
 appreciate the importance of communication

BRAIN STARTER

You might have come across an essay discussing a specific concept which you find difficulty to understand
because of its length. Let me introduce you to the functions of a model. A model is widely used to depict any idea,
thought or a concept in a simpler way through diagrams, pictorial representations etc. Models go a long way in
making the understanding of any concept easy and clear. Through a model one can easily understand a process
and draw conclusions from it. In simpler words a model makes the learning simple.
The activities will let you connect your understanding about our previous lesson about the nature, process
and functions of communication about the new topic.

GENERAL INSTRUCTION: Answers in all activities must be written in a whole sheet of

paper.

ACTIVITY 1. START ASSESSING YOURSELF!

Before we start with our lesson in this module, let us first assess your background knowledge about the
topic by doing the next activity.

Directions: Choose the letter of the correct answer.

1. Which among the following best defines a sender?

a. The one who receives the message b. The one who transmits the message
c. The words and symbols being transmitted d. The channel being used to send the message

2. Johnny is a Grade 11 student. He is having some difficulties in understanding his teacher because he did not
have enough sleep. Why is this an example of a barrier?
a. He is unable to listen to the message physically.
b. His fatigue is preventing his from decoding the message.
c. He is obviously being disrupted by his fellow classmates.
d. He cannot properly encode the message due to his fatigue.

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3. Why is encoding relevant for communication?
a. It is a method by which a message is sent.
b. It is the process of interpreting a message once it is received.
c. It is the process of transforming a thought into a message that can be sent.
d. It is a form of noise that disrupts the receiver from properly understanding the message.

4. How does understanding occur in communication process?

a. It occurs when each party is able to provide feedback.
b. It occurs when each party gets a chance to be a sender and receiver.
c. It occurs when each party is able to say what they want to without the other person interrupting.
d. It occurs when each party can agree on what was being communicated without the need for inferences
or assumptions
5. Which of the following is the BEST explanation of a communication channel?
a. the process of encoding
b. the verbal communication process
c. a station that broadcasts different views
d. the manner of which the message is sent
6. Which of the following is NOT part of the Shannon-Weaver Theory?
a. Source b. Transmitter c. Channel d. Computation

7. What does it mean when a message is encoded?

a. It is understood by the receiver.
b. It is written with secret language.
c. It is converted for the appropriate channel.
d. It is created by the sender for a specific audience.

8. Which of the following is NOT an example of a nonverbal cue?

a. facial expression b. intonation c. eye contact d. gestures

9. What element in the linear model of communication is considered prominent?

a. sender b. signal c. feedback d. receiver

10.What communication model focuses mainly on speaker and speech which can be broadly divided into 5
primary elements: speaker, speech, occasion, audience and effect?
a. Aristotle’s Model b. Schramm’s Model c. Berlo’s SMCR Model d. Shannon-Weaver Model

11.Which among the following is NOT an example of Linear Communication Model?

a. Aristotle’s Model b. Lasswell’s Model c. Berlo’s SMCR Model d. Shannon- Weaver Model

12. Which among the following models is mostly used for interpersonal communication and is also called circular
communication?
a. Schramm’s Model b. Interactive Model c. Transactional Model d. Linear Communication Model

13.What model deals with exchange of ideas and messages taking place both ways from sender to receiver and
vice-versa?
a. Schramm’s Model b. Interactive Model c. Transactional Model d. Linear Communication Model

14.Which among the following is NOT part of the analysis in the Lasswell’s model of communication?
a. Effect Analysis b. Media Analysis c. Control Analysis d. Physical Analysis

15.Which among the following is considered the “Action Model”?

a. Aristotle’s Model b. Lasswell’s Model c. Berlo’s SMCR Model d. Shannon- Weaver Model

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LESSON 2: Various Models of Communication
COMMUNICATION MODELS

1. Linear Communication Model

1.1Lasswell’s Model
1.2Aristotle’s Model
1.3 Berlo’s SMCR Model

2. Transactional Model
2.1Shannon - Weaver Model

3. Interactive Model
3.1Schramm’s Model

I. LINEAR COMMUNICATION MODEL

 Communication is considered as one-way process.

 The message signal is encoded and transmitted through channel in presence of noise
 The sender is more prominent in linear model of communication
 It is applied in mass communication like television, radio, etc

LINEAR COMMUNICATION MODEL

There are different types of Communication Models based on Linear Model of Communication. These are the
following:

1. Aristotle’s Model of Communication

 Considered as the first model of communication and was proposed before 300 B.C.
 Most widely accepted among all communication models.

 It is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker,
Speech, Occasion, Audience and Effect.
 Speaker-centered model

2. Lasswell’s Model of Communication

 Also known as “action model”

COMPONENTS MEANING ANALYSIS

WHO The communicator or sender or source of Control Analysis
message
SAYS WHAT The content of the message Content Analysis
IN WHICH CHANNEL The medium/media Media Analysis

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TO WHOM The receiver of the message or an audience Audience Analysis
WITH WHAT EFFECT The feedback of the receiver to the sender Effect Analysis

3. Berlo’s SMCR Model

 SMCR refers to Sender-Message-Channel-Receiver
 Focuses on encoding and decoding which happens before sender sends the message and before
receiver receives the message respectively

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II. TRANSACTIONAL MODEL OF COMMUNICATION

 Is the exchange of messages between sender and receiver where each take turns to send or receive
messages.
 Both sender and receiver are known as communicators.
 It is mostly used for interpersonal communication and is also called circular model of communication.

One of the most common types of communication models based on Transactional Model of Communication is the
Shannon-Weaver’s Model of Communication.

1. Shannon-Weaver’s Model of Communication (Information Theory)

 “Mother of all models”
 Concepts of Shannon-Weaver Model:

 Sender – (source) the person who makes the message.

 Encoder – (transmitter) is the sender who uses the machine which converts message into signals.
 Channel – medium used to send message.
 Decoder – (receiver) machine used to convert signals into message.
 Receiver – (destination) the person who gets the message or the place where the message must reach.
 Noise (barrier) is the physical disturbances like environment, people, etc. which does not let the
message get to the receiver as what is sent.

III. INTERACTIVE MODEL OF COMMUNICATION

 Also known as “convergence model”

 Deals with exchange of ideas and messages taking place both ways from sender to receiver and vice-
versa.
Schramm’s Model of Communication is an interactive model.

Schramm’s Model of Communication

 It is built on the theory that communication is a two-way street, with a sender and a receiver as shown in
the illustration below:
 It is a Circular model, so that communication is something circular in nature.

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  Encoder – who send the message and where the message originates
 Decoder – who receives the message
 Interpreter – person trying to understand (analyzes, perceives)

WHATS MORE?

Congratulations! You were able to glean the essential concepts about the various models of
communication. I know you are excited to do. You can now do the activities, independently.

ACTIVITY 2: TRUE OR FALSE

Directions: Write TRUE if the statement tells a fact about the models of communication and FALSE if not.
Write your answers in a separate sheet.

________ 1. According to the Transactional Model, people are both sender and receiver at the same time.
________ 2. The best model to explain the complexities of face-to-face communication is the Interactive Model.
________ 3. The content of the message is called the noise.
________ 4. To convert a message into groups of words, symbols, gestures, or sounds that present ideas or
concepts
is called encoding.
________ 5. Any communication that conveys a message consisting of words is called nonverbal communication.
________ 6. Decoding is the process by which the receiver interprets the symbols used by the source of the
message
by converting them into concepts and ideas.
________ 7. Noise is the interference within the communication process.
________ 8. Context is any medium within the communication process.
________ 9. Shannon & Weaver Model is an example of a Linear Communication Model.
________ 10. An interpreter is the one who analyzes or perceives the message.

WHAT I HAVE LEARNED?

You are doing good! You can now answer the next activities with confidence and with complete gears of
knowledge about our lesson.

ACTIVITY 3: PARAGRAPH COMPLETION

Directions: Fill in the blanks with correct word or phrase about the unique characteristics of the various models of
communication. Write the whole paragraph and fill out.

In linear communication model, communication is considered as _________ process. The message signal is
encoded and transmitted through ________ in presence of noise. The _______ is more prominent in this
model is applied in __________communication like television, radio, etc.

In transactional model, the ________ between sender and receiver where each take turns to send or receive
messages. Both sender and receiver are known as ___________. It is mostly used for ___________
communication and is also called circular model of communication.

Lastly, interactive model, also known as “__________ model” deals with exchange of ideas and messages
taking place _______ ways from sender to receiver and vice-versa.

ASSESSMENT

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 The next activities will now let you seal your understanding about our topic on the various models of
communication.

ACTIVITY 4: ARRANGE ME!

Directions: Arrange the following words that describe a specific model of communication and place them in the
category where they should belong in the table given. Remember, one word can be placed into two categories.
one-way speaker only speaks continuous & changing
interdependent speaker never listens noise affects
provides feedback simultaneous taking turns
communication experiences affect dynamic process
no feedback speaker listens

Shannon-Weaver Model Schramm’s Model Aristotalean Model

END OF THE LESSON

REFERENCES

Retrieved from the following websites:

http://cm.bell-labs.com/cm/ms/what/shannonday/paper.html A Mathematical Theory of Communication

http://commons.wikimedia.org/w/index.php?curid=620293 http://communicationtheory.org/aristotle
%E2%80%99s-communication-model/ https://www.businesstopia.net/communication/transactional-
modelcommunication https://www.slideshare.net/100002406493412/models-of-
communication110815585

Deuteronomy 31:6

'Be strong and courageous. Do not be afraid or terrified, for the Lord your God goes
with you; he will never leave you nor forsake you.'

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