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    Hero Motorcorp IMC M4.0

    Uploaded by

    Wazed Arvi Khan
    Hero Motocorp in India and Bangladesh has positive customer reviews and offers good value. It has a wide range of motorcycles priced from 80cc to 200cc in Bangladesh and 80cc to 160cc in India. Hero focuses on competitive pricing, after-sales service, and promotions through TV, print media, and digital channels to increase sales and brand awareness. The annual IMC budget for Hero in Bangladesh is 5 crore BDT.

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    © All Rights Reserved
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    Hero Motorcorp IMC M4.0

    Uploaded by

    Wazed Arvi Khan
    66 views3 pages
    Hero Motocorp in India and Bangladesh has positive customer reviews and offers good value. It has a wide range of motorcycles priced from 80cc to 200cc in Bangladesh and 80cc to 160cc in India. Hero focuses on competitive pricing, after-sales service, and promotions through TV, print media, and digital channels to increase sales and brand awareness. The annual IMC budget for Hero in Bangladesh is 5 crore BDT.

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    hero Motorcorp IMC M4.0

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    Hero Motocorp in India and Bangladesh has positive customer reviews and offers good value. It has a wide range of motorcycles priced from 80cc to 200cc in Bangladesh and 80cc to 160cc in India. Hero focuses on competitive pricing, after-sales service, and promotions through TV, print media, and digital channels to increase sales and brand awareness. The annual IMC budget for Hero in Bangladesh is 5 crore BDT.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views3 pages

    Hero Motorcorp IMC M4.0

    Uploaded by

    Wazed Arvi Khan
    Hero Motocorp in India and Bangladesh has positive customer reviews and offers good value. It has a wide range of motorcycles priced from 80cc to 200cc in Bangladesh and 80cc to 160cc in India. Hero focuses on competitive pricing, after-sales service, and promotions through TV, print media, and digital channels to increase sales and brand awareness. The annual IMC budget for Hero in Bangladesh is 5 crore BDT.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    4.

    0 IMC Management Perspective of India and Bangladesh

    Hero Motocorp India and Bangladesh has the most positive customer
    review and the best value for money.
    Our sales volume represent our aggressive market positioning for all
    segment of motorcycle. Hero has wide range of motorcycle in
    Bangladesh 80cc to 160cc and 80cc to 200cc in India.

    Hero offering the best price in the marketplace from authorize showroom
    and dealers in the competitive market even after sales service and original
    spare parts are available in the competitive price .

    Focusing on Pricing strategy, internet promotion, point of purchase Tv


    shows, Tv commercial, discount offer, print media ads to gain more
    audienc and generate sales.

    Hero motorcorp has budgeted 5 crore BDT for the IMC program for next
    year.

    4.1 IMC Objectives

    Hero motorcycle is People first choice because of their competitive


    pricing and after sales service . Where competitors are providing same
    specifications in much higher price.

    So Hero focus on segmented marketing as bike for all.


    Hero Bangladesh has 12 Different model of motorcycle price starts from
    88,000bdt to 4,50,000bdt
    And Hero India has 15 Different model of motorcycle price starts from
    37,000rs to 95,000rs.

    Ultimate IMC objectives would be


     Establishing relationship to the potential costumer to gain trust and
    long term brand loyalty.
     Promotion activities to the targeted audience and potential costumer.
     24x7 after sales service to gain customer satisfaction.
     Brand awareness to the off targeted customers to generate sales.
     Digitally engage with new audience to encourage them to purchase
    without any hesitation.
    4.2 IMC Budget

    IMC budget is design to promote through-out the nation .


    Generally off targeted, massive campaigns to raise brand awareness and
    reach more people is budgeted 3 crore BDT and 55lacs is budgeted for
    targeted audience and potential customers.
    1.45 crore is budgeted for Digital marketing to attract and retain the
    customer through online .The entire budget is funded by Hero motorcorp
    India 70% and Hero motorcorp Bangladesh 30%

    Lacs BDT
    per month

    Average 41lacs BDT is budgeted for each month for Imc program .
    Including -
    1. Print advertisement
    2. Personal selling
    3. Broadcast advertisement
    4. Covert advertisement
    5. Outdoor advertisement
    6. Celebrity advertisement
    7. Event marketing
    8. Sales promotion
    9. Digital marketing
    4.3 Internet Website

    The website plays an outstanding role for herocorp.


    They serve the entire world from one website. www.heromotocorp.com.
    Customers can get all the information through the website even chat in
    real time with Representative of their own country.

    The website is design to attract the costumer about their motorcycle


    image gallery and detailed specification , After sales service and honest
    reviews by the users.

    Even 0% interest easy bike loan is also available through the website. Just
    fill up form with your all the details and submit it to your nearest
    showroom they will assist you for the loan. Installment facilities can be
    avail for up to 36 month.

    Existing hero motorcycle User can also open an account over the website
    providing the information / purchase date and bikes chassis number. The
    website will send email for the after sales service and nearest service
    location as reminder.

    All the important information is available such as:


     Product list
     Product Image gallery
     Product review by the users
     Original Spare parts price list.
     Showroom location with the Google map.
     Real time chat box for more queries in their own language.

    The main goal of this focus is to promote the brand positioning of


    Hero corp to gain rapid sales growth from its competitors.

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