Marketing Research Chapter 1

INTRODUCTION
Significance of the Study
Beauty is defined by people in different ways. Today, people think that
being beautiful is everything. People needs changes every now and then and
it depends on their culture and the environment their in. Men and women
especially teenagers fascinated by fashions and trends. Services offered by
Parlor shops are mostly demanded by the market. Parlor shops offers a lot of
services that their customer’s could avail for their satisfaction and
convenience.
A Parlor shop deals with cosmetic treatments or services that involves
beauty transformation. Parlor shops is where people frequently visits it is
because people needs changes from time to time, from changes in hair styles,
finger nails and toes and even facial. The services they give to their customers
will not be successful if there are some circumstances that effects the
performance of the employees, Parlor shop owners also must be aware of
those factors.
Good collaborative performance reviews arise from sitting down with your
employees to update personalized goals and objectives and then agreeing on
the best such as reaching a specific sales volume (Ferguson, 2016).
Job performance as an individual-level variable, something a single

person does. This differentiates it from more encompassing constructs such
as
organizational performance or national performance level, which are high
level variables. (Campbell, 1993)
This study is conducted to determine the factors affecting the performance
of the employees of Parlor shops. The result this study will be beneficial to the
customers and owners of the said business. To customers, enable for them to
be aware on how to act and interact to employees in any organizations and for
the owners, for they could know how to handle their employees with different
characteristics and interests enable for the business to be productive.
Objectives of the Study
This study is primarily aims to determine the factors affecting the
employees towards the performance of the employees and owners.
Specifically, the study seeks to:
1. describe the socio-economic profile of the respondents in terms of age, sex,
civil status, and educational attainment.
2. determine the factors affecting the performance of employees.
3. determine the level of performance of Parlor shops as perceived by the
respondents.
Expected Output
1. The socio-economic profile of the respondents in terms of age, sex, civil
status, and educational attainment was described.
2. The factors affecting the performance of employees was determined.
3. The level of performance of Parlor shops as perceived by the respondents
was determined.
Scope and Limitations of the Study
The study will be limited only on identifying the factors affecting the
performance of employees working in Parlor shops. The respondents of the
study were the 100 employees in the Parlor shops in Kabacan, Cotabato.
Operational Definition of Terms
Ambiance the mood; character, quality, tone, atmosphere in the workplace.
Cashier an employee of a business establishment who keeps a record
of financial transactions.
Co-employees relationship the relationship of employees to each other.
Customer relationship the relationship of the owner to its employees.
Facilities the place, building and equipment used for the activities in the
business.
Parlorista the person whose job is to do hair styling, manicures and other
beauty treatments.
Parlor shops an establishments for the hairdressing, manicuring or other
cosmetic treatment of women and men.
Wage a fixed regular payment, typically paid on a daily or weekly basis made
by an employer to an employee to a manual worker.
Workforce the people engaged or available for work in a business or the
manpower.
Workplace place where the services are done.

Theoretical Framework
The study is in accord with the theory of Borman, Campbell, Motowidlo,
McCloy, Oppler, Sagler and Roe (1993), which states that the definition of
individual performance has received considerable scholarly research attention
over the past 15 to 20 years.
Researchers agree that performance has to be considered as multi-
dimensional concept (Borman and Motowidlo, 1993; Campbell, McCloy,
Oppler, and Sager, 1993; Roe, 1999).
The employees performance is based on the working environment, co-
workers, and the owner of the business.
Performance is of high relevance for organizations and individuals ally.
Showing high performance when accomplishing tasks results in satisfaction
feelings of self-efficacy and mastery (Bandura, 1997;Kanfer et al., 2005).
Moreover, high performing individuals get promoted, awarded and honored
(Van Scotter et al., 2000)
The objectives of business owners is profitability. The organization’s
success depends on the employees performance; poor performance is
detrimental to the company’s success (Mayhew, 2016).

Conceptual Framework
Independent Variable Dependent Variable
A. Socio-Economic Profile
 Age
 Civil Status
 Gender
 Occupation
 Monthly Income
 Education Attainment
Employee’s
Performance
B. Factors
 Financial Rewards
 Organizational Culture
 Manager Attitude
 Personal Problems
 Job Description
 Job Content
Figure 1. Schematic diagram showing the relationship of socio-economic

profile and factors affecting the performance of the employees working in the
parlor shops.
Conceptual Framework
Figure 1 depicts the conceptual framework of the study. The independent
variables are the socio-economic profile and the factors affecting the
respondents. The socio-economic profile includes age, civil status, gender,
occupation, monthly income, and educational attainment.
On the other hand, dependent variable is the employees performance.
Thus, the effect on this variable depends on the independent variable.

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INTRODUCTION

Significance of the Study

Beauty is defined by people in different ways. Today, people think that

especially teenagers fascinated by fashions and trends. Services offered by

A Parlor shop deals with cosmetic treatments or services that involves

beauty transformation. Parlor shops is where people frequently visits it is

performance of the employees, Parlor shop owners also must be aware of

employees to update personalized goals and objectives and then agreeing on

the best such as reaching a specific sales volume (Ferguson, 2016).

Job performance as an individual-level variable, something a single

level variables. (Campbell, 1993)

This study is conducted to determine the factors affecting the performance

characteristics and interests enable for the business to be productive.

Objectives of the Study

This study is primarily aims to determine the factors affecting the

employees towards the performance of the employees and owners.

Specifically, the study seeks to:

1. describe the socio-economic profile of the respondents in terms of age, sex,

civil status, and educational attainment.

2. determine the factors affecting the performance of employees.

3. determine the level of performance of Parlor shops as perceived by the

1. The socio-economic profile of the respondents in terms of age, sex, civil

status, and educational attainment was described.

2. The factors affecting the performance of employees was determined.

3. The level of performance of Parlor shops as perceived by the respondents

Scope and Limitations of the Study

performance of employees working in Parlor shops. The respondents of the

Ambiance the mood; character, quality, tone, atmosphere in the workplace.

Cashier an employee of a business establishment who keeps a record

Co-employees relationship the relationship of employees to each other.

Customer relationship the relationship of the owner to its employees.

Parlor shops an establishments for the hairdressing, manicuring or other

cosmetic treatment of women and men.

by an employer to an employee to a manual worker.

Workforce the people engaged or available for work in a business or the

Workplace place where the services are done.

The study is in accord with the theory of Borman, Campbell, Motowidlo,

individual performance has received considerable scholarly research attention

over the past 15 to 20 years.

Researchers agree that performance has to be considered as multi-

dimensional concept (Borman and Motowidlo, 1993; Campbell, McCloy,

Oppler, and Sager, 1993; Roe, 1999).

The employees performance is based on the working environment, co-

workers, and the owner of the business.

Performance is of high relevance for organizations and individuals ally.

Showing high performance when accomplishing tasks results in satisfaction

feelings of self-efficacy and mastery (Bandura, 1997;Kanfer et al., 2005).

Moreover, high performing individuals get promoted, awarded and honored

(Van Scotter et al., 2000)

The objectives of business owners is profitability. The organization’s

success depends on the employees performance; poor performance is

detrimental to the company’s success (Mayhew, 2016).

Independent Variable Dependent Variable

Figure 1. Schematic diagram showing the relationship of socio-economic

Figure 1 depicts the conceptual framework of the study. The independent

respondents. The socio-economic profile includes age, civil status, gender,

occupation, monthly income, and educational attainment.

On the other hand, dependent variable is the employees performance.

Thus, the effect on this variable depends on the independent variable.