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    About Lazada

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    Iffah Nabilah
    Lazada was established in 2012 as Southeast Asia's largest e-commerce platform. It is owned by Alibaba Group and started as an inventory-based model before switching to a marketplace model in 2013. Lazada has over 8,000 employees across eight departments and has become the largest e-commerce platform in Southeast Asia, achieving over $1 billion in annual gross merchandise value by 2015 through its operations in six Southeast Asian markets.

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    About Lazada

    Uploaded by

    Iffah Nabilah
    76 views2 pages
    Lazada was established in 2012 as Southeast Asia's largest e-commerce platform. It is owned by Alibaba Group and started as an inventory-based model before switching to a marketplace model in 2013. Lazada has over 8,000 employees across eight departments and has become the largest e-commerce platform in Southeast Asia, achieving over $1 billion in annual gross merchandise value by 2015 through its operations in six Southeast Asian markets.

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    Lazada was established in 2012 as Southeast Asia's largest e-commerce platform. It is owned by Alibaba Group and started as an inventory-based model before switching to a marketplace model in 2013. Lazada has over 8,000 employees across eight departments and has become the largest e-commerce platform in Southeast Asia, achieving over $1 billion in annual gross merchandise value by 2015 through its operations in six Southeast Asian markets.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    76 views2 pages

    About Lazada

    Uploaded by

    Iffah Nabilah
    Lazada was established in 2012 as Southeast Asia's largest e-commerce platform. It is owned by Alibaba Group and started as an inventory-based model before switching to a marketplace model in 2013. Lazada has over 8,000 employees across eight departments and has become the largest e-commerce platform in Southeast Asia, achieving over $1 billion in annual gross merchandise value by 2015 through its operations in six Southeast Asian markets.

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    Lazada Background

     Established in 2012, Lazada Group is Southeast Asia’s main eCommerce platform.


    Lazada Group is a global e-commerce company launched by Maximilian Bittner and a
    private company with the support of Rocket Internet in 2012 and owned by Alibaba
    Group.
     In 2014, Lazada Group handle sites in many countries and had increased about US$647
    million over some investment rounds from the investors.
     The sites started in March 2012, with a business model of dealing inventory to customers
    from its own warehouses. In 2013, marketplace model accepted third-party retailers to sell
    their products at Lazada's site and it counts 65% of its sales by the end of 2014.
     In April 2016, Alibaba Group purchase a managing stake in Lazada to help Alibaba's
    international expansion plans.
     In August 2018, Lazada is the biggest e-commerce operator in Southeast Asia found on
    average monthly web visits.
     In September 2019, Lazada state that it was the top e-commerce platform in Southeast
    Asia with more than 50 million active buyers every year.

    Workers of Lazada

    About 8,000+ employees working at Lazada company. There are eight departments that
    manage lazada companies.

    1. Commercial Department.
    2. Marketing Department.
    3. Technology, Artificial Intelligence & Product Department.
    4. Security & Risk Management Department.
    5. Supply Chain & Logistics Department.
    6. Corporate Function Department.
    7. Customer Care Department.
    8. Strategy & Management Department.

    Profit of Lazada

     In 2012, Profit aim 2% of the total market share in Malaysia from 5 billion estimated
    total E-commerce transactions.

     In 2013, Lazada declared it had increased an extra $100 million, introduced mobile
    applications for Android and iOS devices. It escalated over $250 million from Tesco
    PLC, Access Industries, and other existent investors.
     In 2014, Lazada launched in Singapore. Marketplace platform accounted for more
    than 65% of overall sales.Net operating loss of $152.5 million on net revenue of
    $154.3 million. 38% of GMV.

     In 2015, the profit aim is 5% of the total market share in Malaysia from 5 billion
    estimated total E-commerce transactions. Customer preference of physical stores
    became a big challenge for growth. GMV above $1 billion.

     In 2016, Lazada recorded a total of $1.36 billion in annual GMV through six markets
    in Southeast Asia. Alibaba declared that it planned to obtain a controlling interest with
    an investment of $1 billion.

     In 2017, Alibaba Group raised its investment with an extra $1 billion, raising its stake
    from 51% to 83%. 12.12 Sale also bring $250 million GMV.

     In 2018, Alibaba Group shares another $2 billion and Peng was replaced by Pierre
    Poignant as CEO of Lazada, with Peng taking the role of executive chairwoman.

     In June 2020, Pierre Poignant was displaced by Chun Li as CEO of Lazada

     For online retailers, growth in Gross Merchandise Value (GMV) the sales value of
    products sold. In only 3 years, Lazada achieved a GMV of $1 billion and is now the
    largest shopping platform in Southeast Asia.

    https://en.wikipedia.org/wiki/Lazada_Group

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