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1998-2006: Signing With No Limit and Continued Success: Da Game Is To Be Sold, Not To Be Told

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1998–2006: Signing with No Limit and continued success

Snoop Dogg performs in Hawaii for U.S. military members in 2005

Snoop signed with Master P's No Limit Records (distributed by Priority/EMI Records) in March
1998 and debuted on the label with Da Game Is to Be Sold, Not to Be Told later that year. He
said at the time that "Snoop Dogg is universal so he can fit into any camp-especially a camp that
knows how to handmake shit[;] [a]nd, No Limit hand makes material. They make material fittin'
to the artist and they know what type of shit Snoop Dogg is supposed to be on. That's why it's so
tight." [sic][27] His other albums on No Limit were No Limit Top Dogg in 1999 (selling over
1,510,000 copies) and Tha Last Meal in 2000 (selling over 2,100,000).[13] In 1999, his
autobiography, Tha Doggfather, was published.

In 2002, he released the album Paid tha Cost to Be da Bo$$, on Priority/Capitol/EMI, selling
over 1,310,000 copies. The album featured the hit singles "From tha Chuuuch to da Palace" and
"Beautiful", featuring guest vocals by Pharrell. By this stage in his career, Snoop Dogg had left
behind his "gangster" image and embraced a "pimp" image.

In June 2004, Snoop signed to Geffen Records/Star Trak Entertainment, both distributed by
Interscope Records; Star Trak is headed by producer duo the Neptunes,[28] which produced
several tracks for Snoop's 2004 release R&G (Rhythm & Gangsta): The Masterpiece. "Drop It
Like It's Hot" (featuring Pharrell), the first single released from the album, was a hit and became
Snoop Dogg's first single to reach number one. His third release was "Signs", featuring Justin
Timberlake and Charlie Wilson, which entered the UK chart at No. 2. This was his highest entry
ever in the UK chart. The album sold 1,730,000 copies in the U.S. alone, and most of its singles
were heavily played on radio and television. Snoop Dogg joined Warren G and Nate Dogg to
form the group 213 and released The Hard Way in 2004. Debuting at No.4 on the Billboard 200
and No.1 on the Top R&B/Hip-Hop Albums, it included the single "Groupie Luv". Snoop Dogg
appeared in the music video for Korn's "Twisted Transistor" along with fellow rappers Lil Jon,
Xzibit, and David Banner,

Snoop Dogg appeared on two tracks from Ice Cube's 2006 album Laugh Now, Cry Later,
including "Go to Church", and on several tracks on Tha Dogg Pound's Cali Iz Active the same
year. His song "Real Talk" was leaked on the Internet in the summer of 2006 and a video was
later released on the Internet. "Real Talk" was dedicated to former Crips leader Stanley "Tookie"
Williams and a diss to Arnold Schwarzenegger, the governor of California. Two other singles on
which Snoop made a guest performance were "Keep Bouncing" by Too $hort (also with
will.i.am of the Black Eyed Peas) and "Gangsta Walk" by Coolio.

Snoop's 2006 album Tha Blue Carpet Treatment debuted on the Billboard 200 at No.5 and sold
over 850,000 copies. The album and the second single "That's That Shit" featuring R. Kelly were
well received by critics. In the album, he collaborated in a video with E-40 and other West Coast
rappers on the single "Candy (Drippin' Like Water)".

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