995 Fa 1

APAC SUMMIT
NOV 2020
REDEFINING
INNOVATION
THE ULTIMATE
INNOVATION HANDBOOK
35 100+
CORPORATE
PARTNERS
FEATURED
STARTUPS
CONTENTS
FOREWORD 2
WELCOME - PLUG AND PLAY 3
OVERVIEW - ASIA PACIFIC 5
• ALLIANCE TO END PLASTIC WASTE 6
• SMART CITIES 13
• TRAVEL & SUSTAINABILITY 22
• INSURTECH 28
• FINTECH 36
• FACEBOOK ACCELERATOR SINGAPORE 42
• STARTUP CREASPHERE APAC 51
• FOOD & AGTECH 56
• GK PLUG AND PLAY 63
• GLOBAL INNOVATION ALLIANCE 69
• INTERNATIONAL - GYEONGBUK CCEI 75
OUR PARTNERS 79
OUR TEAM 98
2020 - 2021 CALENDAR 103
ADDITIONAL RESOURCES 105

FOREWORD
REDEFINING
INNOVATION
P lug and Play is the world’s largest open

innovation platform, bringing together the
best startups, leading corporations and investors
As we look towards the new year and the optimism
that potential vaccines bring, we continue to strive
to bring the best-in-class solutions to our partners
globally. We believe that technology when applied and expose our startups to opportunities that can
in good ways makes the world a better place, both help their businesses grow and succeed. During
for the human race and the physical environment the course of the year we have launched several
that we live in. new initiatives, notably our Sustainability practice
out of Singapore as well as our Market Access
The story of Plug and Play is one of evolution and programs for the Southeast Asia region.
change, from our beginnings as a family office
investing in startups during the first dot-com We conclude this year with our inaugural batch of
boom to the global innovation platform that we are startups for our global partnership with The
today. As we approach the end of 2020 we are Alliance to End Plastic Waste, the second edition of
present in more than thirty cities around the the Faceook Accelerator, the 4th batch of our
world; we are working with over four hundred Financial Services and the 7th batch of our
corporations and conglomerates and we are Indonesia programs as well as the soft launch of
investing in almost two hundred new startups our Food and Agritech program and many more in
every year. the region. At this APAC Summit you will hear
startup pitches from over one hundred startups
2020 has been a strange year for everyone around and we hope you will enjoy all of them.
the world due to COVID-19 and the challenges the
coronavirus has brought. From cancelled meetings Sustainability is a key focus area for us globally as
and conferences to work-from-home and social well as in the Asia Pacific region. As our populations
distancing, this has been a rollercoaster year for grow and our oceans rise and climate changes,
just about everyone. According to a recent humanity is faced with more and more challenges.
Mckinsey global survey of executives, many Plug and Play is working closely with like-minded
companies have “accelerated the digitization of partners such as the Asian Development Bank to
their customer and supply-chain interactions and explore solutions in the startup world that can
of their internal operations by three to four years contribute to sustainable development goals of our
and the share of digital or digitally enabled corporate and investors partners.
products in their portfolios has accelerated by a
shocking seven years”. We hope you will enjoy our APAC Summit over the
next few days and we look forward to seeing you
At Plug and Play, we have seen a similar online or in person in the new year.
acceleration in the digitization and digitalization
efforts of our corporate partners. From
telemedicine to virtual tours to contactless
solutions, the coronavirus has forced many
industries to rapidly evolve their ways of
conducting business and delivering products and
services to their customers. Airports are Jupe Tan
evaluating security screening solutions while Managing Partner,
retailers are implementing digital payment options Plug and Play Asia Pacific
-- everyone has had to adapt to the new realities of
life.
2
WELCOME
PLUG AND PLAY
At Plug and Play, our core objective is to catalyze

technological advancement.
Over the past 12 years, we have built the largest

innovation platform on the planet, bringing
together startups, investors, and blue chip
corporations. We are now active in more than 30
locations globally, including U.S., China, France,
Germany, The Netherlands, Singapore,
Indonesia, and Mexico.
We are experts in facilitating meaningful

introductions, investing in startups, and bringing
together key stakeholders into one
world-changing network.
50+ 400+ 200+

INDUSTRY-THEMED
ACCELERATORS
INDUSTRY-LEADING
CORPORATIONS
STARTUPS INVESTED IN
ANNUALLY
INVITE-ONLY
ATTENDEES
3
Manila
Bangkok
Jakarta
4
OVERVIEW
ASIA PACIFIC
Plug and Play Asia Pacific focuses primarily on the We added Thailand to our ever growing presence
rapidly growing Southeast Asia region. in Asia Pacific 2019. Our office in Bangkok focuses
on a Smart Cities theme that brings together key
Our headquarters is located in Singapore, where players across industries and verticals such as
we launched in 2010 to invest in high tech startups Internet of Things, Mobility, Real Estate, Retail and
in the region. Since then we have invested in more Health. In 2021, we are planning to expand our
than 50 startups and have collaborated with scope in Thailand to also cover the exciting space of
various governments as well as multinational and Food & AgTech.
regional corporations to multiply their innovation
efforts through initiatives such as industry-specif- Our main focus areas for Southeast Asia include:
ic accelerator programs. By providing high quality
business development and launch support to • Internet of Things & Mobility
program stakeholders, our centralized location • Fintech & Insurtech
helps us build a thriving ecosystem in Southeast • Health
Asia. • Travel & Hospitality
• Supply Chain & Logistics
Our office in Indonesia was started in 2016 as a • Food & Agritech
result of an invitation from President Joko Widodo. • Sustainability
Based in Jakarta, we focus on helping Indonesian • Smart Cities
startups grow by partnering with Gan Kapital, a
local investment company. To plug the technology Our other Asia Pacific locations include China,
needs of our corporate and government partners Japan and the Philippines.
in the country, we are actively investing in early
09 35 10+
stage startups and helping high potential foreign
startups to soft-land into the market.
INDUSTRY-THEMED INDUSTRY-LEADING STARTUP INVESTMENTS

ACCELERATORS CORPORATIONS ANNUALLY
5
IN PARTNERSHIP WITH
END PLASTIC WASTE

INNOVATION PLATFORM
In partnership with the Alliance to End Some focus areas include:
GLOBAL Plastic Waste, we will run six • Collecting, managing, and sorting
PROGRAM accelerator programs across three plastic waste
global hubs - Silicon Valley, Paris, • Recycling and processing
03
BATCHES
Singapore over the span of two years.
Each program will be a 90-day, highly
structured curriculum that will
technologies
• Creating value from post-recycle
plastics
accelerate the highest-potential
startups tackling plastic waste. This Summit will be featuring the 10+
032
STARTUPS
Each of the six programs will have a
Selection Day where 10+ startups will
startups that were selected to
participate in the Singapore hub.
ACCELERATED be selected to join the program and

work closely with the Alliance to End
Plastic Waste members and help end
plastic waste once and for all.
SINGAPORE
PROGRAM FOR MORE INFORMATION:
Matthew Claxton is the Global
01
Director for Sustainability at Plug
and Play. To find out more about our
Global AEPW Program, contact him
BATCH at mclaxton@pnptc.com
011
STARTUPS
Carinna Goh is the Director of
Operations for Plug and Play APAC.
To find out more about our AEPW
Program in Singapore, contact her
ACCELERATED at carinna@pnptc.com
6
END PLASTIC WASTE
INNOVATION PLATFORM
GUEST ARTICLE
COVID-19 IS ACCELERATING
ASIA’S TEXTILE RESOURCE
RECOVERY INDUSTRY
Like many industries, the impact of the COVID-19 We have long passed the figure of 100 billion
pandemic has rocked global fashion. garments produced each year.
We have seen massive disruption to textile supply Fast Fashion demands cheap and
chains, clothing retail stores boarded up and quick-to-produce clothes, where the
innumerable volumes of clothing left unsold, man-made fabric, polyester, is commonly
sadly destined for disposal in global landfills. But blended with cotton. And consumers are
there can be an upside. purchasing more, and cheaper clothes that are
worn fewer times.
The fashion and textile industry has been
presented with a window of opportunity. The On the plus side, this fashion trend has injected
future view is to reposition the industry, to focus significant economic value into the Asian
on lower impacts on the environment while region as fashion brands chase low production
continuing to meet production levels. This can be cost models in emerging countries.
achieved through investment into technologies
that address the world’s textile waste challenges On the negative side, the textile industry is at
and will deliver quality recycled materials back crisis point - fabric and garment production is
into the manufacturing supply chain. increasing year on year, meeting and driving
fashion consumption to record levels, and
Why is this important? eventually into landfill. Until now, this tsunami
of unwanted clothing has been held back by
Asia is pivotal to the global fashion industry. The secondary markets, where clothing is resold
region dominates the world's global fibre into developing economies around the world.
production of ~107 million tonnes, with China
ruling global textile exports, shipping almost 40 The global pandemic has forced the closure of
percent of the total textile export market most countries' borders, effectively shutting
worldwide. down the global second hand clothing market,
leaving insiders wondering if the industry will
Over the last 20 years, the fast fashion trend has ever recover.
accelerated clothing production timelines and
doubled production volumes.
7
And nowhere in the world is textile waste more These solutions operate across the value chain
prevalent than in Asia. Despite banning second from tracking and collection systems to
hand clothing imports, the world’s biggest understand the scale of textile waste and to
clothing market, China, still discards 26 million identify high value recycling streams, to robotic
tonnes of clothing each year. More goods sorting processes that will meet commercial
produced in China are now being sold in China scale needs and most importantly, solutions that
instead of being exported. Chinese consumers transform waste into new raw materials.
prefer to buy new and cheap than preloved
clothing, which contributes to landfill volumes Chemical separation of materials is an emerging
locally and overseas. technology but an exciting one. By separating
everyday products such as sheets, clothing and
The textile waste problem certainly reaches towels back into their individual raw materials,
beyond Asia, but it still fails to find a solution. The the recovered resources can be reused back into
reality is, the world’s current textile recycling the textile industry or into other products such
methods are inadequate at recycling, resource as plastic packaging and plastic bottles. The
recovery and ultimately landfill diversion. benefit of this separation process and in using
recycled materials is the reduced impact on the
Globally, 87% of all disposed textiles is sent to environment by not producing virgin materials,
landfill or incinerated, 12% is mechanically plus recycled
recycled by cutting or shredding into fibre, products recovered are available for use in new
insulation material or rags and less than 1% is manufactured products.
chemically recycled back to reusable raw
materials. Clean technology company BlockTexx is a Plug &
Play - Alliance to end plastic waste alumni.
While recycling plastics has been around for BlockTexx has developed the S.O.F.T. (separation
almost 50 years, textile recycling is very much in of fibre technology) process that combines
its infancy. The opportunity has been held back chemical recovery technology and advanced
by outdated business models and limited manufacturing to produce high quality recycled
innovation efforts that struggle to cope with materials of rPET pellets and cellulose powder
modern day multi-fibre clothing. from textile waste.
International fashion brands are complicit in End of life solutions like BlockTexx are critical to
Asia’s textile waste problem. Despite a USD$2 repositioning the textile industry as they are
trillion dollar market size, the fashion industry's located at the end of the textile value chain,
investment in R&D is less than 1% of sales. where raw materials and end-of-use solutions
Unfortunately, the industry focus has been have the highest environmental impact and
driven by cost reduction and bottom lines that revenue potential. Importantly as a raw material
ignore innovation and snub investment potential. supplier of rPET and cellulose, BlockTexx works
across many industries where recycled
For years, textile industry reports have identified materials are prioritised for performance and
the critical need for commercial scale economic value.
technologies with the ability to address textile
waste challenges and at the same time, produce So what is the value that can be derived from
more fibres, fabrics and garments that have a investments in fashion technology and textile
lower impact on the environment. waste recovery? I suggest it is threefold;
Economic, environmental and social.
Recycling and resource recovery in the fashion
industry is vital and obvious, especially in Asia, Economically, according to the Ellen MacArthur
where more than half the world’s population Foundation, “More than $500 billion of value is
lives and a region that is a major manufacturer of lost every year due to clothing underutilization
the world's textiles and clothing. and the lack of recycling.”
The foundations of Asia’s textile resource Environmentally, the fashion industry

recovery industry are already established, significantly impacts water and land use to grow
countries such as India have a robust recovery raw materials. Increasing recycled material
and reuse industry that is multilayered in scale production will also offset CO2 emissions -
and capabilities. But to truly accelerate change, current raw material production of 1 tonne of
investment in both soft tech and hard tech textiles generates 17 tonnes of CO2 equivalent.
solutions is needed. For every kilogram of textiles processed by
BlockTexx, 29kg of CO2e is offset.
8
END PLASTIC WASTE INNOVATION PLATFORM SINGAPORE
FEATURED STARTUPS
COLLECTION DESIGN END-USE MATERIALS EXCHANGE PROCESSING
RIVER CLEANUP SORTING
https://www.pyrolysisplant.com
India, Seed
Recycling plastics, transparently. Leading technology and machinery supplier

for recycling end-of-life plastic waste.
http://www.banyannation.com
India, Series A
Unlocking the market for premium recycled plastics in India through

technology innovations across the value chain.
https://www.bintix.com
India, Seed
Bringing the DATA DIMENSION into waste management is a win-win situation,

where all household waste is recycled and doesn't end up in a landfill, and the
VALUE of waste increases ten-fold.
https://www.blocktexx.com
Australia, Seed
BlockTexx is a clean technology company that recovers polyester and

cellulose from textiles and clothing.
10
FEATURED STARTUPS
https://www.bluephin.io
UAE, Pre-Seed
BluePhin is a smart robot that can collect floating waste in commercial water
bodies.
https://www.ishitva.in
India, Seed
Ishitva designs & builds automated solutions using Artificial Intelligence,

Machine Learning and IoT for sorting and segregation of dry waste including
plastic waste.
https://www.myanmarrecycles.com
Myanmar, Series A
Myanmar Recycles is a plastic film recycling facility specializing in

post- consumer plastic that collects, sorts, washes, and pelletizes often
ignored, hard-to-recycle plastic film into resin for domestic and international
sale.
http://www.plasticsforchange.org
India, Series A
Plastics For Change has developed a marketplace platform that connects

waste-pickers to global markets and ensures a consistent supply of high
quality recycled plastic for brands.
11
FEATURED STARTUPS
https://www.polycycl.com
India, Seed
PolyCycl’s patented technology chemically recycles waste plastics to

petrochemical feedstock that has been approved for manufacturing of new
monomers and plastics.
https://www.re-pal.com
Australia, Series C
Re>Pal recycles 100% mixed waste plastics from Indonesia into logistic pallets
for sale across Asia from our factory in East Java.
https://www.rekosistem.com
Indonesia, Pre-Seed
End-to-end Zero Waste Management Start-Up that aims for Sustainable

Ecosystem via Digital Solution and Renewable Energy.
12
THAILAND
SMART CITIES
GLOBAL REINVENT OUR BUILT ENVIRONMENT
PROGRAM
Southeast Asia’s future is inevitably tied Bringing corporate partners together
92+
PARTNERS
to the fate of its cities. Urbanization is
fueling economic growth, but the rapid
development has left many cities with
around the table is the core of our
innovation model and it has become
clear that collaboration is the key.
environmental challenges, inadequate
022 BATCHES
housing development, lack of mobility
infrastructures, and healthcare
systems to meet the needs of its
The Government of Thailand is truly
committed to take advantage of
innovative technologies to develop 100
PER YEAR growing population. While the urban smart cities across the country by
challenges across Southeast Asia have 2022. Our Smart Cities program will be
1200
STARTUPS
been growing rapidly, new technologies
have emerged as the urban solutions to
make the cities more livable,
engaging with startups from across the
world in areas including PropTech,
Energy & Sustainability, Mobility & IoT,
ACCELERATED sustainable, and productive. and HealthTech to drive organizational
capacity to innovate and transform
Plug and Play has been a long time within the digital space.
supporter of open innovation
platforms, pioneering the startups We look forward to working more
THAILAND accelerator programs running in over closely with you in growing our
30 cities globally with over 20,000 ecosystem in Thailand.
PROGRAM startups and 400 official corporate
partners.
07
PARTNERS
FOR MORE INFORMATION:
02
BATCHES
Shawn Dehpanah is the EVP, Head of
Corporate Innovation APAC. To find out
more about our Smart Cities Program in
Thailand, contact him at shawn@pnptc.com
043
STARTUPS
Tanyatorn Tongwaranan is the Programme
Manager for Thailand. To find out more
about our Smart Cities Program in
ACCELERATED Thailand, contact her at tanya.t@pnptc.com
13
SMART CITIES
GUEST ARTICLE
THE SECRET TO
BUILDING A DIGITAL
HEALTH UNICORN IN
SOUTHEAST ASIA
By now you know COVID-19 has changed Looking at the increased media coverage
business as usual. SaaS and ecommerce stocks surrounding telehealth and an all-time high in
have hit record highs due to the pandemic, Google searches for ‘telehealth’ in 2020
headlines continue to report a ‘New Normal’, demonstrates how health at a social distance
and things will never be the same again, etc. and on-demand is on everyone’s mind. How are
companies taking advantage of this new
Needless to say, digital startup performance opportunity?
has accelerated and there’s a new spotlight
aimed particularly at digital health:
• Teladoc, Ali Health, and Ping An Good Doctor
China stocks have recently traded at all-time
highs.
• JD is taking this opportunity to spin off and take
its healthcare unit public on the Hong Kong
Stock Exchange.
• GoodRx had its IPO in October 2020 at a $20
billion market capitalization.
• And Hims, a direct-to-consumer Silicon
Valley-based telemedicine company selling
erectile dysfunction and hair loss treatments
online, is planning to go public via a SPAC.
TRICKLE-DOWN DIGITAL HEALTH IN
SOUTHEAST ASIA
Southeast Asia has seen a fair share of hype
with telehealth startups popping up left and
right. Even hospitals, faced with lockdowns,
border closures and a drop in domestic and
international patients, are jumping onto the
telehealth bandwagon using tools like Zoom,
LINE and even Facebook Messenger.
14
While everyone’s chasing this new shiny object, few ‘telehealth’ to reduce unnecessary follow-up
have bothered to ask whether telehealth is even visits, especially for chronic diseases.
the right model for Southeast Asia.
2. There are not enough good doctors to go
around
A TALE OF TWO MODELS
The typical bull case argument for telehealth in
With Southeast Asia as diverse as it is, it wouldn’t be emerging SEA is that it enables healthcare
fair to apply broad strokes across the entire access for people living in remote areas. This
region. Looking at SEA from a digital health argument relies heavily on the assumption that
perspective, we can group countries into the two there’s enough supply of doctors to go around.
buckets:
However, with only 0.4 and 0.8 doctors per
1. “Mature” markets, defined by high private health 1,000 people in Indonesia and Thailand,
insurance penetration and a sizable number of respectively (versus 2.6 and 2.3 per 1,000
family physicians to offer General Practitioner (GP) people in the US and Singapore, respectively),
services as a result of US/UK influence. Statistically, it’s clear the biggest bottleneck in the
this resembles a normal distribution with the “fat healthcare value chain in emerging SEA
head” covered by the major hospitals and the “long countries is the lack of doctors, period.
tail” offered through thousands of family physician
practices. These countries would be: (This is a similar issue faced by many career
• Singapore and job marketplace platforms in Southeast
• Malaysia Asia. In a market where demand far outweighs
• Philippines supply, many of these HR startups have had to
resort to traditional recruitment models
2. “Emerging” markets, defined by a high chasing talent while still masquerading as
percentage of out-of-pocket healthcare self-serve, scalable platforms.)
expenditure and conversely, a low degree of private
health insurance penetration e.g. 45% out-of- As a result, many experienced doctors have no
pocket spending in Vietnam and up to 76% in lack of offline demand and unsurprisingly opt
Myanmar. Patients are primarily treated at major to practice at more prestigious hospitals. This
hospitals concentrated in urban areas and leaves postgraduate/medical residency
statistically, this looks like a “short tail” (and in doctors to be most active on telehealth
some cases “no tail”) distribution with most of the platforms, and are often part-time and
work done by major hospitals, including primary underpaid. Like drivers for Grab and Gojek,
care. These countries would be: these doctors often contract for multiple
• Thailand telehealth platforms and steer towards the
• Indonesia ones with the greatest pay out. With more
• Vietnam telehealth players entering the space, prices
• Myanmar get competed down and negatively impact unit
economics.
**I’ve excluded the remaining ASEAN markets like
Cambodia, Laos, and Brunei because I haven’t 3. Telehealth technology offers no moats
studied them enough and because these countries
are not on the radar yet for many entrepreneurs Not only has telehealth been around for ages,
and venture capitalists due to population size. today’s telehealth applications can be easily
developed using open source software like
TELEHEALTH BEAR CASE IN EMERGING WebRTC or using commercially available
messaging APIs like SendBird, MessageBird,
SOUTHEAST ASIA? and Qismo.
Now with a somewhat clearer definition of Since telehealth technology in and of itself
“Southeast Asia” as a market, let’s dive into our doesn’t offer any moats, startups need to
arguments for a telehealth bear case emerging secure exclusive and/or quality supply, which is
Southeast Asia (in no specific order): hard to find unless you happen to own a
hospital or have so much demand it can make
1. There’s no offline analogy for telehealth up for the financial and social capital doctors
are currently getting through offline work.
Before the widespread adoption of messaging apps
and video-conferencing platforms, doctors were To seize the COVID tailwind, hospitals are also
already using the phone and email to practice jumping into telehealth using the likes of Zoom
15
to go direct-to-consumer with its top doctors and people using it doesn’t look great. That’s why
bypassing third-party telehealth platforms. Teladoc’s blend of new deals started seeing
more and more focus on paying on “visit-fee
Telehealth technology has become a commodity: only” aka pay-per-visit, instead of
per-member-per-month even if no one uses it.”
“There are some strictly “pipes” companies — like -- Nikhil Krishnan, Founder of ‘Out-of-Pocket’,
VSee, SecureVideo, Klara, Trillian, Spruce, and previously Senior Industry Analyst at CB
others — that simply provide a HIPAA compliant Insights
video conference solution, with the opportunity to
customize to your electronic health record (EHR). In a way, telehealth in mature markets is sold
These are commodities. It’s tough to make money the same way enterprise IT software
here because the product simply increases the companies sell their applications to Fortune
privacy/security of a basic video chat platform, and 500 CIOs and CTOs -- through wining and
the entire potential user-base is the 1.5m doctors, dining.
NPs, and PAs in the US (compared to Zoom and
Microsoft Teams/Skype with greater than 100m Even in mature markets, where one would
and 85m daily active users, respectively).” - Healthy expect telehealth adoption to increase
Ventures exponentially given COVID, users aren’t
warming up that much to telehealth. This
4. Humans are creatures of habit and will soon doesn’t bode well for pure-play telehealth
return to their ‘Old Normal’ startups in emerging SEA where market and
user variables are less favorable.
Remember when we were all locked up at home in
March and April during peak COVID? When every
pundit was proclaiming ‘New Normal’ and a world
BEYOND TELEHEALTH: DIGITAL
forever changed? Well, recent US EHR data shows HEALTH IN SOUTHEAST ASIA
the percentage of telehealth visits is down to 20%
from the peak of 77% in April. Humans are One only needs to look at markets like China
creatures of habit and even in the ‘New Normal’, and India that share similarities with emerging
still prefer to see a doctor in person. Southeast Asian countries (+/- 5-10 years) to
understand what may happen here. In China 15
years ago, I had to wake up at 5am to go to a
hospital to get a ticket and wait several hours
before seeing a doctor. This isn’t much
different from what people in emerging
Southeast Asian countries have to go through
today, especially at public hospitals.
One of China’s largest healthcare platforms

Ping An Good Doctor gets only 17% of its
revenues from telehealth services after five
years of operating. And even the 17% deserves
a bit of nuance -- 97% of the 17% came from
Ping An, with Ping An Good Doctor charging
fixed fees to Ping An Group companies for
telehealth regardless of actual end user
5. Telehealth success in mature markets is proof of utilization (note how this isn’t very different
B2B adoption, not B2C from how Teladoc gets its ‘telehealth’
revenues). These numbers were last reported
Teladoc (NYSE: TDOC) stock is up 177% since the in 2017 and Ping An Good Doctor stopped
beginning of this year. However, its financial disclosing them ever since.
success is not a testament to the success of
telehealth as a concept. With a lackluster 5% Spring Rain Doctor, another major telehealth
utilization rate (i.e. 5% of employees using player in the Chinese market, lost 90% of its
telehealth after HR departments paid 100%), telehealth volume after pulling the plug on
Teladoc’s rise is stronger proof of the strength of subsidies and charging more money.
its B2B sales team than B2C product-market fit.
DXY, another Chinese digital health platform,
“You can only be a commodity service for so long. stated only two questions made up over half of
At a certain point you have enough members that its telemedicine appointments during COVID:
the line item is large enough that you start to “which symptoms indicate COVID-19, and how
wonder what you’re paying for, and only 5% of to wear a mask properly.”
16
The Indian market hasn’t been kinder to telehealth As Marks puts it:
startups either. According to The Ken, “Lybrate’s
business model of a marketplace for doctors has “Non-consensus ideas have to be lonely. By
failed as patients are unwilling to pay for consults”. definition, non-consensus ideas that are
popular, widely held or intuitively obvious are
In the same report, Prashant Tandon, CEO and an oxymoron. [emphasis in original] Thus such
co-founder of 1mg, was quoted saying “even though ideas are uncomfortable; non-conformists
[telehealth consultations] are theoretically always don’t enjoy the warmth that comes with being
unit economics-positive, as patients pay doctors at the center of the herd.”
and the platform earns a commission, the lack of
scale when it comes to paying users makes Reach out if you’re interested in learning more
additional paid services a must.” about some of the non-consensus (and
hopefully right) ideas we’re working on to
During COVID, I picked up the hobby of investing in improve healthcare in emerging Southeast
public equities. Whilst a rollercoaster ride, I Asia.
noticed how similar it is to how entrepreneurs
decide on strategy and which products to build.
WRITTEN BY
Howard Marks, the co-founder and co-chairman of SHEJI HO
Oaktree Capital Management, the largest investor Sheji Ho is a co-founder of
in distressed securities worldwide, puts it this way HonestDocs. HonestDocs is a part of
in his famous 2006 memo to Oaktree clients: our Batch 2 Smart Cities Program in
Thailand.
“You can't take the same actions as everyone else

and expect to outperform.”
While many have gone to popularize Marks’ ideas

and wisdom, most notably Peter Thiel in his book
‘Zero to One’ as well as the broader contrarian
movement, nothing beats the simplicity of Marks’
2-by-2 matrix as illustrated below.
“If your behavior and that of your managers is

conventional, you're likely to get conventional
results -- either good or bad. Only if your behavior
is unconventional is your performance likely to be
unconventional... and only if the judgements are
superior is your performance likely to be above
average. [emphasis in original]” - Howard Marks
Telehealth is the easy, consensus view,

unfortunately held by too many people, pundits,
venture capitalists, incumbents, journalists, etc.
The secret to success in digital health in Southeast

Asia is to take a harder, non-consensus view. But
that alone is not enough; you need to continue to
believe you’re right despite peer pressure and
smart people telling you otherwise.
17
SMART CITIES THAILAND
FEATURED STARTUPS
http://atmobiosciences.com
Australia, Seed
Atmo Biosciences is a clinical stage digital health business focused on empow-

ering researchers, clinicians and patients with objective real-time insights
into gut health and microbiome function.
http://www.bimmatch.com
Israel, Bootstrapped
SaaS market solution to automate and optimize the procurement of

construction products and materials.
https://www.bluespace.ai
United States, Seed
Provide accessible and sustainable urban mass transit.
https://www.livebutlr.com
United States, Seed
AIoT insight and intelligence for indoor people movement without violating
individual privacy.
18
FEATURED STARTUPS
http://docdoc.com
Singapore, Series A
DocDoc is the world's first patient intelligence company. Our goal is to

optimise healthcare outcomes and spending, and improve the patient’s
end-to-end healthcare journey.
http://www.enres.co
Thailand, Seed
ENRES is an AIoT platform that digitizes and analyzes building and factory
management, allowing them to reduce tedious operation, excess energy
consumption, unprepared business interruptions.
http://www.gtriipglobal.com
United States, Series B
GTRIIP is a digital identity platform for global citizens, where users validate
their photo ID with a smartphone selfie and contactlessly check-in to hotels.
This carries the benefit of no forms changing hands nor prolonged
face-to-face contact between staff and guest in the lobby.
http://www.honestdocs.co
Thailand, Seed
HD (HonestDocs) is a managed marketplace for healthcare in emerging

Southeast Asia, offering full-stack patient care from teleconsultation and
medicine delivery to hospital and clinic bookings.
19
FEATURED STARTUPS
https://www.hydroleap.com/
Singapore, Seed
Hydropleap provides advanced environmental-friendly technological water

treatment solutions.
http://www.insolight.ch
Switzerland, Series B
Insolight is building the most efficient translucent solar PV modules in the

world for combination above agriculture.
https://lifetrackmed.com/en/home/
Singapore, Series A
Lifetrack Medical Systems is a health-tech company that developed the first

scalable, distributed medical imaging software designed for affordable access
in emerging markets. Our LifeSys™ platform is used by large healthcare
chains, public health systems, and radiology group practices to scale their
radiology operations seamlessly, without the pain or cost of legacy medical
imaging software.
https://www.peachih.com
United States, Seed
We give providers a deep tech “crystal ball” to see their ICU or ambulatory
patient’s future physiologic scores, so they know who will deteriorate, the
decline rate and magnitude, and who will or will not respond to existing
treatment. Foreknowledge optimizes health outcomes and costs.
20
FEATURED STARTUPS
http://www.saffe.co
United Kingdom, Series A
Saffe is a world class facial recognition provider based in Artificial Intelligence

and focused on payments and secure authentications.
https://www.solarfoods.fi/
Finland, Seed
Solar Foods produce the World’s most sustainable protein without agriculture
and limitations in scale.
https://www.wundermobility.com/
Germany, Series B
Platform to launch and scale new mobility services, manage and finance fleets
of shared vehicles, optimize daily operations and improve urban planning and
traffic management.
21
SINGAPORE
TRAVEL
GLOBAL
PROGRAM
& SUSTAINABILITY
TAKING TRAVEL TO NEW HEIGHTS
038
PARTNERS Travel accounts for 10% of the global As part of this effort, we continued to
GDP, an $8 trillion industry that changes expand our presence and partnership
017
BATCHES
everybody’s lives, every single day. It
once took months to plan a voyage
across the ocean, now it can be done in
with global organisations in the tourism
sector and have developed a
stage-agnostic startup program in
a few taps. We are witnessing an Singapore that replicates the success
unprecedented shift in the way we of our Travel & Hospitality program in
258
STARTUPS
move, sleep, eat, buy and see.
At Plug and Play, we launched our Travel

Silicon Valley, Shanghai, Abu Dhabi, and
Europe.
ACCELERATED & Hospitality accelerator back in 2016 to With a range of key players within the
catalyze this change. We now work with Asia Pacific tourism ecosystem to join
38 different corporate partners along as Corporate Partners, the program
the travel continuum that are looking will drive the commercialization of
for digital and innovative solutions that innovative solutions across multiple
SINGAPORE have the potential to enhance the industries with the first two batches
PROGRAM traveler’s journey. Our corporate focused on piloting and
partners primarily include major commercializing sustainable solutions
05
hospitality brands, airlines, travel for the regional tourism industry.
agencies. TMCs, airports, other service
providers, and more.
PARTNERS
02
BATCHES
Patricia Nordstrom handles Corporate
Partnerships for the Travel & Sustainability
Program in Singapore. To know more
018
about our Travel & Sustainability Program
in Singapore, contact her at
patricia@pnptc.com
STARTUPS
ACCELERATED
22
TRAVEL &
SUSTAINABILITY
GUEST ARTICLE
ACCELERATING
CORPORATE SOURCING
OF SOLAR ENERGY
TOWARDS A GREENER PATH Asia’s sustainability reliance on cleaner energy.
Global warming is an acute threat to global Now, more than ever, whether from its GHG
development, it brings to change companies’ reporting consultancy practice, solar energy
approach to energy generation and consumption generation platform to its carbon offsetting
to reducing their carbon footprint. As part of solutions (RECs), LYS gives companies an edge in
their commitment to sustainability, together their path towards a greener future.
with the regional leader in solar energy solutions
LYS Energy Group (LYS), businesses committed to CHANGING BUSINESS PRACTICES
reducing their carbon emissions – by adopting WITH CLEANER AND CHEAPER ENERGY
solar energy for their operational activities.
With the ever-changing industry, LYS ought to
LYS Energy Group is the leading Singapore
stay nimble with their unique expertise to offer
home-grown pure solar Independent Power
to customers a robust corporate-centric
Producer (IPP) that owns, builds, operates, and
solution, combined with solid technical expertise
maintains solar PV systems for commercial,
to deploy high-quality and safe solar PV systems
industrial, and public sites in the Asia region.
installation.
Incorporated in 2013, LYS has developed over
50MWp of top-notch solar PV systems, including
LYS’s end-to-end carbon positive solution -- that
a pipeline of over 500MWp across the region in
integrates financing, design, best-in-class
Singapore, Vietnam, Indonesia, Malaysia, and
Engineering Procurement Construction (EPC),
Thailand. Along with its unique capability to offer
top quality operations & maintenance (O&M)
a holistic renewable energy experience, LYS
services, carbon footprint consulting and
supports companies to achieve their
offsetting solutions -- supports companies lead
sustainability goals, paving the way for them to
by example while turning risk assessments
become responsible industry leaders.
related to low-carbon transition into innovation.
Aligned with the Group’s commitment to
Through a Power Purchase Agreement (PPA) and
contributing to the achievement of the
without expending any resources or no hidden
Sustainable Development Goals (SDGs), the
costs, businesses can benefit -- from installing
company is resolute in its willingness to support
23
solar PV systems at their facilities -- 70% lower LYS aims at being a vector of the Energy
tariffs from their conventional electricity, and Transition towards a more distributed,
predictable utility costs (up to 25 years). With a autonomous, and smart model, and its
set of newly developed innovative solutions, achievement supporting businesses across
future adopters can adopt solar energy easier, Asia testimonies that responsible and
safer, faster; and have the flexibility in the way committed collaboration transcends the
they want to generate and consume cleaner traditional transactional collaboration into
electricity while lowering their conventional partnership, helping forge a sustainable
energy consumption and strengthen their relationship to meet a common objective,
sustainability branding. a carbon-free future.
While direct clean energy consumption is the

active approach to carbon emissions reduction, WRITTEN BY
yet this is still not practicable nor sufficient for LYS ENERGY GROUP
the many. In fact, this is where the Renewables
LYS Energy Group is a part of our Batch 2
Energy Certificates (RECs) come on the scene Travel & Sustainability Program in
providing corporations an instrument to reach Singapore.
their clean energy targets. Since 2016, LYS Offset
Solutions (subsidiary of the Group) has developed
sophisticated offsetting instruments -- providing
and facilitating stand-alone RECs that match
businesses' electricity consumption and needs –
generated from its owned facilities in Asia.
As the cost-effective, swift, and reliable solution,

today companies are opting RECs to claim the
environmental benefits related to RE
generation.
24
TRAVEL & SUSTAINABILITY SINGAPORE
FEATURED STARTUPS
REDUCE ENERGY USAGE REDUCE CO2 EMISSION NET WATER USAGE REDUCTION
COVID-19: INDOOR TRACKING SYSTEMS REDUCE PLASTIC WASTE
https://www.komfortiq.com
United States, Series A
Komfort IQ has the world’s only room-by-room intelligent occupancy

detection system that controls the HVAC systems of commercial buildings to
reduce HVAC energy use while also improving human comfort. We model
human behavior and thermodynamics and use those models to optimize
indoor environmental quality for employees and HVAC energy use.
https://www.smartjoules.in/
India, Series A
Smart Joules produces the lowest cost centralized cooling owing to our 360
capabilities in system design, project finance and execution, operations &
maintenance, data analytics and our powerful continuous energy
optimization IOT technology stack - DeJoule™.
https://www.lysenergy.com/
Singapore, Seed
LYS Energy Group (LYS) is the leading Singapore home-grown Solar

Independent Power Producer (IPP) that finances, builds, owns and operates
Solar PV Systems for Commercial, Industrial and Public sites in the Asia
Pacific region.
25
FEATURED STARTUPS
https://solcold.co/
Israel, Series A
SolCold has shifted the well known paradigm of a warming sun to a cooling
one - the hotter it gets, the better we cool. We are developing a unique coating
material, with technology based on a physics phenomenon named
'Anti-Stokes Fluorescence', that harnesses the free-of-charge sunlight to shift
heat to radiation and emits it to the outer-space. The coating is in the form of
a Film product (no thicker than aluminium foil) where once exposed to direct
sunlight, it immediately cools itself.
https://www.swimsol.com
Austria, Series B
Swimsol is a leading solar energy supplier for island hotel resorts and has
developed the first commercial marine floating solar system SolarSea.
https://www.fabriq.space/
United Kingdom, Seed
Fabriq offers a SaaS platform that provides sustainability, energy-services,

and facility-management professionals data-driven insights into operating
systems within buildings in more efficient and sustainable ways.
https://www.interelme.com/
Singapore, Series B
Interel develops advanced hotel room automation and energy conservation

systems for hotels.
26
FEATURED STARTUPS
http://www.goportier.com/
Singapore, Series A
Portier enables hoteliers and 3rd parties to action the world’s most
comprehensive traveler behavior via an ecosystem that’s built around
customized smartphones in hotel rooms.
https://www.banyannation.com/
India, Series A
Banyan is one of India’s first vertically integrated plastic recycling companies

that helps global brands use more recycled plastic instead of virgin plastic.
Our proprietary plastic cleaning technology converts collected post
consumer and post industrial plastic waste into high quality recycled
granules – Beter PlasticTM – comparable in quality and performance to virgin
plastic.
https://www.theplaf.com
Philippines, Seed
The Plastic Flamingo aims at tackling plastic pollution by collecting and

recycling ocean-bound plastic waste in emerging countries with maximum
social impact.
27
SINGAPORE
INSURTECH
GLOBAL REDEFINING MODERN INSURANCE
PROGRAM
Insurance is an industry centered Our corporate network sits across the
095
PARTNERS
around risk and protection. Our Plug
and Play Insurtech platform enables
insurance companies to harness the
entire value chain of insurance, as we
work with the largest global brokers,
carriers, reinsurance companies, and
power of technology and data to service providers across all lines of
031
provide better products, services, and business, including General, Life,
experiences for their policyholders and Health, Group Benefits, and Specialty
clients. As the world continues to Lines.
BATCHES digitalize and become more connected,
we ensure that our partners are We launched our Insurtech Program in
587
equipped to adapt to this evolving Singapore in August of 2018 to expand
landscape. our startup sourcing capabilities and
corporate engagement to Southeast
STARTUPS Although our Insurtech platform only Asia. Singapore was an ideal location for
ACCELERATED
launched four years ago in May 2016, it an Insurtech office due to its regulatory
has quickly grown to be the largest leadership in the insurance space, its
vertical ecosystem at Plug and Play, interconnection with other emerging
working with over 90 corporate countries in the ASEAN region, and
SINGAPORE partners globally in 6 locations. vibrant startup and corporate
ecosystems.
PROGRAM
08
PARTNERS
Kayvon Deldar is the Program Director for
our Fintech, Insurtech & Startup
Creasphere APAC Programs in Singapore.
To find out more about our Insurtech
04
BATCHES
Program in Singapore, contact him at
kayvon@pnptc.com
061
STARTUPS
ACCELERATED
28
INSURTECH
GUEST ARTICLE
WHAT CAN INSURERS DO

ABOUT RISING DIGITAL
CONNECTIVITY EXPOSURES?
THREE KEY TRENDS ALL INSURERS NEED TO KNOW TO MAKE THE
DIGITAL ECONOMY MORE RESILIENT
A WAVE OF DIGITAL DISRUPTIONS the seismic shift from the physical to the digital
world.
Globally, a seismic shift is occurring. The way we
work, commute, travel, and consume is In order to achieve this, the insurance industry
transforming before our eyes. The main driver must tackle the challenges in these three areas:
for these changes has been the digitization of
our lives. Consumers, businesses, processes, 1. Insurers need to understand the shift of the
devices, and data are becoming more risk landscape in the digital space and how the
interconnected. As a result of this ongoing shift impacts their top-line.
transformation, new, uninsured risks are
emerging. Network, Service, and Internet 2. The dynamics of the platform economy
outages and degradations can wreak havoc and brings a new type of disruptive competition
cause significant business interruptions into insurance and its distribution.
impacting both revenues and reputations.
3. Insurers need to adapt their processes to fit
Currently, only a fraction of these new risks are the requirements of the digital economy
insurable leading to a significant protection gap
and a large and yet untapped opportunity for 1. RISK LANDSCAPE SHIFT CREATES
the insurance industry. The foundations of this NEW TOP-LINE OPPORTUNITIES
protection gap are contract uncertainty, the
lack of scalability of most claims processes, the
The first wave of digitization happened over the
exclusion of third party risks, and internal
last two decades, moving consumption from
legacy systems problems. Riskwolf estimates
physical locations to digital channels. The core
this is a multi-billion dollar growth opportunity
value generated is a function of the quality and
for the insurance industry. Digital assets and
quantity of digital connections and
infrastructure need to be covered today just as
relationships instead of solely physical stores
physical plants and equipment have been
and factories. The current state of the digital
covered in the past.
platform economy is the result of this
transformation. From food delivery drivers to
In the upcoming decade, new InsurTechs and
large enterprises, the global economy depends
incumbent Insurance Companies will need to
on digital platforms and 3rd party services to
close this protection gap and actively embrace
29
execute their businesses. 2. DON’T LEAVE THIS FIELD TO THE
In the digital economy, the platform model TECH GIANTS
defines the new paradigm of how consumers and
producers will interact and be served. Internet Internet giants and Unicorns are actively looking
penetration and smartphone usage are still to move into the global USD 6 trillion insurance
increasing but will reach a plateau in most market. Already, these tech leaders are investing
locations across APAC in the next few years. More in and engaging with InsurTechs. They can bring
critical business activities will rely on some very strategic assets to the table: Billions of
uninterrupted access to the digital connectivity data points, the technology to process this data,
infrastructure. Its quality, availability, and as well as direct access to potential customers,
resilience will become increasingly relevant and partners, and suppliers.
hence extremely competitive assets. In Europe,
for instance, in 2018 more than 1 billion user Having a local presence in a market might be less
hours were lost due to network outages in relevant in the future. Underwriting and
telecommunications systems. That is a lot of processing might be done anywhere, enabled by
hours. real-time data, and allocating processing power
where it is most efficient. Reinsurers might focus
Further, digital transformation is accelerating as on addressing the digital risk pool directly and
working from home and the gig economy reach out to clients via e-commerce and
expands apace. With this shift towards home ride-hailing platforms.
offices, less traditional office space is required.
Demand for commercial property lines is likely to Regulatory pressure to tackle Internet
come under pressure and car and travel vulnerabilities to achieve better consumer
insurance might face a deflationary pull as well protection has been relatively weak in APAC.
as people commute less and business travel There have been initiatives to position cyber
remains depressed. protection in public-private setups however
success has been limited. As regulatory
New digital vulnerabilities will surface and cyber frameworks continue to evolve, there will be a
threats, network resilience, and uptime will be stronger push towards consumer protection as
critical factors affecting the new work from recent initiatives in Singapore, Malaysia, and
home paradigm. Excluding cyber attacks, most India show.
network outages are caused by weather events
and man-made disruptions such as digging, cable Incumbent insurers need to proactively embrace
cuts, and software configuration issues. These the afore-mentioned threats and must build the
perils will not go away and are currently core competencies to move into new digital
underinsured. markets. If they do not, they will be left with
niche business and decreasing risk pools.
INTERNET OUTAGES HAVE MANY
CONSEQUENCES FOR BUSINESSES: 3. A NEW DATA-CENTRIC END-TO-END
DIGITAL INSURANCE MODEL
First, a business is likely to lose connectivity to its IS A NECESSITY
customers, driving down expected sales. Second,
one may lose connectivity to its suppliers, Insurance processes are still too fragmented
disrupting the normal flow of goods and/or and disconnected. The production of insurance
services. Further, a business may also lose coverage needs to be more cost-efficient. The
connectivity to its staff, particularly if they are digital platform economy is fast-paced and
working from home or are out in the field. Even a constantly evolving. With the threat of new
single digital connectivity link can lead to entrants, incumbent insurers need to adjust
significant financial losses. their processes to the needs of digital economy
clients, not the other way around.
These new risk classes around digital business
interruption and customer reputation risk are Traditional underwriting cannot cope with the
currently not covered well by the insurance dynamics of the digital economy. The nature of
industry. This protection gap creates a the Internet and its constantly evolving
significant, multi-billion-dollar growth landscape also demands an adjustable, flexible,
opportunity. and dynamic underwriting approach. In the
traditional underwriting world, data history and
loss experience are relevant for decision making
and pricing risk. In the digital sphere, exposures
30
INSURTECH SINGAPORE
FEATURED STARTUPS
DIGITAL AND AGENCY DISTRIBUTION NEW PRODUCT CREATION HEALTHTECH
CORE INSURANCE (I.E UW, CLAIMS,FRAUD)
https://www.life.io
United States, Established
Life.io is a leading customer engagement technology firm that helps

companies accelerate the development of their end-to-end digital client
experience with the Life.io Solution Suite: Grow, Engage and Empower.
http://www.riskwolf.com
Switzerland, Seed
Riskwolf’s platform provides insurance partners with integrated capabilities

to design and launch innovative data-driven products to protect the rapidly
growing digital enterprises and its workforce. They use two of the globally
leading data sources for Internet Intelligence insights. Benefits for insurers
are: Shorter product innovation cycles. Top-line growth in digital risks.
Bottom-line savings due to automation.
https://www.uncharted.global
Singapore, Series B
Uncharted is a modern core and digital distribution insurance platform

designed for flexibility, speed to market, security, and scalability.
32
INSURTECH SINGAPORE
FEATURED STARTUPS
https://www.agara.ai
United States, Seed
Agara is an autonomous phone support agent that can handle and resolve
calls from customers without any human assistance. It can solve problems,
answer questions, ask for information, authenticate callers and troubleshoot
issues for customers in a natural, conversational manner which feels much
like talking to an actual agent. Used by some of the largest corporations in the
world including Procter & Gamble, Agara can help increase your speed to
respond by 2x while cutting your support cost by up to 60%.
https://www.qiscus.com
Singapore, Series A
Qiscus is a multichannel conversation platform that helps businesses

differentiate themselves with excellent Customer Experience (CX), through
the ability to engage customers in timely conversations at scale.
https://www.binah.ai
Israel, Series B
Binah.ai provides a video-based health and wellness monitoring app that

allows anyone to measure vital signs, just by looking at a smartphone camera.
https://www.humn.ai
Humn.ai’s mission is to deliver predictive risk management and dynamic

insurance pricing for Commercial Fleets and Insurers.
33
INSURTECH SINGAPORE
FEATURED STARTUPS
http://www.policydock.com
Singapore, Seed
Turnkey Software-as-a-Service solution for insurers to digitize new or

existing products with open API's for full policy and product admin., enabling
digital distribution, automating workflows and augmenting core legacy
systems - now, carriers have flexibility to integrate with best tech available.
https://www.savemoney.vn
Vietnam, Pre-Seed
SaveMoney provides a flexible B2B2C platform of Digital Insurance

Marketplace connecting Big Data Partners of Banks, Telco, Airline, Social
Media, Retail Stores and Mobile Money. They are enabling their retail
distribution partners to sell digital insurance products to their customer
base. In terms of products, SaveMoney is working with different insurers to
underwrite the risks and is also providing online claim services.
https://www.lightico.com
Israel, Series A
Lightico is an award-winning SaaS platform for customer interactions that

digitally transforms millions of connections between businesses and their
customers. With Lightico, sales and service agents can instantly collect
customer documents, eSignatures, payments, and verify ID in
real-time––straight from customers’ cell phones.
https://www.gerald.app
Gerald provides a life events engagement and cross-sell platform to

insurance providers. Gerald’s platform enables insurance providers to retain
and cross-sell to existing customers by automating engagement when a life
event occurs.
34
INSURTECH SINGAPORE
FEATURED STARTUPS
http://www.vsure.life
Malaysia, Seed
VSure.life is South East Asia's first on-demand lifestyle insurance for all types
of insurance protections.
https://www.managemy.com
ManageMy offers insurers a white-labelled customer engagement platform

that connects policyholders, intermediaries and insurers. From sales and
renewals, and all the way through claims, make the customer journey a
frictionless, engaging experience.
35
SINGAPORE
FINTECH
GLOBAL SPEARHEADING THE FUTURE OF FINANCE
PROGRAM
The origin of our Fintech Program in implement solutions in spaces such as
084
PARTNERS
Silicon Valley stemmed from a casual
monthly blockchain meet-up with a
small group of Fintech enthusiasts. As
Open Banking, Payments, Trade
Finance, Wealth Management, and many
more.
the meet-up started to gather different
042
members of the Fintech ecosystem, we We launched our Fintech Program in
launched our Fintech Program in 2014 Singapore in August of 2018 to expand
to gather startups and insights in the our startup sourcing capabilities and
BATCHES emerging blockchain space and across corporate engagement to Southeast
other Fintech subsectors. Asia. Singapore is an ideal location for a
595
Fintech office due to its regulatory
Fast forward to today, our Fintech leadership in financial services,
Program is currently in 10 locations proximity with other countries in the
STARTUPS globally, and is Plug and Play's second Southeast Asia region, and vibrant
ACCELERATED
largest program in terms of corporate startup and corporate ecosystems.
partnerships and investments made.
We work with the world's largest
financial institutions around the world
SINGAPORE and work with their teams to
PROGRAM
03
PARTNERS
To find out more about our Fintech
05
Program in Singapore, contact him at
kayvon@pnptc.com
BATCHES
051
STARTUPS
ACCELERATED
36
FINTECH
GUEST ARTICLE
THE DEATH OF THE

COOKIE, WHAT’S NEXT?
WHAT ARE COOKIES? Analytica data scandal1 moved privacy into the
minds of everyday people. This led to the
implementation of privacy focused laws in the
Cookies were initially created to improve the
European Union and many parts of the world.
user experience by store information like
products added to the shopping cart, login
In April 2016 the European Union made the
details, language preferences. They are
General Data Protection Regulation which aims
remembered when the user comes back to the
to give control to individuals over their
same website at a later stage.
personal data and had great effect across the
Digital Marketing industry. By default any
Third party cookies in most cases are created by
website doing business within the European
AdTech companies and Ad Networks like
Union is not allowed to collect any data,
Facebook, Google, Taboola etc.
including loading a Google Ads, Facebook Ads
or Analytics pixel, without getting consent from
They were an important part of the business
the user first.
model of AdTech companies for more than a
decade, because they enabled the tracking of
users across several websites.
This in turn enables those companies to provide

targeted advertising solutions to Brands,
Companies and Agencies. The mantra was, the
more and better the data collected, the more
accurate the targeting. Improved targeting
usually leads to lower cost or better outcome.
WIND OF CHANGE
In 2017 Apple added a new feature called
Intelligent Tracking Prevention to their Safari
“Apple will gradually push to block third party browser. ITP limits or prevents the collection of
cookies completely” user and behavioural tracking. With every ITP
update Apple will gradually push to block third
Regular international headlines from Wikileaks to party cookies completely.
Panama Papers and Facebook-Cambridge
37
Starting in 2022 Google plans2 to fully kill third In October 2020 Google Analytics 4 was
party cookies and rely on their Chrome Privacy released4 which provides cookie-less tracking
Sandbox to balance user privacy and tracking. capabilities, is fully GDPR compliant and relies
heavily on Machine Learning to model the
IMPACT impact of marketing campaigns, where data is
incomplete.
“Criteo’s turnover for 2018 saw a 5% slide after Content and Display networks like Google
the introduction of Apple ITP” Display, Facebook Audience Network or Taboola
also start to leverage contextual targeting
Walled gardens like Facebook aren’t heavily besides direct user signals. These trends will
affected by increased browser privacy measures. continue throughout the industry.
They can comply with new laws and already own
user information. Ad Networks without a It’s not longer enough to rely on data collection
mandatory logged-in experience like Google Ads, by third parties to optimize marketing
Taboola or Criteo are more affected and may investment. Companies have to look at their
show lower performance, when targeting Safari first party data and build a successful
users. In Thailand the Safari market share is marketing strategy around it.
26.7% according to Heroleads (Thailand).
This means building useful experiences where
users are actually willing to register on a
website or app and opt in to share their data in
return for value like useful content, helpful
suggestions and promotions. This first party
data can in return be used to optimize
marketing budgets and performance.
Cookies were part of digital advertising for

more than a decade. Losing them might be
frightening at first, but provides greater
independence for advertisers and creates
valuable opportunities. Providing the user
transparency and control gives marketers a
chance to focus on first-party data and build a
profitable marketing ecosystem around the
brand’s value chain.
Welcome to the brave new marketing world.
WRITTEN BY
JAN BADERTSCHER
Jan Badertscher is the Product Manager of
Heroleads Asia. Heroleads Asia is a part of
our Batch 4 Fintech Program in Singapore.
Retargeting providers like Criteo and content

networks like Taboola also feel the impact, but REFERENCES
less than expected. Criteo’s turnover3 for 2018
saw a 5% slide after the introduction of Apple ITP. 1
https://www.nytimes.com/2018/04/04/us/politics/cambridge-ana-
lytica-scandal-fallout.html
OUTLOOK 2
https://finance.yahoo.com/news/2020-01-14-goo-
gle-chrome-third-party-cookies.html
3
https://www.criteo.com/news/press-releases/2019/02/-
“A chance to focus on first-party data and build a criteo-q4-2018-earnings-release
profitable marketing ecosystem around the 4
https://searchengineland.com/google-analytics-4- adds-new-inte-
brand’s value chain.” grations-with-ads-ai-powered-insights-and-predictions-342048
Ad Tech and Marketing Analytics companies will

rely more on modeling techniques and
attribution based Machine Learning in order
to fill the data gaps.
38
FINTECH SINGAPORE
FEATURED STARTUPS
AUTOMATION WEALTH MANAGEMENT CREDIT MANAGEMENT REGTECH MARKETING
https://www.newwealth.com.sg
Singapore, Seed
New Wealth is a specialized B2B FinTech provider that offers integrated smart
savings and wealth solutions. They enable customers to receive a level of
financial advice which was not previously available at scale, using data-driven
personalization and AI to better connect end-clients to more products and
services.
http://www.allcloud.in
India, Seed
Allcloud builds cutting-edge lending technologies for banks and financial

institutions to help them scale. Their product, AutoCloud, is an end-to-end
lending platform - with loan origination, loan management , collections and
servicing in a single system. AutoCloud has a proven track record to handle
varied business functions, integrate itself with complex and legacy
structures within days, and deliver the agility to innovate, experiment and
scale.
http://www.apiax.com
Switzerland, Series A
Apiax combines exceptional legal and compliance expertise with outstanding

technological capabilities. Together, they build a lean yet comprehensive
RegTech solution which allows financial institutions to comply with global
regulations more efficiently than ever before. They are the pioneer in the use
of digital compliance rules and they deliver a product which is accessible via
an API, making it perfectly suited for the open banking and API economy.
39
FINTECH SINGAPORE
FEATURED STARTUPS
https://www.heroleads.asia
Thailand, Series A
Heroleads Asia is Thailand’s and Indonesia’s leading integrated digital

solutions provider which help clients to acquire leads online, build a digital
brand and sell products online. Their digital consulting services include
performance-driven digital advertising, the creation of digital creative assets,
analytics services, proprietary platform and software solutions, influencer
marketing and MarTech consulting, development and implementation
services.
http://www.shortlyst.ai
Indonesia, Seed
Shortlyst.ai is a Data Science as a Service (DSaaS) platform which aims to

transform human capital from its current state of being instinct-driven to
become data-driven, by using big data and machine learning to enhance
strategic decisions. Their platform leverages a rich dataset of approximately
550 million LinkedIn public profiles obtained through web sourcing.
http://www.bluesheets.io
Singapore, Pre-Seed
Bluesheets is a FaaS (Finance as a Service) company, specializing in

bookkeeping automation for companies of any size. They use machine
learning techniques to identify, categorize and digitize financial data with
bank-grade accuracy, and enables back-office automation for companies.
Their product works on top of their clients' favorite business tools, and can be
applied to workflows and financial documents of any kind.
40
FINTECH SINGAPORE
FEATURED STARTUPS
https://www.jiffy.ai
JIFFY.ai empowers businesses with AI-powered Intelligent Automation

HyperApps to improve efficiency and resiliency within the modern enterprise.
JIFFY.ai’s core automation platform, JIFFY.ai AUTOMATE, combines
enterprise-grade robotic process automation (RPA) with intelligent data
capture, advanced analytics and cutting-edge machine learning and artificial
intelligence to deliver a measurable impact on productivity, efficiency and
profitability.
https://www.hypatos.ai
Germany, Series A
Hypatos provides unrivaled efficiency gains by automating complex

document-based back office processes. Their deep learning technology
captures data points from documents, performs validations and automates
processes. Hypatos’ clients have adopted their solutions within weeks without
changing workflows and with negligible upfront investment and achieved
more than 85% no-touch automation rates, increased compliance and faster
processes.
http://www.ant.works
Singapore, Series A
AntWorks is a global artificial intelligence and intelligent automation

company which combines Cognitive Machine Reading and Robotic Process
Automation in a single proprietary code base to deliver end-to-end
automation on any platform. Their ANTstein™ SQUARE platform is the world's
first and only Integrated Automation Platform (IAP) which is powered by
fractal science principles and pattern recognition that understands every
data type.
41
IN PARTNERSHIP WITH
FACEBOOK ACCELERATOR
SINGAPORE
Facebook's mission is to give people the We complement our offerings through
power to build community and bring relationships with existing ecosystem
the world closer together. We deeply partners and enablers on areas that
believe that innovators inspire us to align with Facebook's technology and
improve lives and communities, to platforms such as Messenger, AR, VR, &
energize economies, and to drive AI. Today, we have acceleration
positive social impact in the world. programs spanning different regions
and are working to bring this global
As of Q2 2020, there are now around 3.1 community together.
billion people using Facebook,
Instagram, WhatsApp or Messenger These startup programs and offerings
each month, and small businesses represent our commitment to fostering
across the world use our services to innovation, helping businesses grow,
grow. We believe the community of and building strong communities of
developers building on our platforms or entrepreneurs.
that participate in our programs are
very important to build and encourage Facebook is committed to helping
a healthy tech ecosystem. All the businesses grow and building strong
programs we develop, education we communities of entrepreneurs. We are
enable and innovation happening on very excited to share with you the fruits
our platform is to build a community of of their labour and celebrate their
developers & entrepreneurs who can milestones over the past 6 months.
achieve their goals and give back to the Demo Day isn’t just a celebration, it’s a
SINGAPORE community. day for you to discover, invest, and
PROGRAM engage with the region’s best
We’ve created a set of acceleration data-driven businesses. We hope you
02
PARTNERS
programs around the world that
provide high-touch training and
mentorship. Participants receive 1:1
have a great time meeting them today.
Let the show begin!

mentorship from Facebook employees
02
supporting them in a variety of areas, - The Facebook Accelerator Singapore
including product, engineering, UX & team
design, data science, marketing and
BATCHES more.
024
STARTUPS
Carinna Goh is the Director of
Operations for Plug and Play APAC.
ACCELERATED To know more about the Facebook
Program in Singapore, contact her at
carinna@pnptc.com
42
FACEBOOK
ACCELERATOR SINGAPORE
GUEST ARTICLE
FOLLOWING, LIKING
AND SHARING: SOCIAL
COMMERCE IS SHAPING
HOW WE SHOP
Retweets, likes and shares: these make up the users connect to the internet via mobile
currency of the social commerce industry. Social phones. Accessibility to inexpensive mobile
commerce involves the selling of and promotion phones by Samsung and Oppo are partly to
of products on social media platforms such as thank for the growing internet users’ statistics.
Facebook, Twitter, Instagram and even
Whatsapp. The unexpected occurrence of a worldwide
pandemic has no doubt hastened the adoption
In other words, influence from follows, likes and of social commerce and e-commerce trends
shares on social platforms are leading to gross not only in Southeast Asia, but all over the
sales, signifying an emerging subset of the digital world. In response to lockdowns across the
economy and e-commerce systems. An example region, Southeast Asian countries have been
of social commerce selling is seen in the forced to transition more to online sales and
Instagram Shop feature, where users can click shopping. Indonesia’s news portals have
on tagged products in Instagram photos by reported that the number of online shoppers
celebrities or key opinion leaders (KOL) and has ballooned to an estimated 85 million during
purchase items in a few simple steps. the pandemic, compared with 75 million prior
to the COVID-19 outbreak.
A shift in online buying habits has seen
consumers become more inclined to purchase McKinsey estimated Indonesia’s social
products from celebrities, influencers and KOLs commerce industry to have a gross
on their social media feeds, rather than merchandise value (GMV) of about $3 billion and
physically going into stores or choosing products is expected to grow to between $15 billion to
based on branding alone. $25 billion by 2022. GMV gauges the monetary
value of the social commerce sales over a
In Southeast Asia, the social commerce subset of period of time. Reselling is a popular trend
the digital economy is booming. adopted among Indonesian social commerce
startups, in which reseller agents are recruited
Social commerce growth in Southeast Asia is onto their platforms to resell items such as
driven by a number of factors, one of which is the household products, beauty products and even
region’s burgeoning reliance on mobile internet. groceries.
According to Google Insights, of its 360 million
internet users, 90% of Southeast Asian online
43
Another emerging trend of the social commerce Such reselling opportunities are important for
industry is live-selling, which involves live video those who have lost their jobs or businesses in
broadcasts selling products on platforms like the wake of movement lockdowns and the
Facebook Live. In Malaysia, this trend has seen a economic uncertainty brought on by COVID-19.
rising demand from pre-pandemic times, which The reseller platform can provide a stimulus for
was only accelerated by movement lockdowns the economy as it allows users to earn a side
implemented in the state to combat COVID-19. income from the safety of their homes.
From jewellery businesses to raw fish salesmen,
business owners are taking to social media With a presence in Malaysia and Indonesia,
platforms to meet the changing demand of online AVANA also provides a range of other services
shoppers. Malaysia has one of the highest such as product catalogue management, product
penetration rates of smartphones in Southeast orders management and payment collection,
Asia as at January 2020, with 83% of the among others. It, therefore, aims to create a
population using smartphones. The country has comprehensive set of solutions for
about 26 million internet users. entrepreneurs and businesses in the social
commerce field.
With the advent and growth of social commerce,
it means that new businesses in this sector have From marketing tools to building a webstore,
a very low barrier-to-entry. This is where social AVANA’s experience in the social commerce
commerce solutions provider AVANA steps in. space allows anyone to become an entrepreneur
and business owner by affording them the
AVANA has positioned itself as a social commerce management tools necessary to build and grow
industry leader in its own right. Acting as a an online business. Automated replies, mass
disruptor to e-commerce platforms, the messaging tools and a seamless linking of social
company aims to be a one-stop centre for social media platforms can ease the burden of business
commerce needs and aims to allow businesses to owners that are entering the market for the first
seamlessly transition into an online-selling time.
focused entity.
The company assists business owners to sell WRITTEN BY

their products through Facebook, Instagram, YIENYEE SOH
Whatsapp and Telegram. Having been in the
Yienyee Soh is the Co-Founder & COO of
industry for over four years, it is experienced to AVANA. AVANA is a startup from our
assist business owners to automate their Facebook Accelerator Season 2 program.
businesses to provide customers with seamless
sales and interactions.
AVANA specializes in providing reseller

management tools such as affiliate and dropship
capabilities. Under this feature, users will act as
reseller agents and will be able to earn a
commission from the resale of items through an
affiliate or dropship link.
44
FACEBOOK
ACCELERATOR SINGAPORE
GUEST ARTICLE
TRAVEL BUSINESS
PIVOTING THROUGH
COVID-19
Tourism was one of the most impacted business challenging for many to even get things
sectors by COVID-19. As of Sep, over 60% of Asian started, not to mention generating profit.
countries still closed to cross-border tourists Therefore, resource consolidation &
and more than 20% of traditional travel service procurement become critical. More
providers ceased operations temporarily or importantly, to reduce operational cost and
permanently including the recent shut down of improve efficiency. First movers turn to
Cathay Dragon. To survive the worst pandemic technology and alternative solutions like
ever in history, startups are deemed to digitalization and AI for quite a turnaround.
cautiously re-evaluate own situation and to pivot
quickly to adapt to new consumer demands. CRISIS ACCELERATES CHANGES
Despite overall economic downturn, there are
Typical travel service providers like airlines,
some doing better than ever. According to some
hotels and travel agencies historically
newly published data, the following industries
preferred traditional ways of conducting
have been experiencing opposite effect from
business due to strategic alignment and lack of
travel, eCommerce (59% YoY growth), Food
IT support and resources. Based on a recent
Delivery (41% YoY growth), logistic (20% YoY
survey, nearly all respondents (95%) expressed
growth) and video conferencing (62% YoY
that their companies have adapted or have
growth). It ratifies that risks and opportunities
plans to adapt to digital or digitally enabled
come in hand-in-hand. Hence, utilize available
products, which was almost doubled from just
resources that still align with consumer trend is
12 months ago, and at much faster processing
a key for survival. For instance, staycation instead
time.
of cross-border travel.
This trend is happening not only in travel, but
In many Asia markets, if not all. For those who
many other industries. For our company, we’ve
are still surviving, many travel providers are
experienced “never seen before” demands from
urged to change one way or another. Based on a
industries like telecom, transportation, retails
recent survey, over 40% of travel agencies are
and more. With top-down supports, the
selling fresh food, home appliance or F&B related
processing time has been shortened by over
products, one even started a cleaning service.
50%. Consequently, produced much more
We all do whatever it takes to survive, but to
upbeat results.
operate in unfamiliar territory, it’s indeed
45
WE ARE NOT AS “BLIND” AS Both FB and PnP shared tremendous support and
knowledge, which play an important part in
WE THINK navigating our company direction in such an
uncertain market.
Typical travel service providers already possess
some valuable assets which can be customized If I could go back in time to 10 years ago, the first
or transformed into a new business line – thing I would tell myself would be “START NOW!
existing customer base and loyalty; extended DON’T WAIT!”. Opportunities only come by once. If
distribution network; social media penetration; you are a dreamer like many of us, then act fast.
digital platforms (more or less); some even have You never know who you’ll encounter on your
established ancillary supply chains. With the journey. Maybe, just maybe that one event, or one
certain effort of strategic repositioning and person, can help you to make your dream come
technological enhancement in place, businesses true.
can transform from travel to lifestyle or
eCommerce in a reasonable timeframe. In
addition, a cost-efficient approach of marketing WRITTEN BY
and customer service are important as well.
ABEL ZHAO
To echo the new market trend, a redefined Abel Zhao is the Co-Founder & CEO of
Travelflan. Travelflan is a startup from our
market standard has come to play for solution Facebook Accelerator Season 2 program.
providers to create hassle-free, big-data-driven
solution suites. It requires minimum technical
effort to connect. Moreover, by integrating to
one system, it offers end-2-end AI and Big Data
driven digital solutions along with inventory and
distribution engine to ensure the efficiency
system-wide.
FIGHTING THE WORLD WITH THE

RIGHT PARTNERS
Post pandemic market is challenging and

exciting. Any available resources like
accelerators, roadshows or partnerships, could
change the destiny of a startup. We were very
fortunate to be selected as part of the 2020
Facebook Accelerator Singapore hosted by
Facebook (FB) and Plug and Play (PnP). It’s not
just an accelerator program for us, but our
entrance ticket to SE Asia market and potential
partnerships with many market leaders like
Facebook. Our business started on Facebook
back in 2016, so being selected for the program is
a milestone for the company.
46
FACEBOOK ACCELERATOR SINGAPORE SINGAPORE
FEATURED STARTUPS
SOCIAL COMMERCE MESSAGING AUGMENTED REALITY GAMING DATA PRIVACY CONNECTIVITY
http://www.assemblrworld.com
Indonesia, Seed
Assemblr is a platform to create, discover, share augmented reality

experiences. Simplified the process of making AR from months to minutes.
https://www.avana.asia
Malaysia, Series A
AVANA is Southeast Asia's leading social commerce enabler that helps

businesses convert social media from promotional to transactional and
automate their business processes.
https://www.ecomobi.com
Vietnam, Series A
Ecomobi is a social selling platform in SEA that enables brands to sell products
directly to end users via our social seller community and AI chatbot
technology.
https://www.halosis.co.id
Indonesia, Series A
Halosis is an award winning social commerce platform that integrates AI

chatbot and personalized solutions to help social media sellers convert chat
into sales.
47
FEATURED STARTUPS
https://www.infofed.com
Thailand, Pre-Series A
Infofed is the leading eSports company in Thailand with both offline and
online platforms. eArena.com, Infofed’s online platform, combines the
tournament platform along with the secure system for online tournaments
such as Facial recognition, Anti cheating system, or Online payment system.
It's an online community for Esports communities among SEA.
http://www.lucep.com
Singapore, Seed
Lucep is a sales and marketing tool that connects users FB lead ads directly
with their sales agents. The mobile app notifies the sales team and allows
them to compete to be the first to respond to the new lead.
https://www.outsidevoice.io
Singapore, Seed
Outside Voice is a no code app builder on Whatsapp. It lets anyone build and
deploy simple apps on Whatsapp that can collect data from customers.
https://www.privyr.com
Singapore, Seed
Privyr is a mobile CRM built for sales professionals who run their businesses
from their phone. It works with WhatsApp, iMessage, SMS, email, and other
popular chat apps. We have customers in over 40 countries globally.
48
FEATURED STARTUPS
https://www.qiscus.com
Indonesia, Series A
Qiscus is a conversational platform that helps businesses embrace the power

of conversations to deliver excellent CX.
http://www.sociallightinc.com
Philippines, Seed
Social Light places WiFi in low income communities and monetizes by

collecting plastics and exchanging free WiFi subsidized by brands thereby
giving them sales, consumption, competition data and CSR such as Communi-
ty empowerment and Recycling.
https://www.trabble.co
Singapore, Series A
Trabble is a SaaS platform that helps businesses in the Travel & Hospitality
industry to automate Guest Engagement on their channels; serving their
guests from Pre-Trip to Post-Trip, with a fully automated self check-in
process, seamlessly within chat.
https://www.travelflan.com
Hong Kong, Series A
TravelFlan is the 1st of its kind B2B2C full-suite AI Digital Solution provider
utilizing AI, Big Data and Machine Learning technologies into Travel and
Lifestyle Upgrade sectors. Its partners include Fortune 500 companies like
Samsung, China Mobile, SITA and more.
49
FEATURED STARTUPS
https://www.uib.ai
Singapore, Series A
UIB created the UnificationEngine® Conversational IoT platform to facilitate

frictionless onboarding and seamless communications between people and
devices.
50
IN PARTNERSHIP WITH
STARTUP
GLOBAL
PROGRAM
CREASPHERE APAC
07
PARTNERS
Plug and Play Health launched in
October 2015 and has accelerated more
All startups selected into our 3-month
program work on dedicated pilot
than 300 startups in partnership with projects with our corporate partners –
more than 30 corporations. We are this pilot-driven focus is unique among
06
BATCHES
present in more than 5 cities globally,
and our goal is to make a lasting impact
on healthcare, one investment at a time.
Plug and Play programs.
Following the success of the Startup

Creasphere platform in Munich, we are
Startup Creasphere is the first launching the Startup Creasphere APAC
049
STARTUPS
health-focused open innovation
program in Munich, established by
program in Singapore. We are excited
for this new innovation platform and
Roche and Plug and Play in 2018. With are looking forward to transforming
ACCELERATED Startup Creasphere, we created an healthcare together with our
environment within our global corporate partners, Roche and Sanofi,
ecosystem to pilot solutions and in Asia Pacific.
services, drive investments, learn and
share experiences, and facilitate
APAC international expansion.
PROGRAM
02
PARTNERS
01
To know more about the Startup
Creasphere APAC Program in Singapore,
contact him at kayvon@pnptc.com
BATCH
006
STARTUPS
ACCELERATED
51
STARTUP
CREASPHERE APAC
GUEST ARTICLE
BUILDING HEALTHTECH
SOLUTIONS THAT LAST
BEYOND THE PANDEMIC
There’s no question that the pandemic has with and accepting of the benefits of deploying
catalysed ingenuity and upscaling in healthtech healthtech solutions, many of these newer
solutions across the world. Despite major tools have a huge potential to stick around for
headwinds pre-COVID, we have seen rapid the long haul. So for a healthtech startup, not
digitalisation of the healthcare landscape, helped building a more holistic solution becomes a
by traditional and non-traditional players alike. huge wasted opportunity.
The question then becomes: how do we build a

healthtech solution that not only solves a
specific problem, but plugs into and grows with
the landscape of other connected health
solutions to provide better value?
‘YOU CAN’T KNOW WHAT YOU

DON’T LIVE’
As an innovator in healthcare, you need to know

Fig 1. Emerging digital solutions during COVID-19. the nuances of your specific provider or patient
Image credit: Galen Growth journey inside out. This insight on the end-user
that you develop will be your key towards
As a health innovation consultant, I assess unique and intelligent design and delivery of
emerging solutions that cut across various care, if not with your first solution, perhaps
healthtech capabilities to understand where they with your subsequent solutions.
can plug in and add value, in the broader
ecosystem. An issue that I often see is that most Good design in health also comes from
solutions are inherently designed to be recognizing that healthcare providers are
functional but temporary - alleviating a specific looking to create stable ecosystems that can
stressor placed on the health system or patient drive increasingly toward value-based
or provider for the time-being. outcomes. This is also the basis of what
healthcare is about today – a shift from ‘sick
As stakeholders are becoming more comfortable care’ to prevention and wellness.
52
Some startups are already following this shift, So it makes sense to seek time with other
focusing more on partnership-building and players to understand how they work within the
pursuing new operating models. In doing this, ecosystem. Share your learnings periodically to
they stand to gain an additional edge through move the industry forward – and soak up the
using untapped datasets around patient and wisdom available from everyone, especially from
provider behaviours that were traditionally not those who have tried and failed.
used in healthcare.
WINNERS DON’T TAKE ALL
PILOT ONLY WITH INNOVATORS AND
EARLY ADOPTERS Finally, ‘disruption’ in healthcare is a bit of a
paradox. Seismic shifts can take a long time to
Piloting a health solution is never happen, but do happen invariably. It is important
straightforward. It is good to remember that to remember that your healthtech solutions do
positive outcomes in one subset of the not have to come at the expense of established
population do not necessarily mean equal and proven solutions and pathways. This is not a
viability to the masses. Healthcare providers zero-sum game among patients, healthcare
know this, and may not necessarily onboard your providers and startups or innovators and,
solution for this reason. Innovators therefore especially in healthcare, divvying up value only
need to iterate with many different versions of serves to divide it, not increase it.
the solution and test with as many subsets of The real challenge for all of us as we navigate this
users as possible before hitting that sweet spot. complex space, is figuring out how to make it a
win-win for everyone.
Also, to avoid hitting a dead end, pilot with
providers who would be considered innovators
and early adopters, as they will be more willing WRITTEN BY
to share the risk, and more interested in actually GANGA IDDAMALGODA
implementing a solution if the pilot proves useful. Ganga Iddamalgoda is the Founder and
Open Innovation Consultant of Gadfly
Innovation. Ganga is a startup advisor for
Consider also incorporating endpoints that are
our Startup Creasphere APAC program in
of particular value to your user, and ones that Singapore.
they would actually pay for. Work to move these
larger systems out of silos, and definitely do not
work in a silo yourself. REFERENCES
LEVERAGE COUNTRY AND REGIONAL 1. APAC Hospital Priorities 2019 Survey - L.E.K. Consulting & GRG
Health; https://www.lek.com/sites/default/files/insights/pdf-attach-
INITIATIVES ments/2203-APAC-2019-Hospital-Priorities-Report.pdf
Partly as a result of COVID, many countries have 2.COVID-19 and the Acceleration of Digital Health in APAC - by Fabio La
launched initiatives to accelerate innovation in Mola, Partner at L.E.K. Consulting (Singapore), Stephen Sunderland,
healthcare. It makes sense to know what specific Partner at L.E.K. Consulting (Shanghai), Arathi Sasidharan, Principal
advantage your country or even region offers, at L.E.K. Consulting (Singapore), and Julien de Salaberry, CEO and
Co-Founder of Galen Growth; https://www.galengrowth.com/pro-
and incorporate that into your plans.
duct/covid-19-and-the-acceleration-of-digital-health-in-apac/
Think also about a cross-border strategy with

neighbouring countries. The APAC region is
populated by some 4.3 billion people. Whereas
health systems, government engagement,
innovation maturity, and investment vary widely
across the countries, there is also huge,
untapped potential for countries in this region to
partner with each other for shared health
outcomes.
LEARN FROM OTHERS’ EXPERIENCES
Healthcare is an exceedingly competitive space,

and - unlike other industries - does not benefit
from it. Too often we see ‘competitors’ where we
should really see ‘potential collaborators’.
53
STARTUP CREASPHERE APAC SINGAPORE
FEATURED STARTUPS
TELEHEALTH FOR DIABETES CARE REMOTE PATIENT MONITORING FOR CARDIOVASCULAR DISEASE
REMOTE DIAGNOSTICS FOR INFLUENZA MIGRAINE CARE GUT HEALTH MANAGEMENT ALLERGY MANAGEMENT
https://www.doctoranywhere.com
Singapore, Series B
Doctor Anywhere is a regional tech-led health and wellness company which

aims to improve healthcare delivery by combining a full range of health and
wellness services into a single platform. With their app, you can consult a
licensed practicing doctor anytime and anywhere, get medication delivered
to your doorstep, shop for health and wellness products and services on the
DA Marketplace, and access their extensive network of healthcare providers.
http://www.respiree.com
Singapore, Pre-Seed
Respiree provides end-to-end cardio-respiratory monitoring and analytics

platform solutions that can be connected between hospitals and homes via
API bridges. The platform is built on an open-box concept, hence improving
compliance and usage among elderly patients at home. The monitors are able
to measure a full suite of breathing and cardiac features, and the analytics
platform is able to measure a variety of health scores.
https://www.ixensor.com
Taiwan, Series B
iXensor is the pioneer of mobile health. They aim to revolutionise

patient-initiated healthcare and data-driven telemedicine with their PixoTech
technology. Their technology turns smartphones into lab-grade medical
diagnostic devices to accommodate all lateral flow tests, by controlling front
camera sensors and display lightings. Their PixoTest® Blood Glucose
Monitoring System is the world’s first US FDA approved smartphone
camera-based blood test.
54
STARTUP CREASPHERE APAC SINGAPORE
FEATURED STARTUPS
https://www.theranica.com
Israel, Series B
Theranica’s first FDA-authorized product, Nerivio™, is a smartphone-

operated prescribed wearable device for the acute treatment of migraine.
Being completely drug-free and non-invasive, Nerivio™ is a safe and
addiction-free alternative in the multi-billion-dollar market of migraine
medications. Theranica’s innovative Nerivio™ device was named one of TIME's
100 Best Inventions of the Year in November 2019.
https://www.microba.com
Australia, Series A
Microba is a microbial genomics company originating from technology

developed at The University of Queensland. Microba has quickly established
itself as a leading force in the accurate measurement of the gut microbiome
and its functional potential, with evidence-based personalised guidance to
improve gut health. Microba has assisted more than 10,000 Australians to
assess their gut health individually or with an Australian healthcare
professional.
https://www.auraair.io
Israel, Series A
Aura Air has developed an all-in-one indoor air purification and quality
intelligence system that cleanses and disinfects your indoor air through a
unique four-stage purification process, while vigilantly monitoring its quality
in real-time. When hazards are detected, Aura alerts you immediately of the
problem, how to rectify it, and if immediate action or evacuation is required.
The technology is a data-driven platform based on the user behavior
algorithm.
55
THAILAND
FOOD & AGTECH

GLOBAL A NEW GENERATION OF FARMING
PROGRAM
Over the past 14 years, we have built the To forward our mission, we hold 80+
26
PARTNERS
largest innovation platform on the
planet, bringing together startups,
investors, and blue chip corporations.
events a year at our HQ and around the
world.
With over 400 corporate and investor We run a 3-month accelerator program
partners, we are an open innovation twice a year connecting the best
08
BATCHES
ecosystem that has helped connect
over 30,000 startups, running over 60
early-to-growth stage startups to the
world's largest corporations. Our goal
business development programs a year is to facilitate the launch of pilots, POCs,
for a selected group of startups. Since and robust business development
2500STARTUPS
inception in 2006, our portfolio has
raised over $11 billion in venture funding
with over 100 successful exits to date,
opportunities.
Our program brings together the most

ACCELERATED and our network has expanded to over disruptive startups, industry leaders,
30 locations across the world. investors, and government in the Food
and Agritech space to identify
Plug and Play Food and Beverage was breakthrough ideas and tackle industry
launched in 2017 in the heart of Silicon challenges.
THAILAND Valley. With over 20 Corporate Partners
and 2500+ food & agtech startups in
PROGRAM our ecosystem, we have accelerated
over 200+ startups to date.
00
BATCH
010
STARTUPS
Shawn Dehpanah is the EVP, Head of
Corporate Innovation APAC. To find out
more about our Food & AgTech Program in
Thailand, contact him at shawn@pnptc.com
ACCELERATED
56
FOOD & AGTECH
GUEST ARTICLE
THE FUTURE
OF MILK
COVID-19 has revealed to humanity the Others like Beyond Meat and Impossible Foods
potential impact of not being prepared, with have shown that the preferences of consumers
the world now pulling together and are shifting from traditional meat products,
accelerating the response to something that and towards healthier, environmentally-
could have been mitigated. Food security is a conscious alternatives. This upward trend in
global issue that needs to be addressed alternative food adoption is likely to continue as
because our global population will continue to UK-based consultancy AT Kearney estimates
skyrocket and our current food systems cannot cultured meat to account for 35% of global
feed all of us without also destroying the meat consumption by 2040 with plant-based
planet. protein and conventional meat accounting for
the remaining 25% and 40% respectively. The
In Singapore, the government recognises this market for alternative protein can be broadly
and has placed food security on the front and broken down into plant-based and cell-based.
center of its strategic agenda. Its “30 by 30” On the cell-based side, TurtleTree Labs is one of
goal aims to produce 30 percent of Singapore’s the first biotech companies to create
nutritional needs locally by 2030. Alternative components of milk sustainably using
protein companies will play an important role cell-based technology. The approach involves
in Singapore’s and wider global pursuit for food working with mammalian cells so they can be
security as these novel food solutions are cultured, differentiated and induced to lactate.
projected to be less resource consumptive
than traditional protein production. As the industry continues on its current
growth path, there are several areas that the
The alternative protein industry has been cell-based food space will have to address and
experiencing incredible growth over the last pay close attention to:
few years with 2020 being another milestone
year as companies in this space have raised $1.5
billion through July according to GFI. Starbucks 1. PROOF OF SCALE
China just announced its Hong Kong partner,
Green Monday, will rollout plant-based Currently, the greatest challenge for the
products like OmniPorks in all Starbucks cell-based food industry is for companies to
locations in China - over 3,300 outlets.
57
prove their ability to scale various production
processes and lower costs significantly to
demonstrate commercial viability. However, this 3. CONSUMER EDUCATION
cannot happen without building a robust
ecosystem around the sector. We are expecting Conquering the complex science behind the
more companies to enter this space by targeting production of cell-based food is not simply the
different avenues of cell-based food production first step, it is essential that companies in the
such as food-grade media production, downstream space do not leave customers out when
processing, specialised equipment and cell-based thinking about the commercialisation of
supply chain. cell-based food. At a recent event organised by
International Flavor & Fragrances, attendees
Eventually, partnerships will also be essential for provided a glimpse into their sentiments
cell-based food companies to focus on innovating around the consumption of cell-based food
within their areas of expertise, while leveraging on that could very well mirror that of the larger
the experience and infrastructure of external public. While 24% of respondents indicated an
partners. For example, in July 2018, M Ventures, the interest in trying these novel foods, 47% of
VC arm of the multinational life science company respondents remained on the fence and might
Merck, took a leading stake in Mosa Meat’s Series A require more convincing.
round. Through our engagement in P&P, we have
been introduced to key contacts that could be We will see more companies working closely
potential partners who will play an extremely with regulatory bodies and obtaining the
valuable role in accelerating our progress. necessary certifications will demonstrate to
consumers that cell-based food is safe for
consumption. This will go a long way in
2. MATURITY OF REGULATORY
changing perceptions about cell-based foods.
FRAMEWORKS Furthermore, companies can take the
additional step of benchmarking the increased
Currently, regulations around novel food is very nutritional value or sustainability of cell-based
much a chicken-and-egg issue where regulators food against their traditional counterparts to
are looking to alternative protein start-ups to see educate consumers on the difference such
the products they will be releasing, then coming up technologies have. For example, BlueNalu
with the framework to assess them. Conversely, launched their “Eat Blue” platform to
start-ups are looking to regulatory bodies for their emphasise the importance of choosing your
requirements around these novel foods that would food from a sustainable source. They do this by
increase their likelihood of getting the approval to highlighting not just the economic impact of
go-to-market. While the regulatory climate in every sustainable seafood but also serving as a
nation is evolving at different speeds, over the next knowledge hub to share resources about other
few years, we can expect certain countries to sustainable development in the industry.
emerge as leaders within this developing
regulatory governance space. As these countries
take the lead, others will adopt or tweak their
4. TRUE EXTENT OF ENVIRONMENTAL
existing strategies to accommodate these industry IMPACT
standards.
How do we measure the true extent of the
In Singapore, the Singapore Food Agency (SFA) has environmental impact of cell-based on the
formed an industry group for novel food environment?
regulations, for which a lot of emphasis is placed
on food safety. TurtleTree Labs is working closely Every production line comes with a production
with them to develop our products while being and emission cost. It’s difficult to accurately
cognizant of any developments that might arise. ascertain the true extent of the environmental
Being in P&P allows us to tap on relevant contacts impact of cell-based food production at the
to better understand the local regulations in order current stage of the industry. All we know is
to accelerate our go-to-market path. that cell-based food might potentially be a
solution to existing issues regarding land use,
energy and water consumption associated
with traditional cattle farming. However, there
are still various unknown factors that we
expect will play a pivotal role in better
understanding the impact of cell-based food.
58
For example, we expect that there will be an
increased focus on the life cycle analysis to
understand the environmental costs associated
with not just the bioprocesses, but also with raw
materials, waste products, logistics within the
factory. For example, the importance of sterility in
cell-based food production might lead to the
increased usage of disposable plastic materials
such as plastic gloves or one-time use flasks. The
amount of plastic waste generated from the
intensive R&D in this sector could exacerbate the
current plastic waste problem we’re already facing
in the short term. Hence, this life cycle analysis can
and should be done once production plans are
finalised and the data can be evaluated
comprehensively as companies continue to scale.
WRITTEN BY
FENGRU LIN
Fengru Lin is the CEO TurtleTree
Labs. TurtleTree Labs is part of our
Batch 0 Food & AgTech Program in
Thailand.
59
FOOD & AGTECH THAILAND
FEATURED STARTUPS
http://www.babylonmicrofarms.com
United States, Seed
We are making sustainable food production accessible by empowering a

network of decentralized urban farms.
http://www.mycotechcorp.com
United States, Series D
MycoTechnology, a food technology company, utilizes fungi based

food-processing platforms to transform the flavor and value of agricultural
products.
http://www.commerce.ai
AI that sees, reads and listens to consumer feedback at scale.
https://www.farmacyhk.com/
Hong Kong, Seed
Farmacy HK farms in your neighborhood, enabling people in the city to

handpick living plants in our smart urban farms.
60
FEATURED STARTUPS
http://www.biopsin.com
Singapore, Pre-Seed
Transforming microbial diagnostics by enabling real-time detection of

pathogens with gold-standard sensitivity.
http://www.dimuto.io
Singapore, Series A
DiMuto is a platform facilitating collaborative commerce that provides supply

chain visibility.
http://www.juiceinnov8.com
Thailand, Seed
Sugar reduction platform for juice industry by biotechnology.
http://www.crustbrewing.com
Japan, Undisclosed
Reincarnating surplus ingredients into beers and other beverages.
61
FEATURED STARTUPS
http://www.avantmeats.com
Hong Kong, Seed
Cell-based fish and seafood products.
http://www.turtletreelabs.com/
Singapore, Seed
TurtleTree Labs creates the technology to produce milk sustainably using

their proprietary cell-based methods.
62
INDONESIA
GK PLUG AND PLAY

Our mission is to make innovation open Together, we strive to be the leaders in
to anyone, anywhere. We connect the the global corporate. Furthermore, we
largest corporations to the world’s best are in batch 7 now and we have
startups through industry-focused accelerated 98 startups and build an
accelerator programs. Our goal is to innovation ecosystem. To match the
create an ecosystem of change makers, speed of growth and high potential of
where all parties involved the region, our focus areas for
(corporations, startups, investors, Southeast Asia include:
government entities, regulators,
universities, and more) are able to • Fintech & Insurtech
thrive and grow. • Internet of Things & Mobility
• Supply Chain & Logistics
Since 2017, we have signed 6 corporate • Food & Agriculture
partners. They are Astra International, • Brand & Retail
BNI, BCA, ITM, Global Innovation • Health
Alliance, and Sinar Mas Group. • Travel & Hospitality
INDONESIA
PROGRAM
06
PARTNERS
Aaron Nio is the Director for GK Plug
programs in Indonesia, contact him
07
at aaron@plugandplay.co.id
BATCHES
098
STARTUPS
ACCELERATED
63
INDONESIA
GUEST ARTICLE
PHARMACOGENOMIC
TESTING FOR THE
INSURANCE INDUSTRY
Genetic testing, similar to other interventions in Although in markets such as Southeast Asia and
healthcare that aims to improve patient Asia, the practice is even more novel, trends in
outcomes while reducing cost of care, is the insurance and personalized care both
increasingly adopted by the insurance industry. suggest this practice should be more common
In general, most plans cover genetic testing that in the future.
is proven to help choose the best course of a
certain medical condition. Because reviewing evidence and designing
coverage of these tests is still a new practice,
In particular, genetic testing for drugs this article aims to highlight a few trends and
metabolism or response is called factors for consideration for payers
pharmacogenomic (or pharmacogenetic) considering genetic testing, especially
testing. Pharmacogenomic testing is different pharmacogenomic testing, in their product
from tumor genetic testing, because it identifies portfolio.
genetic variations in the human, rather than the
cancer. This means that pharmacogenomic
testing can also help optimize safety and efficacy
TRENDS AND FACTORS TO CONSIDER
of medications in cardiology, psychiatry, and FOR GENETIC TESTING SERVICES
many other critical or chronic conditions beyond
cancer. Rapidly decreasing cost
The value of pharmacogenomic testing for the The cost of genetic testing has dropped
insurance industry has been apparent by the drastically since it was first sequenced.
increasing coverage of testing in numerous Currently services such as whole genome
policies and programs in the US and Asia.1,2,3 But sequencing is marketed towards patients, who
even in developed markets, the review process are willing to pay out of pocket, with a wide
has been varied. Often, they consider key factors range of $100-3,000. The range of pricing often
such as the number of genes, the size of scope, is related to the technology being used, such as
and target population defined in the policy plan. genotyping or sequencing, which in turn would
impact data processing, cost of reagents and
Genetic test increases brand value, which may fixed assets, as well as the number of genes
translate to revenue, but also reduces cost of being targeted. Additionally, some testing
care, if practiced correctly. approaches that have not been completely
64
adopted by the medical community may translate trial and error of prescription), may not need
to less cost savings. to be burdened to patients. Though some
insurance companies have included hospital
Rapidly increasing evidence benefits as part of their product lines in an
effort to increase brand value and therefore
No multigene panel for pharmacogenomic revenue, cost containment with the right
testing was covered in 2017.4 However, there are provider partner may be key to evaluate these
about 20 private insurers in the US covering decisions sustainably.
pharmacogenomic testing across multiple plans.
The considerations of each of these providers Robust and diverse data collection methods
are highly independent. For example, United
Healthcare (UHC) in 2020 was the first to roll out Although most of the clinical trials and clinical
coverage for multigene testing for evidence for genetic testing are conducted in
antidepressants and antipsychotics medication, developed countries, more local genetic
considering factors such as diagnosis, services providers are validating its results in
recommendation from medical professional, and local populations with cost-effectiveness
number of genes in the panel.5 This push is calculations and biomarker validation studies.
possible due to the abundance in evidence linking Recently, even regulatory bodies are
specific genetic variants with patient outcomes, acknowledging more diverse data sources to
which will only continue to increase with the make local validation studies more
quality and quantity of patient outcomes and cost-effective, such as the use of real world
standardization of recommendation from evidence in Health Technology Assessments.9
professional bodies and organizations.6 The trend is supported by the quality of data
obtained through electronic health record
Adoption in the medical community systems, wearables, and even patient-reported
outcomes. This quality of data is encouraging
Awareness of access and benefit of genetic for payers to create data-driven decisions.
testing in the medical community plays a key role
in optimizing its value, because medical The rise of ecosystems and platforms beyond
providers provide counseling pre- and post-test, digitization
as well as act upon the information given by the
genetic test. Meanwhile, implementing genetic To determine product design and pricing,
testing in the medical community requires collaboration with experts and service
involvement of multiple stakeholders within the providers is key. It is true that digitizing
hospital system, expertise in transdisciplinary workflows and assets (i.e. rolling out health
teams, and an information management system mobile plans, apps for agents), have increased
that allows for sharing and storing genetic engagement and therefore data collection
information securely. Beyond systems-level from policy holders directly. However more
changes within the provider systems, physicians importantly, the insights from the data
are cautious of the cost-effectiveness, clinical collected accelerate the rise of ecosystems,
effectiveness, and availability of the testing or defined as an interconnected set of services
recommended action as a result of that testing that allows users to fulfill a variety of needs in
is. Despite these challenges, there is significant one integrated experience by McKinsey.10
interest from practitioners: about 70% of Ultimately, payers that are able to put customer
physicians agree with the benefits associated centricity first wins. To be able to do so, payers
with genetic testing for personalization of therefore should partner the right
prescriptions, such as reduced trial and error collaborator with interest and expertise in
and adverse drug reactions overall. 7 complimentary data sets and provide a
seamless experience for policy holders.
TRENDS AND FACTORS IN
INSURANCE INDUSTRY COLLABORATING WITH
GENETIC PROVIDERS
Data to inform insurance product pricing
Published joint studies for the cost-effectiveness
According to a BCG report, new pricing models of genetic testing has been done in Korea and
are important to give payers advantage against many other places. Though public data sets may
the cost-plus model, and therefore their inform technology assessment and pricing, there
competitors.8 Evaluation of new technologies still is a need to adapt those models and insights
that increase quality of care without increasing using internal data to facilitate decision making.
overall cost (due to reduced hospitalizations and
65
Building this data capture, analysis, and insights
engine within each payer requires significant
investment. However, with the right partner, a
collaboration with the right scope can catalyze
this capability in many payers in Southeast Asia
and the region.
Beyond partnering with insurance companies to

provide genetic testing services, Nalagenetics
collaborates with payers to gather data, design
studies to estimate benefits of testing, and
generate insights to make better decisions for
pricing that will benefit both patients and payers.
These studies are informed by data sets that
Nalagenetics gathers through integration with
electronic health record systems of hospitals, as
well as patient-reported outcomes from our
mobile app. Nalagenetics currently has provider
networks in Singapore, Indonesia, and expanding
into Malaysia and other Southeast Asia countries.
WRITTEN BY
LEVANA SANI
Levana Sani is the CEO of Nalagenetics.
Nalagenetics is a part of our Batch 7 GK
Plug and Play Indonesia Program.
REFERENCES
1
doi:10.1038/nbt.3912
2
http://www.aetna.com/cpb/medical/data/700_799/0715.html
3
https://www.chubb.com/ca-en/business-insurance/miscella-
neous-medical-facilities.aspx
4
https://drive.google.com/file/d/1hDJwjmuZi2Vm8c_NyX-
ZOZ8rGOsld2m_w/view
5
https://drive.google.com/file/d/1hDJwjmuZi2Vm8c_NyX-
ZOZ8rGOsld2m_w/view
6
https://cpicpgx.org/
7
doi:10.1002/cpt.1048
8
https://www.bcg.com/industries/insurance/growing-impor-
tance-pricing
9
Lou J et al (2020). Real-world data for health technology assessment
for reimbursement decisions in Asia: current landscape and a way
forward. International Journal of Technology Assessment in Health
Care 1–7. https://doi.org/10.1017/ S0266462320000628
10
https://www.mckinsey.com/industries/financial-services/our-in-
sights/insurance-beyond-digital-the-rise-of-ecosystems-and-platfor
ms?cid=soc-app#
66
GK PLUG AND PLAY INDONESIA
FEATURED STARTUPS
FINTECH FOOD & AGTECH LOGISTICS BEAUTY & ENTERPRISE LIFESTYLE
HEALTHTECH AUTOMOTIVE
https://www.sayurbox.com/
Indonesia, Series B
Sayurbox is a web-based platform that offers vegetables and fruit for a

healthy lifestyle.
http://www.nalagenetics.com/
Indonesia, Seed
Nalagenetics is a medtech company focused on personalization of dosing and

prescription. Our mission is to provide actionable and cost-effective genetic
testing for physicians.
http://www.norm.id/
Indonesia, Seed
Norm is here to help men live healthy and have excellent performance in an
effective, easy, and affordable way.
http://www.helloyuna.io/
Indonesia, Bridge Round for Pre-Series A
Your fashion style should reflect your personality. It's our mission to help
women fine tune their fashion flairs. At Yuna & Co, we help women look good,
feel good, and feel confident. Yuna, your fashion matchmaker.
67
GK PLUG AND PLAY INDONESIA
FEATURED STARTUPS
https://www.logicnesia.com/
Indonesia, Pre-Series A
Logicnesia is a logistics solution provider which specialize in optimization,

that helps logistics and manufacturer companies to be able to plan, manage,
and monitor its logistics operation optimally.
https://www.otoklix.com/
Indonesia, Seed
Otoklix is seeking to transform conventional workshops to become

tech-enabled. Capturing customer's transactions through our front-end
system, to utilize this data as a bargaining power for manufacturers and
principals to target and monetize the procurement system.
https://www.brank.as/
Indonesia, Series A
Premiere financial software and solutions provider in South East Asia

providing large-scaling payment, transaction, and cash management systems
for e-commerce, SMEs, Fortune 100, 500, and ASEAN 50 companies.
https://www.assemblrworld.com/
Indonesia, Pre-Series A
Assemblr is a platform to discover, create, and share Augmented Reality

experiences. With Assemblr, you can create immersive 3D contents and
interactive designs on your smart phone or even import your own 3D model
to Assemblr to be placed in real world using AR.
68
INDONESIA
GLOBAL INNOVATION
ALLIANCE
The Global Innovation Alliance (GIA) is a In Jakarta, the GIA is a joint initiative
network of Singapore and overseas between Enterprise Singapore (ESG),
partners in major innovation hubs and the Singapore Economic Development
key demand markets, with a focus on Board (EDB), in partnership with the
technology and innovation. We have Infocomm Media Development
partnered in-market players across our Authority (IMDA). Our GIA partner in
GIA cities to run inbound and outbound Jakarta is GK-Plug and Play.
GIA Programmes to connect companies
to overseas business and tech
communities, and potential
opportunities.
The GIA network currently spans 13

cities in 10 countries – Beijing,
Shanghai, Suzhou, Paris, Berlin, Munich,
Bangalore, Jakarta, Tokyo, Bangkok, Ho
Chi Minh City, London, and San
INDONESIA Francisco.
PROGRAM
03
PARTNERS
Aaron Nio is the Director for GK Plug
02
programs in Indonesia, contact him
at aaron@plugandplay.co.id
BATCHES
011
STARTUPS
ACCELERATED
69
INDONESIA
GUEST ARTICLE
HOW TO IMPROVE
YOUR SOCIAL MEDIA
ADS WITH AI
SoMin uses AI to help you do better social media For every digital campaign, these discovered
marketing. psychographics are clustered intelligently to
generate large scale targeting and smart
The company's AI platform combines advanced AI-driven campaign optimizations.
data analytics and behavioral science to study
data from social media accounts. Their SoMin’s content generation technology creates
technology then takes that data and provides derivatives of customer content, and
valuable insights you can use to reduce costs and automatically A/B tests it across hundreds of
increase sales across social media and influencer AI-generated customer personas. The
marketing campaigns. granular targeting, content generation, and
automatic optimizations enhance ad campaign
We spoke with SoMin’s CEO Aleks Farseev and performance substantially by 30% and more.
Sales Director Hendrik Schwartz to learn more
about the technology. WHAT ARE THE PRIMARY MARKETING
USE CASES FOR YOUR AI-POWERED
IN A SINGLE SENTENCE OR STATEMENT,
SOLUTIONS?
DESCRIBE YOUR COMPANY.
SoMin helps businesses optimize all aspects of
SoMin uses AI to transform the way how smart their digital marketing and influencer
companies advertise to customers on Facebook, marketing funnel on Facebook, Instagram, and
Google, and through social media influencers. Google.
HOW DOES YOUR COMPANY USE It could be as simple as boosting the reach of a
brand, the optimization of return on ad spend
ARTIFICIAL INTELLIGENCE IN ITS (ROAS) in an ecommerce store, or the more
PRODUCTS? complex download and installation of an app to
enhance an existing marketing ecosystem.
SoMin uses deep learning and AI technology to
discover over 11,000 customer psychographic The large-scale influencer search, analysis, and
attributes and behavioral preferences for every tracking capabilities complete the job for your
brand we work with. organic customer engagements.
70
WHAT MAKES YOUR AI-POWERED WHAT DO YOU SEE AS THE
SOLUTION SMARTER THAN LIMITATIONS OF AI AS IT
TRADITIONAL APPROACHES EXISTS TODAY?
AND PRODUCTS?
We believe that it will take a long time for AI to
Due to our very granular targeting and constant replace human creativity. Indeed, AI
optimization, SoMin can set up large-scale transforms the industry by powering up
targeted campaigns that humans can only dream modern marketing platforms, not by replacing
about. All this is done with a few button clicks. marketing jobs.
As an example, a campaign set up with over 150 Should marketers be afraid to be replaced by
differently targeted ad sets would take less than AI? Definitely not. Do they need to adopt AI
90 seconds and will not require any additional supercharging their creativity? Yes. That's
maintenance from a marketing professional. what we all need to do to stay in the game.
Looking at all of the above, SoMin’s AI-powered WHAT DO YOU SEE AS THE FUTURE
solution saves marketers both time and money POTENTIAL OF AI IN MARKETING?
while also improving their lead volume and
overall sales. Most of our ecommerce customers
We believe that content and targeting diversity
see an immediate and significant uptick in online
are the key areas where AI will drive the
sales volume, and our customers in retail have
industry.
seen their offline number spiking by 20% and
more.
As we all know, the modern advertising
platforms, such as Facebook and Google, allow
ARE THERE ANY MINIMUM marketers to choose from thousands of options
REQUIREMENTS FOR MARKETERS when it comes to ad targeting, dynamic
content creation, and campaign optimization.
TO GET VALUE OUT OF YOUR
AI-POWERED TECHNOLOGY? This scale is possible because advertising
platforms use their own AI to categorize
Ideally, clients need to have $3,000 or more a audiences and decide who to show the ad to.
month in advertising spend to have enough For humans, it is challenging to make full use of
learning and feedback in their accounts to be such systems, as they are too complex and
actionable. The platform gets integrated with consume a lot of time to set up. For AI and
clients' ad accounts in three simple button clicks. analytics, it is an easy job.
Everything else is handled by AI and automation.
No longer will there be mysteries about who
the customer is, how they see the product,
WHO ARE YOUR IDEAL CUSTOMERS
what marketing activities work, and which
IN TERMS OF COMPANY SIZE activities don’t. As a result, we'll experience less
AND INDUSTRIES? waste and less fraud. Most importantly, the
customer experience will be more enjoyable
We are language, territory, and industry for consumers and they’ll feel more individually
agnostic. SoMin’s ideal customers are catered to than ever.
businesses, such as agencies and advertisers,
that have substantial digital budgets. We work
with companies that have anywhere from 20
employees up to thousands of employees.
SoMin does well in a wide variety of industries

but performs particularly well with B2C
industries that exhibit a sizable activity on social
media such as fast-moving consumer goods
(FMCGs), retail, restaurants, schools, automobile
brands, and banks to name a few.
71
ANY OTHER THOUGHTS ON AI IN
MARKETING, OR ADVICE FOR
MARKETERS WHO ARE JUST
STARTING WITH AI?
AI is not rocket science, it is just a bunch of

mathematical models that help to gain actionable
insights from the large data accumulated by the
modern world. There is no question of whether
AI will be leading and dominating the marketing
industry, but rather when it will become an
essential component of every marketing routine.
So do not be afraid, and try the AI tools to
discover the best fit for your job and industry.
WRITTEN BY
PAUL ROETZER
Interview conducted by Paul Roetzer,
Interviewees’: SoMin’s CEO Aleks Farseev &
Sales Director, Hendrik Schwartz. SoMin is a
part of our Batch 2 GIA program in
Indonesia.
72
GLOBAL INNOVATION ALLIANCE INDONESIA
FEATURED STARTUPS
FINTECH INSURTECH CRM TELE-CONSULTATION & RECRUITMENT PLATFORMS
https://www.call-levels.com/
Singapore, Series A
Call Levels is like a “mini-Google” on a bank's website and App channels,

enabling cost reduction via digitization; a new channel for referrals; and
additional revenue generation from existing clients.
http://www.insurevite.com/
Singapore, Seed
InsureVite is an Enterprise insurtech startup providing legacy insurers with

a platform embedded into social messaging apps to help transform their
customer experience.
http://www.iotahealthtech.com/
Singapore, Seed
Iota envisions itself to be Southeast Asia’s leading on-demand

teleconsultation and disease prevention platform. By leveraging on digital
technology and Artificial Intelligence, iota solves critical healthcare
challenges to make easy access to specialists a reality for 655 million people
in SEA.
http://www.myrobin.id/
Indonesia, Seed
Myrobin is an on-demand, pre-screened, managed workforce for blue-collar

and entry-level jobs in Indonesia.
73
GLOBAL INNOVATION ALLIANCE INDONESIA
FEATURED STARTUPS
https://www.somin.ai/
Singapore, Pre-Series A
SoMin.ai is a revenue-generating DeepTech startup from Singapore that

optimizes digital media with the help of AI and Big Data. We have traction in 9
geographical markets.
https://www.symbopaas.com/
Singapore, Series A
Symbo is a regulated InsurTech player with a suite of region-agnostic

front-end distribution platform solutions across channels such as agency,
direct-to-consumer and affinity partners.
74
INTERNATIONAL
INTERNATIONAL
A GLOBAL GATEWAY TO CONNECT
The International Program is an We look forward to supporting and
immersion into the global ecosystem accelerating the growth of more
and is designed to enable tech startups startups into the ASEAN region.
to pursue business development,
fundraising, and other strategic Partnership with Gyeongbuk Creative
opportunities in new markets. We work Economy Innovation Center
with government agencies, technology
incubators, and universities, to source,
identify, and accelerate the most
promising startups from across the
globe.
In August 2020, we launched a
Since 2009, our International Program partnership with Gyeongbuk Creative
has been a fundamental part of the Plug Economy Innovation Center to
and Play’s innovation platform. Over the accelerate Korean startups in
past 11 years, we have worked with 35 Southeast Asia.
partners in 25 different countries and
accelerated 750+ startups.
GLOBAL
PROGRAM We launched our International
Program in Asia Pacific in 2019 to help
startups explore expansion to markets
10
PARTNERS
in the region and soft-land through our
physical presence in Singapore,
Indonesia and Thailand.
30+
BATCHES FOR MORE INFORMATION:
Inhee Choi is the Manager for
Operations in APAC. To find out more
750+
STARTUPS
about our CCEI/International
programs, contact her at
inhee@pnptc.com
ACCELERATED
75
INTERNATIONAL
GUEST ARTICLE
A NEW ERA OF CARING

FOR BABIES WITH DATA
HAS OPENED
The birth of new life has always been wonderful the day before to the right temperature. When
and is the most important activity that sustains she finishes feeding Lily, make her burp while
our society. It is an area where it should be the holding Lily around her body. Now it's time to
safest, and therefore the most conservative. At check Lily’s health. After weighing her,
the same time, caring for a newborn baby is also measuring her body temperature then the
one of the most difficult activities, since babies nurse lies her back on the bassinet. A nurse
communicate their thoughts and conditions only carefully checks about 20 items, such as runny
through crying. After giving birth, weary nose, eye or skin abnormalities, and jaundice,
mothers need to find what babies want and take then records them in the paper chart. Now
care of them even though they are more tired another baby started crying again. At that time,
than ever. That's why postpartum care centers Lily's mom wakes up in the morning and checks
are popular in Asian countries including South out today's schedule. Yoga and massage are
Korea and China. Even recently, a drama on the booked in the morning, and there are nursing
theme of a postpartum care center has been classes in the afternoon. Meanwhile, the
aired in popularity in South Korea. postpartum care center checks her weight and
blood pressure to see if there were any other
Postpartum care centers generally offer two uncomfortable issues.
services. On behalf of the mother, they take care
of the newborn, such as feeding, changing There seems to be no big problem by looking at
diapers and checking their health. In addition, this far. However, if you look a little deeper, the
they provide various programs to help mothers story is quite different. Like other service
recover their tired and exhausted body. Mothers industries, a postpartum care center faces
and babies usually stay at the postpartum care various challenges in the process of serving
center for 2 weeks to a month and enjoy the customers. Mothers and newborns are the
services. postpartum care center's customers who are
having the most sensitive times. The baby is
Let's take a closer look at the services of the crying for no apparent reason, and mothers
postpartum care center. At 6 a.m., Lily, two days complain about the smallest things. The baby's
old, is lying on the bassinet in the newborn's health status is checked 24 hours a day,
room and crying. A seasoned nurse quickly recorded on a paper chart, and the manager
notices why the baby is crying, and then warms inputs it into the computer again. The
the breast milk that Lily's mother had given her reservation status is displayed on a paper
76
calendar, and requests from mothers are handled What's next? AI will be used more actively in
by phone or in person. Even if a baby is infected postpartum care center management and
with a disease, it can lead to business closure. newborn care beyond simple prediction and
information provision. From this point on,
everything starts to be connected. If a baby is
THE FOURTH INDUSTRY AND too hot, the AI turns on the air conditioner to
POSTPARTUM CARE CENTERS control the temperature, and if hungry, warm
the water to prepare the formula. It acts as a 1:1
The industry related to postpartum care centers is caring personal assistant to mothers,
conservative and has analog characteristics. providing information such as the mothers’
However, with the advent of the fourth industry, condition, schedule, and theirbabies’ status
the latest technologies such as IoT and AI are every day. If a mother or newborn baby has any
making many changes. Initially, a monitoring abnormalities or an accident, it calls
service was introduced that allows only the mother emergency calls for help.
or authorized personnel to check the current
status of the baby through real-time streaming Industry 4.0 is driving changes not only in our
using the camera installed on the bassinet. With the close life but also in industries that have been
application of IoT technology to bassinet and considered somewhat conservative. It's more
newborn products, it becomes possible to check convenient, safer, and offers a whole new
whether the baby has defecated and to check experience. Our lives will change more rapidly
health information such as breathing and blood as these technological changes become more
oxygen saturation. Thanks to this, the postpartum familiar and common to us. It is also the reason
care center was an opportunity to strengthen I look forward to the future.
competitiveness by providing better service to
customers and greatly improving work efficiency.
This can be referred to as the first phase. WRITTEN BY
GEON-HONG KIM
In the second phase, data science began to be
Geon-Hong Kim is the CTO of NINANO
introduced. It produces more valuable information Company Inc. NINANO Company Inc is a
through machine learning on the health and part of our Plug and Play International
growth data of newborns collected through the IoT Program.
devices or directly input by the mother. It predicts
the baby's growth and provides information on
diseases that are difficult for parents to notice. It
tells you when a baby will wake up, why a baby is
crying, how to care for a baby and so on. The
postpartum care center also uses AI to manage
inventory and provides a chatbot based concierge
service that receives and processes mothers'
requests on behalf of the center officer. It also
serves as a marketing platform by suggesting
recommended content through interactive TV to
mothers taking a break in the maternity room.
77
GYEONGBUK CCEI INTERNATIONAL
FEATURED STARTUPS
https://www.food-factory.kr
South Korea, Undisclosed
A cup-fruit manufacturer with reliable ingredients and safe manufacturing

process on the basis of accumulated knowhow from the fruit industry.
http://www.leaftile.com
South Korea, Series A
LEAFTILE makes products that are useful for every day life and the
environment with sustainable materials.
http://www.ninano.company
South Korea, Series A
The birth of new life is one of the most wonderful activities in the world. But
they are also the most demanding customers. Servicing them is both
essential and the most difficult task. We provide essential services for
Postpartum Care Centers through AI and IoT technology: Trinity, a smart
postpartum care center solution. This will provide a new experience for
mothers and newborns as well as the Care Center.
http://www.waytomake.co.kr
South Korea, Seed
Enhancing air quality in vehicles with portable photocatalyst air purifiers

filtering micro-harmful gases that escapes HEPA filters.
78
ASIA-PACIFIC
OVERVIEW
OUR PARTNERS
WE SUPERCHARGE Additionally, we help our corporate partners
build an innovation culture from top-down by
working directly with the C-Suite. This creates
YOUR INNOVATION more buy-in, more engagement, and far better
results.
STRATEGY Our corporate partners build their cultural

change through our expos, selection days, focus
weeks, industry meetups, mentor sessions, and
Silicon Valley outposts.
Since 2010, corporate partners have been a
fundamental part of our innovation platform. Our goal is to ultimately catalyze technological
Through various levels of partnership, we advancement. Thus, we partner with leading
provide corporate partners with exposure to companies across various industries to facilitate
our ecosystem and access to qualified and the process of innovation. Our partners come
strategically aligned early-and-growth stage from all over the world, with the common
startups. objective of breaking the boundaries of
technological capabilities.
Building an innovation strategy at a massive
company is a huge challenge. We simplify that by
helping you connect to the startups that can
directly impact your business and technology
goals.
We empower specific business units from our

corporate partners by pin-pointing their
business challenges and matching these directly
to startups with the right solutions.
Partners for our Asia-Pacific programs can be

found on the following pages.
79
ALLIANCE TO END
PLASTIC WASTE
HEADQUARTERS: SINGAPORE
PARTNER SINCE: OCT 2019
WWW.ENDPLASTICWASTE.ORG
Our mission is to eliminate the plastic pollution in our environment. Discover our efforts
to help end plastic waste and learn how you can take part, today.
ASTRA
HEADQUARTERS: JAKARTA, INDONESIA
PARTNER SINCE: JUN 2017
WWW.ASTRA.CO.ID
Astra International is an Indonesian conglomerate. They are Southeast Asia's largest

independent automotive group. They have business presence in various sectors such
as automotive, agribusiness, heavy equipment, mining, energy, financial service, IT,
infrastructure, and logistics.
80
MSIG
HEADQUARTERS: TOKYO, JAPAN
PARTNER SINCE: AUGUST 2018
WWW.MSIG.COM
For over 100 years, MSIG has been Asia's leading general insurer with an extensive
network in Asia – representation in every ASEAN country, Hong Kong, as well as
Australia & New Zealand. With its wealth of experience and commitment to this region,
MSIG leverages on its multi-channel distribution, strong partnerships with
intermediaries, and extensive geographical network to offer a wide range of insurance
solutions across personal and commercial lines. 5,000 dedicated employees across the
region strive to go above and beyond to contribute to the development of a vibrant
society and help secure a sound future for the earth, by bringing security and safety to
its customers.
GAN-KAPITAL
PARTNER SINCE: NOV 2016
WWW.GANKAPITAL.COM
Gan Konsulindo is an inter-connected network of leading investment companies.

Through its group of companies, they seek to build a better community and improve
the general quality of life. They own and directly supervise four independent business
units with extensive operation in the fields of infrastructure development, legal &
advisory, financial solutions and energy.
81
BNI
PARTNER SINCE: JAN 2017
WWW.BNI.CO.ID
BNI is the first bank formed and owned by the Indonesia Government. BNI products
include savings accounts, current accounts, and deposit. They also have subsidiary that
offer services that includes insurance, securities underwriting, brokering services,
investment management, money remittance, etc.
SINARMAS
WWW.SINARMAS.COM
One of the largest conglomerates in Indonesia, operating in various different sectors

such as; pulp and paper, real estate, financial services, agribusinesses,
telecommunications, and mining. All of these businesses managed independently but
share a common corporate history and values.
82
ADB VENTURES
HEADQUARTERS: MANILA, PHILIPPINES
WWW.VENTURES.ADB.ORG
ADB Ventures is the venture capital arm of the Asian Development Bank (ADB),
supporting and investing in early-stage technology companies solving big development
problems in emerging Asia and the Pacific.
KRUNGTHAI
BANK
HEADQUARTERS: BANGKOK, THAILAND
WWW.KTB.CO.TH
With a solid background spanning almost half a century, Krung Thai Bank is determined
to be the best bank with convenient financial products and services and stability.
Operating a network of over 1,000 branches nationwide, they are ready to become a
top digital bank and the best place to work, both in terms of structure and working
culture of the organization. Krung Thai Bank has also come up with novel innovations
so that it can offer digital products and services which respond to abrupt and
continuous changes.
83
PATA
PARTNER SINCE: SEP 2019
WWW. PATA.ORG
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association
that is internationally acclaimed for acting as a catalyst for the responsible
development of travel and tourism to, from and within the Asia Pacific region. The
Association provides aligned advocacy, insightful research and innovative events to its
member organisations, comprising 95 government, state and city tourism bodies, 20
international airlines and airports, 102 hospitality organizations and 70 educational
institutions and hundreds of travel industry companies in Asia Pacific and beyond and
the Pacific for sustainable development impact.
TOKIO MARINE
HEADQUARTERS: TOKYO, JAPAN
PARTNER SINCE: AUG 2019
WWW. TOKIOMARINE.COM
Tokio Marine Holdings, Inc. operates as a holding company. The Company, through its
subsidiaries, offers property, casualty, and life insurance, as well as asset management
services.
84
THAI OIL GROUP
WWW.THAIOILGROUP.COM
Thaioil is the first and the largest refinery in Thailand. It was established in 1961 under
the vision of “A leading fully integrated refining and petrochemical company in Asia
Pacific”. Now, still the largest refinery in the country for over 100 years. Thaioil operates
as an integrated group of businesses in oil refinery, petrochemicals and lube base oil
with supporting businesses.
PTT GROUP
WWW.PTTPLC.COM
PTT is the largest corporations in the country and also the only company from Thailand
listed in Fortune Global 500 companies. It owns extensive submarine gas pipelines in
the Gulf of Thailand, a network of LPG terminals throughout the kingdom, and is
involved in electricity generation, petrochemical products, oil and gas exploration and
production, and gasoline retailing businesses.
85
BANGKOK DUSIT
MEDICAL SERVICES
WWW.BDMS.CO.TH
Bangkok Dusit Medical Services (BDMS) is one of the most prestigious hospital networks
in the Asia-Pacific region, with 26 hospitals and/or clinical programs out of 47 hospitals
across the BDMS network that have been accredited by the Joint Commision Interna-
tional (JCI). BDMS is ranked in the top five private hospital groups globally in terms of
Market Capitalization.
K.E. GROUP
WWW.KEGROUP.CO.TH
K.E. Group is a conglomerate of several Thailand's leading real estate, property develop-
ment, and home décor retail companies. K.E. Land, the development arm of K.E. Group,
is widely regarded as the "leading developer of luxurious projects in Thailand" with a
portfolio including the acclaimed Crystal Park and Grand Crystal housing projects.
86
SANOFI
HEADQUARTERS: PARIS, FRANCE
WWW.SANOFI.COM
Sanofi Consumer Healthcare is part of Sanofi, a global healthcare organisation which is

dedicated to supporting people through their health challenges.
Sanofi Consumer Healthcare is one of the top 3 organizations in the consumer
healthcare market and provides consumer-centric, innovative self-care solutions that
are mainly tailored to four global categories: Cough & Cold and Allergy, Pain, Digestive
Health and Nutritional Health.
FACEBOOK
HEADQUARTERS: CALIFORNIA,
UNITED STATES
HTTPS://ABOUT.FB.COM/
Founded in 2004, Facebook’s mission is to give people the power to build community
and bring the world closer together. Over 2 billion people use Facebook, Instagram,
WhatsApp, or Messenger every month to stay connected with friends and family, to
discover what’s going on in the world, and to share and express what matters to them.
87
AFLAC
HEADQUARTERS: COLUMBUS, UNITED
STATES
WWW.AFLAC.COM
Aflac Incorporated, through its subsidiary, American Family Life Assurance Company of
Columbus, provides voluntary supplemental health and life insurance products. It
operates through two segments, Aflac Japan and Aflac U.S. The company sells its
products through sales associates and brokers, independent corporate agencies,
individual agencies, and affiliated corporate agencies. Aflac Incorporated was founded
in 1955 and is headquartered in Columbus, Georgia.
FILINVEST
DEVELOPMENT
CORPORATION
HEADQUARTERS: METRO MANILA,
PHILIPPINES
PARTNER SINCE: 2019
WWW.FILINVESTGROUP.COM
Filinvest Development Corporation is the publicly listed holding company for the various
firms in the Filinvest group. The group has several businesses in banking & financial
services, real estate, hospitality & leisure, manufacturing, infrastructure and power.
88
ASIAPAY
HEADQUARTERS: HONG KONG
WWW.ASIAPAY.COM
Founded in 2000, AsiaPay is a premier digital payment solution and technology vendor.
They strive to bring advanced, secure, integrated, and cost-effective ePayment
processing solutions and services to banks and eBusinesses around the world. Their
services are in abundance, covering international credit cards, debit cards,
eBanking/net banking, eWallet, over-the-counters, and other prepaid card payments.
CATHAY FINANCIAL
HOLDINGS
HEADQUARTERS: TAIPEI, TAIWAN
WWW.CATHAYHOLDINGS.COM
Cathay Financial Holding Co., Ltd. is a holding company. Through its subsidiaries, the
Company provides traditional life, health care, and accident insurances, as well as
banking, security underwriting, and brokerage services.
89
ITM
PARTNER SINCE: DEC 2019
WWW.ITMG.CO.ID
PT Indo Tambangraya Megah Tbk. (ITM) is a renowned Indonesian coal supplier for the
world energy market.
BCA
WWW.BCA.CO.ID
Ever since it was established in 1957, Bank Central Asia (BCA) has continued to grow. This
has been the result of the dedicated teamwork of every single one of our employees
and the unflagging support of our customers. In line with our commitment to be
“Always by Your Side”, BCA will continue to strive to earn the trust, and live up to the
expectations, of all the Bank’s customers and other stakeholders in its drive to continue
to achieve ongoing growth.
90
WORLD TOURISM
ORGANIZATION
HEADQUARTERS: MADRID, SPAIN
WWW.UNWTO.ORG
The United Nations World Tourism Organization (UNWTO) is the specialized agency of
the United Nations fostering tourism as a vehicle for equal, inclusive and sustainable
development. Working with Member States, international organizations and the private
sector, UNWTO promotes safe and seamless travel for all. UNWTO also works to ensure
tourism is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable
Development, including through its ability to create decent jobs, promote equality and
preserve natural and cultural heritage. UNWTO’s membership includes 159 Member
States, 6 Associate Members and over 500 Affiliate Members representing the private
sector, educational institutions, tourism associations and local tourism authorities.
WAKALUA
HEADQUARTERS: MADRID, SPAIN
WWW.WAKALUAHUB.COM
Wakalua is the first global innovation hub for tourism boosting innovation through
unique public-private partnerships in more than 150 countries. We are powered by
Globalia, leading tourism corporation in Spain and Latin America, in collaboration with
the World Tourism Organization (UNWTO), the United Nations Specialized Agency
promoting responsible, sustainable and universally accessible tourism. At Wakalua we
want to discover the most innovative, disruptive, and sustainable solutions in tourism
for tomorrow's traveler. We believe only through innovation and collaboration will we
be able to create sustainable solutions in tourism for generations to come.
91
AON
HEADQUARTERS: UNITED KINGDOM
PARTNER SINCE: MAR 2019
WWW.AON.COM
Aon plc is a leading global professional services firm providing a broad range of risk,
retirement and health solutions. With more than 50,000 employees in 120 countries,
Aon empowers results for clients by using proprietary data and analytics to deliver
insights that reduce volatility and improve performance.
ROCHE
HEADQUARTERS: SWITZERLAND
WWW.ROCHE.COM
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing

science to improve people’s lives. The combined strengths of pharmaceuticals and
diagnostics under one roof have made Roche the leader in personalised healthcare – a
strategy that aims to fit the right treatment to each patient in the best way possible.
Roche is the world’s largest biotech company, with truly differentiated medicines in
oncology, immunology, infectious diseases, ophthalmology and diseases of the central
nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based
cancer diagnostics, and a frontrunner in diabetes management.
92
SWISS RE
PARTNER SINCE: MAR 2020
WWW.SWISSRE.COM
The Swiss Re Group was founded in Zurich, Switzerland, in 1863. They are a leading
wholesale provider of reinsurance, insurance and other insurance-based forms of risk
transfer. Dealing directly and working through brokers, its global client base consists
of insurance companies, mid-to-large-sized corporations and public sector clients.
From standard products to tailor-made coverage across all lines of business, Swiss Re
deploys its capital strength, expertise and innovation power to enable the risk-taking
upon which enterprise and progress in society depend.
GLOBAL
INNOVATION
ALLIANCE
WWW.ENTERPRISESG.GOV.SG
The Global Innovation Alliance (GIA) is a network of Singapore and overseas partners in
major innovation hubs and key demand markets, with a focus on technology and
innovation. We have partnered in-market players across our GIA cities to run inbound
and outbound GIA Programmes to connect companies to overseas business and tech
communities, and potential opportunities.
93
BANGCHAK
PARTNER SINCE: 2019
WWW.BANGCHAK.CO.TH
Bangchak Corporation Public Company Limited operates as an energy company. The

Company offers petroleum exploration and production, biomass, crude oil, and solar
energy. Bangchak markets its products in Thailand.
GYEONGBUK
CCEI
HEADQUARTERS: KOREA
PARTNER SINCE: 2020
HTTPS://CCEI.CREATIVEKO-
REA.OR.KR/GYEONGBUK/
GB-CCEI is a Public Accelerator carrying on the specialized startup incubating

businesses focusing on local industrial characteristics.
• Creation on local ecosystem for Startups
• Operation of Incubating/Accelerating/Mentoring Programs
• Funding seed money for Startups and New Ventures
• Professional Mentoring for Biz transformation
• Supporting Working Spaces and Fab Lab Facilities
94
SWIRE PROPERTIES
LIMITED
HEADQUARTERS: HONG KONG
WWW.SWIREPROPERTIES.COM
Swire is a highly diversified global business group, which has been in operation for
over 200 years. Swire Properties founded and headquartered in Hong Kong in 1972,
Swire Properties is a major property developer in Hong Kong and is listed on the Stock
Exchange of Hong Kong. Swire Properties Limited is a property developer, owner, and
operator of mixed-use, principally commercial properties in Hong Kong and Mainland
China, which develops and manages the commercial, retail, hotel, and residential
properties, typically mixed developments in prime areas.
CP GROUP
PARTNER SINCE: FEB 2020
WWW.CPGROUPGLOBAL.COM
Charoen Pokphand Group Co., Ltd. serves as a parent company of C.P. Group. As a
holding company, Charoen Pokphand Group Co., Ltd. holds shares of subsidiaries in
Thailand and overseas. The Group operates across many industries ranging from
industrial to service sectors, which are categorized into 8 Business Lines covering 13
Business Groups. Currently, the Group has investments in 21 countries and economies.
95
SIGNIFY (CHINA)
INVESTMENT
CO.,LTD
HEADQUARTERS: CHINA
PARTNER SINCE: 2017
WWW.SIGNIFY.COM.CN
Signify is the world leader in lighting for professionals, consumers and lighting for the
Internet of Things. Our energy efficient lighting products, systems and services enable
our customers to enjoy a superior quality of light, and make people’s lives safer and
more comfortable, businesses more productive and cities more livable.
CHANGI
AIRPORT GROUP
PARTNER SINCE: MAY 2017
WWW.CHANGIAIRPORT.COM
Changi Airport Group (CAG) manages and operates Changi Airport and Seletar Airport.
With more than 600 awards and counting, Changi Airport strives to deliver the best
airport experience to every passenger served. CAG undertakes key functions focusing
on airport operations and management, air hub development, commercial activities
and airport emergency services. Through CAG’s subsidiary, Changi Airports
International, it invests in, develops and manages airports worldwide.
96
SINGAPORE
AIRLINES
PARTNER SINCE: 2018
WWW.SINGAPOREAIR.COM
The SIA Group’s history dates back to 1947 with the maiden flight of Malayan
Airways Limited. The airline was later renamed Malaysian Airways Limited and then
Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA)
and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22
cities in 18 countries, SIA has since grown to be a world-class international airline
group that is committed to the constant enhancement of the three main pillars of
its brand promise: Service Excellence, Product Leadership and Network
Connectivity.
´
NESTLE
PARTNER SINCE: 2020
WWW.NESTLE.ID
Nestlé is the world's largest food & beverage company and present in Indonesia for 50
years. We unlock the power of food to enhance quality of life for everyone, today and for
generations to come. We are the Good food, Good life company. We believe in the power
of food to enhance lives. Good food nourishes and delights the senses. It helps children
grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest.
Good food brings us together. Good food also respects our planet and protects resourc-
es for future generations.
97
ASIA PACIFIC
OUR TEAM
THE PEOPLE BEHIND

THE MAGIC
The dynamic individuals at our Plug and Play APAC

offices are what makes the things we do possible.
Feel free to reach out to any of our Plug and Play
representatives if your have any queries.
Our regional team members can be found on the

following pages.
98
ASIA-PACIFIC
Saeed Amidi Jojo Flores Jupe Tan Shawn Dehpanah

Managing Partner EVP, Head of Corporate Innovation
CEO & Founder Co-Founder
APAC APAC
Wesley Harjono Wayne Soh Carinna Goh Halim Hartono

Managing Partner Director, Investments Director, Operations Director, Corporate Sales
Indonesia APAC APAC Indonesia
Aaron Nio Kayvon Deldar Jie Lun Ong Patricia Nordstrom

Director Director Director, Ventures Corporate Partnerships
Indonesia Fintech & Insurtech | Singapore APAC Travel & Sustainability | APAC
Inhee Choi Ming Yang K Nicole Oon Sara Ng

Manager, Operations Manager, Marketing Manager, Programme Associate, Community
APAC APAC APAC APAC
99
ASIA-PACIFIC
Vivian Wong Zac Chen Bharath Haridas Sanjar Taromi

Associate, Marketing Associate, Ventures Manager, Innovation Corporate Partnerships
APAC APAC Insurtech Food & AgTech | APAC
Navarun Atraya Christina Vania Fili Ziheng Li Bryan Lim

Analyst, Ventures Ventures Relations Analyst, Ventures Corporate Partnerships
APAC APAC Fintech Fintech & Insurtech | Singapore
Joey Ong Yun Hua Ler Rachelle Wu Rong Henry Kangwei Neo
Manager, Programme Manager, Community Analyst, Ventures Analyst, Ventures
Insurtech | Singapore Fintech & Health | Singapore APAC APAC
Brenda Darius Teo Mercy Setiawan Stefanus Suharjono

Intern, Marketing Analyst, Ventures VP, Corporate Relations Manager, Investments
APAC Singapore Indonesia Indonesia
100
ASIA-PACIFIC
Fortuna Taranika Luqyana Thalib Jessica Irfan Kadhana K

Manager, Partnerships & Manager, Programme Associate, Ventures Associate, Ventures
Community | Indonesia Indonesia Indonesia Indonesia
Astrid Syachnaz Irene Yuliana Novia Suan Kevin Aprilianto

Business Development Associate, Ventures Senior Copywriter Associate, Creative
Indonesia Indonesia Indonesia Indonesia
Nandysa Putri Gabriella Budiarjo Michelle Valentine Tanyatorn Tongwaranan

Associate, Corp. Relations Associate, Finance & Ops Analyst, Ventures Manager, Programme
Indonesia Indonesia Indonesia Thailand
Alex Chatpaitoon Anas Birouti Sarah Perez Cody Flores

Manager, Community Business Development Corporate Partnerships Associate, Ventures
Thailand Thailand Philippines Philippines
101
ASIA-PACIFIC
Rose Lam William Li

Corporate Partnerships Corporate Partnerships
Hong Kong APAC
102
ASIA PACIFIC
2020 FALL WINTER

SUMMIT SUMMIT
OCT NOV
• Supply Chain • Mobility
• Enterprise Tech • Travel
• Brand & Retail • Fintech
• Media & Ad • Real Estate
• Food • Internet of Things
• New Materials • Health
• Sustainability • Insurtech
JUL AUG SEP OCT NOV DEC

GK-PnP Insurtech Facebook GK-PnP APAC GK-PnP
Batch 7 Batch 4 Season 2 Batch 7 Batch 8
Selection Day Selection Day EXPO EXPO
SUMMIT Selection Day
24 - 26 NOV
Food & Travel Smart Cities
AgTech Batch 2 Batch 2 Fintech
Program Selection Day Selection Day Batch 4
Launch EXPO
Sustainability Global
Batch 2 Innovation Insurtech
Selection Day Alliance Batch 4
IMDA Tech EXPO
Alliance to Showcase
End Plastic Travel
Waste Fintech Batch 2
Selection Day Batch 4 EXPO
Selection Day
Sustainability
Batch 2
EXPO
Smart Cities
Batch 2
EXPO
Food & AgTech

Batch 0
EXPO
Alliance to
End Plastic
Waste
EXPO
Our Spring, Summer, Fall and Winter Summits are
held annually at our headquarters in Silicon Valley.
ASIA PACIFIC *Dates are subject to changes.
2021 SPRING SUMMER

SUMMIT SUMMIT
MAY JUN
•Supply Chain • Mobility
• Brand & Retail • Energy
• Travel • Fintech
• Media & Ad • Real Estate
• Food • Internet of Things
• New Materials • Health
• Sustainability • Enterprise Tech
• Insurtech
JAN FEB MAR APR MAY JUN

GK-PnP Travel Smart Cities GK-PnP APAC
Batch 8 Batch 3 Batch 3 Batch 8
Kick-off Selection Day Selection Day EXPO SUMMIT
25 - 27 MAY
Sustainability Food & AgTech
Batch 3 Batch 1 Fintech
Selection Day Selection Day Batch 5
EXPO
Fintech Global
Batch 5 Innovation Insurtech
Selection Day Alliance Batch 5
IMDA Tech EXPO
Insurtech Showcase
Batch 5 Travel
Selection Day Batch 3
EXPO
Sustainability
Batch 3
EXPO
Smart Cities
Batch 3
EXPO
Food & AgTech

Batch 1
EXPO
Apply Today
Plug and Play APAC
@plugandplayAPAC
@plugandplayAPAC
@plugandplayAPAC

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APAC SUMMIT

WELCOME - PLUG AND PLAY 3

OVERVIEW - ASIA PACIFIC 5

• ALLIANCE TO END PLASTIC WASTE 6

• TRAVEL & SUSTAINABILITY 22

• FACEBOOK ACCELERATOR SINGAPORE 42

• STARTUP CREASPHERE APAC 51

• FOOD & AGTECH 56

• GK PLUG AND PLAY 63

• GLOBAL INNOVATION ALLIANCE 69

• INTERNATIONAL - GYEONGBUK CCEI 75

2020 - 2021 CALENDAR 103

ADDITIONAL RESOURCES 105

P lug and Play is the world’s largest open

PLUG AND PLAY

At Plug and Play, our core objective is to catalyze

Over the past 12 years, we have built the largest

We are experts in facilitating meaningful

50+ 400+ 200+

INDUSTRY-THEMED INDUSTRY-LEADING STARTUP INVESTMENTS

END PLASTIC WASTE

ACCELERATED be selected to join the program and

The foundations of Asia’s textile resource Environmentally, the fashion industry

RIVER CLEANUP SORTING

Recycling plastics, transparently. Leading technology and machinery supplier

Unlocking the market for premium recycled plastics in India through

Bringing the DATA DIMENSION into waste management is a win-win situation,

BlockTexx is a clean technology company that recovers polyester and

Ishitva designs & builds automated solutions using Artificial Intelligence,

Myanmar Recycles is a plastic film recycling facility specializing in

Plastics For Change has developed a marketplace platform that connects

PolyCycl’s patented technology chemically recycles waste plastics to

End-to-end Zero Waste Management Start-Up that aims for Sustainable

One of China’s largest healthcare platforms

“You can't take the same actions as everyone else

While many have gone to popularize Marks’ ideas

“If your behavior and that of your managers is

Telehealth is the easy, consensus view,

The secret to success in digital health in Southeast

Atmo Biosciences is a clinical stage digital health business focused on empow-

SaaS market solution to automate and optimize the procurement of

Provide accessible and sustainable urban mass transit.

DocDoc is the world's first patient intelligence company. Our goal is to

HD (HonestDocs) is a managed marketplace for healthcare in emerging

Hydropleap provides advanced environmental-friendly technological water

Insolight is building the most efficient translucent solar PV modules in the

Lifetrack Medical Systems is a health-tech company that developed the first

Saffe is a world class facial recognition provider based in Artificial Intelligence

At Plug and Play, we launched our Travel

TOWARDS A GREENER PATH Asia’s sustainability reliance on cleaner energy.

While direct clean energy consumption is the

As the cost-effective, swift, and reliable solution,

COVID-19: INDOOR TRACKING SYSTEMS REDUCE PLASTIC WASTE

Komfort IQ has the world’s only room-by-room intelligent occupancy

LYS Energy Group (LYS) is the leading Singapore home-grown Solar

Fabriq offers a SaaS platform that provides sustainability, energy-services,

Interel develops advanced hotel room automation and energy conservation

Banyan is one of India’s first vertically integrated plastic recycling companies

The Plastic Flamingo aims at tackling plastic pollution by collecting and