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Hubert Quartey: International Business

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HUBERT QUARTEY

INTERNATIONAL BUSINESS

QUESTION
How have the India MNCs fared at the international arena?
ANWSER

MNCs brought in foreign investment to Indian to support their business.

MNCs fixed the problems in unemployment by giving jobs and opportunities to


Indians.

MNCs help India on how to manage their incomes and to improve their
products to gain more profits.

MNCs give tough competition to domestic companies.

MNCs helps India to gain more investors and to promote their quality products.

MNCs helps to solve their problems of poverty and unemployment.

While there is some merit to the argument, what is often lost in the discussion
is that MNCs have been quite successful in the India market over the past 25
years. A Bain analysis reveals two salient facts, between 1991 and 2012, the
number of MNCs in India more than quadrupled and over 20 years, a total
MNCs revenue grew at a compound annual rate of 18% faster than the overall
economy.

QUESTION

Do you think that the local India companies have what it takes to succeed in
the international market?

ANWSER
Many MNCs companies are quite pleased with the performance in India. That’s
because they have set quite a low bar for success. To most, the fact that their
business in India is meeting budget or growing at double-digit rates is
significant but that isn’t success. Companies can be growing at double-digit
rates and meeting budgets and still be in India. Mckinsey & Company analysis
shows that 25 largest publicly listed MNCs in India contributed just 2% of their
parent’s global revenues and profits in 2011.That’s telling especially since
many of them have been operating in India for long time. The India companies
that have set up shop since 1991 as wholly owned subsidiaries contribute an
even more anemic 1% of their parent’s revenues and profits. If all these
operations grow at roughly the same pace as their industry, even after a decade
their contribution will still be extremely modest.
The local Indian companies have what it takes to succeed in the global market
because the enter the international market by acquiring Europe and North
America companies with strong Western traditions like Hindalco’s takeover of
Novelis and Tatas’ acquisition of Corus are spectacular in every sense of the
world. Also with the steady acceleration in the pace of Indian companies going
global and because of the greater for foreign interest that invest a lot in the
Indian companies.

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