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    Global Operations (International Expansion)

    Uploaded by

    Ali Khan
    WSES provides customized software solutions and relies on sales representatives to understand customer needs through regular interactions, which requires high marketing costs. Expanding globally is critical for long-term growth as 50% of revenue already comes from outside the UK, but building an international brand presence requires increased marketing budgets to leverage the company's strong brand equity when clients consider software providers for subsidiaries abroad.

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    Global Operations (International Expansion)

    Uploaded by

    Ali Khan
    20 views1 page
    WSES provides customized software solutions and relies on sales representatives to understand customer needs through regular interactions, which requires high marketing costs. Expanding globally is critical for long-term growth as 50% of revenue already comes from outside the UK, but building an international brand presence requires increased marketing budgets to leverage the company's strong brand equity when clients consider software providers for subsidiaries abroad.

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    Business 8.docx

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    WSES provides customized software solutions and relies on sales representatives to understand customer needs through regular interactions, which requires high marketing costs. Expanding globally is critical for long-term growth as 50% of revenue already comes from outside the UK, but building an international brand presence requires increased marketing budgets to leverage the company's strong brand equity when clients consider software providers for subsidiaries abroad.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views1 page

    Global Operations (International Expansion)

    Uploaded by

    Ali Khan
    WSES provides customized software solutions and relies on sales representatives to understand customer needs through regular interactions, which requires high marketing costs. Expanding globally is critical for long-term growth as 50% of revenue already comes from outside the UK, but building an international brand presence requires increased marketing budgets to leverage the company's strong brand equity when clients consider software providers for subsidiaries abroad.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    WSES provides customized software solutions based on the customer needs.

    Sales
    representatives need to interact with clients on regular basis to fully understand customer needs
    to design the product. Obviously, this comes with marketing cost. Thus, the inherent nature of
    product requires high marketing expense. And increased marketing budget will help WSES
    match the software with customer need increasing customer value and profit margin.

    Global Operations (International Expansion)

    50% of WSES revenues come from outside UK, and with increased competition in UK,
    international expansion becomes a very critical factor in the long-term growth of the company.
    But for success in international territories we need a strong brand presence both in UK and
    internationally, and for that we need marketing budget. WSES can also leverage their strong
    brand equity in one country if a client is considering a software solution provider for its
    subsidiaries (or international branches).

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