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Bad Ideas Method For Ideation

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How to Ideate with Bad

Ideas—A Divergent Ideation


Method
Bad Ideas is an ideation method you can use both for ideation and to train your divergent
thinking skills. Divergent thinking occurs in the early stages of ideation and takes the
form of generative cognitive activity, where the quantity of ideas is more important than
quality. Visually, you may imagine two lines opening up from a single point like a “less
than” sign (<). This indicates how the thinking starts at a single point of focus and
expands further and further as more novel and unique ideas and combinations get added
over time. This divergent phase is a time for disruptive and lateral thinking.

You might still wonder why it’s a good idea to spend your valuable time thinking about
bad ideas. When you ideate, there can be a lot of pressure to come up with good ideas and
you’ll often struggle to break the logical, analytical linear thinking mode which we prac-
tice in our daily lives and learn at school. However, when you try to come up with bad
ideas, it’s easier to focus on the ideation without worrying about how your ideas will be
judged.

Bad ideas are also a design tool which will help you explore a whole new part of the
design space. Bad ideas help you tap into lateral thinking where the purpose is to break
out of rigid thought patterns and to generate unpredictable ideas that were previously
unknown. To do lateral thinking is to think outside the box.

interaction-design.org

Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the Interaction Design Foundation. Also, if you remix, transform, or
build upon this template, you must distribute it under the same CC BY-SA license.
Bad ideas obviously start out as bad; however, if you follow the steps below, it’s actually
also a great method for coming up with good ideas!

4 Steps in the Bad Ideas Ideation


Session
1. Set a timer for 5 or 10 minutes. Write down as many bad ideas for the topic you are
working on as you can think of in that time.

2. Analyze what’s bad about your ideas. For each idea, ask yourself:
a. What’s bad about this idea?

b. Why is this a bad thing?

c. Are there any other things that share this feature which are not bad?

d. If so, what is the difference?

3. Analyze what’s good about your ideas. For each idea, ask yourself:
a. What’s good about this idea?

b. Why is this a good thing?

c. Are there any other things that share this feature which are not good?

d. If so, what’s the difference?

4. Make your ideas better. For each idea, ask yourself:


a. Are there good aspects you want to keep?

b. Are there bad aspects you want to change?

c. What if the context were different?

d. Describe the modified idea.

If your bad ideas are truly terrible, a good tip is to choose an aspect of the idea and work
to turn that aspect into a good idea.

interaction-design.org

Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the Interaction Design Foundation. Also, if you remix, transform, or
build upon this template, you must distribute it under the same CC BY-SA license.

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