Bad Ideas Method For Ideation
Bad Ideas Method For Ideation
Bad Ideas Method For Ideation
You might still wonder why it’s a good idea to spend your valuable time thinking about
bad ideas. When you ideate, there can be a lot of pressure to come up with good ideas and
you’ll often struggle to break the logical, analytical linear thinking mode which we prac-
tice in our daily lives and learn at school. However, when you try to come up with bad
ideas, it’s easier to focus on the ideation without worrying about how your ideas will be
judged.
Bad ideas are also a design tool which will help you explore a whole new part of the
design space. Bad ideas help you tap into lateral thinking where the purpose is to break
out of rigid thought patterns and to generate unpredictable ideas that were previously
unknown. To do lateral thinking is to think outside the box.
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Bad ideas obviously start out as bad; however, if you follow the steps below, it’s actually
also a great method for coming up with good ideas!
2. Analyze what’s bad about your ideas. For each idea, ask yourself:
a. What’s bad about this idea?
c. Are there any other things that share this feature which are not bad?
3. Analyze what’s good about your ideas. For each idea, ask yourself:
a. What’s good about this idea?
c. Are there any other things that share this feature which are not good?
If your bad ideas are truly terrible, a good tip is to choose an aspect of the idea and work
to turn that aspect into a good idea.
interaction-design.org
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the Interaction Design Foundation. Also, if you remix, transform, or
build upon this template, you must distribute it under the same CC BY-SA license.