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    Unit Test 6: Name Ania Melnyk - Class M3 15.20

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    Unit Test 6: Name Ania Melnyk - Class M3 15.20

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    Test_6

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    193 views2 pages

    Unit Test 6: Name Ania Melnyk - Class M3 15.20

    Uploaded by

    Ania

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    © All Rights Reserved
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    Name Ania Melnyk ____________________________ Class M3 15.

    20______________________

    Unit Test 6
    Answer all thirty questions. There is one mark per question.
    LANGUAGE
    1 Complete a discussion about some photographs for a marketing campaign with the words in
    brackets. Write the words in their adjective, adverb, comparative or superlative form.
    A: I like this picture of the couple on the boat. It’s a (1)___better than__(good) image because it
    shows the lifestyle of our customers.

    B: Yes, but I think the people in it need to be (2)____younger than___(young). If we’re going
    target a (3)___wider than____(wide) market we need something (4)_more exciting
    than_(exciting). How about this picture? It’s much (5)____harder than__(hard).

    A: Yes, but the car is a bit male for me!

    B: What do you mean?

    A: Even the (6)_most cynical__(cynical) female customer in the world would see that this is about
    men.

    B: Women drive cars too!

    A: But not ones as (7)_____large___(large) as that. No, I think the brand image should be
    (8)__softer than__(soft). Something that women will respond more (9)__more
    positive___(positive) to.

    B: The third picture gives the (10)___easiest ___(easy) understood image because it actually
    shows the product.

    B: I know but how many adverts feature the product anymore?

    VOCABULARY
    2 Read the definitions and write in the missing consonants to make the word.
    11 M a R K e T i N G M i X: Product, price, promotion and place are this.

    12 B R a N D: The name of a product or group of products.

    13 a S P i R a T io N S: The hopes and wishes of consumers.

    14 C o N S u M e R S: The people who buy or use the products.

    PHOTOCOPIABLE © 2006 Pearson Longman ELT 1


    15 P i T C H: What sales reps or adverts do when they sell a product.

    16 L o G o: The symbol of a company found on its products.

    17 M a R K e T e R S: The people who market the products.

    18 a D V e R T i S e: To promote the product.

    19 C o M P e T i T o R S: Other companies selling the same products.

    3 Tick the correct spelling of these words.


    20 powerful ( __+___ ) powerfull (_____ )

    21 inovative ( _____ ) innovative ( __+___ )

    22 originality ( __+___ ) originallity ( _____ )

    23 corupt ( _____ ) corrupt ( __+___ )

    24 efective ( _____ ) effective ( __+___ )

    USEFUL PHRASES
    4 Underline the correct word in italics.
    25 It’s a bit / few more expensive than the others.

    26 It’s simply lot / way too expensive for my clients.

    27 This is by / a far the better alternative.

    28 I don’t think there’s much / slightly difference to be honest.

    29 There are a few / little changes on the newer model.

    30 It’ll cost bit / slightly more but it’s worth it.

    PHOTOCOPIABLE © 2006 Pearson Longman ELT 2

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