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    Brand MNG HW 1

    Uploaded by

    Saqib Ali
    The document summarizes Yamile Pena's homework responses for a chapter on brand management. Yamile discusses her favorite brands of Samsung, Sketchers, and Marvel. She believes Coca-Cola, Apple, McDonald's, and Disney have very strong brands. While churches cannot typically be branded, Yamile thinks they function like brands in how people identify with them. Yamile also views herself as a personal brand that people form opinions of based on social media posts. A key new branding challenge is the difficulty of catching people's attention across numerous marketing channels.

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    Brand MNG HW 1

    Uploaded by

    Saqib Ali
    159 views2 pages
    The document summarizes Yamile Pena's homework responses for a chapter on brand management. Yamile discusses her favorite brands of Samsung, Sketchers, and Marvel. She believes Coca-Cola, Apple, McDonald's, and Disney have very strong brands. While churches cannot typically be branded, Yamile thinks they function like brands in how people identify with them. Yamile also views herself as a personal brand that people form opinions of based on social media posts. A key new branding challenge is the difficulty of catching people's attention across numerous marketing channels.

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    Brand_Mng_hw_1.docx

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    The document summarizes Yamile Pena's homework responses for a chapter on brand management. Yamile discusses her favorite brands of Samsung, Sketchers, and Marvel. She believes Coca-Cola, Apple, McDonald's, and Disney have very strong brands. While churches cannot typically be branded, Yamile thinks they function like brands in how people identify with them. Yamile also views herself as a personal brand that people form opinions of based on social media posts. A key new branding challenge is the difficulty of catching people's attention across numerous marketing channels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    159 views2 pages

    Brand MNG HW 1

    Uploaded by

    Saqib Ali
    The document summarizes Yamile Pena's homework responses for a chapter on brand management. Yamile discusses her favorite brands of Samsung, Sketchers, and Marvel. She believes Coca-Cola, Apple, McDonald's, and Disney have very strong brands. While churches cannot typically be branded, Yamile thinks they function like brands in how people identify with them. Yamile also views herself as a personal brand that people form opinions of based on social media posts. A key new branding challenge is the difficulty of catching people's attention across numerous marketing channels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Homework Chapter 1

    Yamile Pena

    Brand management

    1. What do brands mean to you? What are your favorite brands and why? Check to see how your
    perceptions of brands might differ from those of others.

    For me, brands are the identity of a product or service. Through it we will recognize it and have
    an idea of its quality and efficiency. My favorite brands are Samsung, Sketchers and Marvel. I
    like Samsung because of the quality and innovation of its products. Sketchers are very
    comfortable shoes and probably my favorite ones to wear. Marvel has really good stories that
    keep surprising and entertaining not only my generation, but also older and younger people. I
    think that most people will disagree with my choices. For example, I know for a fact that most
    people rather Apple than Samsung because its products have better reputation in the market
    and give you some kind of better ‘status’. When it comes to shoes, most people would rather
    wear big brand shoes, while I prefer being comfortable and simple than spending money on
    expensive shoes that probably will not make me feel that comfortable.

    2. Who do you think has the strongest brands? Why? What do you think of the Interbrand list of
    the 25 strongest brands in Figure 1-5? Do you agree with the rankings? Why or why not?

    I would say that Coca-Cola, Apple, McDonald’s and Disney are very strong brands. All of them
    have a wide target market which is very efficient for them. I do think that ranking was correct
    when it was done (2011) but it has definitely change in 8 years. I thing the companies
    mentioned in the list remain in the new one but probably in a different order.

    3. Can you think of anything that cannot be branded? Pick an example that was not discussed in
    each of the categories provided (services; retailers and distributors; people and organizations;
    sports, arts, and entertainment) and describe how each is a brand.

    I think Churches cannot be branded but they do function like one. People feel identified with
    them, most of them think that belonging to one give them some kind of a better reputation or
    that they make them a better person.

    4. Can you think of yourself as a brand? What do you do to “brand” yourself?

    Of course I am a brand, not a commercial one but my name is. People recognize me for my
    name and have an individual opinion about me. They have to decide whether trusting me or not,
    being my friend, recommend me or even invite to eat. Social media is the most effective way to
    brand someone as a person, this is where you show people your best self so they can judge you
    because of your posts.
    5. What do you think of the new branding challenges and opportunities that were listed in the
    chapter? Can you think of any other issues?

    I would say that a very big issue with branding nowadays is that since the resources to get
    people to know about your brand have expanded. It is more expensive and harder to catch
    people’s attention. You have to be very creative and innovative if you want to be seen.

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