MRKTNG Anlyss

AMA Computer Learning College
Tacloban City, Philippines
Tourism Marketing
Marketing Analysis
HQ Food Park
Tacloban
Submitted to:
Mr. Rey Francis B. Lim
Instructor
Prepared by:
Michael Roger M. Almaden
BSHRM
INTRODUCTION
Company’s Name: HQ Food Park
Company’s Profile
HQ Food Park is the place where the food is always great and the place where you have wide
selection of different cuisines. Whether it’s chicken, burger, pasta or pizza, HQ is what you are looking
for and the place to be. HQ is a great place to chill and satisfy all of your cravings with your family and
friends. Aside from the great food, they offer beers and other alcoholic drinks. They also have their very
own Q Club if you want to go clubbing. I totally recommend this place especially for those who have a
wide group of family and friends. The food is delicious and affordable. Be sure to try the different food
stalls here. HQ is located in Real Street, Tacloban City.
Statement of the Problem.
HQ Food Park is all about gathering people together and enjoying each other company. We
believe that the food park can contribute a positive relationship and experiences that can bring to
establishment and into country. The establishments faces problems because there are many tenants
and the product is too pricy that’s why there is a possibility that the business might sink and won’t do
better in the future.
Marketing Strategies
Based on my own observation, these are the marketing strategies of HQ Food park; First they
made their entrance so eye-catching and stunning wherein everyone will be encourage to go there and
try their foods. Second, they made sure that their foods are worth-it and more than the usual. Third,
they made sure that costumers will enjoy and feel lively through the use of darts, billiards, live band and
disco club, they made sure that the families and millennials can relate their personalities to the place
and they will feel homey, comfortable and entertained
Finding Analysis (STP)
Segmentation
HQ Food Park will focus its marketing activities on reaching group of friends, teenagers, and
people who passionate about food, food lover or gourmand and people who love to party.
Demographic Age (15 & Above)
Geographic Cities and Provinces
Psychographic Party goer and who loves food
This Chart show the total market

potential (in order of costumers)
Teenagers Party Goer Food Lover Other
Targeting
HQ Food park takes every customer as target and potential who is primary Market consisting of
people in the age group 10-25 that covers around 40% of total segment age. The target market of HQ
food Park is based on age. The audience of HQ food Park is youngster or youth. It has wide range of
targeting it ranges from the age of 15-25 and reaches to 40.
Positioning
HQ Food park has done their positioning in the target market by keeping in view two basic
factors are quality and frequency. HQ food park always gave costumers unique dining experience.
4 P’s
Place
In marketing, Place plays a major role to run a good business. For example if a company sells
pork where only Muslim people live will be bad idea for business. Hence every company should choose
place where the demand for their product is very high. For HQ Food Park in Tacloban the place should
be where people like to hangout during special occasion or in during weekends.
Product
You can choose from different stalls inside the food park. They have a wide selection of food
from Filipino dishes to pasta, burgers, and pizza. They also have Alcoholic and non-alcoholic drinks to
enjoy.
Pricing
HQ offers affordable foods for everyone, especially for group gatherings, family bonding and
love for food. For a limited budget, Price range from 50 to 200 pesos for foods and 150 to 500 pesos for
alcoholic and non-alcoholic beverages.
Promotion
Food parks are becoming more and more popular by the day. Lots of competition means that
food park owners need to find new and original ways of promoting their business in order to stay alive.
Some of the most popular food park promotion ideas include:
 Painting the establishment bright colors such as yellow, red or orange
 Making a design look unusual.
 Playing interesting music sung by popular music artist
 Starting localized social media campaign
 Following up with the customers to get their feedback
Conclusion and Recommendation

Food parks are new business idea. If you have a unique product and service to offer and you
know there is a demand you have a great chance of succeeding. It is very essential to get your
marketing analysis right
The creation of innovative dining atmosphere will differentiate us from competition. The food
park will standout from the other food establishment in the area because of the unique design. They
should have a product quality, not only great food and drinks but great service and atmosphere.

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MRKTNG Anlyss

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AMA Computer Learning College

Tacloban City, Philippines

Company’s Name: HQ Food Park

Statement of the Problem.

Demographic Age (15 & Above)

Geographic Cities and Provinces

Psychographic Party goer and who loves food

This Chart show the total market

Teenagers Party Goer Food Lover Other

Conclusion and Recommendation

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