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    Assignment No 2

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    Maherban Haider
    PTCL is Pakistan's largest telecommunications company. It conducted a SWOT analysis as part of developing a new HR strategic plan. The analysis found PTCL's strengths included its large network infrastructure and market leadership, but weaknesses were a lack of customer service focus and low productivity. Opportunities existed in Pakistan's low teledensity and global connectivity improvements. Threats included increased competition and migration to cellular networks. The new vision statement aims for PTCL to become the leading and highest speed telecom provider.

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    Assignment No 2

    Uploaded by

    Maherban Haider
    37 views3 pages
    PTCL is Pakistan's largest telecommunications company. It conducted a SWOT analysis as part of developing a new HR strategic plan. The analysis found PTCL's strengths included its large network infrastructure and market leadership, but weaknesses were a lack of customer service focus and low productivity. Opportunities existed in Pakistan's low teledensity and global connectivity improvements. Threats included increased competition and migration to cellular networks. The new vision statement aims for PTCL to become the leading and highest speed telecom provider.

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    PTCL is Pakistan's largest telecommunications company. It conducted a SWOT analysis as part of developing a new HR strategic plan. The analysis found PTCL's strengths included its large network infrastructure and market leadership, but weaknesses were a lack of customer service focus and low productivity. Opportunities existed in Pakistan's low teledensity and global connectivity improvements. Threats included increased competition and migration to cellular networks. The new vision statement aims for PTCL to become the leading and highest speed telecom provider.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views3 pages

    Assignment No 2

    Uploaded by

    Maherban Haider
    PTCL is Pakistan's largest telecommunications company. It conducted a SWOT analysis as part of developing a new HR strategic plan. The analysis found PTCL's strengths included its large network infrastructure and market leadership, but weaknesses were a lack of customer service focus and low productivity. Opportunities existed in Pakistan's low teledensity and global connectivity improvements. Threats included increased competition and migration to cellular networks. The new vision statement aims for PTCL to become the leading and highest speed telecom provider.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    HR strategic plan for Pakistan Telecommunication Company Limited:

    STRATEGIC MANAGEMENT PROCESS:

    Strategic management is the process of identifying and executing the organization strategic plan by
    matching the company’s capabilities (strength and weaknesses) with the demand of its environment ( its
    competitors, customers, and suppliers, for instance.....

    STEP :-1 INTRODUCTION ABOUT PTCL

    Pakistan Telecommunication Company Limited (PTCL) is the largest integrated Information


    Communication Technology (ICT) company of Pakistan. With a humble start from a telephone and
    telegraph department in 1947, it has evolved to offer latest digital and telecommunication technologies
    today. With the largest fixed line network of the country, PTCL offers products and services like high
    speed Broadband internet, CharJi wireless internet, Smart TV (IPTV) service, over-the-top (OTT)
    applications like Smart Link App, Smart TV App and Touch App, and world class digital content like
    Netflix, iflix and icflix. PTCL’s enterprise grade platforms like Smart Cloud, Tier-3 Certified Data
    Centers, Managed Services and Satellite Services are meeting the connectivity needs of organizations and
    enabling businesses to operate more efficiently. It acts as the communication backbone for the country
    with largest fiber cable network that spans from Khyber to Karachi and submarine cables connecting
    Pakistan to the world.

    PTCL is proud of its more than 70 years heritage; connecting people of Pakistan. PTCL has always
    played its part in development of the country and is committed to building a prosperous and digitally
    connected Pakistan.

    Step:-2 Swot analysis:

    A SWOT analysis is a compilation of your company's strengths, weaknesses, opportunities and threats.
    The primary objective of a SWOT analysis is to help organizations develop a full awareness of all the
    factors involved in making a business decision

    Strenght:
     Largest operational network and infrastructure within ICT (Information &
    Communication Technologies) segment.
     An integrated Monopoly.
     Market leadership in Local loop, Wireless local loop (WLL) and fixed telephony.
     PTCL (Ufone) is market challenger in GSM segment.
     Ufone is performing well though Warid and Telenor are tough competitors. PTCL,
    Ufone’s profitability increased by 49.2 percent to Rs 977 million in 1H/FY07 as
    compared to Rs 655 million in the corresponding period last.
     Competitors still depend on PTCL network either directly or indirectly.
     Experienced Telecom Resources.
    Weakness
     Not been able to nurture its growth around customer services oriented strategy.
     Not been able to nurture its growth around customer services oriented strategy.
     Monopolistic culture has further added to its complexities.
     Paknet, the internet service provider arm of PTCL continues to incur losses due to
    poor management and lack of network optimization.
     PTCL-V, the fixed wireless phone service is poor.
     Over employment & low productivity.
     Slow decision making including external interferences.
     Corporate culture akin to government departments .

    Opportunities
     Low teledensity of Pakistan.
     Have vast infrastructure and real estate assets which can be leveraged further.
     Global connectivity reliability has been improved. PTCL is expanding the long
    distance and infrastructure side through spreading out two sea-me-we submarine
    cables.
     Partnership with new entrants in a deregulated environment.
     Scope for efficient/cost effective operations.

    Threats
     Increased competition in long distance continues to exert pressure.
     VOIP use is increasing despite ambiguous and discriminatory policies.
     Exposure to market competition.
     Migration to Cellular Networks.
     Ability to Attract & Retain Quality Professionals.
     Reduction in International Settlement Rates.

    Step:-3 New direction:


    A vision statement is an inspirational statement of an idealistic emotional future of a company or group.
    Vision describes the basic human emotion that a founder intends to be experienced by the people the
    organization interacts with, it grounds the group so it can actualize some existential impact on the world
    New vision for Ptcl:

    To be the leading and highest speed telecom provider..

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