The document discusses the five stages of consumer adoption process:
1. Product awareness - consumers become aware of but lack information about a product.
2. Product interest - consumers decide to learn more about a product's price, qualities.
3. Product evaluation - consumers consider whether to buy based on acquired information.
4. Product trial - consumers purchase a product on a trial basis after evaluating price and features.
5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.
The document discusses the five stages of consumer adoption process:
1. Product awareness - consumers become aware of but lack information about a product.
2. Product interest - consumers decide to learn more about a product's price, qualities.
3. Product evaluation - consumers consider whether to buy based on acquired information.
4. Product trial - consumers purchase a product on a trial basis after evaluating price and features.
5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.
The document discusses the five stages of consumer adoption process:
1. Product awareness - consumers become aware of but lack information about a product.
2. Product interest - consumers decide to learn more about a product's price, qualities.
3. Product evaluation - consumers consider whether to buy based on acquired information.
4. Product trial - consumers purchase a product on a trial basis after evaluating price and features.
5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.
The document discusses the five stages of consumer adoption process:
1. Product awareness - consumers become aware of but lack information about a product.
2. Product interest - consumers decide to learn more about a product's price, qualities.
3. Product evaluation - consumers consider whether to buy based on acquired information.
4. Product trial - consumers purchase a product on a trial basis after evaluating price and features.
5. Product adoption - consumers fully purchase the product if happy with the trial, or do not buy if the trial was unsuccessful.
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PRODUCT AND BRAND MANAGEMENT -19MMT501A
Submitted to : Prof Dev Kumar
Name : Soujanya Hurkadli
Reg : 19MCMS047098 Consumer Adoption Process
Consumer adoptions process can be defined as the series of stages
which a potential consumer go through when deciding whether or not to buy or purchase a new product there are five stages
1. Product awareness- this stage where consumer gets to know about
a product or service but lacks enough information about it
Example- while using instagram I saw a advertisement of bounce i.e
they are renting bikes ,this can be considered as product awareness I got to know from instagram
2. Product Interest – in this stage the consumer decides to acquire all
of the information he /she lacks about the product ,price,qualities etc
Example- later knowing about the service rendered by bounce I checked
there website gone through the detailes of price they are charging for km/hr.
3. Product Evaluation – at this stage a consumer considers whether
its good idea to buy the new product or not based on he acquired information
Example – I took a glance on the review and suggestion from friends
who are using it
4. Product Trial- after evaluating the product perhaps based on it
price and features this is the stage the consumer now buys the product on trial
Example- later I decided to take a trial of the service
5. Product Adoption –after the trial stage if the consumer is happy with the product or service the consumer will then purchase it in large quantity .but in cases where there trial was unsuccessful the consumer won’t buy the product
Example –after using the bounce . I was happy with service they rendered