Objective of The Study

Objective of the Study
In view of intensifying competition in soft drink market, it is imperative that a brand keeps a constant,
which on them market and response properly and promptly to the dynamics of the market. It is in view
of this fact has the present study has been taken up for “PEPSI”.
1. To know and compare the advertisement of Pepsi and Coke.

2. To know the promotional activities of sales promotion, advertising and public relations.
3. To know the strategy of Pepsi and its competitors regarding the Marketing Mix.
4. To know the problems of retailers and to offer the suggestion for improving in sales.
Need of the Study
In modern days, market plays a vital role in rapidly changing industrial scenario. The marketing decline is
undergoing reappraisal in the light of vast goals, technological, economic and social changes being faced
by the today companies. The order to known the changes in the field of marketing it are necessary to
conduct market survey.
Study is conducted considering the following aspects:
Firstly, visage is a representative of soft drink market which is highly promoting with a lot of
potential which is at to be tapped.
Secondly, the behavior of the retailer is very much influenced by the additional benefits he is
getting for selling the products giving.
Thirdly, to understand the advertisement strategy of the soft drinks in the present scenario and
the competition level in the market.
Considered the key role of the advertisement in present day market as an attempt was made to
study the impact of company’s schemes of offering coolers to the customer.
Scope of the Study
There is lot of scope for the further study in the project. Further study can be done in the following
ways.
1. We can make a study on Pepsi and Coke companies’ efficiency in their promotion activities.
2. There is chance to know whether the Pepsi and coke are doing the right thing regarding the
sales promotion, product quality, discounts and advertising.
3. A study on impact of visit coolers sales of Pepsi also be taken up.
Research Methodology
Research methodology is considered as the nerve of the project. Without a proper well-organized
research plan, it is impossible to complete the project and reach to any conclusion. The project was
based on the survey plan. The main objective of survey was to collect appropriate data, which work as a
base for drawing conclusion and getting result.
Therefore, research methodology is the way to systematically solve the research problems. Research
methodology not only talks of the methods but also logic behind the methods used in the context of a
research study and it explains why a particular method has been used n the preference of the other
methods.
Research design:
Research design is important primarily because of the increased complexity in the market as well as
marketing approaches available to the researchers. In fact, it is the key to the evolution of successful
marketing strategies and programmers. It is an important tool to study buyer’s behavior, consumption
pattern, brand loyalty and focus market changes. A research design specifies the methods and
procedures for conducting a particular study.
Data collection methods:
After the research problem, we have to identify and select which type of data is to research. At this
stage, we have to organize a field survey to collect the data. One of the important tools for conducting
market research is the availability of necessary and useful data.
Primary data: For primary data collection, we have to plan the following four important aspects.
1. Sampling
2. Research instrument
Secondary data: The Company’s profile, journals and various literature studies are important sources of
secondary data.
Data analysis and interpretation
1. Questionnaires
2. Pie chart and Bar chart
Questionnaires:
This is the most popular tool for the data collection. A questionnaire contains question that the
researcher wishes to ask his respondents which is always guided by the objective of the survey.
Pie chart:
This is very useful diagram to represent data, which are divided into a number of categories. This
diagram consists of a circle of divided into a number of sectors, which are proportional to the values
they represent.
Bar Chart:
This is another way to representing data graphically. As the name implies, it consist of a number of
whispered bar, which originate from a common base line and are equal widths. The lengths of the bars
are proportional to the value they represent.
Limitations of the study
The present study is subject to the following limitations:
1. The sample size is not universal; some part of other cities remained uncovered.
2. Unavailability of some information due to lack of awareness of customer.
3. Time and expenses were major constraints.
4. The study of the soft drink industry which is known to be seasonally fluctuating one percent
study does not take into account seasonal fluctuations. The results may not suit for all the
seasons.
5. Personal basis may be existing as the dealer of varied nature elicits the information.

Objective of The Study

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Objective of the Study

1. To know and compare the advertisement of Pepsi and Coke.

Need of the Study

Study is conducted considering the following aspects:

Data collection methods:

Limitations of the study

The present study is subject to the following limitations:

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