S Anupriya (2019) ::) : Ayurvedic and Herbal Remedies Are Available in All Patanjali

S Anupriya (2019): Ayurvedic and Herbal remedies are available in all Patanjali and organic
stores. Ayurvedic products are reasonably cost effective and well accepted by customers. They
are easily available and do not have side effects. With its rich biodiversity and rich heritage of
Indian medicinal system, India would draw world attention as an abode of eco-friendly medicinal
systems that are in harmony with the nature, it is concluded that all the customers are aware of
the product, and the customers are satisfied with the quality and price of the products. The
Findings in the paper show that there are many significant factors that together make up the
buying decision of the product. Customers’ perception towards a brand is built largely on the
satisfactory value the user receives after paying for the product and the benefits the user looks
for. In the above study, a large portion of the user is satisfied from Patanjali products. It may be
because of reasonable price of the product. It may be due to ability of the product to cure the
problem. The satisfaction brings in the retention of customer. Patanjali is enjoying the
advantageous position in market through spirituality element involved in its products. However,
it should not ignore the competitors like Naturals, pure roots, Vindhya herbals. Patanjali in order
to retain more customers and satisfy them, must fulfill the claims made by the company before
any other brand may mushroom up and take away the benefits of marketing through spirituality.
Dr.P.Parimaladevi and V.Anitha (2018): The Indian health care industry had
undergone a paradigm shift due to people’s inclination to Ayurvedic/Herbal therapy in order to
get rid of the various adverse post-treatment effects of allopathic medication. Patanjali’s products
had attracted a lot of consumers within a short span of time, providing its loyal customers with
exclusive quality and reasonable price products. It had developed during these years with its
excellent facility, latest machinery, better cost management, and high-tech infrastructure by
constructing India’s largest Food and Herbal Park. It had also established its online market,
giving a stiff competition to other FMCG companies. The demand of Patanjali products had
increased tremendously with few limitations such as non-availability of products at retail stores
and availability of less number of retail outlets and if the suggestions offered based on the study
are considered, it will make the marketing of the Patanjali products easier and will enhance the
consumers buying behaviour.
Dr. N. SULAIMAN (2017): Ayurvedic and Herbal remedies are available in all Patanjali
and organic stores. Ayurvedic products are reasonably cost effective and well accepted by
customers. They are easily available and do not have side effects. With its rich bio-diversity and
rich heritage of Indian medicinal system, India would draw world attention as an abode of eco-
friendly medicinal systems that are in harmony with the nature, It is concluded that all the
customers are aware of the product, and the customers are satisfied with the quality and price of
the products. The Findings in the paper show that there are many significant factors that together
make up the buying decision of the product. Patanjali is enjoying the advantageous position in
market through spirituality element involved in its products. However, it should not ignore the
competitors like Naturals, pure roots, Vindhya herbals. In this paper the findings shows Patanjali
in order to retain more customers and satisfy them, must fulfill the claims made by the company
before any other brand may mushroom up and take away the benefits of marketing through
spirituality
SUMEDHA (2018): Patanjali product is a well accepted product as it contains Ayurvedic

and herbal ingredients and was cost effective. The study observed that female respondents who
were married; graduates and professionally employed in private firms' with an annual income in
the range between Rs.10,001 to Rs.20,000 belonging to nuclear type family have shown their
interest towards purchase of Patanjali products. 'Salespersons/Dealers' and 'Television
Advertisement' play a vital role in creating awareness and have influenced the purchase decision
towards Patanjali products of the respondents. 'Ayurvedic Ingredients' and 'Baba Ramadev' his
popularity and 'Quality' were the prime reasons to chose over Patanjali product irrespective of
'price' by the consumers. Most of the respondents purchases 'Personal and home care product' of
Patanjali once in a month and spent more than Rs.1,500 per purchase. Respondents were highly
satisfied with the 'Usage of the product', 'Quality' and 'Ayurvedic Ingredients'.
K.SUBBULAKSHMI and P.GEETHAMANI (2017): The study reveals that most of

the respondents are aware of the herbal cosmetics. The people now are not considering the
cosmetics as luxury, most of the consumers feel that there are more chemicals in cosmetics,
which cause many side effects, and started switching over to herbal based cosmetics. The
cosmetic manufacturing company after realizing the need of the customer started providing
herbal based cosmetics. Many respondents feel that there is more chemical combinations in the
herbal cosmetics, which can be reduce by the manufactures, so that it would increase its usage by
the customers. This study enables the manufactures to know the need and preference of the
customers which can be implemented by them to improve their products. ayurvedic and Herbal
remedies are available in all Patanjali and organic stores. ayurvedic products are reasonably cost
effective and well accepted by customers. They are easily available and do not have side effects.
With its rich biodiversity and rich heritage of Indian medicinal system, India would draw world
attention as an abode of eco-friendly medicinal systems that are in harmony with the nature. It is
concluded that all the customers are aware of the product, and the customers are satisfied with
the quality and price of the products.
Mr. Sahebagouda B. and Dr A.P.Hosmani (2020): This article concludes that most of
the respondents are aware of the Patanjali products. Most of hecondumers feel that there were
good quality products in Patanjali, there are no side effects, and started switching over to
Ayurvedic based products. The „Patanjali‟manufacturing company after realising the need of the
customer. This study enabled the manufactures to know the need and preference of the
customers, which can be implemented by the manufactures to improve theier products. The
present paper titled “A Study on Consumer Behaviour, Preference towards Patanjali Products –
With Special Reference to Kalaburgi City” was focused on many objectives based on the
Ayurved products, Consumer Preference and their opinion the products, etc, The study may help
the company, customers and consumers to know changing needs and their preferences.
DR.C.MANIVEL (2019): Consumer is a real king of the Market and business world. A
business concern which obtains the affectionate of the consumers can successfully run its
business for ever. The study reveals that most of the respondents are aware of the herbal bath
soaps. Patanjali Ayurveda Ltd. Started out as a small pharmacy with its own exclusive outlets in
selected areas and has expanded to sell a full range of consumer categories, from skin and hair
care products, biscuits, edible oils to fruit juices, and groceries. With and advent of patanjali,
there is greater consumption of products in this segment. Keeping this in view, the present
research has made an attempt to understand consumers’ perception towards Patanjali products.
Thus it reinforces our objectives that there is a relationship between the demographics and the
perception of Patanjali products and also the important factors for Patanjali. Baba Ramdev
should promote Swadeshi more towards younger generation as older people are by default
influenced with it. Patanjali should try to convey the quality of products to people. Patanjali has
increased their advertisement expenditure and this can be seen in our results were advertisement
is the most important factor for consumers which are value communication.
Kirti Prashar and Himani (2019): PATANJALI came into existence in January, 2006 as
a PVT. Ltd The main vision of the company is to provide herbal and Ayurvedic products to
customer as well as they want to uplift the Indian economy more. They purchase their raw
material from the farmers so that they can raise their standard of living as well as provide the
opportunity to Acharya to share their knowledge with others. The main objective to start the
company was to remind the people about the Indian heritage which they have forgotten under the
influence of western culture. Baba Ramdev firstly came up with the Yoga on Aastha and sanskar
channel.The Patanjali had a positive attitude and were able to control the consumer perception by
offering natural products. Patanjali has a wide range of products with the theme of
Ayurvedic/herbal being common across all categories. It has four business divisions: food and
beverages, cosmetics and health, health drinks and home care. The highest revenue grossing
products are Patanjali cow ghee, Dant Kanti, Kesh kanti, Patanjali Atta noodles and Patanjali
Aloe Vera juice and gel.In the marketing the information which consumers receive from the
environment they make their perception on the basis of that information. When the consumers
decide to buy something, then there are many forces which affect their decisions. The stages of
perception are as follows: Sensation, Attention, Interpretation and Retention. The paper
concluded that Customer make a perception about the product or company according to his
personal experience, if he is satisfied with the companies services/product then it create positive
perception or vice versa. Patanjali continuously focused on interacting with their target audience
and creating a positive perception on their mind to create and retain loyal brand consumers.
Jagmeet Singh and Hiritik Mehta (2018): This study leads to the conclusion that the
maximum buyers are of age group between 18 to 35 years, educated and low to middle income
group. The main reason of buying the Patanjali products is quality, quantity, availability of
products. Patanjali has managed their promotion campaigns very wellby focusing on ayurveda,
Yog and Made in India (Swadeshi) as their main USP of the Brand. Patanjali is one of the
regional company who has grown and start competing with the big names in FMCG sector in
INDIA.
Dr.Jignesh Valand and Parikshit Kelkar (2018): It is conclude that perception of

brand and attributes are important for buying decision of the product. Customers’ perception
towards a brand is based on the satisfactory value the user receives after paying for the product
and the benefits the user looks for. In this study, a large portion of the user is satisfied from
Patanjali toothpaste products. From the findings majority of customers from Colgate, Close up,
Vicco, Dabur switch towards Patanjali toothpastes and it is because of reasonable price of the
product, advertisements, an Indian Brand and ayurvedic elements etc.

S Anupriya (2019) ::) : Ayurvedic and Herbal Remedies Are Available in All Patanjali

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S Anupriya (2019): Ayurvedic and Herbal remedies are available in all Patanjali and organic

SUMEDHA (2018): Patanjali product is a well accepted product as it contains Ayurvedic

K.SUBBULAKSHMI and P.GEETHAMANI (2017): The study reveals that most of

Dr.Jignesh Valand and Parikshit Kelkar (2018): It is conclude that perception of

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