How Effective Is Social Media in Generating Leads

How effective is social media in generating
leads?
Every business, whether it’s present in a physical location or digital space requires leads to
convert them into buyers. For that, different strategies are used effectively. But every strategy
has its perks.
When we talk about digital aspects of a business, then there are two major ways to get leads.
Firstly, search engines are used for generating leads. Secondly, and the easiest way is social
media.
However, there is a cost associated with both of them. Let’s compare it little.
Search engine marketing is tough and requires continuous updates and improvement. But social
media marketing is simple and does not get on the back foot due to algorithmic changes.
Search engine marketing is expensive than social media marketing. For every search engine, it
requires $4 to $5 for every lead. But social media marketing requires $1 for every lead.
Therefore, why generating sales leads is easy on social media. Moreover, social media leads
require less time for conversion. That’s why opting a better social media strategy reaps the
rewards better than search engine marketing if you are a small business or medium-range
enterprise.
Now, you have an idea about the effectiveness of social media. Let’s go deep into social media
marketing. So, you can solidify your strategies further.
Social media lead generation facts.

If you are not convinced about generating leads from social media, then these facts will change
your mind. Read them carefully.
 Social media marketing is less expensive than other ways of marketing. In fact, a
business has to spend 45% budget as compared to an actual marketing budget.
 If a business uses social media for generating sales leads, then it grows by 24%.
 As of 2018, almost 68% of businesses are using social media for lead generation.
 77% of businesses easily generate social media leads. But they do not know how to
improve lead nurturing.
 The average cost of a lead on Facebook is $0.80, which is far less than Google, where
one lead costs up to $2.50.
Social media lead generation vs social media lead nurturing

These are two related concepts that are vital for every business. If a business cannot nurture a
lead, then it is a failed business, and all effort is lost. Let’s know these concepts a little.
Social media lead generation
You can call a person lean who gives an address, ID, or email. This data is used for marketing
further content by marketers. With marketing efforts, a lead can convert into a buyer. However, a
lead is useless if you do not know to nurture it.
Social media lead nurturing
When a lead is acquired, then the environment is cold. And lead is not ready for conversions. A
marketer puts the lead into a funnel where personalized messages, content, and persuasion
techniques are used by an automated marketing system. As a result, a lead converts into a buyer.
The process of generating leads always ends up at the beginning of an automated marketing
funnel. When the funnel completes its process, most of the leads become customers.
Best tip for generating lead on social media

Before starting your lead generation process, you must do the following things. These are time-
tested tips.
Share links of gated content
You must have a freebie, such as eBook, guide, software, or anything. This freebie must be
presented with the condition of submitting an email. When you share links of gated content
through social media, then you will gather email addresses, which will be your leads. When you
have email addresses, then you can put them in a funnel.
Run contests on social media
You can initiate a contest for people. It can be anything that entices people to take part in. This
way, you will collect leads in a natural way. Moreover, these leads will be quality leads.
social media advertising
You can pay social media platforms to run your ads. Your ad must contain a link to your landing
page where you get people to give information for sign-up. This way, if you put your ads in front
of 100K people, then you can easily get 10K leads, which can give you at least 400 to 500 warm
leads. As a result, your business will grow.
Webinar and live videos
You can promote content through webinars and live videos. People will reach out to your
business by consuming content, which will be your leads.
Geo-targeted advertising
You can pay a social media platform to put your ad in front of people from a specific location.
For example, if your business in New York, then you can target people from New York. This
way, your business will grow physically.
Best social media platforms for lead generation
The following are the best platforms for lead generation.
 Facebook
 Twitter
 Linked In
 Instagram
Facebook lead generation
Facebook provides you to promote your business through your business page, along with
specialized communities where you can post content. If you want to be more specific and
targeted, then you can run paid ads, which will reach people through the newsfeed and convert
them into leads.
Twitter lead generation
Twitter allows you to tweet everything about your business at zero cost. If you want to promote
your landing page, then you have to pay Twitter.
Linked in lead generation
Linked in allows you to post our content freely. If you want to reach a specific audience, then
you have to pay the platform.
Instagram lead generation
Instagram is an effective platform for lead generation. You can use hashtags for promoting your
content. If you want to run ads, then you have to use Instagram leads, which will put your
content and links in front of your targeted audience.
Wrap up
Social media lead generation is more effective than search engine marketing. That’s why more
and more businesses are using it for generating leads. However, the lead nurturing process is the
key to success. So, if you want to grow your business in less time, then focus on lead generation
as well as lead nurturing. Have a good day, and work towards your success.
Meta description
Social media platforms are the best channels for generating leads. Every business should opt for
this strategy.

How Effective Is Social Media in Generating Leads

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How effective is social media in generating

Social media lead generation facts.

Social media lead generation vs social media lead nurturing

Best tip for generating lead on social media

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