Current Affairs Sports News Swathi.S BBM B
Current Affairs Sports News Swathi.S BBM B
Current Affairs Sports News Swathi.S BBM B
SPORTS NEWS
SWATHI.S
BBM B
World Cup ads to cost Rs. 24 lakh per 10 sec
It could be a windfall for cricket World Cup broadcaster ESPN Star Sports if India
reaches the knockout stages, as the spot rate for advertisements could then touch
up to Rs. 24 lakh per 10 seconds.
The broadcaster, which has reserved ad inventory of nearly 5-6 per cent for the last
few matches, is keeping its fingers crossed and hoping India plays in the title
round.
"If India does well and reaches the knockout stages, ad spot rates could jump up
significantly, as high as five to six times of the existing rate,
Miandad: Spot-fixing a threat to cricket
Pakistan cricket great Javed Miandad believes spot-fixing is more damaging to the
game than match-fixing.
Miandad said banned cricketers Salman Butt, Mohammad Amir and Mohammad
Asif should now assist the International Cricket Council and the Pakistan Cricket
Board to identify those people involved in rigging betting markets, and thereby
harming the game.
The ICC anti-corruption tribunal has banned the Pakistan trio for a minimum of
five years last weekend for bowling no-balls at predetermined times in a test
against England to fix spot-betting markets.
Kirsten pays special attention to Sehwag,
Gambhir
.