Woman's Day Campaign

WOMAN'S
DAY
CAMPAIGN Save One Save All
Muhammad Nur Imran Bin Nor Arzami - 2019602242

Syaza Shafiqah Binti Ahmad Shajari - 2019496392
Jasmin Arinah Qaleeda Binti Abd Khalid - 2019489634
Iman Arisyah Binti Roslan - 2019489172
Mohamad Syahmi Bin Mohd Shaizan - 2019489268
ABOUT US
Our advertising agency specifically is a creative service agency
based in Shah Alam. We provide a plethora of services such as
video production and advertising. In this Woman’s Day Project,
our agency specifically applied services of product enhancement
and raise awareness.
As concerned, during Movement Control Order (MCO), there has

been plenty cases of woman being physically and mentally
abused by their partner.
The purpose of this project is focused specifically on woman that

has been abused. This project is estimated to be a one-month
long ongoing during
MCO.
TARGET AND GOALS
We want to raise awareness about abuse domestic violence towards
women. We want the society to aware and take more action to this
problem and voice out victim’s story.
The project title

“Woman’s Day Campaign” will increase the awareness amongst all
Malaysian society. This project will create a sense of wanting a better
environment, lifestyle, and making decision.
Reducing case numbers of women/girl being abused
Improving new Lifestyle
Allowing individual to have a fair treat
TARGET AUDIENCE More women nowadays manage household
finances and takes care of the family. With
reduced or no income during MCO, this adds on to
their stress levels and can harm them mentally.
Location : In Malaysia Women in the B40 who lose their side income are
either financial dependent on their spouse (who
Primary Demographic: Women can sometimes take advantage of the situation) or
The MCO affects women adversely because in the case of single mothers, lose their monthly
more women are at risk as most domestic income entirely.
violence survivors are women and being
trapped at home only increases
the risk of abuse. To men, career is very important to
them as they spend plenty of hours at
Secondary demographic : Men
work which it causes them to not have
Aged 35 – 50 years old, married with children. an ample of time spending with their
Men can be easily triggered. In hence, men are families. They do not like being out of
well known with their personality as a
shape but it is difficult for them to stay
hot-tempered.
in shape while managing their career
and family life.
STYLE AND TONE OF OUR PRODUCT
The voice expresses the narrator or the emotions attitude,
tone and point of view through artful, well thought out use
of word choice and diction. The tone of voice that will be
used for this campaign is emotional, friendly and
informative because we know that there is a special way to
approach victim by using emotional and friendly tone.
By showing to the audience that this campaign will be

reached them and guide with best solution and building a
strong
relationship.
IMPORTANT MESSAGE DELIVERABLES AND FORMAT
It had come to worry about those women who There are two types of deliverable that will be
were full-time mothers and homemakers by applied to this campaign which is creative
choice. Did other, more career-minded deliverable and Public Relations deliverable.
women have the right to devalue them? This is important because to guarantee the
Maybe it was time to slow down and look at quality of the campaign by establishing a
the role restrictions imposed not only on strong process.
women but the men around them, to search
for the balance that could promote self- Public relations are the most important field
sufficiency. Women are not simply known for for the campaign to cross a wide range of
what they can provide for the home, but industries. With PR deliverable method, it will
women create a better life for the home. easier to persuade target audience to
consume and recognize our brand.
OUR SCHEDULE
Our team will gather up the information during
the first week of January. This campaign will be
introducing in the middle of February because
the main date for launching is 8 march 2021
during women’s day.
In the meantime, we will continuously evaluate

and improve our strategies. The main reason to
choose women’s day because it’s a special day to
appreciate Women and audience also can relate
the campaign with the special date.
TAGLINE
“PROTECT OUR WOMEN”
SLOGAN
-“Be a savior of the day, make a change”
-“It’s your decision, decide wisely”
-“Because of your action, the world suffers”
SIGNAGE
It is suggested that our Banner,
Flyers and Poster will be placed at
the entrance of a mall, supermarket,
or train station since people always
go there.
BANNER
"FLYERS" "POSTER"
Stop violence
against
Women
"BILLBOARD"
The most effective location that
has proven it sends the message
better is by allocating it on the
highway.
Huge numbers of people drive
on the highway each day,
thereby they get the chance to
read out the message out loud.
"OUR EVENT AND
PROMO PIECES"
To cater the audience, we planned to distribute freebies of shirts, flyers
and badge button containing our tagline during the campaign launching.
Button Badge T-Shirt

"WEBSITE"
Our website will provide details such as
messages, pictures, and videos of
Public Service Announcement (PSA)
that empowers women. In addition, we
will set up a 24/7 Chat Box and Hotline
number in our website as to help the
women victims to seek for help.
HOW WE WILL DISPLAY OUR ADS?
The advertisement of this campaign will be
displayed through:
1. Social Media Advertising (Facebook, Instagram)
2. Brochure
3. Direct Mail
Involving paid advertisement through Facebook,

Instagram, and YouTube. It will be displaying a 30
second video that shows our issues and tagline.
COVID-19 and the resulting stay-at-home orders have
changed just about everything, including the relationship with
the internet, how often using it and how it is being used.
We will do posting everyday on

Therefore, to grab the opportunity, we will use these
each of the social media platform.
platforms:
We will be posting pictures, and
Facebook Instagram videos of messages of abuse
domestic violence. Not only that,
we will also be doing Question
Twitter Tiktok and Answer session in order to
help the victims.
NO MORE
TOGETHER WE CAN END DOMESTIC
VIOLENCE AND SEXUAL ASSAULT

Woman's Day Campaign

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WOMAN'S

Muhammad Nur Imran Bin Nor Arzami - 2019602242

As concerned, during Movement Control Order (MCO), there has

The purpose of this project is focused specifically on woman that

The project title

By showing to the audience that this campaign will be

In the meantime, we will continuously evaluate

Button Badge T-Shirt

Involving paid advertisement through Facebook,

We will do posting everyday on

VIOLENCE AND SEXUAL ASSAULT

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