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    Products Offered by KFC: Franchises Are Vital: Franchisees Are Very Important in KFC Marketing. in Many Countries

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    yuli sanchez
    KFC specializes in fried chicken prepared through a frying process. They offer pieces of chicken in boxes as well as other variants like extra crispy chicken and grilled chicken. Along with fried chicken, KFC also sells chicken sandwiches, hamburgers, burritos, popcorn chicken, strips, wings and other products. The secret recipe uses 11 herbs and spices that are mixed with flour, but the exact seasonings are unknown and kept in a safe according to the original document signed by KFC's founder Sanders.

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    Products Offered by KFC: Franchises Are Vital: Franchisees Are Very Important in KFC Marketing. in Many Countries

    Uploaded by

    yuli sanchez
    31 views2 pages
    KFC specializes in fried chicken prepared through a frying process. They offer pieces of chicken in boxes as well as other variants like extra crispy chicken and grilled chicken. Along with fried chicken, KFC also sells chicken sandwiches, hamburgers, burritos, popcorn chicken, strips, wings and other products. The secret recipe uses 11 herbs and spices that are mixed with flour, but the exact seasonings are unknown and kept in a safe according to the original document signed by KFC's founder Sanders.

    Original Description:

    descripcion de kfc

    Original Title

    kfc ingles

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    KFC specializes in fried chicken prepared through a frying process. They offer pieces of chicken in boxes as well as other variants like extra crispy chicken and grilled chicken. Along with fried chicken, KFC also sells chicken sandwiches, hamburgers, burritos, popcorn chicken, strips, wings and other products. The secret recipe uses 11 herbs and spices that are mixed with flour, but the exact seasonings are unknown and kept in a safe according to the original document signed by KFC's founder Sanders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views2 pages

    Products Offered by KFC: Franchises Are Vital: Franchisees Are Very Important in KFC Marketing. in Many Countries

    Uploaded by

    yuli sanchez
    KFC specializes in fried chicken prepared through a frying process. They offer pieces of chicken in boxes as well as other variants like extra crispy chicken and grilled chicken. Along with fried chicken, KFC also sells chicken sandwiches, hamburgers, burritos, popcorn chicken, strips, wings and other products. The secret recipe uses 11 herbs and spices that are mixed with flour, but the exact seasonings are unknown and kept in a safe according to the original document signed by KFC's founder Sanders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Products offered by KFC

    KFC specializes in fried chicken, crispy pieces of chicken that


    are prepared through a frying process.
    Normally several units are sold in boxes or cubes, and in
    addition to the original traditional chicken there are other
    variants such as extra crispy and grilled chicken. Along with
    fried chicken, there are other variants such as chicken pieces,
    sandwiches, hamburgers, burritos, fingers, pop corn, strips,
    hot wings, original sandwiches, and other delicious products.

    Secret recipe
    Eleven different spices and flavors are known to be
    used mixed with the flour, but all the seasonings used
    are unknown. There is a sheet with the original recipe
    signed by Sanders himself that was kept in a safe at
    the KFC headquarters in Louisville. Only two company
    executives have access to it, and their names have
    not been released for security reasons.

    Marketing strategy
    KFC, es una franquicia de restaurantes de comida rápida especializada en pollo frito, que
    pertenece al grupo Yum! Brands
    Kentucky Fried Chicken or KFC is a fast food restaurant franchise that specializes in fried
    chicken. It has more than 18,000 restaurants in 120 countries and according to Forbes, it is
    the second largest fast food company, after McDonald's.
    KFC is characterized by the quality of its products and by constant innovation in them, but
    without risking much. Today we are going to teach you 4 very important keys to company
    marketing that you have used for many years.
    Franchises are vital: franchisees are very important in KFC marketing. In many countries,
    all KFC restaurants are owned by small investors who are betting on selling fried chicken.
    But not everyone can have a franchise, since investors who have experience in the
    hospitality sector, who are capable of managing several units, are selected.
    They don't change their efficient method: the company has not changed the method of
    preparing the chicken. And the story goes that Sanders one day attended a demonstration
    of a device they called a "pressure cooker." From there he was fascinated with the
    technique and bought one to improve the flavor of the chicken. Today, the technique
    remains the same, although it is not something that we know exactly.
    The recipe is the star: The Kentucky chicken
    recipe remains one of the best kept secrets in
    the business world. We'll tell you that no one
    can match the taste of KFC's fried chicken.
    The brand determines the triumph: The
    success was so enormous that the Governor of
    Kentucky awarded Sanders the honorary title of
    "Kentucky Colonel" for contributing to the
    state's culinary culture. After that, he dressed in
    a typical southern outfit consisting of a white
    suit with a black bow tie and walking stick.

    Today, KFC franchises continue to innovate their strategy to reach more customers:

     The premises are located in entertainment venues, high traffic business centers.
     The opening of new stores in areas of significant commercial flow (in order to
    increase their presence)
     The shops have a modern decoration, which are equipped with television
    monitors.
     Advertising investment: television claims, radio broadcasting, advertising panels
    (purpose of encouraging consumers to use our service more regularly and to
    increase the occasion of its use)

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