Budgeting For The Small Business: Financial Management Series
Budgeting For The Small Business: Financial Management Series
Budgeting For The Small Business: Financial Management Series
Constance Pinney
Certified Public Accountant
Pinney & Company, P.C.
Tempe, Arizona
Charles J. Woelful
Professor of Accountancy
Southern Illinois University
Carbondale, Illinois
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"Introduction to Budgeting", Copyright 1991, Constance Pinney. All rights reserved. No part may
be reproduced, transmitted or transcribed without the permission of the author. SBA retains an
irrevocable, worldwide, nonexclusive, royalty-free, unlimited license to use this copyrighted
material.
While we consider the contents of this publication to be of general merit, its sponsorship by the U.S.
Small Business Administration does not necessarily constitute an endorsement of the views and
options of the authors or the products and services of the companies with which they are affiliated.
All of SBA's programs and services are extended to the public on a nondiscriminatory basis.
______________________________________________________________________________
TABLE OF CONTENTS
INTRODUCTION TO BUDGETING
Constance Pinney, CPA
What Is a Budget?
Although you might not know it, you prepare a budget each time you estimate how much cash you
will have left at the end of the month after paying your bills.
A budget is a forecast of all cash sources and cash expenditures. It is organized in the same format as
a financial statement, and most commonly covers a 12-month period. At the end of the year, the
anticipated income and expenses developed in the budget are compared to the actual performance of
the business as recorded in the financial statement.
A budget can greatly enhance your chances of success by helping you estimate future needs and plan
profits, spending and overall cash flow. A budget allows you to perceive problems before they occur
and alter your plans to prevent those problems.
This publication covers the basic concepts of budgeting and takes you through the step-by-step
process of constructing a budget.
In business, budgets help you determine how much money you have and how you will use it, and
help you decide whether you have enough money to achieve your financial goals. As part of a
business plan, a budget can help convince a loan officer that you know your business and have
anticipated its needs.
− Expected profit.
If your budget indicates that you need more revenue than you can earn, adjust your plans by
Every business should create a budget before investing money in new equipment or other assets and
before signing leases. To ensure your goals can be reached, first put all the numbers down on paper
so you can adjust and rework them as many times as necessary. Mistakes are far less costly when
made on paper than with actual dollars.
− Sales revenue
− Total costs
− Profit
Sales Revenue
Sales are the cornerstone of a budget. It is crucial to estimate anticipated sales as accurately as
possible. Base estimates on actual past sales figures. Once you target sales, you can calculate the
related expenses necessary to achieve your goals.
Total Costs
Total costs include fixed and variable costs. Estimating costs is complicated because you must
identify which costs will change and by how much and which costs will remain unchanged. You
also must consider inflation and rising prices when applicable.
Variable Costs
Variable costs are those that vary directly with sales. One example is the purchase cost of inventory.
The more inventory you sell, the higher your purchasing costs; the less you sell, the lower your
purchasing costs. Similarly, freight and special packaging costs will vary directly with sales; these
costs will not be incurred without a sale.
For example, a store owner pays $350,000 for supplies and sells them for $500,000. To calculate the
cost of inventory purchases as a percentage of sales, the owner divides the amount paid by the
amount received in sales (350,000 500,000 = 70 percent). This means 70 percent of sales will go to
pay for the cost of inventory. If the store owner estimates $600,000 in sales for the next year, he or
she should budget 70 percent of $600,000, or $420,000, for inventory purchases.
Fixed Costs
Fixed costs are those that do not change, regardless of sales volume. Rent is considered a fixed cost
because it is totally independent of sales activity and, for the duration of the lease, will not change.
For example, a five-year lease with an annual rent of $24,000 must be paid even if there are no sales.
It doesn't matter whether sales are high or low; the rent is still $24,000.
Semivariable Costs
Semivariable costs, such as salaries, wages and telephone expenses, have both variable and fixed
components. For budgeting purposes, you may need to break semivariable costs into these two
components. The fixed element represents the minimum cost of supplying a good or service. The
variable element is that portion of the cost influenced by changes in activity. Examples of
semivariable costs are the rental of delivery trucks and photocopying machines for a fixed cost per
month plus a variable cost based on the volume of usage.
A budget will be as good as the numbers used to make it. Therefore, it is important that your
estimates and calculations be as accurate as possible.
Profit
Profit should be large enough to make a return on cash investment and a return on your work. Your
investment is the money you put into the firm when you started it and the profit of prior years that
you have left in the firm (retained earnings). If you can receive 10 percent interest on $25,000 by
investing outside of your business, then you should expect a similar return when investing $25,000
in equipment and other assets within the business. When preparing your budget, add the expected
return on investment to your targeted profits. Check with your trade association, accountant or
banker to make sure that the rate of return on your investment is what it should be.
In targeting profits, you want to be sure you are receiving a fair return on your labor; your weekly
paycheck should reflect what you could be earning elsewhere as an employee.
Basic Budget Equation
This equation shows that every sales dollar you receive is made up partly of a recovery of your costs
and partly of profit.
This equation shows that after reimbursing yourself for the cost of producing the product or service,
the remaining part of the sales dollar is profit. For example, if you expect $1,000 in sales income and
you know that it costs $750 to produce, market and sell your product or service, your profit will be
$250.
Realistic Estimates
In calculating an operating budget, you will often make estimates based on past sales and cost
figures. You will need to adjust these figures to reflect price increases, inflation and other changing
factors.
For example, for the past three years, a store owner spent an average of $3,500 for advertising costs.
For the coming year, the owner expects a price increase of 3 percent (.03). To calculate next year's
advertising costs, the owner multiplies the average annual advertising costs by the percentage price
increase (3,500 = 105) and adds that amount to the original, annual cost, (3,500 + 105 = 3,605). A
shortcut method is to multiply the original advertising cost by one plus the rate of increase (3,500
1.03 = 3,605).
If your business is a new venture and has no past financial records, rely on your own experience and
knowledge of the industry to estimate demand for and costs of your product. You may need to enlist
the assistance of a professional accountant or business consultant. If your budget is to be helpful, you
must use realistic estimates.
Before you can create a budget, you must answer three questions:
− How much net profit do you want the business to generate during the calendar year?
− How much sales revenue is necessary to support both profit and costs?
To answer the above questions, consider expected sales and all costs, either direct or indirect,
associated with the product or service. To make the safest estimates when budgeting, most
companies prefer to overestimate expenses; conversely, they prefer to underestimate sales revenue.
Constructing a Budget
Start with either a forecast of sales or a forecast of profits. For practical purposes, most small
businesses start with a forecast of profits. In other words, decide what profit you want to make and
then list the expenses you will incur to make that profit. To create a budget
− Adjust figures.
A sample budget for the A&A Pool Supply Company illustrates the main steps in budget
preparation. As you follow the steps, calculate all the figures yourself. Once you have calculated
projected sales, expenses and profit, organize the figures into the format of an income statement as
shown in Tables 1, 2 and 3. Refer to Table 1 for A&A Pool Supply Company's income statements
for the past three years.
Step 1: Target desired profit. During the three-year period, the company averaged an annual net
profit of $63,100. During Year 2, the company had its highest net profit of $65,000. In Year 3, sales
were up, but net profit declined. For the coming year (Year 4), the company is targeting a net profit
of $65,000.
Step 2: Determine operating expenses. A&A Pool Supply estimates it will have many additional
expenditures in Year 4. It will award a 5 percent wage increase to its two employees and purchase a
more comprehensive medical insurance package for them at an additional annual cost of $2,400. The
company also plans to install additional telephone services at a cost of $1,500.
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Table 1 -- A&A Pool Supply Company
Historical (Actual) Income Statements For Years 1, 2, and 3
Average
Year Year Year Aver- % of
1 2 3 Total age sales
Sales $490,000 $508,333 $513,233 $1,511,566 $503,855 100%
Cost of
goods
sold $343,000 $355,833 $359,263 $1,058,096 $352,698 70%
Gross
profit
margin $147,000 $152,500 $153,970 $453,470 $151,157 30%
Operating expenses:
Advert-
ising $3,200 $3,700 $3,600 $10,500 $3,500 0.7%
Depre-
ciation $4,000 $4,000 $4,000 $12,000 $4,000 0.8%
Insur-
ance $1,700 $1,700 $1,700 $5,100 $1,700 0.3%
Legal &
accounting
expenses $3,400 $3,605 $3,800 $10,805 $3,602 0.7%
Office
expenses $2,200 $2,400 $2,650 $7,250 $2,417 0.5%
Repair &
maint-
enance $300 $550 $420 $1,270 $424 0.1%
Telephone &
utili-
ties $6,000 $6,350 $6,200 $18,550 $6,183 1.2%
Miscel-
laneous $9,200 $8,195 $10,300 $27,695 $9,231 1.8%
Total
operating
expenses $87,000 $87,500 $89,670 $264,170 $88,057 17.5%
Net
profit $60,000 $65,000 $64,300 $199,330 $63,100 12.5%
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In addition, the company's accountant has advised it to plan on a 3 percent overall inflation rate next
year. Taking these factors into consideration, A&A Pool Supply Company figures its expenses as
shown in the preliminary budget (Table 2).
− Salaries will be raised by 5 percent (.05). Salary raises are calculated by multiplying
prior salary expenses ($33,000) by 1.05, equaling budgeted salaries of $34,650.
− The annual insurance expense of $1,700 will be increased by $2,400 to provide for
additional medical coverage, so will now be budgeted at $4,100.
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Operating expenses
− Telephone and utilities expenses will be budgeted for $7,683. This figure includes
average annual cost of $6,183 plus the $1,500 expected increase. (Average annual
cost is used because the amount fluctuated over the three years.)
− Legal and accounting expenses increased 6 percent each year. To compute legal and
accounting expenses for the budget, the company adds a 6 percent growth factor to
the 3 percent inflation rate (totaling 9 percent) and multiplies one plus this rate (1.09)
by legal and accounting expenses in Year 3, $3,800. Legal and accounting expense
are then budgeted for $4,142 (3,800 = 4,142).
Estimated office, legal and accounting expenses show an expected 3 percent inflation increase. As
these expenses are steadily rising, the highest and most recent figures are used to compute budget
figures.
Step 3: Calculate gross profit margin. Gross profit margin is the sum of net profit and total operating
expenses, computed by working the preliminary budget backwards. A&A Pool Supply Company's
gross profit margin is obtained by adding net profit of $65,000 to operating expenses of $95,119,
equaling $160,119.
Step 4: Estimate sales revenue. To target sales, the gross profit margin should be analyzed. Income
statements in Table 1 show that A&A Pool Supply Company has experienced a gross profit margin
equal to 30 percent of sales for three continuous years. Since a gross profit margin of $160,119 is
expected to equal 30 percent of net sales, then targeted net sales should equal $533,730 (160,119 .3
= 533,730).
Step 5: Adjust figures. If the preliminary figure for targeted net sales seems realistic, the budget is
complete. If generating the amount of targeted net sales will be a problem, the preliminary budget
must be reviewed and adjusted. A&A Pool Supply Company is uncomfortable with the preliminary
results; it does not believe it can realistically generate sales of more than $525,000. To derive a more
realistic budget, it decides to
− Choose a similar but less expensive employee benefit package with a higher
employee deductible for medical insurance to reduce benefits expenses by $1,200.
The new figure is $2,900.
After making the above adjustments to its budget (reflected in Table 3), the company's new gross
profit margin is $156,919 (65,000 + 91,919). To compute the targeted sales, the company divides the
gross profit margin by 30 percent for a targeted sales of $523,063. This figure is within the
company's limit of $525,000.
With careful planning and monitoring, A&A Pool Supply Company can achieve its targeted profit of
$65,000.
The annual budget may have to be altered during the year to reflect changing circumstances. There
may be a sharp rise or drop in one or more variable expenses or in revenues. Often, annual budgets
are divided into smaller monthly or quarterly budgets. Monthly budgets are used to measure actual
results against budgeted goals.
For companies with several departments or work functions, the annual budget should be expanded
into a master budget. A master budget consists of a group of separate but interconnected budgets. A
company with several departments will have separate sales, production, inventory, marketing and
personnel budgets for each department. These budgets will depend on and contribute to the
company's overall plans. For example, sales projections must take into account inventory levels.
Inventory planning must be coordinated with the production department. In order to add employees
during peak production periods, the production department must depend on the personnel
department.
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Table 3 -- A & A Pool Supply Company
Final Budget, Year 4
Operating expenses:
A budget is an indispensable tool for converting plans into a successful reality. The budget helps
focus your thoughts on the direction in which you are headed. It indicates how much cash you have
to spend, your expenses and how much you need to earn. By planning on paper first, you minimize
the risks associated with your business endeavor. A good budget can build morale by helping you
organize, communicate and motivate employees to do their part in achieving the company's financial
goals.
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Budgeting requires you to consider your basic objectives, policies, plans and resources.
− It helps you to ensure that proper controls and evaluation procedures are established
throughout your company.
− It provides a plan so that all of you know where you are going, as well as why, how,
when and with whom.
In short, the budgeting process is a valuable tool in planning, income and expense.
You can prepare a budget to cover practically any time period. Usually, a one-year budget is
developed. In most cases, it is projected on a quarterly basis, with each quarter detailed in months
(sometimes weeks). It is also possible to prepare budgets for two, three and five years. Anything
beyond five years generally is impractical.
The following simplified examples give you an idea of the various interrelations developed in the
budgeting process. (These figures are relative to one given set of values. Of course, different
volumes of business would determine different costs and thus affect the realizable profits.) Using
these concepts as a framework, you and your staff can set up your own comprehensive profit-
planning budget.
A comprehensive budget picture begins with the sales budget. Other budgets are related directly or
indirectly to this budget. Table 4 is a sales forecast in units.
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Table 4
Sales budget in units for the year ended December 31, 19__
Assume you sell a single product with a sales price of $10. Your sales budget in terms of dollars
would look like Table 5.
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Table 5
Sales budget in dollars for the year ended December 31,19__
Say the estimated per unit cost of the project is $1.50 for direct material, $2.50 for direct labor and
$1.00 for manufacturing overhead. Table 6 reflects applying unit costs to
the sales budget in units.
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Table 6
Cost of goods sold budget for the year ended December 31, 19__
Direct
labor 92,500 17,500 21,250 25,000 28,750
Manufacturing
overhead 37,000 7,000 8,500 10,000 11,500
Later, before a cash budget can be compiled, you must know the estimated cash requirements for
selling expenses. Therefore, you prepare a budget for selling expenses and another for cash
expenditures for selling expenses (total selling expenses less depreciation) as shown in Table 7 and
8.
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Table 7
Selling expenses budget for the year ended December 31, 19__
Table 8
Selling expenses budget cash requirements for the year ended
December 31, 19__
Total
selling
expenses
less
deprec-
iation 90,000 17,500 20,875 24,250 27,375
Office
expense 900 225 225 225 225
Cash
require-
ments 89,100 17,275 20,650 24,025 27,150
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Basic information for an estimate of administrative expenses for the coming year is easily compiled.
Again, from that budget you can estimate cash requirements for those expenses to be used
subsequently in preparing the cash budget (see Tables 9 and 10).
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Table 9
Administrative expenses budget for the year ended
December 31, 19__
Bad debt
expense 3,700 700 850 1,000 1,150
Other
expenses 3,700 700 850 1,000 1,150
Total 37,000 7,000 8,500 10,000 11,500
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Table 10
Administrative expenses budget-cash requirements
for the year ended December 31, 19__
Estimated
adminis-
trative
expenses 37,000 7,000 8,500 10,000 11,500
Less bad
debt
expenses 3,700 700 850 1,000 1,150
Cash
require-
ments 33,300 6,500 7,650 9,000 10,350
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Now, from the information gathered so far, you can proceed to prepare the budget income statement.
Assume you plan to borrow $10,000 at the end of the first quarter. Although payable at maturity of
the note, the interest appears in the last three quarters of the year. The statement will resemble Table
11.
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Table 11
Budgeted income statement for the year ended
December 31 19__
Cost of
goods sold 185000 35000 42500 50000 57500
Gross
margin 555000 105000 127500 150000 172500
Operating expenses
Interest
expense 450 150 150 150
Income
taxes 57550 10500 12975 15600 18475
Federal
income
tax (25%
average) 14388 2625 3244 3900 4619
Estimating that 90 percent of your account sales is collected in the quarter in which those sales were
made, 9 percent is collected in the quarter following the quarter in which the sales were made and 1
percent is uncollectible, your accounts receivable budget of collections will look like Table 12.
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Table 12
Budget of collections of accounts receivable
for the year ended December 31, 19__
4th Qtr.
sales
19-0 6,000 6,000
1st Qtr.
sales
19-1 69,300 63,000 6,300
2nd Qtr.
sales
19-1 84,150 76,500 7,650
3rd Qtr.
sales
19-1 99,000 90,000 9,000
4th Qtr.
sales
19-1 103,500 103,500
Going back to the sales budget in units, prepare a production budget in units. Assume you have
2,000 units in the opening inventory and want to have on hand at the end of each quarter the
following quantities: first quarter, 3,000 units; second quarter, 3,500 units; third quarter, 4,000 units;
and fourth quarter, 4,500 units (see Table 13).
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Table 13
Production budget in units for the year ended
December 31, 19__
Sales
requirements 7,000 8,500 10,000 11,500
Plus ending
inventory
requirements 3,000 3,500 4,000 4,500
Total
requirements 10,000 12,000 14,000 16,000
Less
beginning
inventory 2,000 3,000 3,500 4,000
Production
requirements 8,000 9,000 10,500 12,000
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Next, based on the production budget, prepare a budget to show the purchases needed during each of
the four quarters, expressed in dollars. Take the production and inventory figures and
multiply them by the cost of material (previously estimated at $1.50 per unit). You could prepare a
similar budget expressed in units (see Table 14).
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Table 14
Budget of direct materials purchases
for the year ended December 31, 19__
Required for
production 12,000 13,500 15,750 18,000
Required for
ending inventory 4,500 5,250 6,000 6,750
Less beginning
inventory 3,000 4,500 5,250 6,000
Suppose you pay 50 percent of your accounts in the quarter of the purchase and 50 percent in the
following quarter. Carryover payables from last year were $5,000. Since any discounts given to you
by your suppliers (net purchase discount) were figured into the $1.50 unit cost estimate, purchase
discounts do not appear in the payment budget. Thus your payment budget will come out like Table
15.
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Table 15
Payment budget for the year ended December 31, 19__
4th Qtr.
sales
19-0 $5,000 $5,000
1st Qtr.
sales
19-1 13,500 6,750 $6,750
2nd Qtr.
sales
19-1 14,250 7,125 $7,125
3rd Qtr.
sales
19-1 16,500 8,250 $8,250
4th Qtr.
sales
19-1 9,375 9,375
Payments
by
quarters $58,625 $11,750 $13,875 $15,375 $17,625
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Taking the data for quantities produced from the production budget in units, calculate the direct
labor requirements on the basis of units to be produced. (The number and cost of labor hours
necessary to produce a given quantity can be set forth in supplemental schedules.) (See Table 16.)
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Table 16
Direct labor budget cash requirements for the year ended
December 31, 19__
Direct
labor
cost 98,750 20,000 22,500 26,250 30,000
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Now outline the items that make up your factory overhead, and prepare a budget as shown in Table
17.
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Table 17
Manufacturing overhead budget-cash requirements
for the year ended December 31, 19__
Production
units 39,500 8,000 9,000 10,500 12,000
Manufact-
uring
overhead
expenses $39,500 $8,000 $9,000 $10,500 $12,000
Less
deprec-
iation 2,800 700 700 700 700
Cash
require-
ments $36,700 $7,300 $8,300 $9,800 $11,300
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Figure the cash payments for manufacturing overhead by subtracting depreciation, which requires no
cash outlay, from the totals above, and you will have the breakdown shown in Table 18.
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Table 18
Manufacturing overhead budget for the year ended
December 31, 19__
Heat and
power 10,000 1,000 2,500 3,000 3,500
Factory
supplies 5,300 1,000 1,500 1,800 1,000
Property
taxes 2,000 500 500 500 500
Deprec-
iation 2,800 700 700 700 700
Superint-
endent 11,400 2,800 1,800 2,500 4,300
Now comes the all-important cash budget. Put it together by using the collection of accounts
receivable budget, selling expenses budget-cash requirements, administrative expenses budget cash
requirements, payment of purchases budget, direct labor budget cash requirements, and
manufacturing budget cash requirements. Take $15,000 as the beginning balance and assume that
dividends of $20,000 are to be paid in the fourth quarter (see Table 19).
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Table 19
Cash budget for the year ended December 31 19__
Beginning
cash
balance 15000 15000 16987 26812 40012
Cash
collect-
ions 361950 69000 82800 97650 112500
Total 376950 84000 99787 124462 152512
Cash
payments
purchases 58625 11750 13875 15375 17625
Direct
labor 98750 20000 22500 26250 30000
Manufact-
uring
overhead 36700 7300 8300 9800 11300
Selling
expense 89100 17275 20650 24025 27150
Adminis-
trative
expenses 33300 6300 7650 9000 10350
Federal
income
tax 14388 14388
Interest
expenses 450 450
Loan
repayment 10000 10000
Cash
surplus 6987
Bank
loan
received 10000 10000
Ending
cash
balance 25637 16987 26812 40012 25637
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Now you are ready to prepare a budget balance sheet. Take the account balances of last year and
combine them with the transactions reflected in the various budgets you have compiled. You will
come out with a sheet resembling Table 20.
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Table 20
Budgeted balance sheet December 31, 19__
19-- 19--
Current assets
Inventory
Fixed assets
Current liabilities
accounts payable 9,375 5,000
Shareholders' equity
In order to make the most effective use of your budgets, you will want to establish reporting devices.
These will include periodic reports and reviews on both efforts and accomplishments. It is through
comparing actual performance with budgeted projections that you maintain control of operations.
Your company should be structured along functional lines, with well-identified areas of
responsibility and authority. Then, depending on the size of the company, the budget reports can be
prepared to correspond with the organizational structure.
Two typical budget reports are shown in Table 21 to demonstrate various forms these reports may
take.
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Table 21
Report of actual and budgeted sales for the year ended
December 31, 19__
Variations from
budget (under)
----------------------
Actual sale Budgeted sales Quarterly Cumulative
1st $ $ $ $
quarter
2nd
quarter
3rd
quarter
4th
quarter
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Table 21
Budgeted report on selling expenses for the year ended
December 31, 19__
+-------+--------+---------+--------+--------+----------+--------
|Budget | Actual |Variation| Budget | Actual |Variations|
| this | this | this | this | this | this |
|month | month | month | to date| to date| to date | Remarks
|-------|--------|---------|--------|--------|----------|--------
| | | | | | |
+-------+--------+------------------+--------+----------+--------
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The SBA offers an extensive selection of information on most business management topics, from
how to start a business to exporting your products.
This information is listed in The Small Business Directory. For a free copy contact your nearest
SBA office.
SBA has offices throughout the country. Consult the U.S. Government section in your telephone
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Many federal agencies offer publications of interest to small businesses. There is a nominal fee for
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and other services targeted to small businesses. To get their publications, contact the regional offices
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A librarian can help you locate the specific information you need in reference books. Most libraries
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have other resources, such as
− Books -- Many guidebooks, textbooks and manuals on small business are published
annually. To find the names of books not in your local library check Books In Print,
a directory of books currently available from publishers.
In addition to books and magazines, many libraries offer free workshops, lend skill-building tapes
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