signature tower

premium apartments
greenways road, chennai
june 2009

A4 architecture RED
research+design

A3 architecture RED
research+design

architecture RED
 Project Brief

CLIENT BRIEF
• To develop a premium and exclusive apartment tower.
• To maximise the dramatic sea view & river view
• A unique design with clear USP.
• Well designed green spaces.
• Good natural lighting and ventilation for all units.
• A high end clubhouse with a swimming pool as amenities.

DEVELOPMENT PARAMETERS
sq. m. sq. ft. acres
Plot Area 4236.27 45599.21 1.05

Frontage 96 m

Jurisdiction CMDA

Abutting road Greenways Road

Height Permissible 60 m

No. of Floors 20

FSI permissible 2.5 (+ 1Premium)

ys Road
Greenwa
OSR 10% 423.627 sq.m.

Greenways Road Setbacks (For 60m ht) 12 m

Ground Coverage (Max. for 2.5 FSI) 30% 1270.881

Building Footprint (Stilt) 936.5 sq.m.

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Target BUA (with 2.5 FSI) 10590 sq.m. (14 floors of 780 sq.m. each)
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Target BUA (with 3.5 FSI) 14827 sq.m. (19 floors of 780 sq.m. each)
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Stipulated12 m setback

architecture RED
 Regional Context

erukancheri high road Distance from project site

Public transport hub

tiruvottiyur
puzal lake
Mofussil Bus Terminus 2.3 km
Adyar Bus Terminus- 3 km
Mandaveli Bus Terminus- 1 km
Tiruval Airport -10 km
lur high
ad Central Railway Station - 13km
ro

ambatur estate
perambur Mandaveli MRTS - 1.5 km

george town Commercial hubs

Citi Centre - 3km

Mount road -4 km
chennai central park town T. Nagar - 4 km
anna nagar
tirutani road egmore Leisure and entertainment
koyambedu

Adyar Poonga- 1 km
Marina Beach -3 km
Elliots Beach-3 km
chennai - bangalore t nagar
porur vadapalani
highway poonamallee mylapore thirumylai Hospitals
bay
alwarpet mandaveli of Malar Hospital -1km

10 km radius
arakonam road
bengal BSS Hospital -.5 km
greenways road
Billroth - 2 km
chembarakkam project site
lake
guindy Major junctions
air port adyar
NH4 kunrathur
Poonamallee -7.5km
besant nagar Kathipara - 8 km
velachery Park Town -13 km
sriperumbudur
Gemini Flyover - 4 km
chennai
Mylapore -1 km
bypass road
High-end Residential
OMR ECR
neighbourhoods
NH45
Besant Nagar -3km
Alwarpet -2km
tambaram MRC Nagar -2km
State Highway
National Highway
Intra-city roads
MRTS Route

architecture RED
 Local Context

ore
lap
my

Beach
er
rn

to
co
r r y’s

Marina
o pa
t
Mandaveli

Adyar Poonga MRC Nagar

ann Alwarpet
a sa
lai

2 k m ra d i u s
Bay
of
Bengal
Adyar

Adyar River Building Heights

to besant nagar

3 mts
6 mts
9 mts
12 mts
15 mts
Theosophical Society
18 mts

21 mts

24 mts
27 mts
30 mts
33 mts
36 mts
>39 mts

architecture RED
 12
11 Site Context

10 Adyar Poonga
Corporation
Ground
Project Site

ays Road
3 4 Greenw

Greenways Road
4 5 3
8

6
1
7
d
oa
hRk
mu
sh
De

2
ai
bh

1 Andhra Mahila Sabha

rg a

2 MGR Janaki College

Du

3 Church
4 Church
9 5 Raj Palace Sundar Hotel
6 Govt. Music College
7 Canara bank Quarters
8 Petrol bunk
9 Govt. Law University
10 Fishing Corporation
6 11 Raja Muthiah School
12 Hari Shree Vidyalaya
Greenways Signal Junction
Multi Storeyed Buildings (>G+3)
Civic Amenities
Educational
Religious
Adyar River
Residential

architecture RED
Site Photographs

architecture RED
Site Photographs

architecture RED
 Climate Analysis

north
rest
of
the year

june21 june21

18:38 am
12:00 am
5:44 am
E
W
west proposed east
site
17:48 am 6:26 am
12:00 am
dec 21 dec 21

prevailing winds
key
may wind movement
to sun
september
south equniox (mar & sep)

north rest
summer wind movement of sun path diagram N
jan feb mar apr may jun jul aug sep oct nov dec the year 330
10º
30
39 38 20º
NW
35 38 35 34 NE
30º key
33 32
30 31 30 29 40º
300 60 Annual variation
temperature in degree C june21 50º june21
28 27 26 18:38 am 5:44 am june 21
26 26 26 60º
24 equniox (mar & sep)
22 22 21 70º
20 20 dec 21
80º
Time
west east
W E 00-02
03-05
06-08
rainfall 09-11
12-14
dec 21 dec 21 15-17
17:48 am 6:26 am 18-20
240 120
21-23
precipitation in mm prevailing winds SW
SE
may
to 210 150
38 10 7 15 28 37 91 118 119 308 355 138
september S
south

architecture RED
 Site Opportunities

Location
The site is located at a major intersection
and is in close proximity to a number of
high-end residential neighbourhoods.

Views
The upper levels of the proposed building
can capture views of the sea, the ecological
park- Adyar Poonga and the Adyar river.

Low rise surroundings

The low rise surroundings offer an opportu-
nity to create a signature tower which can
define the architecture of the neighbour-
hood.
ar
To MRC Nag Iconic Status
The site lies at a intersection of major
streets, thus offering an opportunity to
To Alwarpet create an iconic architecture at the end of
these streets.

Views towards natural features

- park, river and sea from
upper floors
ar
ag

Critical junction
N
nt
a
es

Low rise immediate neigh-

B

bourhood
To

Open space relationship

across the street

Location central to high-end

residential neighbourhoods

architecture RED
 Site Constraints

Noise Levels
High noise and traffic levels due to the site
being located at a busy intersection.

Geometry
The irregular site geometry reduces effi-
cient usage of the plot.

Surrounding Neighbourhood
The immediate neighbourhood does not
have a distinct character and is primarily
low-income.

Lack of Privacy
The site does not have privacy or a buffer
from the main road.

Irregular site geometry

Congested Junction

High noise levels and no

privacy

Heavy traffic

architecture RED
 Concepts

Green Space Relatioships A green space abutting the main road re- Iconic Architecture The site located at a prime intersection, has
served for OSR ensures that the building the scope to be viewed from several van-
has a buffer from the main road. This OSR tage points. This building is thus designed
green is drawn in to the building at the stilt to be iconic landmark, a signature in terms
level and ties together the site landscape of form and scale to take advantage of
to ensures that the units overlook green these views.
spaces.

architecture RED
 Concepts

Breaking down the scale

using a spiralling form

The iconic form breaks down the scale at

the intersection and allows for scenic views
at different levels. It vertically distributes
landscaped gardens to create usable ter-
races at intermediate levels by virtue of the
spiraling mass.

architecture RED
 Unit Organization

Unit Organ

Typical Units
Duplex Unit 1
Duplex Unit 2

Typical UnitsPremium Units

Duplex Unit 1
architectureRED
Duplex Unit 2