BBDM1013 Business Communication: Chapter 1 - 1

BBDM1013 Business
Communication
Chapter 1 - 1
Coursework (50%):
Individual Assignment (100 marks)

Individual Presentation (100 marks)
You need 50 marks in order to pass coursework.
Final Examination (50%):

• Answer ALL 4 Essay Questions (100 marks)
You need 50 marks in order to pass Final Exam.
Chapter 1 -
Point of Contact:
Whatsapp: 012-5586900
Email:
p2520@tarc.edu.my
Chapter 1 -
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 -
Chapter 1
Achieving Success Through

Effective Business
Communication
Chapter 1 - 5
Learning Objectives
1. Understand why communication matters

2. Define professional communication
3. Explore the communication process
4. Review communication technology
Chapter 1 - 6
Understanding Why
Communication Matters
Chapter 1 - 7
For Your Career
•Pursue Ambitions
•Express Ideas
Chapter 1 - 8
For Your Company
Conversations
Marketplace Ties
and Trends
Productivity Financial
and Problems Outcomes
Chapter 1 - 9
For Your Company
Potential
Decision Making
Problems
Marketing Employee
Messages Engagement
Chapter 1 - 10
Effective Communication
•Practical
•Factual
•Concise
•Clear
•Persuasive
Chapter 1 - 11
Communicating as
a Professional
Chapter 1 - 12
What Employers Expect
Today’s employers expect you to be competent at a wide

range of communication tasks:
•Organizing ideas and information logically and

completely
•Expressing ideas and information coherently and
persuasively
•Actively listening to others
Chapter 1 - 13
•Communicating effectively with people from diverse

backgrounds and experiences
•Using communication technologies effectively and

efficiently
•Following accepted standards of grammar, spelling, and

other aspects of high-quality writing and speaking
Chapter 1 - 14
•Communicating in a civilized manner that

reflects contemporary expectations of business
etiquette
•Communicating ethically, even when choices
aren’t crystal clear
•Managing your time wisely and using resources
efficiently
Chapter 1 - 15
Communicating in an
Organizational Context
Upward
Downward Formal Horizontal
Interaction Informal Grapevine
Social Media
Chapter 1 - 16
Formal Communication
Formal Communication
Types Remarks Examples
Downward Instruction from Superior to Senior Manager instructs

subordinate Sales Executive to design
a flyer
Upward Subordinate reporting to Superior An Account clerk reports

to Account Manager
Lateral Interaction between persons of similar Meeting attended by all

rank Branch Managers
Exploring the
Communication Process
Chapter 1 - 19
Communication Model
1. Sender has an idea
2. Sender encodes the idea
3. Sender produces the message
4. Sender transmits the message

Chapter 1 - 20
Communication Model
5. Audience receives the message
6. Audience decodes the message
7. Audience responds to the message
8. Audience provides feedback

Chapter 1 - 21
Communication Barriers
Noise and Competing

Distractions Messages
Message Channel
Filtering Breakdowns
Chapter 1 - 22
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 -
Audience Mindset
•Receiving
•Decoding
•Responding
Chapter 1 - 24
E.g. of culture influence in
encoding
ENGLISH STATEMENT ACTUAL MEANING
MADE BY JAPANESE PERSON IN AMERICAN
I see. No.
Ah. No.
Ah-hah. No.
Yes. No.
That is difficult. That is completely impossible.
That is the stupidest thing I ever

That is very interesting.
heard.
We will feed your proposal to a
We will study your proposal.
goat.
Chapter 1 -
Social Communication
Business Business
Communication 1.0 Communication 2.0
“We talk, you listen” “Let’s have a conversation”
Chapter 1 - 26
Business Communication
2.0 Model
Traditional Hybrid Social Media

Approach Method Approach
Strategic Customer Project

Policies
Plans Support Updates
Chapter 1 - 27
Using Technology in
Business Communication
Chapter 1 - 28
https://answergarden.ch/1665431
Maintain Perspective
•Getting Tasks Done

•Communicating
Chapter 1 - 30
Information Overload
Less More
Productive Stressful
Chapter 1 - 31
Productivity Issues
•Policies
•Guidelines
•Training
Chapter 1 - 32
Reconnect with People
Maintaining
Relationships
Solving Tough
Problems
Chapter 1 - 33

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BBDM1013 Business

Individual Assignment (100 marks)

You need 50 marks in order to pass coursework.

Final Examination (50%):

You need 50 marks in order to pass Final Exam.

Achieving Success Through

1. Understand why communication matters

Today’s employers expect you to be competent at a wide

•Organizing ideas and information logically and

•Communicating effectively with people from diverse

•Using communication technologies effectively and

•Following accepted standards of grammar, spelling, and

•Communicating in a civilized manner that

Downward Formal Horizontal

Interaction Informal Grapevine

Downward Instruction from Superior to Senior Manager instructs

Upward Subordinate reporting to Superior An Account clerk reports

Lateral Interaction between persons of similar Meeting attended by all

2. Sender encodes the idea

3. Sender produces the message

4. Sender transmits the message

6. Audience decodes the message

7. Audience responds to the message

8. Audience provides feedback

Noise and Competing

That is difficult. That is completely impossible.

That is the stupidest thing I ever

Traditional Hybrid Social Media

Strategic Customer Project

•Getting Tasks Done

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