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    Advocacy vs. Lobbying & Campaigning: What'S The Difference?

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    Ariane Angeles
    Advocacy, lobbying, and campaigning aim to initiate policy changes, but through different processes. Advocacy seeks to change attitudes and practices by raising public awareness, lobbying specifically aims to influence decision-makers through formal and informal engagement, and campaigning combines lobbying with public events and media efforts to build support for an issue. All three involve identifying stakeholders, developing messages and strategies, forming partnerships, and monitoring outcomes to achieve policy or spending changes.

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    Advocacy vs. Lobbying & Campaigning: What'S The Difference?

    Uploaded by

    Ariane Angeles
    60 views2 pages
    Advocacy, lobbying, and campaigning aim to initiate policy changes, but through different processes. Advocacy seeks to change attitudes and practices by raising public awareness, lobbying specifically aims to influence decision-makers through formal and informal engagement, and campaigning combines lobbying with public events and media efforts to build support for an issue. All three involve identifying stakeholders, developing messages and strategies, forming partnerships, and monitoring outcomes to achieve policy or spending changes.

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    Advocacy-vs.-lobbying-and-campaigning

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    Advocacy, lobbying, and campaigning aim to initiate policy changes, but through different processes. Advocacy seeks to change attitudes and practices by raising public awareness, lobbying specifically aims to influence decision-makers through formal and informal engagement, and campaigning combines lobbying with public events and media efforts to build support for an issue. All three involve identifying stakeholders, developing messages and strategies, forming partnerships, and monitoring outcomes to achieve policy or spending changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views2 pages

    Advocacy vs. Lobbying & Campaigning: What'S The Difference?

    Uploaded by

    Ariane Angeles
    Advocacy, lobbying, and campaigning aim to initiate policy changes, but through different processes. Advocacy seeks to change attitudes and practices by raising public awareness, lobbying specifically aims to influence decision-makers through formal and informal engagement, and campaigning combines lobbying with public events and media efforts to build support for an issue. All three involve identifying stakeholders, developing messages and strategies, forming partnerships, and monitoring outcomes to achieve policy or spending changes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    ADVOCACY VS. LOBBYING & CAMPAIGNING: WHAT’S THE DIFFERENCE?

    Campaigning, advocacy and lobbying are a range of tools, mechanisms, initiatives, processes and/or
    organised actions to initiate and promote changes in policies, programmes or spending

    Advocacy Lobbying Campaigning

    Actions that aim to change Strategic, formal and informal means Actions, events and activities to
    attitudes, policies and of influencing specific decision achieve a change and to raise
    practices makers on an specific issue awareness on a specific issue working
    more widely across organised groups
    or people

    The aim of advocacy, lobbying and campaigning is similar, but the processes are different

    Advocacy is any plan that Lobbying is one kind of advocacy with Campaigning includes lobbying those
    attempts to influence policy the goal of persuading governments in power to make changes, and a
    makers and stakeholders and its leaders to take a particular combination of a number of actions to
    through activities designed to position about a specific piece of build public support for change
    increase public attention legislation

    Awareness raising Partnerships


    Research
    Campaigning
    Public events: demonstration,
    Lobbying petitions, vigils and exhibitions
    Distribution of brochures and posters
    Face-to-face meetings and discussions
    Publicity
    Direct incentives and diplomacy
    LOBBYING
    Personal letters
    Activities and Events
    Policy analysis
    Delivering messages through the media Working in coalitions

    1
    PREPARATION

    Who can affect decision


    What do you want to making? Which other
    change? Who are you organisations have the
    trying to influence? same aims?
    Identify the problem / the Identify & involve allies,
    target(s) / key decision- organise partnerships and
    PREPARATION

    makers agree roles

    Monitoring
    &
    evaluation

    IMPLEMENTATION
    What to do? How to do
    What is your message? it?
    Who will do it ?

    IMPLEMENTATION
    Identify and mobilise the
    Set goals and objectives required resources
    Strategy/Actions Carry out a set of planned
    activities (Action plan)

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