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    MKT 423 Assignement - Tahrin

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    Imrul Chowdhury
    The document summarizes the differences between ancient and modern branding strategies. In ancient times, branding primarily involved using a unique name and sometimes symbols to identify a business. Today, branding incorporates slogans, logos, celebrity endorsements, and jingles to directly appeal to consumer emotions. The document uses Coca-Cola as an example, noting that while it once used simple slogans and descriptions, it now utilizes social media marketing through hashtags to connect with millions of consumers digitally and set a benchmark for emotional marketing.

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    MKT 423 Assignement - Tahrin

    Uploaded by

    Imrul Chowdhury
    35 views3 pages
    The document summarizes the differences between ancient and modern branding strategies. In ancient times, branding primarily involved using a unique name and sometimes symbols to identify a business. Today, branding incorporates slogans, logos, celebrity endorsements, and jingles to directly appeal to consumer emotions. The document uses Coca-Cola as an example, noting that while it once used simple slogans and descriptions, it now utilizes social media marketing through hashtags to connect with millions of consumers digitally and set a benchmark for emotional marketing.

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    MKT 423

    Original Title

    MKT 423 Assignement- Tahrin

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    The document summarizes the differences between ancient and modern branding strategies. In ancient times, branding primarily involved using a unique name and sometimes symbols to identify a business. Today, branding incorporates slogans, logos, celebrity endorsements, and jingles to directly appeal to consumer emotions. The document uses Coca-Cola as an example, noting that while it once used simple slogans and descriptions, it now utilizes social media marketing through hashtags to connect with millions of consumers digitally and set a benchmark for emotional marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views3 pages

    MKT 423 Assignement - Tahrin

    Uploaded by

    Imrul Chowdhury
    The document summarizes the differences between ancient and modern branding strategies. In ancient times, branding primarily involved using a unique name and sometimes symbols to identify a business. Today, branding incorporates slogans, logos, celebrity endorsements, and jingles to directly appeal to consumer emotions. The document uses Coca-Cola as an example, noting that while it once used simple slogans and descriptions, it now utilizes social media marketing through hashtags to connect with millions of consumers digitally and set a benchmark for emotional marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Assignment

    MKT 423: Brand Management

    Submitted by:
    Tahrin Ahmed Shoily
    BRAC Business School
    ID: 17204005
    Section: 01

    Submitted to
    Afsana Akhter
    Assistant Professor, (BRAC Business School)
    BRAC University

    Submission date: 15th July, 2020


    Comparing Ancient time Branding with Present time Branding

    Branding is the practice of differentiating a business from its competitors with the usage of
    symbols, logo and slogans. If marketing is presenting someone to buy your product, Branding is
    the reason the consumer will purchase your product.

    During ancient times, Promotion, Branding, Advertising was not so much famous like today but
    the utilization of hawkers for promotion of goods was visible in Egypt and Babylon. Usage of a
    name which is unique in the market would have been enough for a business to represent its brand
    on earlier days, sometimes it also includes symbols which creates an identity for the brand in the
    market.

    Today, the businesses do not restrict their Branding strategy to a unique name only but now it
    includes Slogans, Logos, Advertising with a celebrity and jingles. Branding is now the way of
    directly communicating with the emotions of the consumers. A consumer becoming loyal to their
    brand is the success of a good brand analyst.

    Brand: Coca-Cola

    Earlier days, Coca-Cola one of the


    world’s most popular brands used to
    come up with a slogan and description
    only for their advertisements and
    branding

    Communication that time was mainly based on poster or advertisements in the newspapers,
    magazines. Therefore, certain words of description were enough to describe their brands. Visual
    representation was not emphasized at that time.
    But as time goes and businesses develop, we see a noticeable change as the companies upgrade
    its branding strategies.

    Coca-Cola came up with their new “Hash-tag” marketing through social media which eventually
    connects millions of consumers though the online platform. From colorful logos to printing
    different names in the bottling labeling of coke.

    Coca-Cola has been quite successful to connect the consumers through emotional marketing.
    The initiative of Coca-Cola through Digital marketing has set a benchmark for its competitors in
    the upcoming future.

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