Three Components of lndividU_

.
al _creativity '
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Thrtt Compo1ttnts _of _
Ct'eattii(y. ' ·.
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and lftltUtt1\JI' fn,bgin.att~~ty ~ C l
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Creatlvi'ty

rtdtifl~tt i mort • ~
thin ,,tnrtitC
The Thr ee Co mp one nts of CreatiVity
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Expertise· is~in a word . knowledge -

cal, proce dural, an.d intellectual
tech.ni_ 1

Expertise
The Th ree Components of Creativity

- Not all motivation is created ~ua l. An

_~ inner,passion to solve the problem at
Motivation - , II ' , '

_: handi 1:e,ads to solu1tions far more

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creative ·t"an do e.xtemal rewards.

such as ·m()ne~ ~
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Cre,ative ttdniking SkiUs diete,rmine

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Three Comp,011',&,:tlts of Individual Creativity

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Ama'bile
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• Expertise pertains to koOwJ@'dSeof technica l, procedu ral
and intellec tual a,spe~cts. __:,:·,ttn:·:1tii;ht:tJlrjj:ii -i·: ,'
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Three Comp onent s of Individual Creativity

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• Manag er can influence all the 3' t,hrough work

place practices . I' ,
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a) Gettin g the rjghtm q.t~~ - _ --:-_ _ !l ' i i;, :1

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hglnr iei's Mind W ·. Exper ience

FmedOm · ¢::; · ~ Discip line

,.., ¢=$ Profes sional ism

~~ ~ Plar,,, ing
The Three Components of Creativity
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• Creativity is found to be th e function o,f three, c6,rn1ponents.

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• Man.ager has to influence these compon1ents, by varying work

place conditions and practices.

• Expe:rtis,e- Knowledge base and experie,nc,e

• Creative-Thinking Skills . ;1:1'

• Motivation : Intrinsic motivatio:n

Source : Resea~ch paper: by Ter,esa M Amabile

"How to Kill Creativity", HBR 1998.
 t , ,,--c · . ~· r . ,

THE TH,REH CONIPONENT·S OF' CltEATIVITY

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With in t' YCt) u,d r•nd1u ~t Cfri!·~"tivi:~r b~,u h lnt,Ou-1, of th ree (Ol'llip(JIU!IU8,i firl;(l~lft;i1$t1, ·~~tdt.i'Ve...1hlnk1ng skiUJ_ .,
aad m ot ivatit:m. ·C:11n·1111n~,g:crA ~t~lilucr\1(-:,c tbe8 t ·cump,,ncn1tst The ~11.M·Wtr l••:!~11~11•1~:- .pihd:C:w.t.ye~,-·... ·for l,e~ta
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kno-w)edge- -t echtncal, and bnagioatNety peede-
proc,edurat and intenectuat approach Pfoblems..Do
their soluttons.upend ·uw
statut quo? Do they ~e-
~re through dry spells?

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 Characteristics of creative groups
• Transistors devel oped in Bell labs and Br eakth roughs achieved by
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innovation than individuals
• Grou,ps bring great er sum of comp etenc ies, synerg·i;c ,effects
• Group to h.ave right comp osjtio n,, ofit~link ing skill's and1

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;Divergent Th'inki,ng I
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• Creative thinking starts w1 .
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• Many product ideas or soluti'o~ns t.o Gine· 'P~ob 1em 1
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Divergent Thinking
• Creative th-inking sta rts w1it h Div,ergent; t hirin1k:in~
• ·Broad focus
• Many product id,eas or solutions to, one prob:le,m 1
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• So:m,e thing_new • Lateral thinking
• Design thinking
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• Appoint a devil's adv,oc~te to examin e, th1 ' < H'

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1. Use in.formation .a b-o ut tl,c 01r.g an.i :~ t'iio,:ni~$ 1c.,n1,p uiiti;-ve situa tion
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New Product Types

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