Maria Hassan Speech Communication 2020- IBA, Karachi

Institute of Business Administration

Speech Communication, BBA/BS
Spring Semester 2020 - Course Outline
Instructor: Shumaila Omar
To speak and to speak well are two things. Ben Jonson

Speaking in front of larger audience is one of the most commonly reported phobias; the good news-
no reported deaths so far!
For many gossip is fun, group discussion is tough yet stimulating; however, addressing a large
audience is a near-death experience.
Course Description:
Effective oral communication is an essential academic skill. The course aims to enable students use
this skill in their academic and professional careers. It would help students apply the fundamental
elements of interpersonal communication for formal oral speech events. The course is designed to
prepare students to develop adequate oral communication skills that will enable them to communicate
not only in work-related situations, but also in personal domains. Therefore, this oracy-focused
course is designed as a lead up to the more advanced Business Communication course as well as real
communication challenges such as academic presentations and group tasks.
Learning Goal:
Course participants will be able to communicate orally in an effective manner in a range of
formal / academic setting, applying requisite rhetorical modes.

Course Objectives:
The aim of this course is to help students improve their oral communication skills, to build students’
foundation in the core components, and introduce them to modes of rhetoric. The focus is more on
practice than theory- students are expected to learn through application and simulations of real-life
challenges such as impromptu and argumentative speaking.
Learning Outcomes: At the end of the course, students should be able to:
1. analyze and assess effective interpersonal oral communication models.
2. communicate effectively in an academic environment.
3. speak confidently in public.
Methodology:
The course is premised on giving real-life application of the skills learned in the classroom. Each
theoretical component is accompanied with relevant practical exercises. Oral presentation experiences
are heavily integrated throughout the course with a focus on public speaking design and delivery.
Audio-visual aids are also used to assist students in retaining the main points and tips. Short clips of
model speeches and presentations are also shown to make the learning process interesting as well as
useful. Peer learning is encouraged through group discussions. Students also get the opportunity to
learn their strengths and weaknesses by watching their own recorded presentations.
Diversified methodologies as simulations (Panel Discussions, Parliamentary debates and MUNs), oral
presentations (individual & group), and group discussions would be employed to optimize the
learning opportunity

Academic Conduct:
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Maria Hassan Speech Communication 2020- IBA, Karachi

Students are required to adhere strictly to IBA’s rules and regulations, especially attendance and
plagiarism policies. All PowerPoint templates and references must be properly documented.

Students are required to follow the dress code as per IBA rules (see Students’ Handbook). This will
especially be considered on the day of an assessed/unassessed task. Students are required to have
gone through the relevant material provided in the resource pack prior to respective teaching sessions.

Assessment:
Students’ performance will be evaluated on a number of listening and speaking-related tasks. If a
student is absent on the day of any assessed oral activity, (s)he would get a zero on that task. The
course follows absolute grading based on the criteria defined for each task. Assessment plan is
designed to engage you in major modes of rhetoric including, definition, explanation, narration,
information and persuasion

1. Quizzes
Quiz # 1 - Impromptu Speeches
An impromptu is a speech with minimal/ no preparation without any notes or cue cards. You will be
required to deliver an impromptu speech on a randomly picked topic/ issue/ theme.
Quiz # 2 Dramatic/ Interpretive Reading
 Dramatic readings increase students comfort levels with speaking in front of an audience. You will
be required to select a short text (prose/poetry) for a dramatic reading in front of a class of peers.
Quiz # 3 Pantomime
Mime is a non-verbal expression of a narrative or a thought/idea. Pantomime is one of the oldest
forms of theatre performances. With its origin in ancient Greece, the tradition was one of the
dominant genres of Elizabethan drama and Comedia dell’ arte in French theatre. For this quiz,
students would present a group performance on a given theme. Assessment would be divided into two
categories; individual and group.
2. Assignments
Assignment # 1 Oral Documentary – Individual Speeches
A documentary is a nonfictional representation of some aspect of reality. For Assignment 1, you will
have to deliver a three-minute speech to orally document a topic with the help of visual aids such as
pictures and mute videos. The desired outcome is to orient your audience on the subject.
Assignment # 2 Model Parliamentary Debate:
A Parliamentary Debate is modeled around the procedures of the British Parliament. You will
participate in a debate on a pre-announced motion, according to the assigned role i.e. Proposition or
Opposition, following the details guidelines provided by the instructor.
Assignment # 3 - MUN Simulation:
This simulation mandates students to practice on Persuasive Speaking in a highly formal settings.
You will be required to choose a resolution, decide a country to represent for the resolution, present a
3-4 minute formal speech, following the details guidelines provided by the instructor.
3. Exams
Mid Term- Group Presentation – Informative Speeches (20 minutes- Groups of 04)
As a group, you will share the findings of a small scale research you will conduct to inform your
audience about the findings
Final Term- Persuasive Speeches
You will be required to deliver a 5-6 minutes’ persuasive speech, followed by a Q/A session on a
topic of your choice.
Grading Plan:
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Exams Term Exam : Genre: Informative Speaking (Group Presentation) 20%

Final Exam: Genre: Persuasive Speech (Individual Speech with Q&A) 25%
Quizzes (3) 1. Impromptu Speeches (5) 15%
2. Dramatic Reading (5)
3. Pantomime {Group Assessment} (5)
Assignments(3 1. Oral Documentaries - Genre: Narration 10% 30%
) 2. Parliamentary Debates Genre: Argumentation/ Persuasion 10%
3. MUN 10%
Class Assessment based on performance in assigned roles as well as students’ own 10%
Participation initiatives including critical self-reflection
Total 100
Grading Criterion and rubrics for each assessment as well as that of class participation will be shared by
the instructor to enable students prepare and practice accordingly.

Session-wise Course Plan:

Week Topics and tasks Reading & Activities
Session
1 1  Introduction to the course / Needs Assessment
 Ice Breaker- Activity- 30 Seconds’ Response
2  Why do we miscommunicate? Verderber & Verderber
 https://ed.ted.com/lessons/how-to-avoid-miscommunication-katherine- 15th Edition (Chapter 1)
hampsten Articulation Exercise
 Voice Modulation https://www.youtube.com/watch? https://www.youtube.com/watch?v=kSq5lw1qDUk
v=IB6u3kUP238 https://www.youtube.com/watch?v=Ml5tieIioLc
https://www.youtube.com/watch?v=yxyuPO451ZU
Communication:
 Process & Models
 Basic Principles and Patterns
2 3  Stage Fright Video: Stage Fright
https://www.youtube.com/watch?v=K93fMnFKwfI
 Impromptu Speeches’ Structure
Impromptu - Practice (30* 2 = 60 minutes)
i. Topic Choice
_____ is a sham….
ii. Individual Speech
Morality/Nationalism/
iii. Probe/ Counter- arguments by Listeners
Freedom/Justice/ Love/ Beauty/
iv. Feedback by Moderators
Religion/Feminism/
Impromptu speeches: Brainstorming Tips
Peace/Democracy/Patriotism
 Structure: Intro- Body – Conclusion
4 Impromptu Speeches : Assessment Rubric Appended Quiz#1(2 mins/ participant)
GUEST SPEAKER SESSION
3 5 Listening: https://ed.ted.com/on/LlhJzdpW Verderber, Chapter 7
 Different Levels of Listening, Positive and Effective
Listening Dramatic/ Interpretive Reading
 Hindrances, Listener versus Speaker (Quiz # 2)- Introduction
 Listening & Responding:
https://www.slideshare.net/JennycAque/dramatic-
reading
https://www.youtube.com/watch?v=vfrlYx0-B7E -I am the
people
https://www.youtube.com/watch?v=0kDXS4tRZPc

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 Maria Hassan Speech Communication 2020- IBA, Karachi

https://www.youtube.com/watch?v=eng68fGFoAE -She Walks

Language and communication: Verderber, Chapter 3

6  Spoken versus Written Discourse
F  Clarity & Accuracy Fill CP Self-Assessment
https://www.youtube.com/watch?v=tEPX1TWfMgI
3-4 Dramatic/ Interpretive Reading-Practice https://web.facebook.com/urbanintellectuals/videos/1
Oral Documentary-Introduction 0153666014089366/ … Racism
Theme: Undiscovered/ Misunderstood
GUEST SPEAKER SESSION (Feb 06)
4 7 Nonverbal communication: Verderber, Chapter 4
F http://www.dailymotion.com/video/xyzyfm? Mimes
10-11 F search_algo=2#.UWrgj6L-H3c - Shadow Theatre Elocution
10/  The Power of Nonverbal Communication http://www.ted.com/talks/amy_cuddy_your_body_lan
guage_shapes_who_you_are?language=en#t-476141
12/13 11  Body Language & Para Language (DR Read-Declaration of Inde)
 Communicating Through Spatial Arrangements
8 Dramatic/ Interpretive Reading – Quiz # 2 Fill CP Self-Assessment
F
12/

5 9
Presentation/ Speech Imperatives: Verderber,
17-18  Topic Selection - General and Specific Purposes Chapters 12, 13 & 15
 Research - Outlining the Speech Handouts-
19-20  Pre-Talk Checks - Time Management  Term Exam Speech Outline &
 Speech/ Presentation Structure - Transitions Grading Criteria
Overcoming Speech Anxiety , Rehearsing the Speech  Group formation for Midterm
Oral Documentary-Practice
10 Presentation Patterns: Types and Methods of Delivery Verderber, Chapter 16
 Personal Communication Styles Pantomime-
Quiz#3 Pantomime-Introduction – Group Formation
 Assignment 1 Oral Documentary (2.5 mins* 10) Fill CP Self-Assessment
6 11 Assignment 1 Oral Documentary (2.5 mins* 20)
F 24- 12  Parliamentary Debates (Assign# 2)– Introduction Verderber, Chapters 11 & 17
25 Effective openings and closings Fill CP Self-Assessment
 Attention Getter,
26-27  Preparing for ‘Introduction and Conclusion’
7 13 Submission Deadline: Term Exam- Speech Outlines Verderber, Chapter 16
M Informative Speaking
2-3  Types of Informative Speeches PD: (video)
 Guidelines for Informative Speaking
4-12  Use of Visual aids
 Informative Speeches- Practice
14 Logical Fallacies: Racism Video
How to develop an argument – Fill CP Self-Assessment
Parliamentary Debates – Practice
Term examination: Informative Speaking 20 %
All the students should have at least ONE meeting with the instructor before the first TERM exam.
8 15 Persuasive speaking Verderber,
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 Maria Hassan Speech Communication 2020- IBA, Karachi

M 16-  Ethics and Persuasion Chapter 17

17  Methods of Persuasion Fill CP Self-Assessment
 Character, Logic and Passion
M 18- Videos of landmark speeches
19 16 Parliamentary Debates – Assignment # 2 Assignment # 2
9 17 Parliamentary Debates – Assignment # 2 Fill CP Self-Assessment
18 MUN – Introduction, Resolutions for Practice MUN Fill relevant field in CP Self-
Simulation Assessment
https://bestdelegate.com/model-un-made-easy-top-20-
important-terms-to-know-in-committee/
10 19 Managing Q&A sessions Handout
M 24-  The Art of Asking Questions MUN Assessment Rubric
25  Feedback
M 26-  Handling Difficult and Awkward Questions
27  Identifying and Managing Misunderstandings
http://www.businessinsider.com/oprah-winfrey-asks-an-
unorthodox-interview-question-2015-2
20 Press Conferencing Simulation
Presenting arguments extemporaneously
11M 21 MUN- Practice
30-31 MUN Resolutions for Assessed session
AP 1-
2 22 Assignment # 3 : Fill CP Self-Assessment
MUN (20* 2) + Moderated Caucus
12 23 Assignment # 3 :
AP 6- MUN (10* 2) + Moderated Caucus
7 Submission of topics and outlines for final exam
24 Persuasive Speeches- Practice Fill CP Self-Assessment
AP 8-
9
April 6-7 Quiz#3 Pantomime - G&T 4-7 pm
13 25- Persuasive Speeches- Practice
AP 26 -
13-14
AP
15-16

14 27- Recap, conclusion, course evaluation

20-21 28
22-23
All the students should have at least ONE meeting with the instructor to discuss their final Speeches
Final examination (Persuasive Speech)
Persuasive speaking, individual Speeches, 6 mins, 2 mins for Q&A

Essential Reading:
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Maria Hassan Speech Communication 2020- IBA, Karachi

Communicate! 15th edition by Verderber and Verderber 2017

Recommended Readings:
1. The Art of Public Speaking – Stephen E. Lucas, 8th edition
2. Innovation – Tom Gorma. Adams Media Avon, 2010
Reference Books & Resource Material:
1. Speaking, Listening and Learning for Professional Life. 2008. Rob Anderson and G. Michael
Killenberg. Second edition, Oxford University Press
2. Public Speaking for Success: Strategies for Diverse Audiences and Occasions. 2007. Bruce
G. Bryski and Timothy J. Brown. Second edition, Hayden-McNeil
3. Communication Skills Handbook. 2006. Brett Smith
https://www.youtube.com/watch?time_continue=14&v=4-3EyMPzMoo
Course facilitator:

Shumaila Omar is a PhD scholar in Applied Linguistics. She is an adjunct faculty at IBA and IVS,
and has a diverse ELT teaching experience at private and public universities in Karachi. She is also a
CELTA and IELTS trained teacher and has conducted trainings and workshops in Dubai and
Pakistan.

Ms. Omar is an active member of TESOL (USA), IATEFL(UK) and SPELT(Pakistan). Currently, she
is the Chair of Professional Publication Council (PPC) SPELT. Shumaila teaches courses in Writing,
Oral Communication, Business Communication, ESP (English for Specific Purposes) and have also
developed courses in writing and Business Communication.

Her research and writing interests include classroom-based research, learner autonomy, assessment
of language learning, and Critical Discourse Analysis

Contact: somar@iba.edu.pk , Room: City Campus

Counselling Hours:
M&W
T & Th 10:00-11:15, or by appointment
Teaching Assistant: Ahmad Niazi

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Maria Hassan Speech Communication 2020- IBA, Karachi

Revised Semester Plan (April-May 2020)

6-7 * Eulogy1 Discussion Eulogy1

Parliamentary Debate (Assign 2) 01 Motion (Replacement of Pantomime )
*
8-9 Parliamentary Debate (Assign 2) 02 Motions
11 (8:30-9:45) ** Parliamentary Debate (Assign 2) 02 Motions

13-14* Midterm Presentation

15-16 * Midterm Presentation
18(8:30pm-9:45 pm) ** Midterm Presentation
April
20-21* Vlog2- Introduction, Discussion Vlog2 : (Replacement of
Pantomime )
* 3
22-23 Refutation - Introduction, Practice Refutation3 (Replacement
of Pantomime )
25(8:30pm-9:45 pm) ** Vlog2- Introduction, Discussion Vlog2
(Replacement of Pantomime )

27-28* Refutation (Assignment 3) 2.5 minutes /participant

29-30 * Refutation (Assignment 3) 2.5 minutes /participant
May 1 Refutation (Assignment 3) 2.5 minutes /participant
(8:30 pm -9:45 pm) **

4-5* Persuasive Speeches (Revision)

6-7 * Persuasive Speeches Practice
9(8:30-9:45) ** Persuasive Speeches Practice

11-12* Eulogy (Practice)

13-14* PD, Refutation, Oral Documentary
(2nd attempt)
16(8:30-9:45) ** PD, Refutation, Oral Documentary Submission- Eulogy
(2nd attempt)
May
18-19* Vlog-Q/A, Practice
20-21* Final Exam- Topic Selection
23(8:30-9:45) ** Vlog-Q/A, Practice Submission- Vlog

25-26* Final Exam- Assessment Rubric

27-28* Overview
30(8:30-9:45)** Final Exam- Assessment Rubric
* Semester Class timings
** for those who might not attend during regular class time due to internet/ electricity; as a backup,
recordings of all the sessions would be available on LMS.
Submission of recorded videos: YouTube; Students will be required to make their personal You Tube

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Maria Hassan Speech Communication 2020- IBA, Karachi

channel, upload the video there and share the link with the instructor.
https://www.youtube.com/watch?v=t45bV_m6vus

Revised Assessment Plan

Assessment Status
Quizzes 1 1- Impromptu 5%  15%
2 2- Dramatic Reading 5% 
3 3-Eulogy * In Progress
(Replacement of Pantomime) 5%
Assignment 1 1-Oral Documentary 10% 
2 2-Parliamentary Debate 10% In Progress 30%
3 3-Refutation * Not assigned
(Replacement of MUN) 10%
Course Using all platforms including email, On going 5%
Participation** Facebook, class session, Facebook
group, WhatsApp, counselling
hours
Project** Vlog Not assigned 5%
Exam Midterm In Progress 20%
(Informative Group Presentation )
Final (Persuasive Speech) 25%
100%
*Eulogy (Encomion) and Refutation are two higher-order exercises of Progymnasmata
(Classical Rhetoric).
** Class Participation (10% in the original Course outline) has been replaced with two
components- Course Participation (5%) and Vlog (5%)

Speech Communication: Class Participation Self-Evaluation

Name: Class #

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This evaluation sheet allows you to monitor your own participation in class. The class participation
point system is organized as follows:
1. Students receive a maximum of 5 points per day for participation
2. Failure to bring class materials or homework constitutes a 1 point deduction for each item
missing (i.e. no book, no homework=best score of 3)
3. Please rate your daily performance based on a scale of 0-5 and the following factors:

0 = What happened?: absent or no participation

1-2= Treated! This was a bad week …but I was at my desk…I think
3-4 = Dude, I need to do better! Disruptive, sleeping, unprepared and unmotivated,
arrived late.
5-6 = Present and accounted for Generally stayed on task, sometimes volunteered
to answer questions, somewhat prepared, or arrived late.
7-8= It’s all good Stayed on task, positive attitude, motivated, was polite and/or
inquisitive, Demonstrated critical thinking, arrived on time.
9-10 = Medal of Honor: Stayed on task, positive attitude, motivated, very well prepared,
demonstrated critical thinking, arrived on time. .

______ _______
Week 3(Dates: ) Week 4 (Dates: )

______ _______
Week 5 (Dates: ) Week 6 (Dates: )

______ _______
Week 7 (Dates: ) Week 8 (Dates: )

______ _______
Week 9 (Dates: ) Week 10 (Dates: )

______ _______
Week 11 (Dates: ) Week 12 (Dates: )

Average score:
________________ _______________________ _______________________
Student Signature Verification by a Peer: Name Instructor Signature
and Date and Date

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