The document discusses troubleshooting a computer problem through an example situation. It describes how the user initially had an annoying application problem that eventually caused their computer to stop working. They called tech support for help, but did not provide enough initial information to solve the problem. The representative asked a series of questions to develop an algorithm or step-by-step process to identify and resolve the problem.
The document discusses troubleshooting a computer problem through an example situation. It describes how the user initially had an annoying application problem that eventually caused their computer to stop working. They called tech support for help, but did not provide enough initial information to solve the problem. The representative asked a series of questions to develop an algorithm or step-by-step process to identify and resolve the problem.
I want to take you through a hypothetical situation. Let’s say
that an application running on your computer develops a problem. While it is annoying, you can live with it. Until one day, your computer finally quits. Being in sales, you realize how important it is to have your PC working. What happens if you can’t get to your email or send out proposals due the next day? It just keeps getting worse. You need your computer to work. You call the help desk and the representative says, “What is the problem?” You reply, “My computer is not working.” Is this enough information to solve your problem? Hardly... more information is needed, for example: ✔ The kind of computer. ✔ The application you are having problems with. ✔ The length of time you have had these problems. ✔ Whether or not you are running other programs at the same time. The representative will ask you to perform a task with the following question, “What happened?” You tell them and they make a suggestion. If this does not solve the problem, then: ✔ The next task is given and you answer the same question until the problem is fixed.
This process is called an algorithm. Some of you who are
computer-programming savvy are wondering if I am talking about the same thing that is used in developing software designs. Yes, I am. An algorithm is “A set of instructions or procedures for solving a problem.” Let’s review what happened with this situation: The problem with the application had been there for a while, but it was not bad enough to fix it sooner. It was annoying, but we could still get the job done. That is, until it stopped working. Now we quickly became motivated to get the problem fixed. Why do we want to get it fixed? It is vital to be able to communicate with clients and to get proposals out to your client on time. Problem, motivation to get it fixed, productivity, and personal, all exist. We then talk to an expert who did not start off with selling a solution but asked for the problem. Was “My application doesn’t work” enough information to provide a solution? How did the representative get to the problem? It took an algorithm “A set of instructions or procedures for solving a problem.”
ust the facts - Developing a Problem Statement
Defining the problem is probably the most difficult phase of the Sales Mapping system. This phase is the one most overlooked by salespeople and not enough time is dedicated to ensure the problem is clearly defined and understood. Get the problem right and you will succeed in understanding the first part of consultative selling and getting a happy client. Sales Mapping uses an algorithm in working with your client to get to a problem statement. Algorithms are stepby-step processes with decision points, giving you options as you complete the worksheet. The parts of the “Sales Mapping Problem Statement Worksheet” are: 1) What problems are you (organization, company, department) having? You would think that you would get the answer to the question, but you usually do not! What you do get is the solution or answer to the problem. Let me explain with some examples of what you might hear when you ask what the problem is. “We need a new system” This is the answer, not the problem
“We need teamwork”
This is the answer, not the problem. “We need more sales” This is the answer, not the problem. “We need to save money” This is the answer, not the problem. “We need sales training” This is the answer, not the problem. This happens because the client has been so close to the problem, they actually know what they need. I was given the best question to ask when this happens. It came from Shelle Rose Charvet, an exceptional trainer and mentor. Her company is named Success Strategies and she is discussed in chapter three of this book. Here is what Shelle said to ask: “So what problem will (the word your client used) solve?” Get ready to start taking notes because they will start telling you the problems. 2) Who else is impacted by this problem? It is not unusual for a problem to overlap with other problems. “Follow the money” is one of the phrases we often hear and, in this case, it’s “Follow the problem.” Follow the problem the same way the technical representative did in locating the source of the problem in our hypothetical PC application problem
Often, people within the company have conflicting
answers to the problem. Sales are lost because salespeople fail to find out all of the problems in all of the areas. Think back in your own experiences to what caused you a problem because the other department had not fixed their problem. What happens if the Sales Force Automation tool is not working correctly and you are unable to update your forecast? a. The problem is in the software, and the information technology (IT) department is working with the vendor to get it fixed. Meanwhile; b. Because you are unable to get your update done, the sales manger cannot get the forecast to the regional sales VP. c. The regional sales VP cannot get the forecast update to the CEO. d. The CEO cannot update the board. e. The Chairman of the Board says, “Unacceptable, we need a forecast.” f. The President goes back down the chain asking for an update, even if has to be compiled manually. Finally it gets back to you to stop whatever you are doing so you can get the forecast submitted. You get the idea. The problem may be the software, but this is causing problems for different people in different areas and this is impacting productivity, etc
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