How Will Customers Find You
How Will Customers Find You
How Will Customers Find You
Pantaloons are one of India's "Most Trusted Retail Brands" (Brand Equity Survey
2019) andalso emerged as the Most Trusted Fashion Retail brand.
Pantaloons, a Division of ABFRL, is India's premier favorite Fast Fashion
destination amonglarge format stores.With 342 stores across 155+ towns,
Pantaloons caters to the fashion and lifestyle needs ofyoung inspirational Indian
consumers in a modern retail environment.
Pantaloons posted revenues of INR 2,164 crores in FY15-16, up by 17 percent
from the previous year. The company offers a wide range of brand offerings across
apparel and non-apparel categories and across varied price points.
Pantaloons offer a wide range of brands for men, women and kids with choices
across categories including western, ethnic wear, formal wear, party wear, and
accessories making it a one stop destination for all the fashion need.
Pantaloons Online
pantaloons.com is the official online store for Pantaloons in India. It is also
available on all other leading e-commerce portals.
Pantaloons runs a multi-tier loyalty programme called Greencard. Greencard
is India’s most rewarding loyalty program and boasts of over 12 million
members.
About Ajile
Pantaloons sub brand Ajile offer a fashion forward range of the active wear which
easily transforms from fitness clothes to stylish casual outfits.These collection
created with the purpose of being worn during physical exercise, sports, or other
outdoor activities. Made using breathable cotton, poly cotton blends and polyester
fabrics, the range includes T shirts, tanks, leggings, track pants and jackets and
tracksuits for women and men.
Ajile product range :
Top wear : collection for both men and women include Top , tanks and
t-shirt range spans over solids, trendy photo prints, slogans, printed
stripes and graphic prints. Well-designed jacket and sweatshirt for are
very handy in transitional weather and can be used for layering for cold
winters.
For women
For women
For men
Pantaloons also pay attention to advertisements and other marketing tactics like
first mover advantage, organizing campaigns, events, and uses discount and points
tactics to attract customers along with vouchers or gifts.
BUSINESS MODEL: PANTALOONS
KEY PARTNER VALUE POSITIONS KEY ACTIVITY
Retail Partner brand East fashion trend Store Management
such as ( John Millier, following fashion items at Brand Management
celio, Celio, Spyker, store. Customer Service
Levies, and LOG*F) Selling at economic price Design &
Shopping Center and high discount Manufacture (New
(GOOD LOCATION) Comparable quality item are presented
Joined Payback products weekly)
More Comfortable Logistics
(Europe’s most
environment Innovative
successful multi-
partner loyalty Promotion
CUSTOMER SEGMENT Operation
program)
Price Consicious middle Management
Trendsettr (Blogger,
and upper class customer
Celebrities)
(Student, Proffesional and
Tied Up with snapdeal
Young families)
Partnership with
Young Working
flipkart Generation
CHANNEL/DISTRIBUTION
Blogger
Omni Channel
Online Webstore
Retail store
Organizational strucutre
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