MidTerm POM 106201 (Ahmar Iqbal 10713)

PAF – Karachi Institute of Economics and Technology
Course: Principles of Management

Faculty: Sir Faisal Sultan
Class ID: 106201
Mid-Term Exam
Student ID: 10713 Name: Ahmar Iqbal
Mid-Term Exam
Question Number 01:

Please Provide Brief and conceptual answer for the following statements. Please provide logical
answer and your argument or supportive suggestions. (02 Marks Each)
a) University of Karachi (UoK) is the university in which Vice Chancellor (VC) is whole sole
and no one can deny any of his orders and instructions. Please indicate the meaning of
management towards which the statement is indicating.
Answer
It indicates Leading management with respect to noun. Leading as VC of UOK creating positive
attitude towards his work and giving straight orders for the betterment of institute.
b) Captain of Pakistan cricket team decided to go to practice from 9 AM to 12 Noon and

then at 1 PM he will address media regarding the plans for the team for upcoming cricket world
cup in 2019 and at last he has to attend the dinner given by chairman Pakistan Cricket Board
(PCB) in the honor of the Pakistan cricket team. Please indicate the meaning of management
towards which the statement is indicating.
Answer
It indicates planning as well as controlling and organizing with respect to noun. Captain of
Pakistan cricket team has future plans to be followed for his team. He knows what to do, when
to do and how to do all these things. As well as, he is handling complete situation and
organizing, managing and utilizing all this resources and time.
c) When you have to develop lecture notes through combining power point, class lecture
and book material in order to prepare effectively for the final paper then which managerial
skill(s) is required mainly to do that?
Answer
This situation is indicating towards planning with respect to noun. As I am combining all my
book material, lectures etc. together to make one effective notes for my paper. I have plans to
do it, I know what is important and how to make it more effective for my exam. When I will be
doing it, it will also indicates organizing as well.
d) When you have to communicate properly with your peers by considering their opinions
and well as emotion but mean while you also have to be careful enough to differentiate
between the honest and dishonest opinions then which managerial skill(s) is required mainly to
do that?
Answer
It indicates as a problem solving skill with respect to noun. In this, clear and correct decisions
have been made to operate efficiently and effectively.
e) Management of Samba Bank grants approval for non-monetary and non-financial of

various personnel working at different levels of management then which managerial function
they are performing and how?
Answer
It indicates the management of contributing with respect to verb or action. As the management
of Samba Bank is granting approval for non-monetary and non-financial of personal working at
different levels of management.
f) Management of Dubai Bank Islami is developing procedure for approval of loans so to

deal effectively with the audit then which managerial function which managerial function they
are performing and how?
Answer
It indicates the management of controlling and contributing with respect to verb or action. As
the management of Dubai Bank Islami is developing procedures for approval of loans to deal
with audit.
g) Management of Lucky One mall is deciding about the use of internal human resources
or external at their tactical level for Information Technology and Human Resource department
then which managerial function they are performing and how?
Answer
It indicates as staffing with respect to verb or action. As the management of Lucky One mall is
managing and procuring (selecting and placing) in their HR and IT department.
Question Number 02:

Please provide detailed answer to the case studies and attempt each part so that the part can
be relate effectively with others.
Case Study No.01

Company working in Textile Sector feels that there is a limit less boom in the industry especially
in the category of female brands and just company need is bit of a financial support and strong
marketing efforts on which re sufficient to prevail in the category. Although there are some
leading brands in the category like Gul-Ahmad, Al-Karam Khadi and Nishat etc and all this are
impairing entry of so many rivals as the presence of these giants are making competition tense
and one cannot enter with ease. Although the boom is attracting the other company’s although
continuous downfall in country’s economy and value of currency in association with strong
competition and continuous change in technology are potent enough to impair intense increase
in rivals of these giants. Tough the continuous decrease in value of currency and increase in
competition might urge customers towards other brands which have less quality but with much
lesser prices as compared to these competing brands.
Required:
a) Please indicate elements of micro environment as well as forces of Michael Porters
indicated through the case. Please also quote how you observe the force in the
given paragraph through quoting exact lines from the passage. (03 Marks)
Answer
The micro environment in marketing includes all those micro factors that affect business
strategy, decision making and its performance. In our given case, elements of micro
environment are as follows:
 Customers or consumers
 Competitors (like Khadi, al karam etc)
 Suppliers (either individuals or business houses)
 Distributors (intermediaries, resellers or agents)
 Public
Michael Porter’s five forces (indicated through our case) are:
1. Threat of new entrants.
These types of textile industries already have big giants working in it. Moreover, company
requires large investments of capital to gain a serious foothold in a market. While threat of
new entry is based on how secure your company is from being surrounded by competitors.
2. Power of buyers (bargaining power).
We know that how much power do our buyers have over us. If we are selling a product like
clothes, their power is likely contained to order amounts and customers are more open to
negotiation. As we all know that customers are extremely price-savvy and may already have
experience of dealing with our competitors. Determining our relationship with buyer power
is all about how flexible we could be.
3. Bargaining power of supplier.
We need to focus as much on our costs as we do on our revenue. Assess the suppliers we
rely on and the potential power they have over the products we provide to them.
The greater the number of suppliers available to us, the easier it is to switch to a cheaper
alternative.
4. Substitutes.
This refers to the possibility that customers will find a different way of doing what our
company does. We may have our only originally conceived products that help customers,
but as time changes, so do their needs and desires too.
We must always examine how our customer’s lives have changed as our company has
grown and we must provide what they need to stop them to find a substitute.
5. Competitive Rivalry.
As we discussed already about this field giants, like al karam, khadi, nishat etc. we know
that this is a very tough competition in market while facing these giants who have number
of customers. We should make unique clothes that should be highlighted and prices must
be competitive.
b) Indicate mission from the above mentioned paragraph and evaluate it as per mission
statement evaluation matrix. (03 Marks)
Answer
I. Customers:
Who are our company’s customers?
II. Products or services:
What are our company’s major products?
III. Markets:
Geographically, where does our company compete?
IV. Technology:
Is the firm technologically current?
V. Concern for survival, growth, and profitability:
Is our company committed to growth and financial soundness?
VI. Philosophy:
What are the basic values, aspirations and ethical priorities of a company?
VII. Self-Concept:
What is the company’s major competitive advantage?
VIII. Concern for public image:
Is our company responsive to social, community, and environmental concerns?
IX. Concern for employees:
Are employees a valuable asset of a company?
Mission Statement Evaluation Matrix for a company working in textile sector.
No. Components Availability

1 Customers Yes
2 Products Yes
3 Markets Yes
4 Technology No
5 Concern for survival Yes
6 Philosophy Yes
7 Self-concept Yes
8 Concern for public image Yes
9 Concern for employees Yes

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PAF – Karachi Institute of Economics and Technology

Course: Principles of Management

Student ID: 10713 Name: Ahmar Iqbal

Question Number 01:

b) Captain of Pakistan cricket team decided to go to practice from 9 AM to 12 Noon and

e) Management of Samba Bank grants approval for non-monetary and non-financial of

f) Management of Dubai Bank Islami is developing procedure for approval of loans so to

Question Number 02:

Case Study No.01

Michael Porter’s five forces (indicated through our case) are:

1. Threat of new entrants.

2. Power of buyers (bargaining power).

3. Bargaining power of supplier.

Who are our company’s customers?

II. Products or services:

What are our company’s major products?

Geographically, where does our company compete?

Is the firm technologically current?

V. Concern for survival, growth, and profitability:

Is our company committed to growth and financial soundness?

VIII. Concern for public image:

Is our company responsive to social, community, and environmental concerns?

IX. Concern for employees:

Are employees a valuable asset of a company?

Mission Statement Evaluation Matrix for a company working in textile sector.

No. Components Availability

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