Startup Development Phases v.3.6 (Public)
Startup Development Phases v.3.6 (Public)
Startup Development Phases v.3.6 (Public)
Strengthen
Business
Mission > Vision > Strategy Lean Startup Scale Up
Idea
● Idea and co-founder team formation Minimum Viable Validate / Iterate Processes &
● What, to whom, why and how? Product (or pivot) KPI’s
-2 -1 0 1 2 3
Levels of validation
Problem / Solution Fit Vision / Founders Fit Product / Market Fit Business Model / Market Fit
Organization
potential scalable and key milestones for vision, values and attitude. solution to demonstrate users, customers and continue. Easily attract
product or service idea next few years on how to Able to develop the initial initial user growth and/or revenues and/or market financial and people
Talent
for a big enough target get there. Two or three product or service version, revenue. Initial Key traction & market share in resources. Depending on
market. Initial idea on entrepreneurial core with committed resources, or Performance Indicators a big or fast growing vision, mission and
how it would create co-founders with already have initial product or (KPI’s) identified. Can start target market. Can and commitments, will
value. One person or a complementary skills and service in place. Co-founders to attract additional want to grow fast. continue to grow and
vague team; no ownership plan. Maybe shareholder agreement (SHA) resources (money or work Consider or have attracted often tries to culturally
confirmed additional team members signed, including milestones, equity) via investments or significant funding or continue “like a startup".
commitment or no for specific roles also with with shareholders time & loans for equity, interest or would be able to do so if Founders and/or investors
right balance of skills ownership. money commitments, for next revenue share from future wanted. Hiring, improving make exit(s) or continue
in the team structure three years with proper revenues. quality and implementing with the company.
yet. vesting terms. processes
Startup Development Phases - from idea to business and talent to organization. Version 3.6 - www.startupcommons.org