Prefatory Part
Prefatory Part
We are very thankful to Allah Almighty who has given us the power and
ability to think and judge the maters and then to make use of the blessed
abilities. We are also thankful to our respondents who gave us time and
their precious suggestions and comments that showed us the true picture
of the market and enhanced our knowledge.
Our most respectable teacher Prof. Dr. Zulfiqar Ali Khan is the only
source who directed us to apply our abilities in the required direction.
Asad Abbas
Ch Waqas Afzal
Haris Habib
Dated: September 29, 2009
Table of Contents
Topic Page No.
1. Introduction 1
8. Operational definitions 17
10. Methodology 18
12.Field Work 19
14.Literature Review 20
19. Conclusions 50
20.Recommendations 51
21.References 54
22.Appendices 55
Appendix A Inauguration of General Auto Zone 55
Appendix B Research Instrument 56
Appendix C List of Respondents 57
Table of Tables
Table No. Topic Page
No.
Table No.1 Monthly Income 27
Table No.7 Reasons for not visiting Metro Cash & Carry 33