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    Global Village

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    Cj Nicole SURIAGA
    The document discusses Marshall McLuhan's concept of the "global village" and how media technologies have interconnected the world. It describes how McLuhan in 1964 coined the term "global village" to refer to how culture can now be instantly shared worldwide due to advances in technology. It explains that in a global village, people can access and share the same information and stories through television and other media even if they are geographically apart. However, some scholars worry that a globalized media influenced by Western culture, particularly American culture, could lead to cultural imperialism where non-Western cultures are overwhelmed by Western values.

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    Global Village

    Uploaded by

    Cj Nicole SURIAGA
    71 views1 page
    The document discusses Marshall McLuhan's concept of the "global village" and how media technologies have interconnected the world. It describes how McLuhan in 1964 coined the term "global village" to refer to how culture can now be instantly shared worldwide due to advances in technology. It explains that in a global village, people can access and share the same information and stories through television and other media even if they are geographically apart. However, some scholars worry that a globalized media influenced by Western culture, particularly American culture, could lead to cultural imperialism where non-Western cultures are overwhelmed by Western values.

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    The document discusses Marshall McLuhan's concept of the "global village" and how media technologies have interconnected the world. It describes how McLuhan in 1964 coined the term "global village" to refer to how culture can now be instantly shared worldwide due to advances in technology. It explains that in a global village, people can access and share the same information and stories through television and other media even if they are geographically apart. However, some scholars worry that a globalized media influenced by Western culture, particularly American culture, could lead to cultural imperialism where non-Western cultures are overwhelmed by Western values.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    71 views1 page

    Global Village

    Uploaded by

    Cj Nicole SURIAGA
    The document discusses Marshall McLuhan's concept of the "global village" and how media technologies have interconnected the world. It describes how McLuhan in 1964 coined the term "global village" to refer to how culture can now be instantly shared worldwide due to advances in technology. It explains that in a global village, people can access and share the same information and stories through television and other media even if they are geographically apart. However, some scholars worry that a globalized media influenced by Western culture, particularly American culture, could lead to cultural imperialism where non-Western cultures are overwhelmed by Western values.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    “The late Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to

    describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive
    technological advances that allow for instantaneous sharing of culture” (kani gi copy ra nao ni haha pwede nimo ni
    siya I introduction sa report nimo, mas better man gd to start with the person involved)
    When we say global village, as Mcluhan stated, it describes the phenomenon of the entire world becoming more
    interconnected as a result of media technologies (such as television and other electronic devices). He added on how
    media television in particular changes social living, he pointed out the cause of globalization is the advent of media
    technologies. Most media scholars are afraid concerning the effect of global media to our culture, they feared that it
    would affect social living, such as people around the world would watch, read ad listen to the same information. This
    act came from Western people, mainly American, culture. (maong most of the commentators, scholars believed na if
    the medial globalization and American culture are coupled they would create a Cultural imperialism. If this
    (sa global village be, simply lang man siya sabton kanang nay nay technology, but mcluhan focuses only on
    television so if mag report ka always state television jd or if mag say man ka ug technologies I example ang
    television jd)
    (pwede ka mag state ug example) like people living without the presence of global village or globalization, they will
    definitely sat infront of the fire talking various stories, myths or any collective stories, while those people in global
    village will share the same information, or any kind of stories through television or any media while living apart
    geographically.
    Personally, there is a huge difference in social interaction, media culture, social living in global village and from what
    we called traditional way of living.
    To narrow down, global village means all parts of the world are being brought together by the internet and other
    electrnic communication interconnections. For example, people living nowadays tend to get involved in every social
    media platform, like Facebook, etc, though they are not physically connected but mentally connected
    Media scholars also thought of challenges of blending global media culture to make it into homogenize culture (ibig
    sabhin kay nay changes ang nakagawian na culture nato, kapag mahaluan ug advancement of technology) example
    ana diba sauna ang mga tao kay naga use of kahoy to produce fire or unsa pa, but karon kay naa namay technology
    diba naa nay gasol, stove, nalahi na ang kagawian. Lisoda mag Bisaya uy hahahahah.

    When we say cultural imperialism and its connection sa global village, accrding to mcluhan, it is the presence of
    technology in such ways, so if globalization (media globalization) happens, coupled with American control, they
    would create a cultural imperialism, where american culture and values will take control/over others. As a result of
    this formation (cultural imperialsm) not all are convinced kase media globalization shpuld concerned more on its
    broad structures, (it means dapat tanan mahatagan ug importance or opinions basta ana), kase if mag focus sa
    Western Cultural Imperialism, some global flows of information will probably be neglected, since mag foucs lang sa
    American values and culture,
    (dria kay ang global village murag western culture, like America, kay americans are more on technology, as we all
    know they are one of the most advance country interms of economic status, technology driven facilities and
    equipments, so that is why halos tanan are not convinced or nay 50/50 nuban na agrees about cultural imperialism )

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