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    Student Learning Objectives:: Prep Task

    Uploaded by

    zoyamalik27
    This document provides a preparation task on pricing as part of a marketing course. It includes student learning objectives around developing a critical understanding of pricing theory, strategy, and the marketing process. The task asks students to answer questions in boxes that relate to an exam-style question on discussing pricing as a vehicle for effective marketing. The questions cover defining pricing, identifying pricing objectives and examples, drawing demand curves for different product types, defining price elasticity of demand and fixed/variable costs, identifying pricing strategies and examples, and the role of psychology in pricing decision-making. Students are asked to submit their answers for feedback to help prepare for assessments.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Student Learning Objectives:: Prep Task

    Uploaded by

    zoyamalik27
    29 views3 pages
    This document provides a preparation task on pricing as part of a marketing course. It includes student learning objectives around developing a critical understanding of pricing theory, strategy, and the marketing process. The task asks students to answer questions in boxes that relate to an exam-style question on discussing pricing as a vehicle for effective marketing. The questions cover defining pricing, identifying pricing objectives and examples, drawing demand curves for different product types, defining price elasticity of demand and fixed/variable costs, identifying pricing strategies and examples, and the role of psychology in pricing decision-making. Students are asked to submit their answers for feedback to help prepare for assessments.

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    PrepTask-Price

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    This document provides a preparation task on pricing as part of a marketing course. It includes student learning objectives around developing a critical understanding of pricing theory, strategy, and the marketing process. The task asks students to answer questions in boxes that relate to an exam-style question on discussing pricing as a vehicle for effective marketing. The questions cover defining pricing, identifying pricing objectives and examples, drawing demand curves for different product types, defining price elasticity of demand and fixed/variable costs, identifying pricing strategies and examples, and the role of psychology in pricing decision-making. Students are asked to submit their answers for feedback to help prepare for assessments.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    29 views3 pages

    Student Learning Objectives:: Prep Task

    Uploaded by

    zoyamalik27
    This document provides a preparation task on pricing as part of a marketing course. It includes student learning objectives around developing a critical understanding of pricing theory, strategy, and the marketing process. The task asks students to answer questions in boxes that relate to an exam-style question on discussing pricing as a vehicle for effective marketing. The questions cover defining pricing, identifying pricing objectives and examples, drawing demand curves for different product types, defining price elasticity of demand and fixed/variable costs, identifying pricing strategies and examples, and the role of psychology in pricing decision-making. Students are asked to submit their answers for feedback to help prepare for assessments.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    C11MG –MARKETING

    Prep Task
    Preparation Task
    Price

    PREP TASK:

    Student Learning Objectives:

     Familiarise students with the bases of pricing theory and practice.


     Facilitate a critical, reflective understanding of pricing perspectives and strategy.
     Encourage a more critical appreciation of pricing within the marketing process.
     Encourage the use of a more formal, evidence based approach to the exposition of personal
    knowledge.

    Student Task:

    Task a: (No need to submit answers to task a). You may like to search for additional information
    to help formulate your ideas and potential insights. Whilst, this is not compulsory, it would be a
    useful starting point and a valuable future resource for you .

    Task b: (Submission required) Complete the ‘boxed’ questions overleaf to form a basis for
    this understanding.

     Submit your answers via VISION before the next Tutorial


    with your name and student number clearly marked below.
     All weekly prep tasks must be submitted to qualify for the exam
     You will receive standardised feedback for the exam/essay style question.
     Keep these safe and use as a revision tool for the assessments.

    This topic will form the basis of discussion in your next Tutorial.

    Your Name :
    Matriculation Number :
    Date Submitted :

    Price PREP TASK


    This prep task formalises your learning by asking a series of questions relating to the exam style
    question below. Provide brief answers to these questions within the boxes.

    ‘Discuss pricing as a vehicle for effective marketing’

    Now outline answers to the following questions within the boxes:

    Provide at least one definition of ‘pricing’ … ?

    Identify and describe 4 types of pricing objective and offer an example to illustrate each objective.

    Draw demand curves for normal and luxury products and (briefly) explain why they are different

    Define ‘price elasticity of demand’ and write down the formula for calculating this measure

    Define ‘fixed’ and ‘variable’ costs and provide an example of each

    Identify 4 types of pricing strategy and provide examples for each

    How might psychology be used by consumers and marketers within pricing decision-making?

    Recall an occasion where you experienced deceptive pricing practice and explain how it made you feel
    C11MG –MARKETING

    Explore the value/usefulness of understanding Pricing:


    (This question is a chance for you to collect some insights that will help you to provide a more
    critical answer in your examination (e.g. think of useful and less useful elements, explain why you
    think they are more or less useful, give examples…this then becomes a great crib sheet for your
    revision).

    Well done … now, I can offer you a BOGOFF deal on Prep feedbacks … interested ?

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