JBF Industries Ltd. Dalal Mott Mac Donald
JBF Industries Ltd. Dalal Mott Mac Donald
JBF Industries Ltd. Dalal Mott Mac Donald
Year : 2003:2005
Table of contents PAGE
SUMMARY
The Proposed Project 5
Project Highlights 5
Overall Project Prospects 6
1 Introduction 7
1.1 Introduction to JBF Industries Limited 7
1.2 About Dalal Mott MacDonald 8
Services 8
1.3 About the Proposed Project 10
1.4 Objective 11
1.5 Scope of work 11
1.6 Approach and Methodology 13
4 Marketing Plan 32
4.1 Competition Analysis 32
4.2 JBFIL’s Strengths 33
4.3 Current Marketing Arrangement and JBFIL’s Future Marketing Plan 33
6 Technical Analysis 37
6.1 Raw Material- Sourcing and Availability 38
6.1.1 Purified Terephthalic Acid (PTA) 38
6.1.2 Mono Ethylene Glycol (MEG) 42
On the onset, we would like to take this opportunity to express our gratitude to all those great
minds and hearts that have touched this project in the path of its success.
This project has proved to be a wonderful opportunity to execute some of the skills acquired
during the MBA programme. It was fortunate for us to do this project under the guidance of
Mr. Aldrin (Project Manager) and shall even remain indebted to him for his assistance and
sustained encouragement throughout the training. His practical insight and individual support
from the beginning of the training was extremely encouraging to us.
Summary
JBF Industries Limited has proposed to set up a Polyester Chips Plant having capacity of 600
tons per day on a 40-acre land already earmarked for the proposed project near Silvassa.
Polyester chips thus produced would be of grades capable of being consumed by the Textile
Industry and the film producing industry. JBF Industries limited is already engaged in POY
and batch PET polymerisation business at Silvassa but the proposed manufacturing facility
would be a continuous PET polymerisation plant incorporating latest technology and at a
different location than its existing set up.
Project Highlights
The overall prospects for the proposed project appear promising in view of:
The sales volume (i.e. Capacity Utilization levels) envisaged in the projections appear
quite attainable considering following favourable factors:
Positive demand supply gap emerging due to demand growth of POY/PFY and
supply remaining more or less stagnant (due to expansion in downstream by few
existing PET Chips suppliers like Reliance, Century Enka, Indo Rama & Flex and
addition of new capacity by Garden Silk)
Number of POY projects is slated to come in the close vicinity of JBFILs’
proposed plant. Collective demand by these small-medium POY producers would be
tune of 600 TPD. It is expected that JBFIL would garner major share of this demand.
JBFIL has selected a technology, which is flexible. This would enable it to change the
product mix (i.e. Production of Film and Bottle Grade Chips) as per the market
requirements in case of any fall back due to declining demand of textile grade chips.
JBFIL has further plans to expand downstream capacity (after 2-3 years), which would
ensure full utilization of capacity as well as further enhance overall profitability of the
group.
All the projected financials suggest the project to be viable on stand-alone basis and
will be a net contributor to JBFIL.
1 Introduction
JBFIL has established itself as a quality producer of POY and Polyester chips in the polyester
filament yarn industry. The company is one of the top 3 players in polyester partially oriented
yarn (POY). So far the company has preferred the chips (batch polymerisation) route (as
compared to the continuous polymerisation route) of POY production to enable quick product
changes, enhance differentiation and provide flexibility.
JBFIL has shown consistent growth since inception. The company has a record of
uninterrupted dividend payment from beginning till 1999. However, there was some set back
during 1999 to 2002 as the overall polyester filament yarn industry was not doing well, but
company has made impressive turn around during 2002-03.
1.2 About Dalal Mott MacDonald
Services
Management Consultancy
Dalal Mott MacDonald provides business planning and project management for a wide
spectrum of clients in industry, infrastructure and social development, including international
development banks and funding agencies. DMM also help clients such as accountancy
practices, financial institutions and industrial companies in making a realistic appraisal of
their fixed assets, and in preparing for disinvestment, mergers or de-mergers, acquisitions,
take-overs, insurance or liquidation, collaborations and joint ventures.
Social Solutions
DMM has undertaken numerous studies and advisory roles for leading development banks
and funding agencies. Projects range from implementing vital AIDS eradication programmes
and pro-poor initiatives to studies for institutional strengthening, sector reform and impact
evaluation. DMM also offers specialist expertise in assisting with public consultation.
Engineering Services
DMMs’ range of engineering services enables clients to realize optimal implementation of
projects. DMM takes care of every stage – site evaluation, basic and detailed engineering,
contract preparation, project management, procurement, equipment inspection and testing, site
supervision and commissioning.
Infrastructure
One of the key strengths of DMM lies in large-scale integrated urban infrastructure
development, encompassing water supply, drainage, solid waste, roads, sanitation and
community buildings. Here our services range from planning and advisory assistance to
detailed engineering and construction management.
Industry
DMMs’ skills and experience have earned it a leading reputation – especially in chemicals,
textiles, oil and gas, food processing and life sciences, as well as bulk drugs, pharmaceuticals
and biotechnology. DMM is known particularly for its expertise in process engineering and
licensing for specialty chemical production based on laboratory/pilot plant know-how
developed by R&D centers.
Buildings
DMMs’ business covers all sectors from commercial and leisure to industry, education and
healthcare. DMM provides the full range of architectural, structural, mechanical and electrical
design skills, along with planning and project management expertise. Building services are a
special capability, notably building management systems, vertical transportation,
telecommunications and security.
HVAC
Providing turnkey packages in heating, ventilation, air-conditioning and refrigeration is also
DMMs’ forte – DMMs’ track record includes systems for auditoriums, public buildings,
industrial facilities, hospitals and research laboratories.
1.3 About the Proposed Project
The proposed 600 tons per day polyester chips plant will be set up near Silvassa on a 40-acre
land already earmarked for this project. The acquired land is located within 12 Km. from the
existing JBFIL plant facilities and hence it is envisaged that the proposed project need not
create elaborate infrastructure support.
A number of medium size POY industries are located in and around Silvassa, which again
consolidates the fact that the proximity to end users would make the proposed project more
ideal in terms of technical servicing to the end users and a considerable savings in
transportation cost, etc.
The proposed plant would be a continuous polymerisation plant incorporating latest
technology. The polyester chips produced by this technology would be of consistent quality
and based on lowest cost inputs. The technology has flexibility in terms of grade of chips
produced, which would be consumed both by the textile industry and also the polyester film
industry.
The block diagram shown in figure 1.1 provides details of the proposed project.
The broad objective of the assignment is to prepare a bankable project feasibility report to
fulfill following specific requirements of bankers for term loan approval purpose:
Suitability of Technology
Correctness of list of Plant and Machinery
Reasonableness of the cost of project
Though the broad objectives of this assignment are related to assessment of this project on
technical grounds, we feel that other aspects like market justification and comprehensive
viability should also be looked into. Having this view, we have formulated following scope of
work :
Overview of Product (PET Chips) & Product Market covering:
Product Description & Applications
Competition Analysis
Trade Practices
Assessment of technology and Plant & Machinery for its appropriateness and
completeness
Incentives and Regulations
Incentives Available
Civil construction
Equipments
Contingencies
Implementation Schedule
Financial Analysis
Estimated revenue
Profitability projections
All financial projections will be done with 8-10 years perspective, depending upon the
repayment period of the loan.
Sensitivity Analysis
Sensitivity of the project for major factors such as project cost, selling price, raw
material cost, market share, interest costs, incentives, etc.
Sensitivity analysis will project various scenarios considering the critical variables.
DMM adopted an approach addressing the specific requirements of bankers for term loan
approval, which includes:
Suitability of technology and appropriateness of plant and machinery required for the
project
Broad assessment of level of competition, i.e. major players and their approach
Internet Search
we did not envisage intensive field research as enough industry-updated data was available
with the consultant due to lots of similar assignments had been carried out in the recent past.
However, a selective verbal enquiry has been conducted among prominent manufacturers of
PET chips, raw material suppliers, POY manufacturers, technology and plant & machinery
suppliers to get crucial information/data not availed through intensive desk research.
Justification of project on market demand has been estimated based on the overall demand
supply scenario and analysis of competition. We validated the following:
The target market size for the client
The flexibility in manufacturing various grades of chips i.e. Textile grade or film
grade
The assessment of suitability of selected technology for the project has been done on
the basis of evaluation against certain pre-determined criteria like:
Financial feasibility analysis includes estimation of operating and capital cost of the project,
revenue model and sensitivity analysis. Estimation of operating cost involves estimation of
following important cost components:
Man-power cost (based on the level of automation offered by the technology suppliers
and our own experience as per industry practice)
Cost of depreciation, interests, tax provisions, etc. as per the prevailing norms
Realistic capacity utilisation and sales programme based on client’s capability utilising
existing business to tap contestable market
Realistic price realisation estimated on the basis of current industry best average
Contingencies
The project financial feasibility analysis is given in the format desired by banks and includes
following:
Estimated Revenue
Profitability analysis
All financial projections have been done with 10 years perspective, depending upon
repayment of loan.
The approach adopted by DMM as described above is indicated in the figure 1.2 given below
MARKET ASSESSMENT
Factors Considered
Existing Captive Demand Demand-Supply scenario
(Extruder Spinning) Competition Analysis
Price trends
TECHNICAL ASSESSMENT
Potential Market Economies of Scale
Selection of Technology
& Plant Supplier Proposed Plant Size
Conversion cost
Investment requirements
Performance Guarantees
FINANCIAL ANALYSIS
Polyester Chips is the main intermediate raw material to manufacture polyester filament yarn
(PFY) through extruder spinning. PFY includes both Partially Oriented Yarn (POY) and Fully
Drawn Yarn (FDY). Polyester chips are of three types viz., textile grade, film grade and bottle
grade. Polyester chips can be produced either by continuous polymerisation or batch
polymerisation. Figure 2.1 represents the complete value chain in the polyester industry
starting from basic raw material of polyester i.e. DMT or PTA and MEG to fabrics through
intermediate raw material i.e. polyester chips production.
Polymerisation
(BatchorContinuous
PET Chips Polymerisation
From the above table, it can be observed that Reliance Industries Limited (RIL), Indo Rama
Synthetics, Century Enka, Sanghi Polyester and JBF Industries Ltd. (JBFIL) together account
for about 59% of the total industry capacity. Further, about 50% of the industry capacity is
located in the western region due to the proximity of raw material suppliers and downstream
weaving units at Surat, Bhiwandi.
The installed capacity of the industry has grown from a mere 178,000 TPA in 1990 to about
1,018,150 TPA by 31st March 2002 at a CAGR of 16%. Both the existing players as well as
new entrants have made investments during the last decade. The growth in investments was
more during 1996-99 as can be observed from the figure 2.2. The industry has witnessed
some acquisitions during the last few years with RIL taking over DCL Polyesters Ltd. and
Raymond Synthetics Ltd. The consolidation in the industry could be attributed to non-
economic size at the plant and operational advantage of producers with backward integrated
plants (PTA and MEG) or forward integrated plants (Draw warping, Draw texturising, etc.) as
compared to standalone producers.
Figure 2.2: Capacity Addition Trend of PFY
250,000 1200000
Capacity Addition (TPA)
800000
150,000
600000
100,000
400000
50,000 200000
0 0
1995 1996 1997 1998 1999 2000 2001 2002
PFY production grew from about 195,385 TPA in 1991 to about 954,634 TPA in 2002
indicating a CAGR of 16 %. The y-o-y incremental production along with y-o-y growth rate
is given in figure 2.3 below. The figure indicates that the y-o-y growth and the incremental
growth in production declined during the period 1998-01indicating slowdown in the industry.
The production and capacity utilisation trend for the industry is shown in figure 2.4 below.
From the figure it can be observed that the industry has maintained its capacity utilisation at
over 90% since 1995. The average capacity utilisation between 1995-02 was about 92%.
Table 2.2: Import and Export of Polyester Filament Yarn
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POY constitutes about 85% of the total PFY production, while FDY contributes the
balance production.
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3 Demand Supply Scenario
The PFY industry has grown at a rate of about 16% p.a. during 1991-02. Industry analysis
indicates that the growth rate is declining. However, it is estimated that the industry would
sustain a growth of about 8% p.a. during 2003-2012 based on the following factors –
Globally polyester has 50% shares in fabrics. Whereas in India, polyester has a share
of just 17% indicating the growth potential.
Low per capita consumption (China – 5 kg; Indonesia – 5 kg; Pakistan – 3 kg, India -
1.4 kg)
WTO-End of quota regime and MFA phase out in Jan, 2005 will benefit India
The Planning Commission projects a growth of 8% for PFY industry during the tenth
plan (2001-07).
Capacity addition by major PTA manufacturers like RIL, Indian Oil Corporation and
Mitsubishi, indicate growth envisaged in the downstream PFY industry.
The major demand drivers for Indian PFY industry during the next decade would include –
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Increase in disposable income will propel growth in textile apparels
Demand for industrial stitching threads, fire retardant yarns, non-woven fabrics and
other technical yarns.
Historically, the yarn export from India has been insignificant. The large domestic base is one
of the prime reasons for the low export base. In future, it is anticipated that the local yarn
manufacturers would continue to focus on the growing domestic market and thus, exports
would continue to be insignificant.
The projected demand for PFY (POY + FDY) during the project plan period i.e. 2005-2012 is
given in Figure 3.1 below.
2,000,000
1,500,000
1,000,000
500,000
0
2005 2006 2007 2008 2009 2010 2011 2012
POY FDY
The installed capacity of PFY industry as on March 2002 is about 1,018,150 TPA with an
average capacity utilisation at 92%. Imports of PFY have been limited during the last decade
due to preference given to local yarn manufacturers by local weavers and yarn processing
units. The major reasons for giving preference includes -
The price at which the local yarn manufacturers are able to sell their products is at par
with landed cost of imports. Further freight and packaging cost would add to the cost of
imports making it less competitive.
The local manufacturers are able to provide better reliability than imported yarns
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Procurement from local manufacturer decreases the inventory requirements
Imports, in future would continue to be lower as long as the domestic yarn producers are able
to serve the demand. Thus, imports would only be used to bridge the demand-supply gap in
domestic market if any.
The availability of PFY in the domestic market considering 95% capacity utilisation of the
existing plants (installed capacity as on March 2002) during the project plan period i.e. 2005-
2012 is about 968,000 TPA.
The projected demand – supply scenario in the PFY industry during 2005-2012 is given in
figure 3.2 below. From the figure it can be observed that the industry would face a marginal
shortfall in supply from the year 2005 onwards. This demand – supply gap can either be met
by imports or by fresh investments in domestic PFY capacity. Looking at the overall industry
behaviour during the last decade and the preference shown towards local manufacturers, it is
eminent that fresh investments in domestic PFY capacity would come up soon.
2,500,000
Demand Supply (TPA)
2,000,000
1,500,000
1,000,000
500,000
0
2005 2006 2007 2008 2009 2010 2011 2012
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3.2 PET Chips
PET chips are procured by batch process units and are later spun into PFY. These batch units
largely do not have the advantage of economies of scale and have higher operating costs (as
the number of stages in conversion is more). However, there is no direct competition with
large direct spinning processors as they cater to requirements of niche markets. These batch-
process units account for almost 20% of the total PFY production in India. It is expected that
the batch process units would maintain their share in overall PFY production. Thus, the
demand for PET chips would be driven by the increase in demand for PFY and consequent
fresh investments in PFY units. The projected demand for PET chips during the project plan
i.e. 2005-2012 is given in Figure 3.3 below.
500000
400000
300000
200000
100000
0
2005 2006 2007 2008 2009 2010 2011 2012
PET Chips
PET chips available in open market from the major domestic suppliers are about 208,800
TPA as on 2002. It is observed that the batch process units give preference to the local
suppliers of chips due to the following reasons –
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Local PET chips prices comparable to landed import costs.
The projected demand – supply scenario for PET chips during 2005-2012 is given in figure
3.4 below. From the figure it can be observed that the industry would face a shortfall in
supply from the year 2005 onwards. This demand – supply gap can either be met by imports
or by fresh investments in Polycondensation capacity.
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Figure 3.4: Projected Demand Supply – PET Chips
450000
400000
Demand - Supply (TAP)
350000
300000
250000
200000
150000
100000
50000
0
2005 2006 2007 2008 2009 2010 2011 2012
The prices of PET chips is expected to remain stable in long run due to the following reasons
–
The PTA prices are expected to remain stable on account of new capacity addition by
major domestic players in near future.
Free imports of PTA, PET chips and PFY and corresponding reduction in customs
duty have ensured that the end users get raw material at internationally competitive prices.
Thus, the prices of PTA, and PET chips are expected to remain stable in line with
international prices.
The lowering of customs duty for imported equipments and lower interest rates have
resulted in lower investment costs. This would ensure that new capacities are able to
manufacture PET chips at internationally competitive costs.
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3.4 Market Prospects for the proposed project
It can be positively concluded that the proposed project has excellent market prospects for the
following reasons:
Positive demand supply gap emerging due to demand growth of POY/PFY and supply
remaining more or less stagnant (due to expansion in downstream by few existing PET
Chips suppliers like Reliance, Century Enka, Indo Rama & Flex and addition of new
capacity by Garden Silk)
Number of POY projects is slated to come in the close vicinity of JBFILs’ proposed
plant. Collective demand by these small-medium POY producers would be tune of 600
TPD. It is expected that JBFIL would garner major share of this demand. These units
would have economic as well as other benefits in sourcing PET chips from JBFIL, like:
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4 Marketing Plan
Organized players dominate the PFY industry. Further, vertically integrated units with
significant presence in PET chips and yarn business (including processing) have a better
chance to compete in global markets and manage with the price fluctuations. Reliance
Industries Limited and Indo Rama Synthetic (I) Ltd. are having major dominance in domestic
market. Analysis of these players is given in the table 4.1 below.
JBFIL is one of the leading players in the domestic textile market and their strengths are:
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JBFIL’s proposed project is to be located near Silvassa. This would ensure that the
plant is close to the end users (10 km from the polyester extruder spinners) and also close
to raw material source i.e. PTA and MEG from RIL. This would give it a cost advantage
of about Rs. 2 per kg for the yarn processors ensuring easy acceptability of JBFIL’s
products.
About 67% of the PET production would be consumed in-house for yarn
manufacturing.
JBFIL has selected a technology, which is flexible. This would enable it to change the
product mix (modified, bright and regular chips) and also film grade chips as per the
market requirements.
JBFIL’s strong performance would ensure that they borrow money at competitive
rates. Further, reduction in customs duty on imported equipments would enable JBFIL to
build a state-of-art plant with relatively lower capital investment. Thus, they would have
lower fixed costs and would be in a better position to price their products.
Polyester chips account for the single largest intermediate raw material comprising nearly 60-
70% of the finished product cost. Generally owners/directors of POY spinners directly handle
the purchase of polyester chips on the basis of strong liaison with the chips suppliers.
Consequently, the marketing of chips is normally done on the basis of interaction with top
executives of the supplier and end user and no intermediary such as brokers or commission
agents play a role except in few cases.
The pricing terms are generally based by bench marking the landed price as based on
international prices of polyester chips. The payments are normally on advance payments basis
with cheques being deposited on the day the consumer gets polyester chips.
Polyester chips consuming companies tie up quantities on a monthly basis and a day-wise
schedule is given, according to which chips are dispatched. A strong customer technical
service team, who would give certain guidelines to the customers, will back the supply of the
chips. A constant co-ordination would be maintained between the technical service team and
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the buyer so as to ensure that the quality of chips being produced is acceptable and also to
find ways and means of further improvement in quality and other matters with reference to
logistics. It is expected that a number of polyester chips customers would be located at
Silvassa, Surat and Ahmedabad regions JBFIL’s strength coupled with shift in focus of major
players and overall demand-supply scenario in Polyester chips industry it is likely that JBFIL
would sell its products in the market.
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5 Project Progress – Implementation & Approvals
The following tentative schedule has been decided for the project so as to start the production by end
of first quarter of 2005:
Schedule Expected by
Procurement of Land Done
Completion of plant design, lay out etc. Done
Selection of machinery and negotiation with the suppliers Done
Placement of orders for all the machinery selected as above May/June 2004
Arrival of all the equipments December 2004
Erection of various equipments January / February 2005
Start up of trial runs March 2005
Commercial Production March / April 2005
Government Approvals
Approvals Expected by
Acquisition and registration of land Done / In-process
Construction Permission from Collector June 2004
Pollution Control Board June 2004
Dept. of Industries June 2004
Factories Act July 2004
Electricity Act July 2004
Industrial Boiler Act No Required
Indian Explosive Act Not Required
Excise Act July 2004
Sales Tax Act July 2004
Provident Fund Act July 2004
Contract Labour Regulations July 2004
Solvent Storage Licence Sept. 2004
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6 Technical Analysis
JBFIL has decided to source technology and plant from China Textile Industrial
Engineering Institute (CTIEI). CTIEI was founded in 1952, and is one of the largest design
and investigation unit to China National Textile Council (CNTC, formerly known as Ministry
of Textile Industry). It is also a member of China National Technical Import and Export
Corporation. It is the partner of China Foreign Construction Corporation.
CTIEI is able to supply process technology, engineering design and complete equipment, and
performance test in accordance with international practice. CTIEI is an ISO 9001 certified
company. It has also achieved Class A certificate for the design of textile, finishing, chemical
fibre, petrochemical and civil and also other project engineering related certificates.
The factors favouring CTIEI Technology includes:
The process for reduction of Polyethylene Terephthalate (PET) with PTA/DMT and
MEG as developed by CTIEI is characterised with up to date technology having more
operation flexibility, high automation and less waste emissions.
Various consumption indexes of raw materials and utilities are comparable to the
stipulation of other leading polyester companies in the world and the design can be
suitably tailor-made to suit the requirement of the customers.
The overall cost economics (i.e. Capital and Operating Cost) based on CTIEI
technology is very favourable.
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6.1 Raw Material- Sourcing and Availability
Raw materials required for the proposed project are PTA and MEG. About 0.34 tonnes of
MEG and about 0.86 tonnes of PTA are required for producing 1 tonnes of PET resin; which
is converted into yarn. A detailed analysis of PTA and MEG for future availability and prices
is covered in the subsequent section.
Production
Year of
Capacity
Sr Company Commencing
(Tonnes /
Production
annum)
Reliance Industries Ltd. (Patalganga &
1 Hazira) 1988 12,80,000
2 SVC Superchem Ltd. * 1998 1,20,000
3 MCC PTA (I) Corporation Ltd. 2000 4,25,000
Total 18,25,000
*Currently not operational
The installed capacity of the PTA industry grew from about 1.28 million TPA in 1996 to
about 1.8 million TPA by 2002. This growth was inline with the increase in demand of
polyester industry (both staple fibre and filament yarn). Year-wise capacity trend is given in
figure 5.1
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Figure 6.1: Capacity Trend of PTA
2,000,000
PTA Capcity (Tonnes)
1,600,000
1,200,000
800,000
400,000
0
1995 1996 1997 1998 1999 2000 2001 2002
Year
The PTA production grew from about 0.2 million TPA in the year 1988-1989 to about
1.7million TPA in the year 2002-2003, indicating a CAGR of 31 %. Year wise production, y-
o-y growth in production and capacity utilisation is given in figure 5.2 & figure 5.3
respectively. From the figures 5.2 and 5.3 it can be observed that the domestic industry is
operating at high utilization levels and would require an expansion to meet future needs of
downstream players
To meet the future demand from the downstream polyester industry the domestic PTA
industry would require fresh investments. As per published information, by 2005 additional
capacity of about 1.3 million TPA would be commissioned indicating an increase of 70%
over the existing capacities. Further Indo Rama Group is setting up a green field project at
Thailand and would source its requirements (about 200,000 TPA) from the captive facility.
This would create a surplus capacity of about 200,000 TPA in the domestic market. The
details of the proposed investments in PTA industry are given in table 5.3. From the table it
can be observed that the share of RIL in PTA market would come down from over 70% in
2002 to about 50% by 2005. Taking into consideration the large expansion in PTA capacity;
sourcing of PTA in domestic market would not be difficult for the downstream manufacturers.
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Table 6.2: Proposed Investments – PTA Industry
Proposed Capacity
Sr. Company Year
Addition
1 M/s Indo Rama (in Thailand) 6,00,000 2003
2 M/s MCC PTA (I) Corporation Ltd. 4,25,000 N.A
3 Panipat Refinery, IOCL 5,25,000 2004-2005
4 Reliance Industries Ltd. 3,50,000 2003-2004
Source: Industry & DMM Analysis
The prices of PTA in domestic market is finalised based on the landed cost of imports,
thereby ensuring that the prices are globally competitive. It is expected that PTA
manufacturers would continue to use the market driven approach to fix domestic PTA prices.
Analysis indicates that the PTA prices depends on the following factors –
Crude prices
Customs duty
Availability of PTA
In India, the customs duty on PTA decreased from a high of 60% in 1994-95 to a low of 20%
from 2001 onwards. This has assisted in decreasing the domestic prices of PTA. However,
further decrease in customs duty during near future is not anticipated and thus customs duty is
not expected to play a major role in dictating domestic prices.
With fresh investments in the PTA industry the availability of PTA will not be a major factor
for the downstream players. Further, since imports are free, the downstream players can
always resort to imports. JBFIL has an advantage of being located near two major ports.
While international freight charges depend on the crude oil prices, the insurance charges
largely depend on international peace. Both these factors are difficult to predict and would
continue to play major role in determining PTA prices.
The raw material prices of PTA are dependent on crude prices. Crude prices are difficult to
predict and would continue to play major role in determining PTA prices.
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However, looking at the international scenario, demand-supply situation, it is predicted that
the PTA prices would remain stable during 2005-12.
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6.1.2 Mono Ethylene Glycol (MEG)
Mono ethylene glycol (MEG) is used as an input in the production of polyesters (staple fibres,
films and filament yarns), explosives, cosmetics, printing inks, anti-freeze and as coolant in
automobiles. In India the turnover of the MEG market was at over Rs. 18 billion in 2000-
2001.
The domestic MEG industry comprises of 5 players with total production capacity of 638,900
TPA. Around 88% of the MEG capacity is based on the petrochemical route, while the
balance capacity is based on alcohol route. The table 5.4 provides details of major players in
domestic MEG industry. From the table it can be observed that Reliance Industries Limited
(RIL) is the market leader with about 85% share.
Production
Year of
Capacity
Sr. Name of the Unit Commencing Percentage
Tonnes/
Production
Annum
Indian Petrochemicals
2 Corporation Ltd.** (Baroda, 1973 183,900 28.78 %
Nagothane & Gandhar)
Total 638,900
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Source: 2002-03 Handbook of Statistics on Man Made Synthetic Fibre/Yarn Industry –
Association of Synthetic Fibre Industry
Domestic MEG capacities increased between 1991-94, with IPCL, RIL and SM Dyechem
putting up new plants. Further, it is observed that the MEG capacities are concentrated in the
western region. Since, freight charges are significant, those downstream units located near the
raw materials have a cost advantage. The figure 5.4 below provides details of capacity
addition in the MEG industry.
700,000
600,000
Capacity (TPA)
500,000
400,000
300,000
200,000
100,000
0
1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-2002 2002-2003
MEG Capacity
MEG production grew at an annual rate of 34% between 1991-03. The overall production as
on 2002-03 stands at about 611233 tonnes. The demand from polyester industry during 1991-
03 contributed significantly towards growth in MEG. Year wise production, y-o-y growth and
capacity utilisation of the industry is shown in figure 5.5 and 5.6. From the figures it can be
observed that the industry is operating at almost 100% capacity utilization and thus is
observing low growth during the last four years.
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Figure 6.3: Imports - MEG
140,000 20000
Import Volumme (TPA)
120,000
100,000 15000
Rs. (Lacs)
80,000
10000
60,000
40,000 5000
20,000
0 0
1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-20022002-2003
Fresh investments in MEG industry would be required to meet the future demand from the
downstream polyester industry. RIL has already indicated that they would be expanding MEG
capacity by 240,000 TPA. This would result in an increase in industry capacity by about 38%
thereby improving availability of MEG in domestic market.
The prices of MEG in domestic market is finalised based on the landed cost of imports,
thereby ensuring that the prices are globally competitive. It is expected that MEG
manufacturers would continue to use the market driven approach to fix domestic MEG prices.
Analysis indicates that the MEG prices depend on factors similar to PTA.
Reduction in customs duty from a high of 60% in 1994-95 to a low of 20% from 2001
onwards has assisted in decreasing the domestic prices of MEG. However, further decrease in
customs duty during near future is not anticipated and thus customs duty is not expected to
play a major role in dictating domestic prices.
Availability of MEG in domestic market will not be a major problem as the industry leader is
adding capacities to meet the domestic demand. JBFIL would have location advantage of
having the project near RIL’s manufacturing facility.
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International crude prices would be key determinant of MEG prices as majority manufacturers
use the petrochemical route. Further crude prices also determine the international freight
charges. Thus, crude prices would hold key to fluctuation in MEG prices.
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7 Estimates of Project Cost & Operating Cost
Imported Plant and Machineries as per the data provided by the client.
Cost of Indigenous component of the project has been made on the basis of :
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7.1.2 Buildings & Civil Works
The details of various building and civil works requirements of the proposed project alongwith their
cost estimates have been given in the table below:
4. Utilities 143.00
5. Others 100.00
6. Architect’s Fees @ 4% 35.00
Total Building & Civil Works (rounded off) 1100.00
Its country of origin (i.e. China which is known for its cost competitiveness)
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(ii) Indigenous Component
The list of Indigenous equipments alongwith their cost estimates is given in the table below.
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Main Specification &
Sr Material Qty Cost Supplier
Content
CONTROL Framros Marketing
C. ELECTRICAL 150
Voltemp Transformers
SUBSTATION
M/s. Polycab / Cable
D. POWER 200
Corporation
E. Lighting 50 M/s. Redicon Engg
Instalalaram
F. OTHERS 50 Instruments
Pvt.Ltd.
OTHER EQUIPMENT AND
G.
MATERIALS
G1. HVAC IN POLY-BUILDING 25
Reliable Steel
PIPING, FITTINGS AND ETC.
G2. 200 Distributors/ Flow Line
ISBL
Eng
M/s. S S Engineers /
G3. ERECTION MATERIAL ISBL 100
M/s. KPA Engineers
G4. SPARE PARTS 200
G5. Special Tools 15
M/s. Punj Lloyd /
G6. Insulation Work 200
Excel Insultech
G7 N2 Plant 150 M/s. Airox Nigen
Elgi Equipments /
G8. Air Compressor 75
Atlas Copco
Total Indigenous Equipments 5000
Apart from above, JBFIL intends to set up 3.5 MVA captive power plant (HFO based DG Set), cost of
which has been estimated at Rs.1000.00 Lakhs.
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7.1.4 Furniture, Fixtures & Vehicles
The total cost for Furniture and Fixtures have been estimated at Rs. 60 Lacs
Amount
Particulars
(Rs.Lacs)
Interest During Construction 290
Documentation Expenses 30
Upfront Fee 100
Arrangers Fee 110
Detailed Engineering, Project Management Fees 175
Expenditure During Construction (Travel, Communication etc) 30
Others 90
Total 825
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Finished Goods 0.10 Month
Receivables ( Debtors) 0.33 Month
Sundry Creditors 0.23 Month
The available bank finance for working capital has been considered as 80% of working capital
requirement and based on this, the requirement of margin money for working capital works out to
Rs.2188 Lakhs
The total project cost for this project in Oman has been estimated as given below:
Particulars Total
Equity 6993
Total Long Term Borrowings 10000
Total Means of Finance 16993
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8 Assessment of Financial Viability
8.1 Introduction
This chapter deals with the economic viability of the proposed PET Chips project.
A spreadsheet model has been developed for financial analysis with a view to assess impact of
changes in project parameters like project cost, capacity utilisation levels, input costs and other
parameters like to see changes in the course of operation.
The important basis & assumptions, which are considered for the analysis are enlisted below:
I US $ : Rs. 45
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8.2.6 Operating Norms
Operating Norms outlined below have been arrived at after analysis of guaranteed norms provided by
CIETI and actual norms collected from similar PET Chips producers:
Raw Materials Consumption : PTA – 0.855 Tonne; MEG – 0.345
Tonne
Stores / Spares & Consumables : Rs.300 / Tonne
Power & Fuel : Rs.1100 / Tonne
Packing Material : Rs.100 / Tonne
Salaries & Wages : Rs.100 / Tonne
Other Manufacturing Overheads : Rs.200 / Tonne
Administrative Expenses : Rs. 50 / Tonne
Selling Expenses : Rs.200 / Tonne
Repairs & Maintenance : 2.5% of Fixed Assets
Repayment Terms :
Year 2006 2007 2008 2009 2010
Repayment 10% 20% 28% 28% 14%
Interest on Working Capital Loan : 11 % per annum.
SLM WDV
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8.2.9 Working Capital Norms
MAT : 7.35%
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8.3 Feasibility Analysis -Projections
Feasibility analysis for 10 years operation has been worked out considering basis mentioned above and
results are presented in the form of following exhibits (Exhibits enclosed at the end of this chapter):
Exhibit Description
8.1 Project Cost & Means of Finance
8.2 Working Capital
8.3 Term Loan Repayment & Interest
8.4 Fixed Cost Allocation
8.5 SLM Depreciation
8.6 WDV Depreciation
8.7 Income Tax Calculation
8.8 Profitability Statement
8.9 Projected Cashflow Statement
8.10 Projected Balance Sheet
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EXHIBIT-8.1
JBF Industries Limited
Project Cost & Means of Finance
(Rs.Lacs)
Particulars Total
Land
Land & Site Development
Total Land & Site Development 800
Factory Building 1100
Plant and Machineries
Imported Machineries 5270
Indigenous Machineries 5000
Power Plant 1000
Miscellaneous Fixed Assets 60
Furniture & Fixtures 50
Preliminary & Pre-Operative Exp. 825
Provision for Contingencies 700
Total Capital Cost of Project 14805
Margin Money for Working Capital 2188
Total Cost of Project 16993
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EXHIBIT-8.2
Years of Operation
No. Particulars
2006 2007 2008 2009 2010 2011 2012 2
A Working Capital
1 Raw Material 1479.96 1567.02 1654.07 1741.13 1741.13 1741.13 1741.13 174
2 Consumables & Stores 22.95 24.30 25.65 27.00 27.00 27.00 27.00 2
3 Packing Material 7.65 8.10 8.55 9.00 9.00 9.00 9.00
4 Work in Progress 407.70 431.38 455.07 478.75 478.75 478.75 478.75 47
5 Finished Goods 679.50 718.97 758.44 797.92 797.92 797.92 797.92 79
6 Receivables ( Debtors) 2423.52 2566.08 2708.64 2851.20 2851.20 2851.20 2851.20 285
Total Working Capital 5021.28 5315.85 5610.42 5904.99 5904.99 5904.99 5904.99 590
Less: Sundry Creditors 1479.96 1567.02 1654.07 1741.13 1741.13 1741.13 1741.13 174
Net Working Capital 3541.33 3748.84 3956.35 4163.86 4163.86 4163.86 4163.86 416
B Available Bank Finance 2833.06 2999.07 3165.08 3331.09 3331.09 3331.09 3331.09 333
C Margin Money 2188.22 2316.78 2445.34 2573.90 2573.90 2573.90 2573.90 257
D WC Loan Interest @ 11 % PA 311.64 329.90 348.16 366.42 366.42 366.42 366.42 36
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EXHIBIT-8.3
JBF Industries Limited
Long Term Loan - Repayment & Interest
Term Loan Amount 10000.00
Interest rate 7.10%
(Rs.Lacs)
Year Quarter Repayment Outstanding Quarterly Yearly Yearly
Loan Interest Interest Repayment
Start of quarter End of quarter
2006 I 250 10000 9750 178
II 250 9750 9500 173
III 250 9500 9250 169
IV 250 9250 9000 164 683 1000
2007 I 500 9000 8500 160
II 500 8500 8000 151
III 500 8000 7500 142
IV 500 7500 7000 133 586 2000
2008 I 700 7000 6300 124
II 700 6300 5600 112
III 700 5600 4900 99
IV 700 4900 4200 87 422 2800
2009 I 700 4200 3500 75
II 700 3500 2800 62
III 700 2800 2100 50
IV 700 2100 1400 37 224 2800
2010 I 350 1400 1050 25
II 350 1050 700 19
III 350 700 350 12
IV 350 350 0 6 62 1400
2011 I 0 0 0 0
II 0 0 0 0
III 0 0 0 0
IV 0 0 0 0 0 0
2012 I 0 0 0 0
II 0 0 0 0
III 0 0 0 0
IV 0 0 0 0 0 0
2013 I 0 0 0 0
II 0 0 0 0
III 0 0 0 0
IV 0 0 0 0 0 0
2014 I 0 0 0 0
II 0 0 0 0
III 0 0 0 0
IV 0 0 0 0 0 0
2015 I 0 0 0 0
II 0 0 0 0
III 0 0 0 0
IV 0 0 0 0 0 0
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EXHIBIT-8.4
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67
EXHIBIT-8.5
No. Item 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1 Land & Site Development 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
2 Buildings & Civil Works 40.96 40.96 40.96 40.96 40.96 40.96 40.96 40.96 40.96 40.96
-Imported 310.21 310.21 310.21 310.21 310.21 310.21 310.21 310.21 310.21 310.21
- Indigenous 353.18 353.18 353.18 353.18 353.18 353.18 353.18 353.18 353.18 353.18
Total Plant & machinery 663.39 663.39 663.39 663.39 663.39 663.39 663.39 663.39 663.39 663.39
4 Furniture & Fixtures 3.53 3.53 3.53 3.53 3.53 3.53 3.53 3.53 3.53 3.53
5 Miscellaneous Fixed Assets 3.18 3.18 3.18 3.18 3.18 3.18 3.18 3.18 3.18 3.18
Total 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05
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EXHIBIT-8.6
JBF Industries Limited
WDV Depreciation
(Rs.Lacs)
No. Item 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1 Site Development 0 0 0 0 0 0 0 0 0 0
-Imported 901 763 646 547 463 392 332 281 238 201
- Indigenous 1211 1025 735 622 527 446 378 320 271 229
Total Plant & Machinery 2111 1788 1381 1169 990 838 710 601 509 431
TOTAL 2261 1919 1496 1271 1080 918 781 664 565 481
NET BLOCK 12544 10625 9129 7858 6777 5859 5078 4414 3849 3368
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EXHIBIT-8.7
JBF Industries Limited
Income-Tax Statement
(Rs.Lacs)
Years of Operation
No. Particulars
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
1 Profit Before Tax 5134 5633 6199 6800 6962 7024 7024 7024 7024 7024
2 Add : SLM Depreciation 711 711 711 711 711 711 711 711 711 711
3 Less : WDV Depreciation 2261 1919 1496 1271 1080 918 781 664 565 481
4 Income / Loss 3584 4425 5414 6240 6593 6817 6954 7071 7170 7254
5 Unabsorbed Depreciation / Losses 0 0 0 0 0 0 0
6 Gross Taxable Income 3584 4425 5414 6240 6593 6817 6954 7071 7170 7254
7 Deduction Under Section : 80 - IA 0 0 0 0 0 0 0 0 0 0
8 Net Taxable Income 3584 4425 5414 6240 6593 6817 6954 7071 7170 7254
9 Income Tax 1286 1588 1942 2239 2365 2446 2495 2537 2572 2603
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EXHIBIT-8.8
JBF Industries Limited
Profitability Statement
(Rs. In lakhs)
Year
Particulars
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Production/Sales
Installed Capacity (TPA) 216000 216000 216000 216000 216000 216000 216000 216000 216000 216000
Capacity Utilization (%) 85% 90% 95% 100% 100% 100% 100% 100% 100% 100%
Estimated Production / Sales 183600 194400 205200 216000 216000 216000 216000 216000 216000 216000
Gross Sale 102228 108242 114255 120269 120269 120269 120269 120269 120269 120269
Excise Duty 14100 14930 15759 16589 16589 16589 16589 16589 16589 16589
Net Sales 88128 93312 98496 103680 103680 103680 103680 103680 103680 103680
Expenses
Raw Material Consumption 77215 81757 86299 90842 90842 90842 90842 90842 90842 90842
Consumables,Stores,etc 551 583 616 648 648 648 648 648 648 648
Power & Fuel 2020 2138 2257 2376 2376 2376 2376 2376 2376 2376
Packing Expenses 184 194 205 216 216 216 216 216 216 216
Employees Expenses 184 194 205 216 216 216 216 216 216 216
Depreciation 711 711 711 711 711 711 711 711 711 711
Repairs & Maintenance Exp. 309 309 309 309 309 309 309 309 309 309
Other Mfg. Expenses 367 389 410 432 432 432 432 432 432 432
Total Cost of Manufacture 81540 86277 91013 95750 95750 95750 95750 95750 95750 95750
Gross Profit 6588 7035 7483 7930 7930 7930 7930 7930 7930 7930
Gross Profit Margin(%) 7.5% 7.5% 7.6% 7.6% 7.6% 7.6% 7.6% 7.6% 7.6% 7.6%
Administration Expenses 91.80 97.20 102.60 108.00 108.00 108.00 108.00 108.00 108.00 108.00
Selling Expenses 367.20 388.80 410.40 432.00 432.00 432.00 432.00 432.00 432.00 432.00
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(Rs. In lakhs)
Particulars Year
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Financial Charges
Long Term Borrowings 683.38 585.75 422.45 223.65 62.13
Working Capital Interest 311.64 329.90 348.16 366.42 366.42 366.42 366.42 366.42 366.42 366.42
Total Financial Charges 995 916 771 590 429 366 366 366 366 366
Total Cost of Sales 82994 87679 92297 96880 96718 96656 96656 96656 96656 96656
Net Profit Before Taxes 5134 5633 6199 6800 6962 7024 7024 7024 7024 7024
Tax on Profit 1286 1588 1942 2239 2365 2446 2495 2537 2572 2603
Net Profit After Taxes 3848 4046 4257 4561 4596 4578 4529 4487 4451 4421
Net Profit Margin (%) 4.37% 4.34% 4.32% 4.40% 4.43% 4.42% 4.37% 4.33% 4.29% 4.26%
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EXHIBIT-8.9
JBF Industries Limited
Cashflow Statement
(Rs.Lacs)
Years of Operation
No. Particulars
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Sources of Funds :
1 Promoter's Contribution 6993
2 Deposits 0
3 Increase in Long Term Loan 10000
4 Increase in Working Capital Borrowing 2833 166 166 166 0 0 0 0 0 0
5 Depreciation 711 711 711 711 711 711 711 711 711 711
6 Net Profit Before Tax & Interest 6129 6549 6970 7390 7390 7390 7390 7390 7390 7390
Sub- Total (A) 16993 9673 7426 7847 8267 8101 8101 8101 8101 8101 8101
Disposition of Funds :
1 Capital Expenditure 14805
2 Increase in Current Assets 3541 208 208 208 0 0 0 0 0 0
3 Interest on Term Loan 683 586 422 224 62 0 0 0 0 0
4 Repayment of Long Term Loan 1000 2000 2800 2800 1400 0 0 0 0 0
5 Interest on Deposits 0 0 0 0 0 0 0 0 0 0
6 Repayment of Deposits 0 0 0 0 0 0 0 0 0 0
7 Interest on Working Capital 312 330 348 366 366 366 366 366 366 366
8 Income-Tax 1286 1588 1942 2239 2365 2446 2495 2537 2572 2603
9 Dividend
Sub-Total (B) 14805 6822 4711 5721 5837 4194 2812 2862 2903 2939 2969
A-B 2188 2851 2715 2126 2431 3907 5289 5240 5198 5162 5132
Opening Cash Balance 2188 5039 7754 9880 12311 16218 21507 26747 31945 37107
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EXHIBIT-8.10
JBF Industries Limited
Projected Balance Sheet
(Rs. Lacs)
Year of Operation
Particulars
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Liabilities :
Share Capital 6993 6993 6993 6993 6993 6993 6993 6993 6993 6993
Reserves 3848 7893 12150 16711 21307 25885 30414 34901 39352 43774
Long Term Loan 9000 7000 4200 1400 0 0 0 0 0 0
Deposits 0 0 0 0 0 0 0
Short Term Loan 2833 2999 3165 3331 3331 3331 3331 3331 3331 3331
Total Liabilities 22674 24886 26508 28436 31632 36210 40738 45225 49677 54098
Assets :
Gross Fixed Assets 14805 14094 13383 12672 11961 11250 10539 9828 9117 8406
Less : Depreciation 711 711 711 711 711 711 711 711 711 711
Net Fixed Assets 14094 13383 12672 11961 11250 10539 9828 9117 8406 7694
Stocks
Debtors & Other Current Assets 3541 3749 3956 4164 4164 4164 4164 4164 4164 4164
Cash & Bank Balance 5039 7754 9880 12311 16218 21507 26747 31945 37107 42239
Profit & Loss Account
Total Assets 22,674 24,886 26,508 28,436 31,632 36,210 40,738 45,225 49,677 54,098
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EXHIBIT-8.11
JBF Industries Limited
Debt-Service Coverage Ratio
(Rs.Lacs)
Year of Operation
Particulars
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Revenue 88128 93312 98496 103680 103680 103680 103680 103680 103680 103680
Profit Before Tax 5133.61 5633.50 6199.06 6800.13 6961.65 7023.78 7023.78 7023.78 7023.78 7023.78
Profit After Tax 3847.73 4045.68 4256.59 4561.20 4596.26 4577.99 4528.69 4486.85 4451.34 4421.18
LT Interest 683.38 585.75 422.45 223.65 62.13 0.00 0.00 0.00 0.00 0.00
Interest on Deposits 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Depreciation 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05 711.05
LT Loan Repayment 1000.00 2000.00 2800.00 2800.00 1400.00 0.00 0.00 0.00 0.00 0.00
Deposit Repayment 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Return on Investment (%) 38% 41% 43% 46% 46% 46% 46% 46% 46% 46%
Debt-Service Coverage Ratio
- Debt Service 1683.38 2585.75 3222.45 3023.65 1462.13 0.00 0.00 0.00 0.00 0.00
- Coverage 5242.15 5342.48 5390.10 5495.90 5369.44 5289.04 5239.74 5197.91 5162.39 5132.23
DSCR 3.11 2.07 1.67 1.82 3.67
Average DSCR 2.241
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EXHIBIT-8.12
JBF Industries Limited
Pay Back Period & Internal Rate of Return
(Rs.Lacs)
Year of Operation
Particulars
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Cash Outflow 16993 0 0 88 0 0 0 0
Cash Inflow 0 5242 5342 5390 5496 5369 5289 5240 5198 5162 5132
Net Cashflow -16993 5242 5342 5302 5496 5369 5289 5240 5198 5162 5132
Cumulative Cashflow -16993 -11751 -6409 -1106 4389 9759 15048 20288
Payback Period 4.20 Years
Internal Rate of Return 29%
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8.5 Sensitivity Analysis (CONCLUSION)
Various estimates of cost and revenue made in this report are on realistic side. Even though, a
contingency provision of 5% is made in the project cost. However, in every project there are certain
key factors and variables, which may affect the operating results. Sensitivity analysis identifies such
elements and their impact on the project.
Among several factors which have bearing on the proposed project viability, following factors have
the maximum uncertainty:
Project cost
Capacity utilisation
With respect to above factors following adverse scenarios have been considered for evaluation:
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