Swot Analysis: Weakness ES Strengt HS
Swot Analysis: Weakness ES Strengt HS
Swot Analysis: Weakness ES Strengt HS
STRENGT WEAKNESS
HS Strategies
*Promotional *Food quality perceptions
*Queues during busy periods
ES
*Brand name
*Product range *Vegetarian options
*Brand value *Weak product development
*Successful advertisement *management of franchise/joint venture
*Collaborations with big companies *Dissatisfied franchises
*Competitive price *Heavy Calorie Menu
*Professional training for employees *Lack of product innovation
*Clean environment and play space for kids *limited menu
*Perception of unhealthy food
OPPORTUNITIE THREATHS
S
*Expansion to vegetarian market *Other fast food retailers
*Growing dining out market *Increased heath consciousness
*Internationalization *Intensifying competition
*further development in sales *Weakened dollar
*Partnership with other brands *Delivery Services
*large increase of profits *Strong image and equity
*Declining market share *Change in customers lifestyle and taste
*saturated nature of the fast food business *Aggressive international expansion
*product diversification *changing demographics
*loss of market share
Pt#2
How do you plan and strategize your studies, and which among the types of
plans is/are effective in carrying out these plans and strategies and why?