The document discusses Saul Bass, an American graphic designer known for designing film title sequences and logos from 1954 to 1995. He revolutionized title sequences by making them kinetic and incorporating images rather than just text. Some of the major directors he worked with included Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, and Steven Spielberg. He also designed posters for the Oscar Awards ceremonies between 1991 and 1996.
The document discusses Saul Bass, an American graphic designer known for designing film title sequences and logos from 1954 to 1995. He revolutionized title sequences by making them kinetic and incorporating images rather than just text. Some of the major directors he worked with included Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, and Steven Spielberg. He also designed posters for the Oscar Awards ceremonies between 1991 and 1996.
The document discusses Saul Bass, an American graphic designer known for designing film title sequences and logos from 1954 to 1995. He revolutionized title sequences by making them kinetic and incorporating images rather than just text. Some of the major directors he worked with included Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, and Steven Spielberg. He also designed posters for the Oscar Awards ceremonies between 1991 and 1996.
The document discusses Saul Bass, an American graphic designer known for designing film title sequences and logos from 1954 to 1995. He revolutionized title sequences by making them kinetic and incorporating images rather than just text. Some of the major directors he worked with included Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, and Steven Spielberg. He also designed posters for the Oscar Awards ceremonies between 1991 and 1996.
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The film titles, the American graphic designer,
Saul Bass designed between 1954 and 1995 not
only helped bring graphic design to the attention of Hollywood, and to the forefront of the sixties art movements, but revolutionized the way we watch films. Bell, Kleenex, AT&T? All Bass. For about 50 years, if you were looking for a clean, thoughtful design that was made to last, this was the man you called. Logo design is not all Bass is known for. In fact, logos form the lesser part of Bass’ artistic legacy. Read on for a look at one of the most illustrious graphic design careers to date. Bass also stepped up the sophistication of movie posters with his distinctive minimal style and he completely revolutionized the role of title credits in films. Traditionally, credits were static and drab. They were considered so unimportant, they would actually be projected onto the closed curtains which would only open for the first official scene of the movie. Bass, however, was committed to injecting life into these graphics, making them as much a part of the cinematic experience as anything else. Introducing his signature kinetic type, Bass’ letters dashed and moved across the screen and frequently incorporated images other than text. Titles became a spectacle to be seen. 1954 he received his first commission from the director Otto Preminger to design the title sequence for his film "Carmen Jones". This commission was followed in 1955 by others from Robert Aldrich and the Billy Wilder Film "The Seven Year Itch". That same year Saul Bass designed the title sequence for Preminger's "The Man with the Golden Arm" and it caused a sensation. Saul Bass became the leading title designer in Hollywood; the directors Bass worked in this capacity include Alfred Hitchcock "Vertigo", "North by Northwest", "Psycho", from 1960 Stanley Kubrick "Spartacus", "The Shining", from 1990 for Martin Scorsese "Good Fellas", "Cape Fear", "The Age of Innocence", "Casino"; and, in 1993 Steven Spielberg: the title sequence for "Schindler's List". Between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony.