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Assignment Saul Bass

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The film titles, the American graphic designer, 

Saul Bass designed between 1954 and 1995 not


only helped bring graphic design to the attention of Hollywood, and to the forefront of the
sixties art movements, but revolutionized the way we watch films. Bell, Kleenex, AT&T? All
Bass. For about 50 years, if you were looking for a clean, thoughtful design that was made to
last, this was the man you called. Logo design is not all Bass is known for. In fact, logos form
the lesser part of Bass’ artistic legacy. Read on for a look at one of the most illustrious graphic
design careers to date. Bass also stepped up the sophistication of movie posters with his
distinctive minimal style and he completely revolutionized the role of title credits in films.
Traditionally, credits were static and drab. They were considered so unimportant, they would
actually be projected onto the closed curtains which would only open for the first official scene
of the movie. Bass, however, was committed to injecting life into these graphics, making them as
much a part of the cinematic experience as anything else. Introducing his signature kinetic type,
Bass’ letters dashed and moved across the screen and frequently incorporated images other than
text. Titles became a spectacle to be seen. 1954 he received his first commission from the
director Otto Preminger to design the title sequence for his film "Carmen Jones". This
commission was followed in 1955 by others from Robert Aldrich and the Billy Wilder Film "The
Seven Year Itch". That same year Saul Bass designed the title sequence for Preminger's "The
Man with the Golden Arm" and it caused a sensation. Saul Bass became the leading title designer
in Hollywood; the directors Bass worked in this capacity include Alfred Hitchcock "Vertigo",
"North by Northwest", "Psycho", from 1960 Stanley Kubrick "Spartacus", "The Shining", from
1990 for Martin Scorsese "Good Fellas", "Cape Fear", "The Age of Innocence", "Casino"; and,
in 1993 Steven Spielberg: the title sequence for "Schindler's List".
Between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony.

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