Herzberg's Motivation Theory - Two Factor Theory

Herzberg’s Motivation Theory
– Two Factor Theory

Herzberg’s Motivation Theory model, or Two Factor Theory,
argues that there are two factors that an organization can adjust
to influence motivation in the workplace.
These factors are:
 Motivators: Which can encourage employees to work harder.
 Hygiene factors: These won’t encourage employees to work harder but
they will cause them to become unmotivated if they are not present.
Note
Herzberg’s Motivation Theory model goes by a number of different names,
including Two Factor Theory, Herzberg’s Motivation-Hygiene Theory, and
Duel Structure Theory. We will use these terms interchangeably in this article.
Frederick Herzberg developed the model in 1959. He did this by interviewing
over 200 professionals. The interviews delved into when the interviewees
were at their most and least happiest with their jobs.
Other motivation theories you may want to learn about include Equity
Theory and Maslow’s Hierarchy of Needs.
What is Two Factor Theory?

Herzberg’s Theory of Motivation tries to get to the root of motivation in the
workplace. You can leverage this theory to help you get the best performance
from your team.
The two factors identified by Herzberg are motivators and hygiene factors.
1. Motivating Factors
The presence of motivators causes employees to work harder. They are found
within the actual job itself.
2. Hygiene Factors
The absence of hygiene factors will cause employees to work less hard.
Hygiene factors are not present in the actual job itself but surround the job.
The impact of motivating and hygiene factors is summarized in the following
diagram. Note that you will often see motivators referred to as factors for
satisfaction, and hygiene factors referred to as factors for dissatisfaction.
Examples of motivating and hygiene factors are shown in the following

diagram.
Motivating factors include:
 Achievement: A job must give an employee a sense of achievement.
This will provide a proud feeling of having done something difficult but
worthwhile.
 Recognition: A job must provide an employee with praise and
recognition of their successes. This recognition should come from both their
superiors and their peers.
 The work itself: The job itself must be interesting, varied, and provide
enough of a challenge to keep employees motivated.
 Responsibility: Employees should “own” their work. They should hold
themselves responsible for this completion and not feel as though they are
being micromanaged.
 Advancement: Promotion opportunities should exist for the employee.
 Growth: The job should give employees the opportunity to learn new
skills. This can happen either on the job or through more formal training.
Hygiene factors include:
 Company policies: These should be fair and clear to every employee.

They must also be equivalent to those of competitors.
 Supervision: Supervision must be fair and appropriate. The employee
should be given as much autonomy as is reasonable.
 Relationships: There should be no tolerance for bullying or cliques. A
healthy, amiable, and appropriate relationship should exist between peers,
superiors, and subordinates.
 Work conditions: Equipment and the working environment should be
safe, fit for purpose, and hygienic.
 Salary: The pay structure should be fair and reasonable. It should also
be competitive with other organizations in the same industry.
 Status: The organization should maintain the status of all employees
within the organization. Performing meaningful work can provide a sense of
status.
 Security: It is important that employees feel that their job is secure and
they are not under the constant threat of being laid-off.
The Four Stats

In a general sense, there are four states an organization or team can find
themselves in when it comes to Two Factor Theory.
1. High Hygiene and High Motivation

This is the ideal situation and the one which every manager should strive for.
Here, all employees are motivated and have very few grievances.
2. High Hygiene and Low Motivation

In this situation, employees have few grievances but they are not highly
motivated. An example of this situation is where pay and working conditions
are competitive but the work isn’t very interesting. Employees are simply there
to collect their salary.
3. Low Hygiene and High Motivation
In this situation, employees are highly motivated but they have a lot of
grievances. A typical example of this situation is where the work is exciting
and really interesting but the pay and conditions are behind competitors in the
same industry.
4. Low Hygiene and Low Motivation

This is obviously a bad situation for an organization or team to find itself in.
Here, employees aren’t motivated and the hygiene factors are not up to
scratch.
How to Use The Model

There is a two-step process to use the Two Factor Theory model to increase
the motivation of your team.
1. Eliminate job hygiene stressors.
2. Boost job satisfaction.
1. Eliminate Job Hygiene Stressors

The first step to enhancing the motivation of your team is to ensure that the
hygiene factors are not causing dissatisfaction.
Each person will examine hygiene factors through their own unique frame of
reference. Because of this, it’s important to work with each member of your
team to understand their specific perspective.
Some common steps to remove hygiene stressors are:
 Rectify petty and bureaucratic company policies.

 Ensure each team member feels supported without feeling
micromanaged. You can do this by using servant leadership or a democratic
leadership style.
 Ensure the day to day working culture is supportive. No bullying. No
cliques. Everyone treated with equal respect.
 Ensure that salaries are competitive within the industry. Ensure there
are no major salary disparities between employees doing similar jobs.
 To increase job satisfaction and status, aim to construct jobs in such a

way that each team member finds their job meaningful.
2. Boost Job Satisfaction

Once you have removed hygiene stressors, the next step is to boost the job
satisfaction of each team member. We can do this by improving the actual
content of the job itself. Again, a unique approach for each employee will be
required.
Three techniques which can be used to achieve this are:
a. Job Enrichment
Job enrichment means enriching a team member’s job by giving them more
challenging or complex tasks to perform. These more complex tasks should
make the job more interesting.
b. Job Enlargement
Job enlargement means giving a team member a greater variety of tasks to
perform. This variety can also make a job more interesting.
Note that with job enlargement the variety of tasks is increased, but not the
difficulty of those tasks. If difficulty increased then that would be job
enrichment.
c. Employee Empowerment
Employee empowerment means deligating increasing responsibility to each
team member. This can be done by slowly increasing the amount of
responsibility you delegate to an employee.
Learn more about how to delegate.
Limitations of the Theory

Some common criticisms of Herzberg’s Motivation Theory include:
 The theory only applies to white collar workers.
 It doesn’t take an individuals situation or perception into consideration.

We have attempted to address this above by applying the theory at an
individual level.
 The theory focuses on improving employee satisfaction. That doesn’t

necessarily translate into increased productivity.
 There is no objective way to measure employee satisfaction within the

theory.
 Two Factor Theory is subject to bias. For example, when an employee

is satisfied they will give themselves credit for that satisfaction. Conversely,
when they are dissatisfied they will blame external factors.
Summary
Herzberg’s Motivation Theory model, or Two Factor Theory, provides two
factors that affect motivation in the workplace.
These factors are hygiene factors and motivating factors. Hygiene factors will
cause an employee to work less if not present. Motivating factors will
encourage an employee to work harder if present.
To use the theory within your team, start by getting any hygiene issues
resolved. Once you have done this, you can boost motivation by putting in
place as many motivating factors as practical.

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Herzberg’s Motivation Theory

– Two Factor Theory

What is Two Factor Theory?

Examples of motivating and hygiene factors are shown in the following

 Company policies: These should be fair and clear to every employee.

The Four Stats

1. High Hygiene and High Motivation

2. High Hygiene and Low Motivation

4. Low Hygiene and Low Motivation

How to Use The Model

2. Boost job satisfaction.

1. Eliminate Job Hygiene Stressors

Some common steps to remove hygiene stressors are:

 Rectify petty and bureaucratic company policies.

 To increase job satisfaction and status, aim to construct jobs in such a

2. Boost Job Satisfaction

Three techniques which can be used to achieve this are:

Limitations of the Theory

 The theory only applies to white collar workers.

 It doesn’t take an individuals situation or perception into consideration.

 The theory focuses on improving employee satisfaction. That doesn’t

 There is no objective way to measure employee satisfaction within the

 Two Factor Theory is subject to bias. For example, when an employee

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