Assignment 6 Text
Assignment 6 Text
Matrícula:
CONDITIONAL 1
STEM YOUR RESPONSE
1.- I'm going to my friend's party if... I don't have to read later
3.- My friend Caty won't pass her driving test she doesn't practice
if...
7.- The company was almost in bankruptcy, it If you ask for a mixed credit
can continue operating only if...
CONDITIONAL 2
STEM YOUR RESPONSE
4.- if my family had more money... I would have traveled around the world
If you were a Marketing Manager for a National Corporation and if you were given 20,000 USD
for a marketing campaign; consider that would have to use all that money to promote the
product (or service) of the company you work for, please, mention at least three ways to spend
that money. (Do not forget to use auxiliaries would/could/might)
The correct way to invest that monetary capital would be to pay for marketing in all social
networks, the second way is by carrying out promotions in the purchase of products, preferential
coupons and the last is to carry out launch events for new products or services. to generate
identity for the company, enthusiasm and immediate recognition. Not all products are the same,
nor do they claim to be. Companies continually strive so that the goods and services they offer
have a specific and own identity character, so that consumers or users are able to differentiate
them. The identity or identification of the product then becomes a formal differentiation process
in which the consumer participates directly.
The main element that allows the identification of a product is the brand, and the most important
elements for its differentiation are the model, the packaging and the product label.
SCENARIO 2 Being a congressman / congresswoman
If you were elected congressman / congresswoman in Mexico Republic, what would you do
to...?
a) improve economy
c) decrease delinquency
If I were a congressman, I would make very strong links between the industrial sector and
professional academies, it is about forming new production models based on science
Regarding the quality of life, it would carry out centers for human development, in which the
internal, emotional and psychological part of people is worked.
Finally, to enhance the reduction of credit default, I would begin by taking financial education
sessions to work centers, it is very important to know that the monetary resource is a force that
must be applied with measure and good judgment.
It is necessary to understand that global culture has a strong tendency to similarity; therefore we
must understand that in these circumstances we cannot isolate ourselves.
If you were the president of a TV Network for instance (Televisa / CNN / OnceTV / ESPN / Azteca
/...)
b) What programs, series, movies or TV commercials would you eliminate in order to diminish
ignorance?
It is necessary to understand that global culture has a strong tendency towards similarity;
therefore, we must understand that in these circumstances we cannot isolate ourselves.
If I were CEO of any communication medium, I would propose to include content for human
development, I would propose to include forums for reading, music, dance, audiovisual creative
systems.
I would carry out a new work culture within the company, it is about being congruent in our image
and the programs broadcast.
SCENARIO 4 Being an HR Manager under pressure
If you were the Human Resources Manager at a big company (5,000 employees in Mexico) and if
you were notified that there is an imminent company downsizing, so you have to come up with
a plan for cost reduction. What strategies would you suggest to the executives of the
corporation (you may consider to include a workforce layoff)?
I would carry out a continuous improvement program to detect excessive expenses in the
management of material resources, I would carry out the execution of the work culture, it is about
carrying out a new work method, migrating as far as possible towards the virtual work culture.
Before starting to lay off people, it is necessary to evaluate with a general and particular SWOT
scheme of each employee of the company