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Marketing Management Quiz Question & Answers for MBA

Students
ADVERTISEMENTS:

1. A marketing survey is required for____________

(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
ADVERTISEMENTS:

(4) All of these

(5) None of these
Ans. (4)
2. A ‘Call’ in marketing language means__________
ADVERTISEMENTS:

(1) Calling on a salesperson

(2) Calling on a customer
(3) Making a phone-call
(4) All of these
ADVERTISEMENTS:

(5) None of these

Ans. (5)
3. The target group for Education loan is_________
(1) All colleges
ADVERTISEMENTS:

(2) All parents

(3) Research scholars
(4) Meritorious students seeking higher education
(5) None of these
ADVERTISEMENTS:

Ans. (4)
4. Cross-selling means______________
(1) Selling with a cross face
(2) Cross country marketing
ADVERTISEMENTS:

(3) Selling other products to existing customers

(4) Selling to employees
(5) None of these
Ans. (3)
5. ‘Customization’ means____________
(1) Tailor-made products for each customer
ADVERTISEMENTS:

(2) Customers selling goods

(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Ans. (1)
6. Market segmentation is useful for____________
ADVERTISEMENTS:

(1) Preferential marketing

(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of these
Ans. (5)
ADVERTISEMENTS:

7. Home loans are granted to:

(1) Individuals
(2) Institutions
(3) Builders
(4) All of these
(5) None of these
ADVERTISEMENTS:
Ans. (1)
8. Market Segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting by geographically
(4) All of these
ADVERTISEMENTS:

(5) None of these

Ans. (4)
9. The target group for a Car loan is_____________
(1) All auto drivers
(2) All auto dealers
(3) All car owners
(4) Any individual needing a car
(5) None of these
Ans. (4)
10. Market information means______________
(1) Knowledge of industries
(2) Knowledge of households
(3) Knowledge of peers
(4) Knowledge of customer’s tastes
(5) None of these
Ans. (4)
11. Market share can be increased by________________
(1) Increasing the number of sales persons
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
(5) None of these
Ans. (2)
12. Market segmentation means
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
(5) None of these
Ans. (4)
13. Referral means_____________
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
(5) None of these
Ans. (3)
14. “USP” in marketing means
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) None of these
Ans. (4)
15. The meaning of “Conversation” in terms of sales is
(1) Designing new products
(2) Converting Purchasers into sellers
(3) Converting sellers into purchasers
(4) Converting perspective customers into purchasers
(5) None of these
Ans. (4)
16. Online Marketing is mostly useful for marketing of
(1) Saving Accounts
(2) Credit cards
(3) Home loans
(4) NRI deposits
(5) None of these
Ans. (4)
17. Cross selling means
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
(5) None of these
Ans. (4)
18. Marketing Strategy means:
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
(5) None of these
Ans. (3)
19. Target group means:
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
(5) None of these
Ans. (3)
20. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) None of these
Ans. (2)
21. Marketing decisions are very critical because
(1) Helps in achievement of marketing objective
(2) Success of enterprise depends on it
(3) Purchase depends on it
(4) Only 1 and 2
(5) None of these
Ans. (4)
22. Relationship marketing means?
(1) Selling to relatives
(2) Selling by relatives
(3) After sales service
(4) Cross-selling
(5) None of these
Ans. (3)
23. Closing the sales means?
(1) Close down marketing functions
(2) Stop selling
(3) Successful completion of call
(4) All of these
(5) None of these
Ans. (3)
24. Which business strategy seems to be good for long run?
(1) To increase sales
(2) To give more profit
(3) To increase price
(4) To increase profit margin
(5) None of these
Ans. (1)
25. Which of the following is a type of decision?
(1) Major
(2) Minor
(3) Routine
(4) Rare
(5) All of the above
Ans. (5)
26. Marketing Planning helps to minimise future
uncertainties because?
(1) Future is uncertain
(2) Future is bright
(3) Future is Dark
(4) Future is vast
(5) None of these
Ans. (1)
27. Public relation is:
(1) Part of customer service
(2) Part of marketing
(3) Part of image building
(4) All of the above
(5) None of these
Ans. (4)
28. Promotion of marketing means:
(1) Passing an exam
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the product in specific area
(5) None of these
Ans. (3)
29. Short term planning focuses on:
(1) Functional Plans
(2) Long term objectives
(3) Specific goals
(4) Both 1 and 3
(5) None of these
Ans. (4)
30. Which factor is/are responsible for Effective Market
Segmentation?
(1) Measurability
(2) Easy Accessibility
(3) Sustainability
(4) All of the above
(5) None of these
Ans. (4)
31. Sales stands for:
(1) Marketing the Goods
(2) Transfer of Goods & Services for Consideration
(3) Sale of Product
(4) Production of revenue
(5) None of these
Ans. (2)
32. Which method is useful for forecasting of a new product?
(1) Social Test
(2) Market Test
(3) Product Test
(4) License Test
(5) None of these
Ans. (2)
33. ____________ helps in process of Production
(1) Production Facilities and Equipment
(2) Material
(3) Supplies
(4) Raw material
(5) None of these
Ans. (1)
34. Modern method of marketing includes?
(1) Publicity on net
(2) Advertise on net
(3) Soliciting business through e-mail
(4) All of the above
(5) None of these
Ans. (4)
35. Good public relations indicate?
(1) Improved Marketing Skills
(2) Improved Brand Image
(3) Improved Customer Service
(4) All of the above
(5) None of these
Ans. (4)
36. Outsourcing means service rendered by?
(1) Outside agencies
(2) Other departments of the company
(3) employees other than sales person
(4) Marketing Department
(5) None of these
Ans. (1)
37. Which of the following is NOT a work of marketing?
(1) Grading
(2) Packaging
(3) Pricing
(4) Accounting
(5) None of these
Ans. (4)
38. Demand consists of:
(1) Want or need
(2) Willingness to spend
(3) Resource to purchase
(4) All of the above
(5) None of these
Ans. (4)
39. Which of the following is NOT a product of bank?
(1) Demat Account
(2) Bank Building
(3) Auto Loan
(4) Home Loan
(5) None of these
Ans. (2)
40. Value added Services means?
(1) Costlier Products
(2) Larger number of products
(3) Additional Services
(4) At par services
(5) None of these
Ans. (3)
41. Which one of the following is NOT a target group for
saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) None of these
Ans. (2)
42. Target group for home loans is
(1) Existing creditors
(2) Individuals
(3) Persons having one or more than one house
(4) Builders
(5) None of these
Ans. (2)
43. Digital marketing is similar to
(1) Online marketing
(2) Cold calling
(3) Web designing
(4) Market for cast
(5) None of these
Ans. (1)
44. Full form of DSA is___________
(1) Delivery Staff Agency
(2) Direct Selling Agency
(3) Distributors and Supply Agency
(4) Driving Sales Ahead
(5) None of these
Ans. (2)
45. Direct Marketing means______________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) None of these
Ans. (3)
46. Web marketing involves______________
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
(5) None of these
Ans. (2)
47. The ultimate aim of Marketing is to provide
(1) More business to the Company
(2) More profit
(3) More staff
(4) More production
(5) None of these
Ans. (1)
48. Selling Process includes_________________
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product Designing
(5) None of these
Ans. (2)
49. Market share means_____________
(1) Paid up capital
(2) Shares held by employees
(3) Share of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) None of these
Ans. (3)
50. “Benchmark” means____________
(1) Benches for customers to sit
(2) Benches for salesmen to sit
(3) Products displayed on a bench
(4) Set standards
(5) None of these
Ans. (4)
51. A call centre is________________
(1) A meeting place for DSAs
(2) A training centre for DSAs
(3) A meeting place for customers
(4) Data centre
(5) A back office set up where customer queries are answered
Ans. (5)
52. The sequence of a sales process is_____________
(1) Lead generation, call, presentation & sale
(2) Sale, presentation, Lead generation & call
(3) Presentation, Lead generation, Sale & Call
(4) Lead generation, Call, Sale & Presentation
(5) None of these
Ans. (1)
53. ‘value -added services’ means________________
(1) Better value at a premium
(2) Costlier services
(3) Additional services
(4) Better value at a discount
(5) None of these
Ans. (3)
54. To ‘Close a Call’ means____________
(1) To end the conversation
(2) To put the phone down
(3) To close the doors
(4) To clinch the sale
(5) None of these
Ans. (4)
55. Bancassurance means_____________
(1) Banks promising to give loans
(2) Bank promising to pay interest
(3) Banks selling insurance products
(4) Assurance to repay loans
(5) None of these
Ans. (3)
56. The target group for agricultural loan is________
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) Farmers’ societies
(5) None of these
Ans. (3)
57. The target group for credit card is_____________
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
(5) None of these
Ans. (4)
58. A ‘Target Group’ means_______________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of person to whom sales should be focused
(5) None of these
Ans. (4)
59. Entrepreneurs find direct marketing the attractive
because of
(1) Investment is low
(2) It doesn’t require specialized skills
(3) Returns are quick
(4) All of the above
(5) None of these
Ans. (4)
60. Demonstration is an exercise to
(1) attractively pack and display the goods
(2) prove the characteristic of the product
(3) function of customer
(4) Both (1) and (2)
(5) Neither (1) and (2)
Ans. (2)
61. Which among the following is not an example of Direct
marketing?
(1) Tele-marketing
(2) Sales on internet
(3) Mail order sales
(4) Retail stores
(5) None of these
Ans. (4)
62. In Banking services, market can be segmented on the
basis of
(1) Density
(2) Customers
(3) Product
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
63. Which of the following is not a ‘Post testing’ Technique of
advertisement?
(1) Sales test
(2) Focus group
(3) Enquiry test
(4) Attitude test
(5) None of these
Ans. (4)
64. ‘Causal’ research is basically concerned with
(1) establishing cause and effect relationship
(2) arriving at a forecast or prediction of interest
(3) measuring and estimating the frequencies with which of things
occur
(4) All of the above
(5) None of these
Ans. (1)
65. A method, in which Brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in the same
category is called:
(1) Brand goodwill method
(2) Price premium method
(3) Product pricing method
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (2)
66. Media planning includes:
(1) Assessing lost
(2) Selecting the right medium
(3) Product mix
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
67. In India, which commission can be approached to curb
misleading advertisements?
(1) MRTP
(2) MTP
(3) ISPT
(4) QTP
(5) None of these
Ans. (1)
68. In marketing ‘initiator’ is a term which describes
(1) who determines that some need is not being met and authorises a
purchase to rectify the situation
(2) who most directly involved in the consumption of the product
(3) who most indirectly involved in the consumption of the product
(4) Both (1) and (2)
(5) Both (1) and (3)
Ans. (1)
69. Bank Marketing means:
(1) Selling of Banks
(2) Butting of banks
(3) Merger of banks
(4) Selling bank’s products and services
(5) Selling various items in banks
Ans. (4)
70. Proper pricing is needed for:
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customer
(5) Service with extra facilities
Ans. (3)
71. Relationship selling means –
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing
Ans. (2)
72. Digital Marketing means:
(1) Marketing of digital instruments
(2) Marketing through Advertisements
(3) Marketing through Internet and Telephones
(4) Both 1 & 3
(5) None of the above
Ans. (3)
73. Difference between Direct and Indirect Marketing is:
(1) Direct marketing is to employees of the concerned company, while
Indirect is to outsiders
(2) Direct marketing is to outsider, while Indirect is to employees of
the concerned company
(3) Direct Marketing is to Bank’s owner, Insiders is to outsiders
(4) Direct Marketing is to other Bank’s employees, Indirect outsiders
(5) None of these
Ans. (1)
74. Which of the following is the most logical budget setting
method?
(1) Affordable method
(2) Percentage-of-Sales method
(3) Competitive-parity method
(4) Objective-and-task method
(5) None of these
Ans. (4)
75. One common misuse of marketing research findings in
contemporary business is the tendency for marketing
research to:
(1) become a vehicle for pitching the sponsor’s products
(2) become a vehicle for discriminating in the marketplace
(3) become a means for raising prices
(4) become a means for unfair competition
(5) none of these
Ans. (1)
76. A ‘Buyers’ Market’ means:
(1) buyers are also sellers
(2) sellers are also buyers
(3) there are no sellers
(4) supply exceeds demand
(5) none of these
Ans. (4)
77. Market share analysis helps to track:
(1) Share price movements
(2) percentage share of business
(3) pricing strategy for share values
(4) All of these
(5) None of these
Ans. (2)
78. Marketing in Banks is required for:
(1) Getting new customers
(2) Retaining existing customers
(3) Lending
(4) Accepting of deposits
(5) All of these
Ans. (5)
79. Safe deposit locker can be canvassed among
(1) Persons below poverty line
(2) All existing account holders
(3) ATM cardholders
(4) Students
(5) None of these
Ans. (2)
80. EMI can be a marketing tool if
(1) It is very high
(2) EMI is increasing
(3) It is very low
(4) It is a flat rate
(5) None of these
Ans. (3)
81. Which one of the following is NOT a target group for
saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) None of these
Ans. (2)
82. Target group for home loans is
(1) Existing creditors
(2) Individuals
(3) Persons having one or more than one house
(4) Builders
(5) None of these
Ans. (2)
83. Digital marketing is similar to
(1) Online marketing
(2) Cold calling
(3) Web designing
(4) Market for cast
(5) None of these
Ans. (1)
84. Full form of DSA is___________
(1) Delivery Staff Agency
(2) Direct Selling Agency
(3) Distributors and Supply Agency
(4) Driving Sales Ahead
(5) None of these
Ans. (2)
85. Direct Marketing means______________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) None of these
Ans. (3)
86. Web marketing involves______________
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
(5) None of these
Ans. (2)
87. The ultimate aim of Marketing is to provide
(1) More business to the Company
(2) More profit
(3) More staff
(4) More production
(5) None of these
Ans. (1)
88. Selling Process includes_________________
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product Designing
(5) None of these
Ans. (2)
89. Market share means_____________
(1) Paid up capital
(2) Shares held by employees
(3) Share of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) None of these
Ans. (3)
90. “Benchmark” means____________
(1) Benches for customers to sit
(2) Benches for salesmen to sit
(3) Products displayed on a bench
(4) Set standards
(5) None of these
Ans. (4)
91. A call centre is________________
(1) A meeting place for DSAs
(2) A training centre for DSAs
(3) A meeting place for customers
(4) Data centre
(5) A back office set up where customer queries are answered
Ans. (5)
92. The sequence of a sales process is_____________
(1) Lead generation, call, presentation & sale
(2) Sale, presentation, Lead generation & call
(3) Presentation, Lead generation, Sale & Call
(4) Lead generation, Call, Sale & Presentation
(5) None of these
Ans. (1)
93. ‘value -added services’ means________________
(1) Better value at a premium
(2) Costlier services
(3) Additional services
(4) Better value at a discount
(5) None of these
Ans. (3)
94. To ‘Close a Call’ means____________
(1) To end the conversation
(2) To put the phone down
(3) To close the doors
(4) To clinch the sale
(5) None of these
Ans. (4)
95. Bancassurance means_____________
(1) Banks promising to give loans
(2) Bank promising to pay interest
(3) Banks selling insurance products
(4) Assurance to repay loans
(5) None of these
Ans. (3)
96. The target group for agricultural loan is________
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) Farmers’ societies
(5) None of these
Ans. (3)
97. The target group for credit card is_____________
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
(5) None of these
Ans. (4)
98. A ‘Target Group’ means_______________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of person to whom sales should be focused
(5) None of these
Ans. (4)
99. Entrepreneurs find direct marketing the attractive
because of
(1) Investment is low
(2) It doesn’t require specialized skills
(3) Returns are quick
(4) All of the above
(5) None of these
Ans. (4)
100. Demonstration is an exercise to
(1) attractively pack and display the goods
(2) prove the characteristic of the product
(3) function of customer
(4) Both (1) and (2)
(5) Neither (1) and (2)
Ans. (2)
101. Which among the following is not an example of Direct
marketing?
(1) Tele-marketing
(2) Sales on internet
(3) Mail order sales
(4) Retail stores
(5) None of these
Ans. (4)
102. In Banking services, market can be segmented on the
basis of
(1) Density
(2) Customers
(3) Product
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
103. Which of the following is not a ‘Post testing’ Technique
of advertisement?
(1) Sales test
(2) Focus group
(3) Enquiry test
(4) Attitude test
(5) None of these
Ans. (4)
104. ‘Causal’ research is basically concerned with
(1) establishing cause and effect relationship
(2) arriving at a forecast or prediction of interest
(3) measuring and estimating the frequencies with which of things
occur
(4) All of the above
(5) None of these
Ans. (1)
105. A method, in which Brand equity is measured by
comparing difference between the retail price of the brand
and the retail price of an unbranded product in the same
category is called:
(1) Brand goodwill method
(2) Price premium method
(3) Product pricing method
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (2)
106. Media planning includes:
(1) Assessing lost
(2) Selecting the right medium
(3) Product mix
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
107. In India, which commission can be approached to curb
misleading advertisements?
(1) MRTP
(2) MTP
(3) ISPT
(4) QTP
(5) None of these
Ans. (1)
108. In marketing ‘initiator’ is a term which describes
(1) who determines that some need is not being met and authorises a
purchase to rectify the situation
(2) who most directly involved in the consumption of the product
(3) who most indirectly involved in the consumption of the product
(4) Both (1) and (2)
(5) Both (1) and (3)
Ans. (1)
109. Bank Marketing means:
(1) Selling of Banks
(2) Butting of banks
(3) Merger of banks
(4) Selling bank’s products and services
(5) Selling various items in banks
Ans. (4)
100. Proper pricing is needed for:
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customer
(5) Service with extra facilities
Ans. (3)
101. Relationship selling means –
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing
Ans. (2)

1. Which of the following statements is correct?

A. Marketing is the term used to refer only to the sales function within a firm
B. Marketing managers usually don't get involved in production or distribution
decisions
C. Marketing is an activity that considers only the needs of the organization, not the
needs of society as a whole
D. Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large

View answer

2. Which of the following is NOT an element of the marketing mix?

A. Distribution
B. Product
C. Target market
D. Pricing

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3. Marketing decision makers in a firm must constantly monitor competitors' activities-

their products, prices, distribution, and promotional efforts-because

A. The competitors may be violating the law and can be reported to the authorities
B. The actions of competitors may threaten the monopoly position of the firm in its
industry
C. The actions of competitors may create an oligopoly within an industry
D. New product offerings by a competitor with the resulting competitive variations
may require adjustments to one or more components of the firm's marketing mix

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4. Political campaigns are generally examples of---

 A. Cause marketing
B. Organization marketing
C. Event marketing
D. Person marketing

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5. ______________ is the collection and interpretation of information about forces, events,

and relationships that may affect the organization.

A. Environmental scanning
B. Stakeholder analysis
C. Market sampling
D. Opportunity analysis

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6. Which of the following is typically NOT a result of recognizing the importance of

ethnic groups by marketers?

A. Use of an undifferentiated one-size-fits-all marketing strategy

B. Different pricing strategies for different groups
C. Variations in product offerings to suit the wants of a particular group
D. Study of ethnic buying habits to isolate market segments

View answer

7. Strategic marketing planning establishes the---

A. Resource base provided by the firm's strategy

B. Economic impact of additional sales
C. Tactical plans that must be implemented by the entire organization
D. Basis for any marketing strategy

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8. These objectives are often the most suitable when firms operate in a market
dominated by a major competitor and where their financial resources are limited

A. Niche
B. Hold
C. Harvest
 D. Divest

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9. When companies make marketing decisions by considering consumers' wants and the
long-run interests of the company, consumer, and the general population, they are
practicing which of the following principles?

A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing

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10. The use of price points for reference to different levels of quality for a company's
related products is typical of which product-mix pricing strategy?

A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing

11. ______________ is the concept under which a company carefully integrates and

coordinates its many communications channels to deliver a clear, consistent, and
compelling message about the organization and its products.

A. The promotion mix

B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics

12. The ______________ holds that consumers will favor products that are available and
highly affordable (therefore, work on improving production and distribution efficiency).

A. Product concept
B. Production concept
C. Production cost expansion concept
D. Marketing concept

13. The term marketing refers to:

 A. New product concepts and improvements
B. Advertising and promotion activities
C. A philosophy that stresses customer value and satisfaction
D. Planning sales campaigns

14. The term "marketing mix" describes:

A. A composite analysis of all environmental factors inside and outside the firm
B. A series of business decisions that aid in selling a product
C. The relationship between a firm's marketing strengths and its business
weaknesses
D. A blending of four strategic elements to satisfy specific target markets

15. When looking at consumer income, marketers are most interested in

A. Discretionary income
B. Deferred income
C. Inflationary income
D. Disposable income

16. Newsletters, catalogues, and invitations to organization-sponsored events are most

closely associated with the marketing mix activity of---

A. Pricing
B. Distribution
C. Product development
D. Promotion

17. Assume you are in charge of the politically-mandated process of converting the

economy of a developing African nation from state-controlled to market-driven
business ventures. Your ability to control–––––– will most likely determine the future
success of the country and its government.

A. The culture
B. Marketing
C. Technology
D. Competitive environment

18. Early adopters of which opinion leaders are largely comprised of and tend to be
______________
 A. Generalized; that is, they tend to lead the group on most issues
B. More likely to buy new products before their friends do and voice their opinions
about them
C. From the upper class; people from other classes are more likely to be followers
D. Quiet, withdrawn people who don't make fashion statements or take risks easily

19. The strategic marketing planning process begins with ______________

A. The writing of the mission statement

B. The establishment of organizational objectives
C. The formulation of a marketing plan
D. Hiring a senior planner

20. Market expansion is usually achieved by:

A. More effective use of distribution

B. More effective use of advertising
C. By cutting prices
D. All of the above are suitable tactics

21. A marketing philosophy summarized by the phrase "a good product will sell itself" is
characteristic of the ______________ period.

A. Production
B. Sales
C. Marketing
D. Relationship

22. Diversification is best described as which of the following?

A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets

23. Today's marketers need ______________

A. Neither creativity nor critical thinking skills

B. Both creativity and critical thinking skills
C. Critical thinking skills but not creativity
D. Creativity but not critical thinking skills
24. An imbalance between a consumer's actual and desired state in which recognition
that a gap or problem needs resolving is called ______________

A. Motive development
B. An attitudes
C. A self-concept
D. Product Evolutions

25. When producers, wholesalers, and retailers act as a unified system, they comprise a
______________

A. Conventional marketing system.

B. Power-based marketing system.
C. Horizontal marketing system.
D. Vertical marketing system.

26. Which of the following is a strategic marketing planning tool?

A. The market share/market growth (BCG) matrix

B. The consumer scanning model
C. A market vulnerability/business opportunity matrix
D. Market sheet analysis

27. Diversification is best described as which of the following?

A. Existing products in new markets

B. Existing products in existing markets
C. New products for new markets
D. New products for existing markets

28. The process that turns marketing strategies and plans into marketing actions in
order to accomplish strategic marketing objectives is called ______________

A. Marketing strategy.
B. Marketing control.
C. Marketing analysis.
D. Marketing implementation

29. ______________ is a strategy of using a successful brand name to launch a new or

modified product in a new category.
A. Duo-branding
B. Line extension
C. Brand extension
D. Multi-branding