Certificate No.

AJA19-0226
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Major in Marketing Management
(Revised per CMO. 17 S. 2017, Effective SY 2020-2021 per BOR Resolution No. 13 series of 2018)

FIRST YEAR
First Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
Soc. Sci. 111 Understanding the Self 3 3 3 None
Math 111 Mathematics in the Modern 3 3 3 None
World
Eng 111 Purposive Communication 3 3 3 None
GE 114 Living in the IT Era 3 3 3 None
PE 111 Self-Testing Activities, 2 2 2 None
Health Values and Nutrition
NSTP 111 CWTS/ROTC 3 3 3 None
17

Second Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
Soc. Sci. 121 Science, Technology & 3 3 3 None
Society
Hum 121 Art Appreciation 3 3 3 None
GE 122 Philippine Popular Culture 3 3 3 None
BA 121 Basic Microeconomics 3 3 3 None
BA 122 Financial Analysis & 6 6 6 None
Reporting
PE 121 Rhythmic Activities 2 2 2 None
NSTP 121 CWTS/ROTC 3 3 3 None
17

SECOND YEAR
First Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
Soc. Sci. 211 Readings in Philippine 3 3 3 None
History
Soc. Sci. 212 Ethics 3 3 3 None
GE 213 Religions, Religious 3 3 3 None
Experiences and Spirituality
BA 211 Human Resource 3 3 3 None
Management
BA 212 Obligations and Contracts 3 3 3 None
BA 213 Income Taxation 3 3 3 None
PE 211 Games and Sports 2 2 2 None
20

Second Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
Soc. Sci. 221 Life and Works of Jose 3 3 3 None
Rizal
Soc. Sci. 222 The Contemporary World 3 3 3 None
Soc. Sci. 223 Culture and Society in 3 3 3
Southeast Asia
BA 221 Professional Salesmanship 3 3 3 None
BA 222 Marketing Management 3 3 3 BA 211
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ESSU-ACAD-106a|Version 2
Effectivity Date: March 1, 2019
 Certificate No. AJA19-0226
BA 223 Advertising 3 3 3 None
BA 224 Advanced Software 3 3 3 None
Application & Database Mgt
PE 221 Recreational Leadership 2 2 2 None
23

THIRD YEAR
First Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
BA 311 Strategic Management 3 3 3 BA 211;
BA 222
BA 312 Good Governance and 3 3 3 BA 211,
Social Responsibility BA 212
BA 313 International Business and 3 3 3 BA 211;
Trade BA 222
BA 314 Marketing Research 3 3 3 BA 221,
BA 222,
223
BA 315 Distribution Management 3 3 3 BA 221,
BA 222,
223
BA Elective 1 Entrepreneurial 3 3 3 BA 211;
Management BA 222
18

Second Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
BA 321 Business Research 3 3 3 BA 314
BA 322 Operations Management 3 3 3 BA 311
(TQM)
BA 323 Product Management 3 3 3 BA 221
BA 324 Retail Management 3 3 3 BA 221;

BA 325 Pricing Strategy 3 3 3 BA 221,

BA 222
BA Elective 2 International Marketing 3 3 3 BA 221,
BA 315
BA Elect 1
18

FOURTH YEAR
First Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
BA Elective 3 New Market Development 3 3 3 BA Elect 2
BA Elective 4 E-Commerce and Internet 3 3 3 BA Elect 2
Marketing
BA 411 Thesis 3 3 3 4th Year
Standing
9

Second Semester
COURSE DESCRIPTIVE TITLE TOTAL LEC LAB HOURS/ PRE-
CODE UNITS UNITS UNITS WEEK REQUISITE
BA 421 Practicum 6 600 80% of

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ESSU-ACAD-106a|Version 2
Effectivity Date: March 1, 2019
 Certificate No. AJA19-0226
classes
taken
600

General Education 39units

National Service Training Program (NSTP) 6 units
Physical Education (PE) courses 8 units
Common Business and Management Courses (CBMEC) 6 units
Business Administration Core 33 units
Professional Major 24 units
Electives 12 units
Practicum 6 units
134 units

Prepared by:

FILIPINA C. CARATAY, DBA

Program Head, BSBA Program

JUNE O. DAGSA
Program Head, BSBA & BS Entrepreneurship Program- ESSU Guiuan

MR. JOEL QUIRANTE

Program Head, BSBA Program

Noted by:

DR. ALIROSE A. LALOSA

College Dean, CBMA ESSU-Main

DR. TERESITA VILLA G. LACABA

College Dean, CBMA ESSU-Guiuan

DR. JACQUELINE M. EVARDONE

College Dean, CBA ESSU-Can-avid

Recommending Approval:

PROF. CLARINIL A. CABIL

Director, Curriculum Development

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ESSU-ACAD-106a|Version 2
Effectivity Date: March 1, 2019